In the next few days, people who bought Ulys* stores wore their newly bought clothes out of the city, went shopping, and went to work.

"Sister Zhao, your dress is so fashionable, where did you buy it?"

"I bought it at the newly opened Ulys* store on Dongmen Commercial Street."

"Is it the Ulys* store mentioned on Shenzhen Radio and Shenzhen Daily recently?"

"That's right, it only opened yesterday, and it's a 20% discount for a limited time"

"Brother Wang, the fabric of your dress is so comfortable to the touch, and the upper body effect is also very atmospheric, where did you buy it, I will buy one when I have time."

"The newly opened Ulys* store in Dongmen Commercial Street"

……

Zhao Hongbing's advertising has not stopped, and the customers who bought the clothes are a living advertisement, and the social circle centered on them is circulating the above dialogue, and the Ullis * store has suddenly become synonymous with fashion and trend in people's mouths.

Of course, Zhao Hongbing didn't know that in just a few days, people in Shenzhen had such a great sense of identity with the brand of Ulys* store, and he was listening to Li Guowen's report on the recent work in the office.

Li Guowen said: "Mr. Zhao, let me report to you the sales in recent days, the sales of the second day are 118,760 yuan, compared with the first day of nearly 30,000 sales decline, after all, the first day of opening when the flow of people is very large, but the third day, the fourth day of sales have explosive growth, even reached more than 160,000, I have to say that Mr. Zhao you have a unique vision, Shenzhen Radio and Shenzhen Daily publicity has played a great role, Another is that the products we sell have been widely recognized by everyone, and many old customers bring their friends and family to buy clothes. ”

Zhao Hongbing was very surprised when he listened to Li Guowen's report, he didn't expect the business of the Ulys* store to be so hot, Zhao Hongbing knew that he was aiming at the mid-range clothing market in Shenzhen.

Zhao Hongbing said: "With such a large daily sales volume, can the supply keep up?" ”

Li Guowen replied: "Thanks to the training of the Hong Kong company Payevala, Yuan Meilan has a set of scientific and rigorous management methods, according to her estimates, I have ordered another batch of goods from the Hong Kong Ulysses company, and it is not surprising that it will arrive today." ”

Zhao Hongbing was satisfied that Li Guowen could think about everything, and it was indeed much easier for him to have a thoughtful person beside him, and then said: "Okay, is there anything else?" ”

Li Guowen said: "After the last two days of recruitment, I have put the framework of various departments of Pengjin company up, the shopping guide has recruited another group of people, Yuan Meilan store manager is stepping up time to give them training, the training content is the training materials left by the Hong Kong company, this group of shopping guides is selected in accordance with Mr. Zhao's intentions, strong plasticity, fast acceptance of new things, I think it will not take a few days for them to be able to work, my idea is to implement a two-shift work system in the future, Then the business hours were postponed to 10 o'clock in the evening, Mr. Zhao, do you think this is okay? ”

Zhao Hongbing nodded and said, "Yes, just do what you want, I've worked hard for you recently, has there been any progress in the work of opening a branch?" ”

Li Guowen took out a pile of information and said: "This is also what I want to report next, to be honest, opening a branch is already an imminent matter, there are many customers complaining that their homes are too far away from our store, after a lot of visits in the past few days, according to Mr. Zhao's standards, I have selected a total of three places, this pile of information has the advantages and disadvantages of each location, Mr. Zhao, you take a look at how to decide." ”

Zhao Hongbing glanced at Li Guowen's information, Li Guowen is worthy of being a CEO in the United States, I have to say that the places he selected are very suitable for opening branches, each place takes into account Zhao Hongbing's several requirements, Zhao Hongbing said: "If you will be fine, let's go to the scene to see, if there is no problem, the matter of the store will be finalized today, and then the decoration will be opened as soon as possible." ”

Li Guowen said: "Okay, Mr. Zhao." ”

Zhao Hongbing came downstairs, Li Jianjun had already prepared the car, Zhao Hong said to Li Jianjun: "How is it, is my aunt's illness cured?" ”

