Gu Yunzhi now has seven or eight single items in front of him, these are all Gu Yunzhi from various supply and marketing cooperatives, originally Gu Yunzhi thought that She Chunlin only had a few single items for this brand, but she didn't expect that from skin care to cosmetics, things are quite complete, but many supply and marketing cooperatives only buy one or two, and only the supply and marketing cooperatives in first-class provincial capitals can buy a full set of items.

And what is placed on Gu Yunzhi's desktop is the product that Gu Yunzhi found several supply and marketing cooperatives to put together. From the packaging of the product, She Chunlin has also worked hard, divided into two kinds, one is paper packaging, the other is ceramic packaging,

Compared with paper packaging, the packaging of ceramics is more exquisite, and the price is more expensive than that of the paper version. And the reputation is quite good, like their own old lady who is obsessed with foreign trade goods, there was also a She Chunlin item on the table back then, which shows its charm.

After Gu Yunzhi finished studying the product, she saw the flowers and offered the Buddha, and gave the product to Shen Congxiang.

"Aunt Shen, it's been a hard work, and I didn't bring anything back when I went to the capital, so I'll give this to you."

"This brand is expensive, you kid, what are you doing when you buy so much, where can Aunt Shen's old face be used up." Shen Congxiang was dumbfounded when she looked at the pile of things Gu Yunzhi had brought over.

"Auntie, just take two, and you can use the rest for the little girl, Auntie's old face doesn't need makeup at all." Shen Congxiang picked pearl jade cream and osmanthus hair oil.

Gu Yunzhi didn't expect to give gifts without giving them, obviously at Aunt Shen's age, only these two things are needed, and nothing else is needed, Gu Yunzhi suddenly thought of doing an experiment to see what is needed at all ages? So she ran a few supply and marketing cooperatives, and went to buy several sets back, and then in the afternoon, at the most free time on Furong No. 1, she gathered the women in the sea and several stores in Furong No. 1, Gu Yunzhi put all the cosmetics she bought on the table, anyway, let a few write survey forms, which items on the table you like, after writing, you can choose two things you like at will.

The last twenty-eight women are the most popular is pearl jade cream, almost everyone has filled in this product, young women, like cosmetics more, such as rouge lipstick, all written, there are also many people who don't know what to do After Gu Yunzhi explained the use, these people added duck egg powder and eyebrow powder under the rouge lipstick, as for osmanthus oil, few young women chose it, the reason is that it is too greasy, and the hair that usually goes in and out of the kitchen is greasy, and I can't stand the greasy hair. But the older aunts who wash vegetables are different, they basically choose pearl jade cream and osmanthus oil, and very few choose eyebrow powder.

In this way, Gu Yunzhi has basically determined the positioning of consumers of this brand. Young women are more popular with duck egg powder, eyebrow powder, rouge lipstick, etc., and osmanthus oil is not popular with young people, which also confirms that in the following decades, fewer and fewer people buy hair oil.

It is suitable for all ages to pearl jade cream, but some people react that the fragrance is too strong, which makes people unbearable.

Fragrance seems to be a characteristic of traditional cosmetics, which may originate from the aromatherapy culture of China, and the ancients even used spices to smoke and dye clothes, but this is also a characteristic of every era, like modern people, it is too late to go to work every day, and the laundry is replaced by a washing machine, where will there be time to drum these?

According to what people say now, it's just nothing to toss, and people nowadays prefer fresh and elegant taste. Too fragrant, but it will feel tacky.

Gu Yunzhi put these pages of adjustments in the planning case, although only about 20 people were investigated, and not all the groups were investigated, but it was enough for Gu Yunzhi to have experienced this era.

Gu Yunzhi's project is divided into several steps, the first step: if you want the brand She Linchun to have a brand positioning, this brand is positioned in the age group of 20 to 35 years old, then focus on things in this age group.

If it is positioned in the age of 40, then the market over 40 years old, Gu Yunzhi's advice is mainly in the age group of 20 to 35 years old, after all, this age group has money in hand and can be financially independent.

People over the age of forty may not be willing to pay for selling things, it doesn't matter if people of this age touch their faces or not, and some people can touch some clam oil on their faces as moisturizing. There is too little room for consumption in this age group.

The second step is to let the old brand also rejuvenate.

The charm of the old brand lies in the precipitation of history, how can it reflect the precipitation of this history? Undoubtedly, the most popular TV series "Dream of Red Mansions" is a good carrier.

At this time, if She Linchun can seize the opportunity to invite the contemporary spokesperson of Dream of Red Mansions, and even launch a limited edition Jinling 12 hairpin powder box set, it will definitely be sought after by the market, so that the old brand can also change its youth.

This is also why some famous European brands in later generations will always look for the most popular celebrity endorsements, Chinese people may be nostalgic for the old, but some things have to be new, if your brand positioning is young people, then you have to keep up with the pace of the times.

Step 3: It is closely related to sales, training makeup artists, beauticians, and guiding product usage, of course, the main purpose of guiding consumers is sales.

Where Gu Yunzhi is doing advertising planning, it is simply the planning case of the entire enterprise, but there is no way, if she just does an ordinary advertising case, she is afraid that Pei Guanren will not be satisfied, if it is just a simple planning case, I am afraid that it will not meet the qualifications of the two to cooperate. This is a test, and it is also Gu Yunzhi's requirement for herself. She also wanted to know how far she could go.

contacted Pei Guanren, considering that Gu Yunzhi was young and it was inconvenient for him to fly alone, Pei Guanren flew to Shixiang City.

After getting off the plane, Gu Yunzhi had already received the news and asked Zhang Qiang to take him to the advertising company.

Gu Yunzhi personally ran tea for Pei Guanren, and then she handed over the hard work of the past few days to Pei Guanren.

Pei Guanren was dumbfounded when he got Gu Yunzhi's plan, this was the first time he got such a thick stack of advertising plans.

"Are you sure this is an advertising campaign?"

"Yes, let's talk about it after you read it, after all, I don't want to do short-term, I want this brand to last for a long time. It has become a classic in China. ”

"That's a decent one." Pei Guanren picked up the plan, looked at it, only to see a beginning, he was stunned, he felt that if the old lady was not satisfied with this, he would not have to work hard in the future, there was really nothing better than this plan, if he followed this plan to acquire a cosmetics company by himself, he would be able to make achievements.

"Little fox, how did you come up with this?"

"How did you come up with that?" Gu Yunzhi deliberately pretended to be stupid. You will know how much you can see, do you need to think about it? Gu Yunzhi muttered in her heart.

"You're going to be stupid, you really want to dissect your head and see what weird stuff is in it?"

"So Pei Dashao recognized this business plan?"