Chapter 146: Price War
The rain continued overnight and did not stop until the next morning.
Li Zhejun drove to pick up Du Xiaowei from work, and when he passed by the warehouse, Du Xiaowei said that he wanted to go and see the goods in the tent.
She is a business manager and naturally cares about the quality of the products. She wants to make sure that there are no problems with the goods she sells to her customers, especially at this critical time.
As the saying goes, adversity sees the truth, and under the deliberate suppression of Tengfei Company, Du Xiaowei feels that these customers who can still insist on cooperating with Dingxin Company should be more responsible for them.
Li Zhejun was anxious to have breakfast with her, so he said, "Just let the people from the warehouse take a look." ”
Du Xiaowei disagreed and insisted on going to see it in person, otherwise, she would not be at ease. Li Zhejun had no choice but to rely on her, and as soon as the steering wheel hit, he stopped in front of a tent.
The tent was huge, more than five meters high. The herringbone roof, surrounded by several steel pillars with thick bowl mouths, looks like a simple house.
After getting out of the car, Du Xiaowei immediately smelled a puff of water in the air.
The ground was very damp due to the overnight rain. Some low-lying areas are also full of water. It looks like a small pool of water.
The two of them walked around the tent and carefully checked around, and found nothing wrong. Then he called the storekeeper, opened one of the tents, and looked inside.
It was very dark inside, and nothing could be seen clearly. Du Xiaowei asked the administrator to turn on the lights, and the administrator said, "It's temporary, there is no light." ”
Du Xiaowei couldn't help frowning and walked in.
After standing inside for a while and getting used to the environment, she was finally able to see what was inside.
The tent has a lot of space, and according to the type and model of the product, there are neatly stacked cartons of various goods. Each carton is labeled like a small warehouse.
Du Xiaowei touched the carton on it, but fortunately, the carton was still dry.
However, the ground was already soaked.
Although, there is a waterproof pedal on the ground. However, she is still worried that the underlying products will be affected by moisture. So, I squatted on the ground again, touched a cardboard box at the bottom, and felt a little soft.
Her mood began to become heavy. The tent is sealed, but the floor is damp, and if it rains a few more times, the products inside will definitely be affected.
"Zhejun, it's not a way to pile up here like this." Du Xiaowei said.
Li Zhejun also saw the scene inside, so he asked, "What should I do then?" I can't afford to give these workers any more time off. Otherwise, all of them will have to be discontinued. ”
Du Xiaowei said: "Why don't you borrow the warehouse of the factory next to you for a purpose?" It's okay to rent a little. ”
Li Zhejun said: "No, the cost is too high, it is better to put it here." ”
Du Xiaowei thought about it, too. The margins of these products are not high in the first place, and it is not profitable to move them around like this, plus the round-trip shipping and rent.
For a moment, she ran out of ideas.
Li Zhejun said: "In this way, another layer of film on the ground can reduce a little moisture......
The storekeeper said, "We've thought of it, but it's useless. ”
Du Xiaowei asked: "Then open a few windows, it will be better." ”
The storekeeper shook his head again: "No, it's raining outside, and the humidity is even bigger!" ”
Du Xiaowei said unhappily: "I didn't ask you to open the window when it rains, open it when it's sunny!" ”
The storekeeper nodded.
Back in the office, Du Xiaowei felt a lot of pressure on her body. The tents in front of the warehouse were like mountains, and she couldn't breathe.
She thought that she had to find a way out of the current predicament. Otherwise, the company will definitely be dragged down by these backlogs.
So, she pulls out the client's phone number book. Find out a few large customers who have been working with for many years. According to the number above, one by one called to ask.
However, the reply was almost unanimous: "It's not that we don't talk about feelings, it's that your prices are too high." If it can be the same as Tengfei, we can give priority to buying yours! ”
Du Xiaowei was very disappointed. She knows that in the face of interests, feelings are a layer of paper.
She took out the investigation report that Yi Feifei handed her a few days ago. It was the offer made by Tengfei Company in order to win over the customers of Dingxin Company. Du Xiaowei watched it for a long time, and finally, she finally gritted her teeth and made a bold decision.
She wants to lower the price of Dingxin Company, the same as Tengfei Company.
Despite this, it has become unprofitable. However, she has no choice, as long as she can keep her capital, the company can still hold on.
So, she told Li Zhejun about her idea.
Li Zhejun pondered for a while and said, "From the current point of view, this is the only way to go. ”
……
After getting Li Zhejun's support, Du Xiaowei quickly took action. She asked Zhang Aijia to call offices across the country and tell them about the price reduction of the product. And let them talk to customers one by one.
Soon, the customers of Dingxin Company turned over from Tengfei Company.
Although, the price is the same for both families. However, the after-sales and service of Tingxin Company is much better than that of Tengfei Company. Therefore, they quickly signed a sales contract with Dingxin Company.
Dingxin Company, which has been silent for a long time, has begun to become lively again.
