Chapter 14 Market Positioning

But there is another point, that is, where is the end point of the goods he eats himself?

He won't just smash it in his own hands, then he won't lose money.

So he asked Wang Ziqi with a somewhat unpleasant face: "I said Wang Gongzi, what should I do after I eat the goods?" I can't find a warehouse for me, can I? ”

Wang Ziqi chuckled: "Mr. Fang, don't worry, I want you to be a foodie just for convenience, you are the boss of Kana, as long as he wants to do it with you, then he must sell it to you."

Besides, who he sells is not selling, maybe for the sake of your face, the price can be lowered, you say, who am I not looking for you?

Moreover, I will buy all the goods you eat, if you don't trust me, I can sign a contract with you first and then you will eat the goods, how about it? Now you can rest assured, right? ”

Fang Fen was a little relieved when he heard Wang Ziqi say this, but he still didn't believe that Wang Ziqi would buy them all, so he asked again: "What did Wang Gongzi say, can you and I still rest assured." You say that if you accept it, you will definitely accept it, but why do you use it if you accept it? ”

Wang Ziqi pointed to the factory not far away and asked Fang Fen, "What kind of place is this?" ”

Fang Fen didn't know what he meant, and subconsciously replied: "Furniture factory......

Oh! Wang Gongzi, I understand, I understand! You owned this furniture factory? ”

At this time, Fang Fen was really relieved.

Wang Ziqi waved his hand and said: "I said Brother Fang, don't ask so much, in short, let me tell you, how much you eat, how much I buy." But there is a condition, you will sell it to me as much as you buy, and you don't want to increase the price of our relationship, hehe. ”

Fang Fen's thick, short and fat fingers pointed at Wang Ziqi and smiled: "Wang Gongzi, you look down on me too much, right?" Will my Fang Fen do this kind of thing, although I am a businessman, but I value friends more as brothers, you really look down on me when you say that. ”

Wang Ziqi smiled: "Haha, since that's the case, then I'll treat you at night." Let's find a place to have a good drink in the evening, not to mention, I've been back to China for a while, but I haven't had a good drink.

Today, the three of us, an elder brother and an elder brother, we have to relax and not get drunk or return. But he didn't think so in his heart, he Wang Ziqi really looked down on him Fang Fen.

A businessman, if you don't have a bright head, forget it. The most basic rule actually wants to be tempted, and with the background behind him, he shouldn't ask questions about foodies. It's as if he took advantage of him.

It seems that this is the end of his life, and the business has come to an end.

How did Fang Fen know, he calculated everything, and in the end he was used by Wang Ziqi, but now everything is too early, Fang Fen can't see it, Wang Ziqi thinks about much more than he can think of.

Moreover, he is not the only one who has been calculated, even Xie Tianci, a person who can be said to be completely loyal to him, is also in his calculations.

Therefore, a high degree of education does not mean a high character, but often such a person can achieve great things.

This society is so contradictory, there is no absolute fairness at all.

What can make you live well and allow you to gain a foothold in this society is only the useful weight in your hands.

And Wang Ziqi is even a person who is favored by God, from the moment he was born, the weight in his hand is unmatched by many people.

But that's it, because Wang Ziqi has been favored by everyone since he was a child, his heart can't tolerate anyone better than him, he is too self-conscious, he can't afford to lose.

Therefore, whether it is for Feng Tiantian or for his own self-esteem, he will try his best to trample Zhao Hongbing under his feet!

No matter what, he had to trample Zhao Hongbing under his feet.

But he never expected that he would end up like that.

……

According to the original plan, Sun Tianyuan Factory produced new mattresses for a month to supply Beijing, Shanghai, Guangzhou and "Mengbei", and "Mengbei" as the first step to start the "Rochburg" brand, except for 30 samples sent to the Chinese Triangle, all the rest of the goods were supplied to "Mengbei".

Jona En is Mackqin's wife, and she has always been a silent supporter of him.

There is also a little background at home, because it is now a new product on the market, and she needs her help, so she also came to help.

Lingzhi called the agent contacted by her in the Huaxia Triangle and informed them that the samples would be shipped within three days, and they should pay attention to receiving. At the same time, Lingzhi notifies all the stores that have been negotiated, the goods are on the shelves, accepts the customer's reservation and promises that the customer will arrive within three days after the order.

Mackchen's wife, Jona Ern, now the general manager of advertising, began to launch all of the city's media campaigns.

Including the half-minute advertisement of the TV station in prime time, this time the print publicity is different from the last time Zhao Hongbing's company was promoted, when promoting the United Chamber of Commerce, the concept of the four words of the United Chamber of Commerce is too vague, and it must be a long-term pass in order for the public to accept it, and it is impossible to see immediate results.

The promotion of the new mattress is different, and the new mattress is a concrete object. Therefore, the publicity for specific objects should also be different. They came up with three ads, each with a different ad.

The first article highlights the characteristics of the new mattress that are light, thin, detachable and easy to handle.

The second article focuses on beds of various sizes, and the third article shows how the new mattress can be used for sofas, chairs and other furniture after being separated.

Each one is accompanied by the same advertising slogan "Rochburg, the trendsetting brand", but only one outdoor billboard has enough area to print three at the same time, and two pieces can only be printed with two pieces each, and the rest are only one piece of area.

Fortunately, with the help of Feng Xiaogang, he said hello to the city government, and all the stations along the track have reserved advertising spaces for the promotion of new products, and the price has also been negotiated with the media company that contracted the track advertising, and the company was given three months at a very low price.

This kind of feeling that people have someone to help in a different place, Zhao Hongbing is still quite unusual.

Within three days, the Huaxia Triangle was shipped at the same time, and all the subway stations were advertised in place, and the most important thing was that the national unified retail price was also set, and the price of a complete set of nine mattresses was 1,900 yuan.

Of course, this is only the suggested retail price, which is far lower than this figure for agents, and the price can be adjusted according to the actual situation, as long as it is not sold in a national chain store such as a supermarket, the suggested retail price is only to position the product and brand.

This positioning is very important, and the price of Simmons on the market is basically between 700 and 2,300, and the quality of Simmons of 700 is not necessarily much worse than that of 2,300 yuan.

Therefore, most people with low wages and incomes generally choose products of about 1,000 yuan.

The price of 1,900 is actually on the high side, because first of all, the Chinese people have a traditional concept that the bigger the thing, the more materials are used, even if it is a scrap, it is worth more than a small one.