Li Jianjun replied: "Mr. Zhao, I was just about to tell you, my mother has been discharged from the hospital, and our family is very grateful to you, and we hope to invite Mr. Zhao to have a light meal at home, and I hope Mr. Zhao will not dislike it." ”

Zhao Hongbing said with a smile: "Yes, when you have nothing to do, you will definitely come to the door to disturb you." ”

The first place Li Guowen chose was the neighborhood where the company is relatively concentrated in Shenzhen, and the most important shop was located in the first room at the corner of an intersection.

Li Guowen said: "Mr. Zhao, I think about this place, there are a lot of companies nearby, which is one of the current high-end office spaces in Shenzhen, relatively speaking, urban white-collar workers are more concentrated in this area, these people have purchasing power, and the location of the intersection is usually the area where these white-collar workers hang out, and there are many shops buying and selling clothing nearby. ”

Zhao Hongbing nodded, stood at the intersection and looked around, the situation of the store is indeed as Li Guowen said, the first consideration for sales is the large flow of people, whether customers have purchasing power, this store location can be said to have unique advantages in these two aspects.

Zhao Hongshan said: "This shop owner is going to sell or rent. ”

Li Guowen replied: "I have contacted the boss, he means that he hopes to sell, according to the boss himself, he is ready to concentrate all his own hoarding of a batch of goods, Mr. Zhao, you also know, now that prices are soaring, there are a lot of people who do such things as hoarding, after all, the money comes too quickly and is far more cost-effective than doing business." ”

Zhao Hongbing shook his head, another person who was blinded by his immediate interests, Zhao Hongshan asked, "What is the price of this shop?" ”

Li Guowen replied: "This store has a total of 426 square meters, and the unit price is 900 yuan per square meter, a total of more than 380,000 yuan.

Zhao Hongbing was a little surprised: "Why is it so cheap?" ”

Li Guowen said: "It's not that the boss is in a hurry to get rid of it, originally he asked for 1,000 yuan a square, but I said that our company can buy his shop in full in two days, and with the mentality of giving it a try, I returned a square meter of 900 yuan, but I didn't expect him to agree." ”

Zhao Hongbing glanced at Li Guowen appreciatively and said, "Vice President Li, you are doing a very good job, you can call him and ask him to go down to our company to go through the formalities." After speaking, Zhao Hongbing handed his eldest brother to Li Guowen.

After a while, Li Guowen finished the call, and Li Guowen returned the eldest brother to Zhao Hongbing and said: "Mr. Zhao, he has agreed, and he will go to the company to sign the contract in the afternoon." ”

Zhao Hongbing said: "Without further ado, let's hurry to the second place and try to settle this matter in the morning." ”

The second location, Li Guowen chose the most prosperous commercial street in Shenzhen at present, there is no doubt about this, the flow of people is particularly large is the biggest advantage, the only disadvantage is that the store area is a little small, only more than 200 square meters.

Zhao Hongbing thought about it for a while and said: "Forget about this store, according to my vision, this street will not be prosperous for long, and the store is too small, it is really not high-grade, Vice President Li, you have to remember that we are an internationally renowned brand, we must have our own style, first-class shopping environment and shopping experience is the goal we always pursue." Although this location is now the most prosperous area in Shenzhen, Zhao Hongbing knows that it will not be long before the most prosperous street in Shenzhen will become Dongmen Street, where Zhao Hongbing's flagship store is located.

Li Guowen nodded and said: "Mr. Zhao, I remember your words, this is my mistake and ignoring the company's brand positioning." ”

Zhao Hongbing said: "It's okay, your vision is still very good, don't blame yourself too much, let's go to the next place." ”

In the third place, Li Guowen chose a location where the current high-end residential areas in Shenzhen are concentrated. The location of the store is right at the crossroads, so it is very conspicuous, and the slight disadvantage is that there are not many clothing * stores around.

