Secondly, "Rochburg" is a brand new brand, not an old brand, and has no market appeal, so it is indeed difficult for everyone to accept such a high price of a new brand.

Third, the new mattress is not suitable for all people, mainly for some people who have changed a lot, these people have to move frequently, or because the bed is not suitable for the traditional Simmons will have a demand for the new mattress.

This part of the population can barely be counted as a new mattress just need people, and only a small number of young people will buy it for the sake of freshness.

In that case, why is the price so high?

This is Zhao Hongbing's suggestion, Zhao Hongbing believes that since it is taking the trend route and building a trendy brand, then the price must not be consistent with the conventional brand, it must be prominent, but it cannot make people feel high.

Therefore, 2,000 yuan is a critical point, higher than 2,000 yuan, it will inevitably give people a feeling that the price is too high, and less than 1,500 yuan is difficult to distinguish from other brands, so the price of 1,900 yuan is at a critical point in consumer psychology.

Secondly, who are the main consumers of the new mattress?

They have set their sights on China, which is not yet an economic powerhouse. But for those who have lived for two lives, Zhao Hongbing naturally knows how great the potential of the Chinese people is.

How great is the economic potential of Huaxia, however, Chinese people still only take money for the Spring Festival, and they still uphold the good tradition of thrift and thrift in their daily life.

This kind of mattress satisfies the psychology of two hearts, expensive and economical.

It looks like a lot of money on its own, but when you count its utilization, and quality, it's definitely a good deal. A mattress is multi-purpose, easy to disassemble, easy to splic, and even easy to carry.

Fourth, there is also a potential purchase inducement, that is, the price of the whole set is 1,900, and the whole set is suitable for a two-meter large bed, and ordinary people will not use such a large bed.

Normally, they will only buy a set of B-type mattresses or splicing other combinations to buy, and the price of this combination will be less than 1,900 yuan, which will stimulate consumers' desire to buy and feel that they have taken advantage of it. It's as if after many years, there will be several models of a single phone.

You don't have to pay the highest price to buy the trendy brand mattress you need.

Fifth, it is also because of the above reason, because there are too few commodities on the market that can be freely combined, and there are almost no that can really save costs after free combination.

Although it is not as high as the price of the whole set of sales, however, the various combinations can be appropriately increased on the basis of the whole set of prices, not simply 1,900 divided by the relative figures, this is not calculated, and this kind of price increase is actually higher than the sales profit of the whole set.

Based on the above points, Zhao Hongbing easily persuaded Sun Tianyuan, and Sun Tianyuan even felt that the price of 1,900 was set a little low.

Zhao Hongbing hurriedly waved his hand at that time and hurriedly stopped him: "I said pastoral......"

During this period of time, Zhao Hongbing's relationship with Sun Tianyuan and Hua Renshan has become much closer, and he no longer screams from Mr. Zhao's boss.

"I said pastoral, look a little farther, how long has it taken us to launch a new product this time? A month or so. And this kind of thing, we can produce, other manufacturers can also produce, to be honest, maybe tomorrow there will be manufacturers to imitate it, believe it or not? ”

Sun Tianyuan actually knew about it, and said: "I believe it, at most, the quality is worse than ours." ”

Zhao Hongbing could only shake his head in this situation: "Yes, so this portable mattress is not our flagship product, this is just the first step for us to establish a brand image, then we have to hurry up and sell more, accumulate funds for the new products behind, and now the price is very attractive to consumers, so we can't raise the price." ”

Sun Tianyuan was very convinced of Zhao Hongbing, but he still had his own thoughts: "Then do you have any new ideas?"

I'll tell you first, no matter what new ideas you have, you can't deviate too far from the original Simmons. These devices of mine, as well as the equipment that is about to be put into storage, are all prepared for Simmons, and they can't be smashed in your hands. ”

Zhao Hongbing pursed his lips almost invisibly, to say that this Sun Tianyuan has not developed much, and there is a reason: "You can rest assured of this, hehe, my idea is now there, and I can calm down and think about it after the agents in the Huaxia Triangle give back the sales situation, and now my attention is all in front of me." ”

Sun Tianyuan thought of something, and patted his head: "Speaking of agents, I remembered, the Liang boss of 'Mengbei', Liang Feifan, he told me that someone wanted to cover all his new mattresses, but I hope that there will be a discount on the price." ”

Zhao Hongbing was also shocked all of a sudden, and said, "All inclusive? What do you mean, if this person wants to be an agent and come to us directly, how can he go to Liang Feifan? ”

Sun Tianyuan said: "Yes, I also wonder, if you want to be an agent, you should come to us, what's the matter with buying Liang Feifan?" ”

Zhao Hongbing sat and thought for a long time and asked Sun Tianyuan, "Did Liang Feifan agree?" ”

Sun Tianyuan shook his head and said: "Not yet, it's just that all the goods we sent to Liang Feifan in the past few days have been bought by that person, and Liang Feifan only left a sample in the store." ”

Zhao Hongbing frowned, and said, "Okay, you contact Liang Feifan and ask him to make an appointment with the person who wants to cover all his goods, and tomorrow the two of us will go to that person and see what kind of medicine he sells in his gourd, this is not a good thing, this is too abnormal." ”

Sun Tianyuan had suffered a loss before, so he quickly nodded and said: "Okay, I'll fight now, I also think it's quite abnormal, Liang Feifan also said that he would come to us directly to talk, but that person just wants to buy it from him, do you think it's strange?"

Even if you send money, you don't have this way to send it, it's better to take the money and scatter it all over the street, hehe, isn't there something wrong with your head? It's weird! ”

Zhao Hongbing was not as optimistic as him, so he could only barely squeeze out a smile: "Then let's go over tomorrow to take a look, if he really sent money, let's see if we can pick it up." ”

Sun Tianyuan took out his mobile phone and called Liang Feifan, asking him to ask that person to come to his store tomorrow to talk. After waiting for half an hour to call back, Liang Feifan said that the man agreed, and he would see him at the "Mengbei" store at nine o'clock tomorrow morning.

By the way, he has contacted more than a dozen stores willing to sell new mattresses during this time, and I believe there will be more soon.

Zhao Hongbing was really taken aback when he saw Xie Tianci, and what Zhao Hongbing didn't expect was that Xie Tianci was actually the one who wanted to cover all the new mattresses of "Mengbei".

Xie Tianci was the same, in addition to being surprised, he also felt a little guilty when he saw Zhao Hongbing.

As mentioned earlier, when Xie Tianci was arrested, his father worked hard to hire a lawyer for him, which gave Xie Tianci the opportunity to contact the outside world, and his father's behavior made Xie Tianci change his attitude towards his father and become extremely filial.

Zhao Hongbing mentioned Xie Tianci's father at the time of inflation, and finally at the last moment, Xie Lao escaped, and now it is gradually rising, which can be regarded as saving him.

After that, Xie Tianci also tried to find Zhao Hongbing, but he was never contacted, which made Xie Tianci want to repay this favor and have nowhere to report.

But it is no coincidence that the book is not written, but this time his other benefactor Wang Ziqi made himself go against Zhao Hongbing, the father's life-saving benefactor, which made the righteous Xie Tianci feel strange in his heart.

Zhao Hongbing's impression of Xie Tianci was not bad, and an idea suddenly popped into his mind the moment he saw Xie Tianci, although it was a little unrealistic, but he wanted to give it a try.

Exempted from Liang Feifan's introduction, Xie Tianci complained: "Why are you? Do you know that I've been looking for you for so long, and you actually ran into it here, and oh really...... What a ......."