Chapter 148: An Inexplicable Decision
A month later, the complaint storm of Tengfei Company gradually subsided.
This incident caused Tengfei Company to suffer a lot of losses. There are economic ones, and there are reputational ones. With this painful lesson, Ascendas began to have some restraint in the speed of expansion.
They had to start focusing on quality. However, in terms of price, it is still pressing on the new company.
And Dingxin Company, in the complaint turmoil of Tengfei Company, got a rare respite.
On the one hand, during the period when Tengfei's products were unsalable, many agents came to the door to buy Dingxin's products at a price higher than Tengfei's products to fill the gap in the market.
As a result, the goods in the tent of Dingxin Company were sold out in this month.
On the other hand, after a month of inspection and construction. More than 50 brick-and-mortar stores in several surrounding provinces have begun to be renovated.
Look at the white chess pieces dotted around the country like stars on the map. Du Xiaowei's incomprehensible face showed a rare smile.
She wanted to wait until all these brick-and-mortar stores were built. The next step is to gradually promote it to cities around the world.
Her strategy, which is called the countryside surrounding the city, was learned from Mao Weiren's book.
The advantage of this is that you can be taken by surprise. In the case that the opponent is not aware of it, quickly occupy the terminals of various channels and eat away at the opponent's market. At the same time, elevate his agents and sellers.
By the time the other party found out, it was too late.
However, it is not so easy to do this. Because, the construction of a physical store requires a large amount of money. Especially in the urban area, the rent will be more expensive.
Therefore, from the current point of view, the strategy of Dingxin Company can still only be the model of physical stores and agents. In this way, it can not only solve the problem of insufficient funds in the short term, but also quickly seize the market.
Such a sales model will not be controlled by others, and it saves a lot of intermediate links. The price of the product is likely to really come down.
When Du Xiaowei sat in the office, secretly happy about her grand goal.
Li Zhejun in the president's office suddenly received a fax from the headquarters. Said they had recently received an anonymous email from Haizhou.
The email said that the current business situation of Tingxin Company is very bad, and it has reached the point where there is nothing to do. Most of the workers have taken a holiday, and a large amount of products are hoarded in the warehouse......
Therefore, the headquarters decided to send a senior executive surnamed Zhou over to verify the authenticity of the email.
After reading this fax, Li Zhejun couldn't help but be surprised.
He didn't know, who sent this email?
He thought that if the headquarters really sent someone to investigate, then all the problems of Dingxin Company would be exposed to them. And Du Xiaowei's position as a manager will also be in jeopardy.
So, he hurriedly asked Tang Ying to return a fax. It is completely nonsense to say that the email was most likely sent by a competitor of Dingxin Company.
However, the headquarters did not believe his explanation and decided to send someone to investigate.
Mr. Lee had no choice but to call his father and ask him to cancel the decision. As a result, he pushed back with a sentence: "If there is no problem on your side, then what are you nervous about?" ”
Seeing that he couldn't change his decision, Li Zhejun had to retreat to the next best thing and came up with a way to hide from the world.
That is, to create an illusion in order to cope with the inspection by headquarters.
However, it is not easy to do this.
First of all, he had to dispose of all the goods that had accumulated in the warehouses and tents. Otherwise, as soon as the people above come, they will be able to see the problem;
So, he called Du Xiaowei and asked her to dispose of all the products in the warehouse at a low price within three days!
Du Xiaowei was very surprised by his decision: "Li Zhejun, you are crazy! So many goods, you want to sell them at a loss? That's a million-dollar loss! ”
Li Zhejun said: "Yes, I want to return the funds." ”
Du Xiaowei asked: "Isn't there more than 50 million on the company's books?" ”
Li Zhejun said: "That's liquidity, it can't be moved. ”
Du Xiaowei said: "Don't fool me, you said before that the company's working capital is enough for 10 million." ”
Li Zhejun didn't want to talk too much to Du Xiaowei, worried that her thoughts would be seen through by her. So, he deliberately said with a calm face: "Xiaowei, don't say it." I've got the final say on this matter! ”
After speaking, he hung up the phone with a "snap".
Du Xiaowei held the microphone and thought about it for a long time, and she didn't understand why Li Zhejun did this.
Moreover, listening to his tone just now, there was something wrong.
In the past, he rarely spoke to her in this tone. So, she decided to go to his office and ask him what was going on.
In the face of Du Xiaowei's inquiry, Li Zhejun still said the same as he said on the phone, saying that it was to return the funds.
Du Xiaowei was skeptical: "Even if you want to withdraw the funds, you can't sell the goods in the warehouse at a low price!" ”
Li Zhejun saw that he couldn't convince Du Xiaowei, so he had to hug her shoulders and pleaded: "Xiaowei, listen to me!" I did this for the sake of the company's ......."
