Chapter 14: A Big Gamble

In the end, Zhao Hongbing bought a Santana in another car dealership, and all the procedures were reduced to 190,000 yuan, according to the eyes of later generations, it was expensive to death, but the performance of the Santana car at this time was absolutely fine, and ten or eight years later, Lao Pusang could still be seen running around on the street.

Zhao Hongbing drove the car home directly, the big country couldn't help but be overjoyed, although he touched the car every day in the driving school these days, but he drove someone else's car, and now he finally has his own car, the joy and pride do not need to be mentioned, Zhao Hongbing dragged out of the car, sat directly in the driver's seat, and drove the car away without a trace.

After having a car, Daguo became Zhao Hongbing's full-time driver and assistant, responsible for driving and running errands for him, Zhao Hongbing did not treat him badly, and after asking Mr. Lin for instructions, he gave Daguo a double salary, and the monthly salary directly reached the level of department manager.

Without mentioning it, in the blink of an eye, in a month's time, Pengcheng's sales are getting better and better, especially in Qianjinhui stores, whose sales directly account for 95% of the company's total sales, and even Mr. Lin lamented that this phenomenon is rare. For example, in his original company, store sales only accounted for 60%, and the rest of the sales were run down by the external marketing and engineering project departments, which is also the normal situation of similar companies, and it is estimated that there is only one such outlier like Pengcheng.

This phenomenon also reflects the strong effect of chain management and brand management advocated by Zhao Hongbing from one side, chain management is by no means as simple as one plus one equals two, brand communication, word-of-mouth fermentation, customer recommendation, etc., the effect may be one plus one equals three, equal to five, or even equal to ten.

Mr. Liu was painful and happy, and said with some grievances: "The store sales are so hot, and our external marketing department is really depressed." ”

As a shareholder, the company's business is prosperous and naturally happy, but at the same time, he is responsible for external marketing, and the huge disparity between sales and stores makes Mr. Liu always a little uncomfortable, so he is a little painful.

Zhao Hongbing comforted: "In terms of simple comparison, it is indeed a bit unsightly, but we can't just look at the comparison, but also look at the actual sales." There are only seven or eight people in the export department, and they are all young men and young people who have little experience, and it can be said that they can run so much business in a month, which can be said to be very remarkable. Compared with other peers, you are only stronger, not weaker. And, you also have a huge advantage, these young people are working hard, they are all growing, and as they become more experienced and their connections expand, sales will skyrocket. Or if someone runs a big project, one sales may exceed the monthly quota of all stores, Mr. Liu should consider these aspects, and his heart will not be uncomfortable. ”

As a major shareholder, Mr. Lin only looks at the total sales and final profits, and does not care about Mr. Liu's small loss at all, and said with a smile: "Lao Liu, don't pretend to be pitiful, the company's sales are exploding, we are all going to get rich, don't think about your little problem, what we have to worry about now is that if this sales momentum continues, our inventory may soon be insufficient." ”

Chen Weiqi said: "What Mr. Lin said is right. After the opening of the store, the average sales of our five stores during this period was 86,000 yuan per day, and the sales are still increasing. By the end of this month, the sales of 2.16 million yuan had been completed. According to the current sales situation, the inventory of more than 3 million yuan was sold out in more than a month, so we urgently need to replenish the stock. ”

Zhao Hongbing said: "I'm already thinking about this, I'm about to hold a Hangzhou order meeting, this time I want Mr. Chen to go on a trip instead of me, I have called to contact all aspects of the relationship, Mr. Chen only needs to ensure payment and delivery of goods out of the warehouse in time." ”

Mr. Lin asked, "What is the urgency of Mr. Zhao?" It's better for you to buy goods, for fear that people won't give face. ”

Zhao Hongbing said: "I have some new ideas, and I will discuss them with you today, which is actually related to the purchase." ”

Mr. Lin was happy when he heard it, and said: "Say it quickly, you must have a good idea again, and I fully support it when you say it." ”

Mr. Liu also said: "Zhao is always our Sai Zhuge , every method can create profits for the company, and I also support it." ”

Chen Weiqi said: "As long as the company needs, I have no problem going to Hangzhou." ”

