Thinking of this, he called and called Gu Xiaoman into the office. Asked her, "How's the talk about advertising?" ”

Gu Xiaoman said: "It's almost over, just waiting for you to sign." ”

As he spoke, he took out a contract from the folder and handed it to Du Xiaowei.

Du Xiaowei took it and read it one by one. There are no opinions on most of the contents of the contract. There is only the time and progress of the advertisement, which means that it is not acceptable.

The contract reads: "Party B (Singular Advertising Co., Ltd.) will complete the placement of all advertisements in Haizhou City within one month of signing the contract in accordance with the requirements of Party A (Tingxin Electronic Technology Co., Ltd.) ......

Du Xiaowei said: "A month is too long, it is April 15th, no matter how windy or rainy, I hope they can complete all the ads before May 1st." If you can't do it, change to another strong one! ”

Now, she must race against the clock. Because, the opponent does not give her much time. She had to finish the ad before Labor Day.

Otherwise, the longer it drags on, the more likely it is that your opponent will find out.

Once her intentions are known to Jia Haoming, then, he will definitely make corresponding moves. At that time, the advertising effect of Dingxin will be greatly reduced.

Gu Xiaoman saw that Du Xiaowei's attitude was so resolute, so she hurriedly said, "Okay, I'll go talk to them immediately!" ”

Just as she was about to leave, Du Xiaowei stopped her again and said, "You must pay attention to confidentiality!" ”

Gu Xiaoman nodded and said, "I know." ”

A few days later, Dingxin's product advertisements began to be in full swing in Haizhou City.

Newspapers, televisions, Internet, light boxes, car bodies, streets, squares, platforms, subways, 、...... Various forms of advertising quickly appeared on the streets and alleys of Haizhou City.

The novel background pattern, coupled with the simple and clear advertising slogan, is refreshing.

The power of advertising is endless.

Soon, the major scenic spots and shops in Haizhou City came to the door and asked to purchase the products of Dingxin Company.

Du Xiaowei saw that the effect of the advertisement was good, so she struck while the iron was hot. After obtaining Li Zhejun's consent, he quickly concocted the same method in several important cities around him.

The overwhelming advertisements of Dingxin Company also caught Jia Haoming of Tengfei Company a little off guard.

He didn't expect that Dingxin, which was on the verge of despair, would spend a huge amount of money on advertising. Moreover, their advertising slogans are so provocative.

What "only buy genuine products, not copycats!" "Cheap doesn't have to be good!" "Dingxin company, the guarantee of strength!"

The first two, a fool can see that he is clearly talking about Tengfei Company!

Looking at these advertisements, Jia Haoming was suddenly furious. He is worried that these advertisements of Dingxin Company will have a rather negative impact on Tengfei Company.

Sure enough, a few days later, the sales of Tengfei's products in Haizhou and several nearby cities were significantly less.

According to the feedback of the front-line salesman: many young consumers only recognize the brand, not the price. They agreed that Tengfei's products were not as well-known as Tingxin's. It's a shame to buy their products in front of your friends.

After learning this, Jia Haoming began to fidget.

He found his boss Zhu Xiaotian and proposed his own response plan:

1. Contact the advertising company immediately and place the advertisement of Tengfei Company in Haizhou and its surrounding cities;

Second, increase investment, further squeeze out the market of Dingxin Company, and cut off its source of funds.

Zhu Xiaotian did not hesitate to approve his plan.

As a result, a huge advertising war quickly unfolded in Haizhou and its surrounding cities.

In response to the advertising slogan of Dingxin Company, Jia Haoming also put forward his own advertising slogan: "Only buy the right one, not the expensive one!" "Sales are everything!" "Support private enterprises and win glory for the country!"

These inflammatory advertising slogans soon gradually gained the upper hand in this advertising war.

Du Xiaowei was very angry at Jia Haoming's pressing step by step, but she was helpless.

Seeing that the company's orders were getting fewer and fewer, but the goods in the tent were piling up more and more, Du Xiaowei's heart began to become a little desperate.

"Couldn't I really think of a better way?" she thought. ”

Just when she felt desperate, a phone call from Li Zhejun rekindled her hope: "Xiaowei, come to my office, I have great news to tell you!" ”

Du Xiaowei was stunned, and hurriedly asked, "What good news?" ”

Li Zhejun deliberately sold Guanzi: "You come over first, and I'll tell you later." ”

Du Xiaowei had no choice but to put down the phone and hurried to Li Zhejun's office.

Walking into his office, Li Zhejun showed her a copy of "Haizhou Daily" with a smile on his face. Du Xiaowei looked at it with a puzzled face, and a big black title on it instantly attracted her attention: "The product quality of Tengfei Company has caused a large number of consumer complaints!" ”

Du Xiaowei's eyes couldn't help but widen: "Is this true?" ”

Li Zhejun pointed to the date on the newspaper: "This morning's newspaper, I just saw it by chance." ”

Du Xiaowei said: "Great, for us, it is really great news. ”

Li Zhejun nodded: "I heard that CCTV's "Weekly Quality Report" will also report on this matter. ”

Du Xiaowei said: "Really? This time, they had to take it. I knew that with such a crazy expansion, there would definitely be problems. ”

Li Zhejun said: "Yes, this incident will definitely deal a big blow to the reputation of Tengfei Company, and we should celebrate!" ”

Du Xiaowei said excitedly: "Okay, where to celebrate?" ”

Li Zhejun smiled: "It's the same as last time, I want to be here!" As he spoke, he was going to hug Du Xiaowei.

