Chapter 12: Pretty Lady and Mr. Good
A chance encounter, a seemingly free and easy parting from each other, Mo Han completely disappeared from my sight.......
I stood there for a long time, still remembering the hysterical self that I used to want to keep her, and now that I have a family and a life that is completely different from what I once was, the only thing I can do is to face this separation and integration calmly.
When I got home, it was late at night, after washing, and when I came to the bedroom, Chen Qingyi still didn't rest, she was lying on the bed watching TV, and when she saw me coming back, she turned off the TV, and asked with a smile: "Do you want to eat some supper, I'll make it for you." ”
"No, I'm a little sleepy."
Chen Qingyi nodded, and didn't say anything else, she has always been like this, no matter how late I came back, she would never interrogate me about what I had done, and in the more than a year after marriage, I was indeed strict with myself and had never done anything out of the ordinary, so her non-interrogation was based on a kind of trust.
......
Turn off the lights, I thought in the dark, I denied the prince and Han Feng's plan to do public welfare marketing, then I must come up with a plan that can turn the tide of the war, otherwise once I fail, I will encounter the most serious crisis of trust, as the supreme leader of "Seaview Coffee", once I encounter a crisis of confidence, the consequences will be extremely serious.
My mind seems to be frozen, and it has been like this for nearly a year, I seem to have lost my previous innovative thinking and breakthrough thinking, I know that this is related to a peaceful life, and it is difficult for me to stir up again.
It wasn't until the middle of the night that I fell asleep because I was really sleepy, and when I woke up the next day, it was already nine o'clock in the morning, Chen Qingyi didn't remind me that she wanted to give me enough sleep time, and indeed many times I was not limited by work hours.
After getting up, after a brief breakfast, I went to the company and convened a meeting with all the middle and senior management of the company, the main purpose was to hope that they could come up with a practical plan to solve the competition crisis, but the results of the meeting were not satisfactory, although there were many plans that were proposed, but there were few that were really operable and could produce results.
.......
Evening came before I knew it, and I was dazed as the afterglow of the setting sun slouched on the corner of my desk...... In the afternoon, there was another news, Mr. Wu's end of the sky, the corner of the sea, a series of theme coffee shops in addition to Nantong, Jinan, Nanjing, Shanghai will also open simultaneously, and all the stores opened and our existing stores are in the same business district, and these four places are our most important market, and now they are generous at the same time to open 8 stores in addition to forming a sensational effect, or naked declaration of war!
I had to come up with a practical solution in a short period of time........
This evening, I put down all the entertainment, just sat in the office, thinking about countermeasures over and over again, but my thinking couldn't be opened, and I was a little anxious......
In my anxiety, I thought about the old bridge again, the place that would make me ignore the changes of time and make me quiet....... Maybe it will continue to inspire me in business.
I immediately drove to the old bridge, and I sat by the lake, my fingers pinching the cigarette and playing with it, but not lighting it.
The mall on the other side of the river was still playing music, and I listened to it for a long time......
The songs switched one by one, and my emotions were aroused from time to time, until all my emotions were released in an instant when I broadcast to Qu Wanting's version of "My Singing......
"Without a little defense, without a trace of concern, you appeared in my world like this, bringing me surprises, I can't help myself, but you are like this, in my unconscious, quietly disappeared, from my world, there is no news, the rest is just memories, you exist, in my deep mind, in my dreams, in my heart, in my song, you exist, in my deep mind, in my dream, in my heart, in my song, I still remember that we were, side by side, that bustling alley, Even though you and I are strangers and passers-by, we still feel each other's, a look, a heartbeat.... An unexpected happiness, as if it was, a dream, fate, you exist, deep in my mind, in my dream, in my heart, in my song, you exist, in my deep mind, in my dream, in my heart, in my song, why the world is so big why we meet, is it fate, is it providence... You exist, deep in my mind, in my dreams, in my heart, in my songs........"
In the song, the women who had been brilliant in my life came to my mind, and I remembered their smiles and their silent weeping...... My thoughts surged in an instant, and I remembered my belief that I was desperately trying to be a "good gentleman" for love...... What I once loved was so simple, so crisp, so hot...... They are all rare beautiful women!!