Zhao Hongbing took out a cigarette case, divided one of them, lit a cigarette and took two puffs, and said: "Thank you for your trust in me, I am very scared and feel a great responsibility, so every time I say my thoughts are also well thought out, please rest assured." ”

After a pause, he officially cut to the topic: "I asked Mr. Chen to go to Hangzhou, mainly because I was going to Haicheng recently. At the last Jiangcheng meeting, through the introduction of Section Chief Wang of Haicheng Station, I got acquainted with some local factories in Haicheng. When I talked on the phone recently, Director Hou of Haicheng Hardware Stamping Machine Factory tried his best to invite me to investigate. The most important thing is that the factory introduced a set of foreign advanced production technology last year, and this year's output has tripled, which brings some political achievements at the same time, it will definitely cause some sales troubles. Because of this, I want to see, if possible, I want to directly connect with the factory through some internal relations, and purchase goods from the factory, so that our company has two major advantages, one is the price concession, and the other is the stable supply of goods. ”

Mr. Lin slapped the table and said happily: "Oh, Mr. Zhao, I said that you want to withdraw gold ideas again, it's really good, this is a big road, I support you to go to Haicheng for a trip, the company fully supports it, when you leave, bring a public relations fund, is 200,000 enough?" ”

Zhao Hongbing said: "It's just an idea for the time being, and I have to see if it succeeds." ”

Mr. Liu used to be an insider in the system, and he knew the joints, and said: "Money definitely needs to be brought, but the most important thing is to open up the relationship, which requires Mr. Zhao to bother a lot, you are familiar with people over there, and you also have a way." ”

Zhao Hongbing nodded: "It's up to people to make things happen, but since I said it today, I still have a certain degree of certainty in my heart." I also had some communication with Director Hou and the leaders of Haicheng Commercial System on the phone before, and I had to talk about it again in person. What I want to focus on here is the next step, if Haicheng's purchase channel is negotiated, how much should we buy? ”

Chen Weiqi said: "It's about to be the end of the year, followed by the Spring Festival, the sales volume will be a little smaller during the Spring Festival holiday, but February and March every year is the peak sales season, so at least three months of goods must be prepared, so calculated, we need to buy at least 6 million goods." But we only have 2.8 million on our books now, and the financial pressure is very high. ”

Mr. Lin asked: "Can't you prepare a little less, and then enter another batch after the Spring Festival?" ”

Mr. Chen said: "Yesterday I communicated with Mr. Zhao, Mr. Zhao thought that prices may rise sharply after the Spring Festival, and asked the Finance Department and the Warehousing Department to make a large number of stocking planning tables. ”

Zhao Hongbing said: "This is an important item I want to talk about today, from all indications, I think there may be a relatively large increase in prices after the year, so it is necessary for us to open the purchase channel, a large number of stockpiling." But we are underfunded and this must be addressed. ”

If the memory is not wrong, the big price increase in 88 will officially kick off after the Spring Festival, and this time the spectacular price increase is not the same as this year's price increase. Zhao Hongbing didn't want to miss this rare opportunity, but to participate, there must be funds, a lot of money, which is also one of the reasons why he did not choose to go it alone, but co-founded the company with Mr. Lin and Mr. Liu.

When Mr. Lin heard this, he waved his hand without hesitation and said: "Listen to Mr. Zhao, since Mr. Zhao thinks so, there must be no problem." How much worse? Three million yuan, I'll solve it, find a few friends to borrow, and give them interest when the time comes. ”

Zhao Hongbing coughed and said, "Mr. Lin, I think the volume of 6 million is still conservative, and it should be at least 10 million." It's better to have as many as possible. ”

Mr. Liu and Mr. Chen were taken aback, and even Mr. Lin was moved and asked, "Mr. Zhao is not joking, right?" ”

Zhao Hongbing said simply: "No, I am very sure." ”

Mr. Lin fell into contemplation, he has always trusted Zhao Hongbing's vision, but this time the matter is not trivial, the most important thing for a company is the capital chain, if Zhao Hongbing misjudges, and they are hoarding a large number of goods, encountering sudden changes in the market, it is likely to collapse because the capital turnover can not come.

