625. Lennar the Wise

"Hehe, maybe Mr. Li will be very confused by my attitude, right?"

Lennar asked Li Yifan with a slight smile, and Li Yifan also nodded, but soon he also smiled, no matter what, this guy doesn't look like he's playing tricks, the reason why he offered such a low price must have his reasons.

"Mr. Li, you are a smart person, and I like to talk to smart people about business. In fact, there is a reason why I put the two assets of Lipton Huaguo at such a low asking price. First of all, Lipton Huaguo's current business situation is not good, this year is now in October, but the company has lost tens of millions, if according to the habit of previous years, at the end of the year, it should be allocated by the head office to help Lipton Huaguo tide over the difficulties. But if Mr. Li is going to buy Lipton Huaguo now, then I hope that Mr. Li will be able to take over this part of the debt......"

Leonner said while testing Li Yifan's attitude, Li Yifan was noncommittal, to be honest, he could continue to entangle with Lenner on this issue, but it will change later, what he is most afraid of now is that if he continues to entangle with Leon, Lipton will have other ideas.

And not to mention anything else, just the two pieces of land of Jinghua Tea Corporation and Jinghua Tea Factory, after a few years of hard work, the price of those two pieces of land is definitely more than what I pay now, so this transaction is definitely a sure profit.

What's more, if the acquisition of these two industries of Lipton Huaguo is equivalent to the idea of Lipton continuing to develop in China, maybe they will temporarily launch the domestic tea market, which is definitely a huge good news for themselves.

After all, given Lipton's size and background. People are definitely not vegetarians. Once they have figured out the pulse of the domestic market. They will definitely turn into very scary competitors of their own.

Americans are never bad for money!

So for Leonner's statement, Li Yifan did not object on the spot.

And after seeing that Li Yifan did not express any objections, Lenner breathed a sigh of relief, if Li Yifan agreed to this condition, then even if he went back to the board of directors, even if he had an explanation, the rest depends on whether he can impress the big financier in front of him.

"In fact, I also estimated that the price of these two assets of Lipton Huaguo in the capital is definitely more than 30 million. According to the economic development trend of Huaguo, these two places, not to mention anything else in the future, are the land, and they will definitely be worth back this price, and Lipton Huaguo's losses in the past few years, because the action is not big, so in fact, the amount of loss is not very large, so far it is only more than 30 million, and the acquisition of Lipton Huaguo has only cost more than 60 million. You can get a tea factory, as well as a complete sales channel. The most important thing is to kick Lipton out of this market, so I think the price is definitely worth it. ”

Leonner's smile was full of playfulness, and Li Yifan was more and more surprised, this guy is really a human being, how could he know his own thoughts.

At this time, Lenner saw the growing sense of surprise in Li Yifan's eyes, and his heart became more and more proud, but he didn't dare to show it, but instead cheered up his 120,000 spirits, planning to be able to move this Mr. Li, whether he will eat meat or in the future, but it will be tied to him.

"So this deal, Mr. Li, you will definitely not lose......"

Li Yifan still didn't interrupt himself, and Lenner was more confident, and continued.

"Mr. Li, you are so eager to acquire the assets of our Lipton Huaguo, it seems that you also have your own ideas about the tea beverage market in Huaguo, and you should even say that you are very confident, right?"

Seeing that the smile on Li Yifan's face did not mean negation, Leuna was even more determined in his thoughts.

"Seriously, I admire Mr. Lee's vision and courage, and at the same time, I really have nothing to say about the short-sightedness of Lipton's top management."

Speaking of Lipton's side, Lenner could only shake his head helplessly, and there was also a look of hatred on his face.

"Oh? Does Mr. Lenner have a strong opinion on Lipton's business model? ”

Li Yifan finally spoke, he wanted to see what this Lenner wanted to do.

"Yes, I think they are really stupid, in the face of a big market like Huaguo, not only do they not plan to seriously study this market, but after continuous losses, they actually chose to withdraw, and they have been losing money for so many years, they don't even have the idea of seriously studying it, do you think they are stupid?"

Speaking of Lipton's top management, Leonner seems to be full of resentment, which makes Li Yifan even more curious about this guy.