There was a long queue of containers at the gate of Dingxin Company.
Although it is sold at cost price. However, I saw that the goods in the tents in the factory area were all pulled away by trucks. Du Xiaowei's heart breathed a long sigh of relief.
However, the good times were short-lived. The news of the price reduction of Dingxin Company's products soon reached the ears of Jia Haoming of Tengfei Company.
He immediately reported the news to Zhu Xiaotian.
Zhu Xiaotian was taken aback, thinking that the two automatic production lines purchased from Japan by Dingxin Company had arrived. So, I was very dissatisfied and asked, "Didn't you say that their production line was detained in Japan?" Why is the price reduced again? ”
Jia Haoming said: "I think this has nothing to do with the two production lines. There was a rainstorm a few days ago, and I guess that their goods must have been damp, so they had to deal with them at a low price. ”
Zhu Xiaotian thought about it and felt that his words made sense.
However, the customers who were finally snatched from them were pulled back by them. I'm worried that our own customers will be affected by them as well. ”
Jia Haoming said proudly: "Mr. Zhu, you don't have to worry. We still have an advantage in terms of price. They are definitely doing this to protect their capital. So ......"
Zhu Xiaotian interrupted him: "Can we still descend?" ”
Jia Haoming nodded and said, "Yes, our profit margin is still very large. Even if it drops by another 5 percentage points, we can still guarantee the bottom. However, Dingxin Company is different. If it goes down again, it will be a loss! ”
Zhu Xiaotian shook his head: "Among peers, the most taboo is to fight a price war. It's a lose-lose thing, and if we push them too hard, and if we go down again, we won't be able to make money! ”
Then, he reminded: "Don't forget, behind them, there is a Huanyu International!" Regardless of the money and strength, we are no match for them. ”
Jia Haoming smiled and said indifferently: "Mr. Zhu, I know...... However, Uniworld is a public company with a board of directors. It is impossible to come up with money to get Dingxin to do loss-making business. Even, I'm sure, they didn't even have the courage to report it. ”
Zhu Xiaotian was stunned: "Why?" ”
Jia Haoming said: "Tingxin Company is a subsidiary of Huanyu International. If it is reported, it will definitely affect the performance of Uniworld International in the U.S. stock market. Moreover, once you let Universal International know, Tingxin's current business situation is terrible. Du Xiaowei's position as a business manager is definitely not guaranteed! I don't think Lee Cheol-jun can be stupid enough to betray his girlfriend! ”
Zhu Xiaotian stared at Jia Haoming and said half-jokingly: "That's not necessarily, haven't you abandoned Du Xiaowei?" ”
Jia Haoming smiled awkwardly, and his face became ugly.
Yes, for the position of business manager, he resolutely abandoned Du Xiaowei. Now, being suddenly uncovered by Zhu Xiaotian made him feel embarrassed.
Zhu Xiaotian didn't want to continue to embarrass him, so he took his words and said: "Although your analysis is very reasonable, after all, Li Zhejun is the son of Li Haonan, chairman of Huanyu International, and it is impossible for him to die without help!" ”
Jia Haoming settled down and said, "Yes, it will definitely be saved." However, he had to pay out of his own pocket. Even then, he didn't last long. As long as we push Dingxin into a desperate situation in a very short period of time. ”
Zhu Xiaotian asked, "Then what are you going to do?" ”
Jia Haoming said: "Now, they have no room to reduce prices, as long as we reduce it again, they will definitely not be able to last a few days......
As he spoke, he took a step in front of Zhu Xiaotian and said flatteringly: "As long as the new company collapses, we will dominate the domestic market in the future." At that time, the pricing power of the product is in our hands, and we can sell it at whatever price we want! ”
When Zhu Xiaotian heard this, his eyes lit up. I couldn't help but laugh: "Good! You are responsible for this matter, and you don't need to ask me again. ”
Jia Haoming was a little flattered and said: "Thank you for Mr. Zhu's trust, I will definitely handle this matter well!" ”
Soon, Ascendas made a decision. On top of the current price, another 2 percentage points.
In this way, the goods that Dingxin Company had just sold were sent back intact. Although, these goods have signed a contract for sale. However, when Ascendas was willing to pay compensation for it, they chose to return the goods without hesitation.
This is undoubtedly another big blow to the new company that has just taken a breath.
Looking at the door of the warehouse, several tents that had just been emptied were piled up with goods returned by customers, Du Xiaowei's mood was extremely heavy.
It seems that there is a certain truth in businessmen who are mercenary and have thin human feelings.
She thought that it would be impossible to continue to reduce the price. Tengfei Company has already figured out their bottom line, and if it drops again, it will be a loss. Moreover, she does not want to continue to fight such a price war.
Now the hope can only be relied on advertising.
She wants to use advertising to improve the visibility and reputation of the company's products. At the same time, change the consumption concept of consumers. That is: cheap is not necessarily the best.