Mr. Liu said cautiously: "Mr. Zhao, I know that your vision has always been very accurate, but this amount is too big, I think it is better to buy six million goods first, see the direction of the market, in case there is any change, we can still bear this amount." ”

Chen Weiqi did not speak, he is not a shareholder after all, and he does not dare to express his opinion easily on such a major issue.

Lin is always an amazing businessman, he can create the current foundation from a poor boy in a seaside fishing village, relying on the courage to do what others dare not do at important moments, but Zhao Hongbing's boldness also surpassed him, this time even Mr. Lin, who has always supported him, hesitated a little, and asked: "Mr. Zhao really has such a big grasp?" ”

Zhao Hongbing is still categorical: "I have confidence!" We also get information from all sides and judge the results. This opportunity is an opportunity for Pengcheng to make a big leap forward in development, if we can't grasp it, we will regret it very much in the future. ”

He has to be very resolute, very confident, if he doesn't have self-confidence, how can he convince others?

Mr. Lin heard something different from his words, did the "message" Zhao Hongbing refer to have other meanings? Mr. Lin couldn't help but think that Mr. Zhao does have a lot to do with the business system, and from the fact that all commercial stations give him face, there are definitely people above Mr. Zhao, so his message cannot be treated according to ordinary hearsay.

Thinking of Mr. Zhao's character again, steady and calm, trustworthy, by no means the kind of exaggerated and pompous elements, and Pengcheng Company also has his shares and hard work, Mr. Lin thinks that if people like Zhao Hongbing are not absolutely sure, they will definitely not take all their net worth.

Mr. Lin thought about it again and again, and felt that there was a possibility of operation, so he asked: "Mr. Zhao went to Haicheng this time, and he is confident that he will get 10 million goods?" ”

Unexpectedly, Zhao Hongbing changed his words again: "My goal is fifteen million, of course, the more the better." Is there a way for Mr. Lin to get the money? ”

Mr. Liu and Mr. Chen Weiqi gasped, Mr. Lin was quite calm, and said: "Try your best, fifteen hundred is not impossible." Over the years, I haven't gained much in the Shenzhen market, but I have a lot of friends, and I say a word, there are still many friends who buy it. Then I mortgage the company and the store, and I can borrow some more, fifteen million is a lot, I want to find a way. ”

Zhao Hongbing said to Mr. Liu: "I can't let Mr. Lin make it up alone, I want to mortgage the brand of our company and Qianjinhui, what does Mr. Lin and Mr. Liu think?" ”

Mr. Liu hesitated: "You guys are fighting too hard, I, I can't make up my mind, listen to Mr. Lin." ”

Chen Weiqi interjected: "Can you mortgage to the bank and borrow some money, so that the interest rate is lower than that of private lending." ”

Mr. Lin smiled bitterly: "If it is so easy to borrow from a bank, who doesn't want to borrow." The banks in Shenzhen have no money, and some of them are also used for infrastructure construction, and the slogan shouted by the government is to encourage Hong Kong businessmen and Taiwan compatriots to come back and invest. However, Mr. Zhao's suggestion is also very good, and now Qianjinhui is also a bit famous, and many friends have asked me if I want to buy shares. Mr. Zhao, do you mean to let them buy shares, or borrow funds? ”

Zhao Hongbing naturally couldn't let outsiders come in to dilute the shares, and said: "It's better to borrow, it doesn't hurt if the interest rate is a little higher." ”

The more Chen Weiqi listened, the more frightened he became, he looked at Mr. Zhao on weekdays, but he didn't expect to like gambling so much, and he did not hesitate to press his life at critical moments, maybe this is the difference between professional managers and bosses like him.

Mr. Lin asked Mr. Liu what he meant, but Mr. Liu still had no opinion, and said with a wry smile, you two are in charge, I really can't make up my mind. However, it seems that he is still willing to believe in Zhao Hongbing's vision.

In the end, Mr. Lin thought about it for a long time, and then slapped the table and said loudly: "Okay, just this time, whether Peng Cheng can fly or not depends on Mr. Zhao." ”