According to Li Yifan's plan, a year later, he will enter the domestic automobile market, and it is a matter of time before he meets Volkswagen.

And when he entered the automobile market, he did not intend to take the same route as those other independent manufacturers in China.

In the last life, several domestic automobile manufacturing companies, that is, in the past few years, have entered the domestic automobile market.

At the very beginning, car companies such as Volkswagen, Toyota, Honda, Nissan, and even South Korea's Hyundai and Kia did not take these domestic car companies seriously.

Because they enter the market, they choose a different direction than those car manufacturers.

A few years ago, after Volkswagen introduced the Passat into China, it took the lead in proposing the concept of a mid-level car, which can be regarded as the first step in market segmentation in China.

In the past two years, Toyota and Honda have also begun to land in China, choosing to build joint ventures with GAC, and among these foreign-funded car companies that have landed on the beach, Honda has had the biggest impact on the domestic auto market.

With the seventh-generation Honda Accord and the new generation of Civic, Honda has set off a new wave of market segmentation in China, taking the lead in launching the concept of mid-level cars and small cars, and fighting with Volkswagen in the market, taking the lead in starting a price war.

A drop is 40,000, plus the classic appearance of the seven generations of Accord, which instantly made domestic consumers have a good impression of Honda, and even once staged in Beijing, Puhai, Yangcheng and other places, and the city is full of Accord car scenes.

In the past two years, South Korea's Hyundai and Kia car companies have also begun to quietly enter the domestic market. And officially relying on the market of Huaguo. In one fell swoop finished them from low-priced inferior cars. Like the transformation of an internationally renowned big brand.

Therefore, in recent years, the domestic automobile market, although it has not yet entered the golden age, but it is colorful, a number of foreign-funded manufacturers are you singing and I appear, everyone is taking turns to sit in the village, take turns to fight, stirring up the domestic automobile market is lively.

And several domestic private automobile manufacturers do not dare to show weakness. In the past two years, they have chosen to enter this market.

The first to take the lead was Chery, relying on their mini car QQ, as well as the earliest Son of the East, which can be regarded as making a name for itself in China.

And the mini car QQ they launched quickly became popular all over the country with its low price.

Geely relied on the cooperation with Puhai Huapu to push a few OEM cars, such as King Kong and the like.

Don't look at the ugly appearance of these cars, they are not big, but the prices are not cheap to buy one by one.

When the QQ car was first launched. But if you want to buy sixty or seventy thousand, King Kong is about 100,000. The Son of the East was even more outrageous, and he actually bought 130,000.

But even so, there are still many people who choose to buy their cars.

If this is put ten years later, with such a model, such technology, and dare to buy such a price, it will definitely be sprayed to death by the majority of consumers.

I'm afraid that without waiting for consumers to do it, those dealers will choose to wield their knives from the palace.

But in this year, such a car and such a price can be called the conscience of the industry.

You must know that in these years, the price of a Passat has to start from 240,000 yuan to 300,000 yuan, and the price range of Honda Accord and Toyota Camry is the same.

Even the junk can not be in the garbage South Korea's Hyundai Kia's mid-level cars, can be bought at a starting price of more than 200,000 yuan.

That's right, these cars are at this price these days.

Santana 2000 can buy 160,000, Jetta King can buy 180,000, and Shenlong Fukang can also start from 150,000, just these three are at this price.

You say that Chery, Geely's models, the price of less than 150,000 yuan, is it the conscience of the industry?

But it is precisely this pricing strategy, coupled with the overall low quality, as well as extensive quality control procedures, that has also created the reputation of domestic cars with poor quality and low price in this year.

Originally, several companies entered the domestic auto market, which made those international giants a little nervous for a few minutes, yes, a few minutes.

And then people see through your tricks.

Just this broken car, dare to argue with us?

So the domestic car was automatically swept to the ranks of low-end cars, but unfortunately several private car dealers are not angry, a look at the production of such a broken car, can also make money, then no one is looking to improve technology.

Anyway, such a broken car can make money, so what are you doing upgrading your technology? It's sold like this, Volkswagen, Toyota, Honda, Hyundai, Kia they can't look down on this low-end car market with low profits, they don't come, we don't go to their mid-level car market, everyone is good for well water.

So the situation is deadlocked, domestic cars have become synonymous with low-end and cheap, and foreign car companies have always been dismissive of the low-end car market.