Du Xiaowei flashed to the side and dodged his hand.

She looked towards Tang Ying's office and saw that she was typing materials at her desk. So, he said with a coquettish face: "You are crazy, Tang Ying is here!" ”

Li Zhejun also glanced over there: "It's okay, just kiss it." ”

Du Xiaowei said: "No, please eat at night!" ”

After speaking, he took the newspaper and walked out the door.

Li Zhejun had no choice but to spread his hands helplessly: "Okay! ”

……

This sudden complaint storm first started in a WeChat group on QQ.

A group friend said in the chat that he bought a point-and-shoot camera from Tengfei in the mall. As a result, when I asked a few friends to go to Guilin to play, the shutter couldn't be opened, and the flash was also broken.

As soon as these words came out, within a few minutes, more than a dozen people followed suit, and they also encountered similar problems.

As a result, this matter was quickly spread on the Internet.

As more and more people post complaints online, the impact of this incident is growing. Within a few days, thousands of consumers complained online.

"Haizhou Daily" first paid attention to this point, so it carried out a large-scale report. Then there was Haizhou TV, and then CCTV.

In the TV, consumers of all ages surrounded the major stores and asked for returns, which stirred up a thousand waves with one stone. Soon, this incident caused a sensation across the country.

In the information age, bad things spread far and wide.

The beautiful image that Tengfei Company had just spent a lot of money on was wiped out overnight.

The phone in the company was also quickly blown up by angry consumers. And some customers and agents also took the opportunity to request returns.

As the incident continued to ferment, a group of people who came to ask for a return gradually gathered at the door of Tengfei Company. They blocked the doorway and did not allow vehicles and pedestrians to enter or exit.

Jia Haoming felt a little anxious.

This kind of scene is not the first time for Tengfei Company.

Last time, because there were too many orders, I couldn't ship the goods. The company's phone was almost beaten by customers from all over the world.

This time, however, the situation is even more serious.

Because, Jia Haoming doesn't know how many cameras he has sold. I don't know how many of them are problematic.

All he knows is that he keeps producing, and the more he sells, the better.

In the face of various complaints and returns, Zhu Xiaotian was also anxious. He hurriedly called, called Jia Haoming into his office, and asked him what to do?

Jia Haoming said with a depressed face: "This must be Du Xiaowei's ......."

Zhu Xiaotian saw that he didn't answer what he asked, and said loudly: "I didn't ask you who got the ghost, let me ask you what to do?" ”

Jia Haoming thought for a while and said curtly: "Mr. Zhu, the only way to do this now is to notify dealers around the country to take back all the unqualified mobile phones......"

Zhu Xiaotian asked, "How to take it back?" ”

Jia Haoming said: "Two ways, either lose money or change the machine...... And, the sooner the better! ”

When Zhu Xiaotian heard that he was going to lose money, it was like cutting his flesh. Angrily asked, "How much do you have to lose?" ”

Jia Haoming comforted him and said: "Mr. Zhu, stay in the green mountains, don't be afraid of no firewood." Now, losing money is a small matter, and saving the company's image is the key. Otherwise, it will be difficult for the company to survive in the future. ”

Zhu Xiaotian thought about it, and had no choice, so he had to wave his hand dejectedly: "Then you can do it!" ”

Jia Haoming nodded and hurriedly walked out the door.

Back in the office, Jia Haoming asked the people in the business department to call dealers across the country, willing to compensate and replace the machine.

After explaining, the more he thought about it, the more angry he became, and he felt that he was being calculated by Du Xiaowei again. So, he grabbed the landline on the table and dialed Du Xiaowei's phone.

At this time, Du Xiaowei was happy about the things of Tengfei Company. received a call from Jia Haoming, and hung up without saying a word.

Jia Haoming pulled out Li's mobile phone again, and after ringing for a while, Du Xiaowei answered the phone.

Without waiting for her to speak, Jia Haoming taunted loudly on the phone: "Du Xiaowei, you did a good job!" Do you even know how to use the Internet? However, I've already used this trick, so you can't beat me! ”

When Du Xiaowei heard that it was Jia Haoming's voice, she said coldly: "Jia Haoming, you have suffered by yourself, you deserve it!" After saying that, he hung up the phone without hesitation.

It's really the heart of a villain, the belly of a gentleman!

Although, this matter has nothing to do with her. However, she did not want to give him any explanation.

Because, she didn't want to talk to him at all.

Jia Haoming saw that Du Xiaowei hurriedly hung up the phone, and was even more sure that she did it. So, he said fiercely into the phone: "Du Xiaowei, when I finish dealing with this matter, I will make you look good!" ”