Li Guowen said: "Mr. Zhao, I observed this crossroads, the daily flow of people is very large, and the people who come and go here belong to high-income families in Shenzhen, and the purchasing power is naturally not a problem, and the store area is more than 600 square meters, the disadvantage is that the cluster effect that Mr. Zhao said is not obvious." ”

Zhao Hongbing nodded and said: "This problem is not big, we must have this confidence, when we make this local clothing market, there will be other people to follow suit." ”

Li Guowen said: "The owner of this store is generally in the store, if Mr. Zhao is interested in this store, you can talk to the boss in person." ”

The owner of the shop is a female proprietor in her 40s, and her first impression is that of a philistine.

Zhao Hongbing asked, "Boss, is your shop for rent or sale?" ”

The proprietress replied: "The shop is only rented out, not sold, and someone has just paid a deposit for the shop, sorry, please go back." ”

Li Guowen said to Zhao Hongbing apologetically: "Mr. Zhao blames me for not reporting to you in time." ”

Zhao Hongbing waved his hand and whispered to Li Guowen: "Don't speak, I'll talk." ”

Zhao Hongbing said: "Boss, the location of your shop is so good, the rent is not cheap, right?" ”

The proprietress said with a smug expression: "Of course, I think I just took a fancy to the good location of the shop, and I scraped together so much money to buy this store, and the rent is naturally higher, 12,000 a month, and ordinary people may not be able to afford to rent my store after working for a few years." ”

Zhao Hongbing said with admiration: "The proprietress has vision and courage, so I am willing to pay more than the current price for renting the store to me." ”

The proprietress said a little awkwardly when she heard this: "This is not good, if there is a first-come, first-come, first-come, and then say that other people's deposits have been paid." ”

Zhao Hongbing said categorically: "The deposit is paid, you can return it, I won't say anything else, I will pay the price higher than the current two, and I will sign the contract immediately." ”

The proprietress said excitedly and a little greedily: "It's my friend who rents my storefront, I can't explain it, I see that you are the big boss, why don't you add more?" It's so I can make up my mind. ”

Zhao Hongbing smiled and said: "Don't be insatiable as a proprietress, let's do it, the price of two percent is 14,400, and we pay attention to an auspicious number in business, 14,800." If I can, sign the contract immediately, or if I can't, I'll just turn around and leave. After speaking, Zhao Hongbing motioned for Li Guowen to go with him.

The proprietress pulled Zhao Hongbing with an eager voice and said, "That's good, it's a big deal to be scolded by a friend, I rented it to you at the price you said." ”

The corner of Zhao Hongbing's mouth showed a simple smile and said, "Okay, then let's sign the contract, but the contract time will be signed for five years." ”

The proprietress said: "There is no problem with this, who is renting is not renting, and the boss is so generous." ”

Zhao Hongbing motioned to Li Guowen to sign a contract with the boss's wife, and whispered in Li Guowen's ear: "Increase the contract liquidated damages to the point that she can't bear it, this kind of person is greedy, and she still has to guard against it." ”

After the contract was signed, Li Guowen looked at Zhao Hongbing with admiration and said, "Boss, how do you know that she will push down the previous contract." ”

Zhao Hongbing said: "Desires are the most difficult to satisfy, when I first saw her, I felt that this was a philistine, for this kind of person, self-interest is the most important, what integrity is just a betrayal of the conditions have not been met, and since we have taken a fancy to this place, there is no reason to give it up easily, to do things is to have the spirit of perseverance, I will not be willing to try it, what things will only be done to know whether it will be successful." ”

Li Guowen said with admiration: "Mr. Zhao, you seem to have been born specifically for business, and many things are far more thorough than me." ”

Zhao Hongbing teased: "I don't accept your sycophancy, I will finish the first shop in the afternoon, and then start decorating immediately, and ask Yuan Meilan to train those new shopping guides, and strive to let them enter the state quickly." ”

"Mr. Zhao, don't worry, I'll arrange these things when I go back."