Chapter 5: Despised
"The chairman, I'm sorry, I didn't get any news in advance that there are other people who have taken a fancy to this store." A professional woman apologized to Na Weilin with a slight apology, but her face was full of a good look.
At this time, the man's eyes were also looking at Zhao Hongbing, with a calm bearing, the man said slowly: "I don't know the name of this gentleman?" ”
"My surname is Zhao, Zhao Hongbing. Who are you? Zhao Hongbing looked at the man and asked.
"My name is Na Weilin." The man said politely.
What about Wellin?
Hearing this name, Zhao Hongbing carefully looked at the man in front of him again.
Na Weilin, the eldest son of the founder of Bolton World Clothing, was just appointed as the new chairman this year.
"It turned out to be the chairman." Thinking of the name of the two or three people just now, Zhao Hongbing quickly confirmed that Na Weilin has now become the chairman of Boton's clothing.
Na Weilin smiled lightly, not surprised that Zhao Hongbing knew his current identity.
"Mr. Zhao, I don't know which brand of clothing you represent?" Na Weilin asked.
"Mr. Zhao will rent this shop and sell his own branded clothing." Manager Chen obviously didn't know Na Weilin's identity, and interjected directly. Hearing this, Na Weilin's brows first twisted, and then relaxed disapprovingly.
"Boss Zhao, I don't know how many chain stores your brand has in the country now?" Na Weilin asked.
"We have two chain stores in our brand for the time being." Zhao Hongbing said lightly, without a trace of emotion.
Hearing this, Na Weilin laughed lightly.
"Deputy Manager Chen, how do you do your investment work?" Ma Shi smiled first, and then his face fell, and Manager Chen came: "You can't figure out the positioning of our supermarket, can any merchant settle in?" ”
Deputy Manager Chen snorted and did not speak.
Na Weilin also looked at Zhao Hongbing and said: "Mr. Zhao, I suggest that you go to other places, maybe you are a novice, I am a veteran in this industry." I don't usually give advice to others, but since I have a fate, I'll be straight about it.
Your brand is hard to sell in the mall. ”
Although the foot flow of shopping malls is relatively high, the deduction points are also very high.
Because the rent of the store is more expensive, some ordinary brands, in a high-end shopping mall like this, relatively speaking, it is more difficult to make a profit!
At this time, Manager Chen's face also turned liver red all of a sudden.
The mall has a review of the merchants who settle in, although the emergence of new shops, they as the mall manager need to attract investment in a timely manner.
However, if the brand is not good, it is not only a hurtful thing for the individual, but also a failure to maximize the benefits for the shopping mall.
For a shopping mall, a big brand is a face, and it is also another advertising effect to attract customers.
What's more, Zhao Hongbing, an unknown "Uuris" women's clothing, and a brand like Botunshi, which is already very famous, cannot be compared at all.
Manager Chen didn't say that he hated the poor and loved the rich, but this did exist, and it was not a situation that he could reverse alone.
However, if he really tore his face and won it for Zhao Hongbing, what could he do? In the end, it's not in the mall, it becomes dispensable.
"Mr. Zhao, why don't we go and rest first?" Manager Chen's face showed a look of embarrassment.
Zhao Hongbing glanced at Na Weilin deeply and said, "Okay, Manager Chen, lead the way." ”
After Zhao Hongbing left, Na Weilin's eyes glanced at Zhao Hongbing, and began to carefully inspect this shop.
As a brand with dozens of provincial and municipal stores across the country, Naweilin usually runs the market and goes to various stores to understand the sales situation in a timely manner.
Just like this time, he went to inspect the newly opened store, which also increased his understanding of the implementation of the market.
"The chairman, I'm sorry just now, that deputy manager Chen hasn't opened for a long time, so he made a mistake for a while." The horse master bent down and bowed, apologizing to Na Weilin.
"Manager Ma, it's none of your business, it's just that the little boss doesn't do what he can." Behind Na Weilin, a young man with a contemptuous face said.
Na Weilin smiled at the corner of his mouth, didn't pay much attention to Zhao Hongbing, and continued to inspect this shop.
At the back door exit of the mall.
After sending Zhao Hongbing out, Manager Chen looked apologetic: "Mr. Zhao, I'm sorry, I'm really embarrassed...... The next time we have a suitable store in the mall, I will definitely notify Boss Zhao as soon as possible. ”
"Thank you, Manager Chen...... Zhao Hongbing politely refused: "The clothing in your store and the club department are all medium and high-end goods."
Our current brand is just beginning, and it is really difficult for your mall to guarantee that it can achieve the effect of Bolton World in a short time. ”
For Zhao Hongbing, it doesn't matter whether he enters this pleasant supermarket or not.
Manager Chen also said a few words of apology, and sent Zhao Hongbing outside the door before turning back.
In addition to the Yuexin supermarket, Zhao Hongbing strolls around the streets very casually, because of the geographical advantages of Yangcheng, so the development is more prosperous than that of China except for the Pearl River Delta.
Walking down the road, there is information about the market everywhere.
He didn't expect that he would meet Na Weilin here, and Zhao Hongbing felt a little emotional.
When the subsequent e-commerce tide arrived, Bolton was basically not affected much and was still in a relatively stable state. It can be seen that Na Weilin's ability is not bad.
For Zhao Hongbing, entering the mall is like a chicken rib, relatively speaking, he prefers to open a store near the supermarket or in the business circle.
"When you open a store in these stores, you really go from the cleaner to the owner." Zhao Hongbing laughed and sighed.
Now we have just entered the 21st century, it is the year 2000, so the shops in China have not yet reached the most sdemand.
But even if it's not at its peak yet, it's already amazing. However, the wheel of history should have sent it a little lower in 2006 before reaching its peak.
Finally, it will continue to fall around 2010. Because of the rise of e-commerce, many real businesses can't do it.
It's the year 2000, and if you want to open a store, in addition to the rent of the store, there is also a lot of money to use as a transfer fee.
Zhao Hongbing thought about the problem and walked out of the street, and there were shops on both sides of the road, but the number of people became a little smaller.
Right here, there is an electrical appliance store with a large banner hanging on the sign.
"The goods are cleared, and they will be left in three days!"
And in the store, many electrical appliances are labeled on them.
"Don't miss it! Miss it and you'll never miss it again! Right at the door, a young man shouted with a loudspeaker in his hand, hoping to sell out the stock as soon as possible.
On the table near him, there are a lot of small appliances, and there are also a few people who pick small appliances.
Zhao Hongbing glanced at this shop and was quickly attracted.