However, a few years later, when the large-scale international financial crisis came, those international car dealers, in order to ensure their profits, continued to enrich their brands, continued to lower prices, and began to squeeze the low-end market, several domestic car dealers suddenly realized.

It turned out that everyone buried their heads under the sand and pretended to be ostriches, and once people came to their rice bowls to grab food, they had no resistance at all.

When they wanted to fight back, carefully built a few mid-level cars, and wanted to counterattack Volkswagen, Toyota, Honda, their mid-level car market, they didn't expect to encounter a Waterloo that they had never encountered.

At that time, the technology of those private car companies had become mature, and the well-built mid-level cars could be said to be not bad compared with the models of joint venture brands or even pure foreign brands, and even in terms of assembly and materials.

But consumers across the country won't pay for your good intentions.

Why?

Because your domestic brand can only build low-end cars, the impression of poor quality has been stereotyped in the minds of Chinese people.

Because you didn't care about the reaction of consumers and the reaction of the market, for the sake of profit, you buried your head irresponsibly in building low-end cars, which can even be described as shoddy, which has left a very deep bad impression on consumers.

At this time, you want to enhance your brand image, how can you make a difference under the joint efforts of other foreign brands?

To be honest, the quality of those cars is really good, and the interior assembly materials are more conscientious than those joint venture car companies, and the technology matching is not bad.

But consumers just don't pay, and the sales volume of more than 1,000 a month is already considered a high sales.

What does this mean, this shows that these manufacturers have excessively squandered the trust of domestic consumers in them, and when the crisis really comes, it is already difficult to improve their brand strength.

In the automobile market of various countries in the world, after so many years, so many companies have fought and summed up an experience, that is, to win the intermediate car market, to win the world!

This is the lesson of blood in the previous life, Li Yifan has entered this industry in this life, and he definitely does not plan to repeat their mistakes.

If you want to fight your way out of this market, in fact, the experience of Koreans can be used as a reference.

At the beginning of people's entry into the market, they did not have high-end and low-end cars, but they started from medium-sized cars, even if my cars were cheaper than yours, but I never gave up on this market.

Once the time is ripe and their technology accumulation is in place, then they will quickly expand their share of this market by relying on the advantage of low prices.

Hyundai-Kia, after the financial crisis of '08, was able to become the world's third largest automobile manufacturer because of this unwavering tenacity and business strategy.

So in this life, Li Yifan also plans to take this road.

Low-end cars, small cars, he is not not engaged in, but intends to wait for a certain reputation in the market to do it, but at the beginning of entering this market, he intends to launch a masterpiece, but it is a mid-level car.

In the last life, when domestic car brands entered the domestic market, in fact, domestic consumers did not completely reject domestic mid-level cars.

For example, when Chenhua Automobile launched the China Junjie, and China Zunchi, when they were listed in 04, they once won the applause of many consumers, and even set off a frenzy of hot sales of domestic intermediate cars.

However, this wind soon declined due to the shoddy manufacturing of Chenhua Automobile and poor quality control, and then the domestic intermediate cars collapsed in the market.

And in this life, Chenhua Automobile fell into the hands of Li Yifan, Junjie and Zunchi fell into his hands, he must be better and more effective than Chenhua in the previous life!

We must not waste this opportunity that I have worked so hard to get.

The problems that appeared on these two cars in his previous life, he will definitely not allow them to appear in this life.

What assembly is not in place, the splicing gap is large, the abnormal noise, the quality of spare parts is not up to standard, etc., are not allowed to appear.

These two cars, but he wants to use the foundation of the middle-class car market, even if he can't compete with Volkswagen, Toyota, and Honda, he should always be able to fight Hyundai and Kia, right?

These two car companies, at this time, have not yet reached the time when they are so bullish more than ten years later.

Their car, to be honest, is a little better than the domestic car with the upper arm, and when it comes to technology, except for the false standard fuel consumption, they really don't have much more than the domestic car Niu B.

Chenhua Automobile is destined to take the road this time, the low-end car market will not go first, but first gain a firm foothold in the mid-level car market, Li Yifan's idea is to drive South Korean cars out of the mid-level car market within a few years!

And these are inseparable from the publicity and support of the media, so the construction of this automobile website has reached the point of imminence. (To be continued......)