Du Xiaowei pushed his hand away and said, "No, our advertisements are still hanging on various streets in the city." Didn't you slap yourself in the face by doing this? ”
Li Zhejun had nothing to say for a while.
After a moment of silence, he still insisted on his decision.
Du Xiaowei asked helplessly: "Zhejun, do you really want to do that?" ”
"Yes, it has to be done...... Moreover, from today onwards, all the company's production lines will be opened......"
Du Xiaowei was stunned: "Why?" Didn't you say you wanted to get your funds back? Why do you need to increase production? Isn't that a paradox? She couldn't help but reach out and touch Li Zhejun's head, feeling that her body temperature was normal.
So he asked again, "Zhejun, you're not joking with me, are you?" ”
Li Zhejun shook his head and said seriously: "I'm not joking with you, you just do what I say, I've already decided." ”
Du Xiaowei was confused by his unusual behavior.
I saw that his face was ugly, and his tone was very stiff. So, with a sad face, he asked, "Zhejun, are you angry with me?" ”
Li Zhejun hurriedly hugged her and said, "Xiaowei, don't get me wrong, how can I be angry with you?" ”
Du Xiaowei asked: "Then tell me, why do you want to do this?" ”
She knew that he must have done it for another reason.
Li Zhejun wanted to say and stopped: "Xiaowei...... I'll tell you in a few days! ”
Du Xiaowei said: "No, I want to know now!" ”
Li Zhejun didn't want to entangle with her anymore, so he hurriedly made an excuse and went outside. Du Xiaowei watched Li Zhejun disappear outside the door in a daze, and tears couldn't help but flow out.
She wiped her tears, walked to Tang Ying's office, and asked Li Zhejun what happened?
Tang Ying also wanted to say and stopped: "It's nothing...... Xiaowei, don't think about it, Mr. Li did this out of helplessness......"
Seeing that she refused to speak, Du Xiaowei had to return to her office with a sad face.
……
When he got off work in the afternoon, Li Zhejun invited Du Xiaowei to the restaurant for dinner, and Du Xiaowei said, "I'm not in the mood and don't want to go." ”
Li Zhejun saw that she was still angry with herself, so he personally went to her office to invite her.
However, Du Xiaowei still refused to agree.
He knew her temper, and she wouldn't give up if he didn't tell her the truth. So, I had to go to the restaurant alone.
The next morning, Li Zhejun called Du Xiaowei again and asked her to sell all the company's inventory at a low price within three days.
Du Xiaowei still disagrees, believing that by doing so, the company's loss is too great.
Li Zhejun had no choice but to call Zhang Aijia into his office and instruct her to do this.
Zhang Aijia saw him bypassing Du Xiaowei and came directly to her. You can see why. Therefore, they did not dare to agree.
Li Zhejun saw that Zhang Aijia didn't listen to her and felt very shameless. Then he threatened, "If you don't listen to me, I'll fire you!" ”
Zhang Aijia said: "It's open, it's not a big deal." ”
Li Zhejun almost fainted. He knew her relationship with Du Xiaowei, so it was impossible to really open her.
However, he had to dispose of the inventory in the warehouse. Otherwise, once the people at the headquarters know, Du Xiaowei's position as manager will definitely be difficult to secure.
Thinking of this, Li Zhejun had no choice but to continue to threaten: "Okay, I'll notify the personnel department now and fire you ......."
As he spoke, he picked up the phone on the table and made a gesture to call.
At this time, Du Xiaowei suddenly pushed open the door and walked in: "If you let her go, I will go too!" ”
When Li Zhejun heard this, he hurriedly put down the phone: "Xiaowei, don't be angry, I'm joking with her......"
Zhang Aijia couldn't help but smile and covered her mouth.
Du Xiaowei asked coldly: "Did you call her to the office just to joke with her?" ”
Li Zhejun knew that he couldn't hide it from her, so he had to say: "Xiaowei, just listen to me and dispose of those goods......"
Du Xiaowei said: "No, this decision of yours is wrong, and I can't implement it." ”
Seeing that she was so resolute, Li Zhejun no longer insisted: "Okay, I'll call in person." ”
Du Xiaowei said angrily: "Then you go and fight, don't look for us!" ”
As he spoke, he picked up Zhang Aijia and walked out of the door stupidly.
Looking at their departing backs, Li Zhejun shook his head helplessly.
It seems that this idea, he can only give up.
At six o'clock in the evening, in the gray sky, a light rain suddenly fell.
Li Zhejun called to invite Du Xiaowei to have dinner together, but she categorically refused.
He felt very depressed.
So, a man drove a car and wandered around the streets near the company.
Passing by the door of a bar, he suddenly stopped.
He wanted to go inside and have a drink.