As my thoughts continued to spread, I had an idea in an instant: I wanted to make the most unique packaging for the products of "Seaview Coffee" and sell them through new channels....... I immediately dialed the number of the prince and Han Feng!
We met in my office and they were all surprised by my sudden call...... For the first time, I lit a cigarette and said, "I have a new marketing direction for Seaview Coffee....... Our previous thinking was too limited, and now the opponent is menacing, because of our habitual thinking, we think of confrontation, but no matter what form of confrontation, it will cause a loss of our resources......"
Han Feng made a gesture of please and said, "Talk about your thoughts." ”
"Avoid its edge and find another way!" I uttered these eight words in a sonorous voice.
Han Feng and the prince exchanged a look, and also lit a cigarette and waited for me to continue.
I flicked off the ash, took a puff and said, "Do you know how many quality customers we have now?" ”
The prince and Han Feng shook their heads.
I continued: "I would like to tell you now that there are a total of 8,923 high-quality customers who have been spending in our store for more than a year and at least 2 times a week, and of these 8,923 high-quality customers, 3,657 are executives in various companies, and 528 are the top executives of companies or enterprises....... You say, should we make use of such resources? ”
The prince and Han Feng nodded.
"Now I'm going to use this resource to make new sales channels...... My idea was to make a bespoke private drink, including the various drinks that we now deal in Seaview Coffee...... We will provide these companies with a private drink that is exclusive to their company, and can be printed exclusively on the bottle with their corporate logo, corporate philosophy, and even their employee image....... Do you think: How many customers does each company entertain each year? If when customers come to visit, they are provided with this kind of drink that can promote their corporate culture and characteristics, and it is unique, is it very creative and classy? ....... In addition, when employees enjoy drinks, they can see their own corporate philosophy and culture, will it invisibly increase the cohesion within the enterprise? I said and made a gesture that made them think.
Han Feng and the prince pondered in silence, and after a moment, their eyes showed a scorching essence......
I nodded and continued: "On the packaging of the product, I also have my own ideas, I want to do two series for office men and women, one is: Mr. Good series, the other is: Pretty Lady series, these two series are to cater to the temperament needs of urban white-collar workers, but also reflect the tension of our products, improve the product grade, in line with our high-end business characteristics, in the product shape design, Pretty Lady series, I hope to show the exquisite beauty of women, curves, Mr. Good series, of course, is to show the masculine beauty of men, But there is no lack of gentleness ......."
Han Feng and the prince clapped their hands at the same time and gave me a thumbs up: "Zhang Yixi, your idea is really amazing, it is simply using resources to the limit, the executives or top leaders of these companies are themselves loyal customers of our store, and they have a high degree of recognition of our products, so when promoting this unique customized drink to them, they must be easy to accept...... Suppose that among the 3,657 people, we accept the concept of our private drink and order our products with 2,000 people, and each company consumes an average of 50 bottles per day, 10 yuan per bottle, and 200 natural working days per year, then a company will generate 100,000 yuan of consumption from us a year, and 2,000 companies are ......"
"200 million!" The prince was dumbfounded.......
I shook my head and said, "Your algorithm is too conservative....... Everyone lives in an intimate network of 8-12 people, and these high-end people have a wider network of contacts, and if it really reaches 2,000 companies ordering our products, then when the base scale is sufficient, it will naturally produce a viral effect...... At that time, our sales volume will increase exponentially. ”
In the incredulous eyes of the prince and Han Feng, I continued: "In addition, the public welfare marketing plan you proposed before can also be interspersed with it, we will set up a charitable foundation in the name of Seaview Coffee, and cut it into several blocks, all companies or enterprises that customize private drinks here with us, we will open a special account for them, every time they consume a bottle of our products, we will take out one yuan and put it in this account, and this account is absolutely transparent, such as the company in Nantong, We will set up a special charity wall in our stores in Nantong, update the balance of their charity account on the charity wall every month, and then donate it at a specific time......"
The prince and Han Feng sighed again: "This idea is great! This can increase the reputation of these companies, and this kind of transparent account practice will cause these companies or enterprises to compare with each other...... Thus boosting our sales again! ”
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