"Oh? So Mr. Lena, don't you let me explain that Lipton will lose money in China for seven or eight consecutive years, but it may not necessarily be profitable? ”

"Haha, in fact, these are very simple, this is related to the company's business model, and the mentality of the business, do not seriously study the consumption habits of local consumers, nor do they seriously study, the tea drinking habits of local consumers, just always put on a lofty posture, think that our things are the best, our habits are correct, directly put the set in the overseas market, to Huaguo to copy the set, they do not lose money to have a ghost?"

Speaking of the way of business, Lenner is a belly of gas, in fact, he has been studying the Chinese market for many years, and he also has his own set of opinions on the reason why Lipton Huaguo has been losing money year after year.

However, in a large multinational company like Lipton, and a company with serious political struggles in the office, the opinions of a middle-level manager like him are not taken seriously by the superiors at all, so he has a feeling that he has never met talents.

And his remarks are really Li Yifan who brought a sense of enlightenment, and it is true that the reason why Lipton can't eat in China is because of their business habits and mentality.

As early as when the shijie pattern was a two-power competition, Americans had the problem of arrogance, and when the two-power pattern ended and the Americans were dominant, the Americans were the first to shijie, and Lao Tzu's experience was the most correct mentality, and it was swelled to the extreme.

At the same time, they also brought this mentality to their business model, which also caused their industrial products to lose their cities and land in the shijie market, and were beaten by the Japanese and Germans all over the ground.

For example, after the Americans were beaten by the Japanese in the car market, Zuihou had to use political connections to get the Japanese to open up the market and buy their cars.

However, they look down on the Japanese in their hearts, and the cars in the Japanese market are all right-hand drive cars, and they maintain the habit of passing on the left-hand side, but the United States is the left-hand drive car and the habit of passing on the right-hand side, so it stands to reason that if you export your car to Japan, you should change the left-hand drive car to the right-hand drive car and respect the traffic rules of the Japanese, but the Americans simply disdain and change their own cars, and directly export the left-hand drive car to Japan.

If the Japanese can buy such a product, then there will be ghosts?

Of course, this is just a typical example, and although the Americans have been constantly making compromises, they have to choose to cater to the tastes of local consumers when facing markets such as Japan and Europe.

But when they faced Chinese consumers, because Huaguo has always had a low-end image in the world, they didn't take Chinese consumers seriously at all.

Directly put their set of pricing mechanism in the United States, as well as product production practices, to the country, so that when the older generation of consumers occupy the mainstream of the market, and the new generation of tea beverage consumers have not grown up, who will buy your foreign devil's account?

Even if you are known as the largest tea beverage company on Shijie, you can't stop losing money in Huaguo.

It's that simple, but these guys just don't understand it, or they don't want to understand it at all, and they don't bother to understand it.

It's no wonder that Lenner is so annoyed.

"Oh? In that case, Mr. Lena, do you think the tea beverage market in China is promising? ”

Li Yifan asked Lenner with a smile, and when he mentioned this Leonner, his eyes lit up.

"Of course, if I were to be the CEO here, I would first make a judgment based on the consumption situation in the market and formulate the future business direction of the company, first of all, ......."

Leonar had just finished talking, but he quickly stopped, and then he saw a hint of cunning flashing in Li Yifan's eyes.

This kid is using his own heart to show off, and he is using his own words!

"Hehe, Mr. Lena, I don't know that you are saying this to me today, but it seems to me that although we have not known each other for a long time, you are a very capable man, and it seems that you have not had a very good time in Lipton. What do you think? Tell me what you think, and if you can impress me, then I hope you can get Lipton to resign and come to my side to help. ”

At this time, if Li Yifan didn't know what Lenner meant, it is estimated that Lenner would not choose to sit opposite him, after all, no one likes a stupid boss.

This Lenner is a smart man, and he is a very smart guy, he first showed favor to himself in the sale of Lipton Huaguo's assets, offered a real price, and then sold his skills in front of himself, his purpose is very simple, that is, he hopes to make a deep impression on himself, and he does this for nothing more than a few purposes......

And these purposes of his are not a problem at all for himself! (To be continued......)