Chapter 13 Buying a Car
Back to the company, Zhao Hongbing communicated with Mr. Lin, and then convened Chen Weiqi and the management personnel of the business department and the store department to hold an office meeting.
At the meeting, Zhao Hongbing briefly explained the situation of the inspection, and then said: "The great man said that to mobilize the strength of the masses, the wisdom of the masses is infinite. Through this visit, I have been deeply touched by this sentence. For example, Liu Junsheng, the store manager of Sanmen City, while strictly implementing the service regulations, used his brains to make two innovations, the first is to wipe the goods with astragalus water to keep the goods new; The second is to add a phone call to track the product experience, so that customer satisfaction has greatly improved, and the return rate and reputation have been improved. ”
"For example, Wei Donghong, the salesperson of the first store, printed the business card and service guarantee card of the store out of his own pocket, gave a business card to every customer who bought the goods, and did more sales and introductions, these people are likely to bring our business cards to a broader market, increasing the popularity and reputation of Qianjinhui."
In addition, there is the manager of the fourth store, Alun, he is a native of Shenzhen, he has his own advantages in language and communication, he gives full play to this advantage, and runs to the surrounding construction sites in his spare time to promote our hardware store, whether it is the boss or the worker, he likes to make friends, and also invites the plumber to eat and drink, let them help sell. All of the above illustrates a problem: as long as you are willing to use your brain, there are thousands of marketing methods, and as long as you come up with one, you may increase sales. ”
Mr. Chen: "Mr. Zhao said well, the company's management and marketing strategy can not be perfect, we encourage everyone to use their minds to find a way to get the hang of it, this inspection I feel that the best hardware conditions of the store is not the best sales, there is only one reason, their marketing methods are behind others, by the strength of other people's software surpassed." ”
Mr. Lin said to the office director who was in charge of making meeting minutes: "You write down all these good methods and ideas summarized by Mr. Zhao, print them out into a book after the meeting, and distribute them to various stores for them to learn." ”
Zhao Hongbing said: "Mr. Lin, I have a suggestion that we can appropriately increase the commission amount of store sales and the price autonomy of the store manager, and appropriately delegate power, which can stimulate their initiative more." In addition, the above-mentioned store manager Alun likes to make friends with construction site personnel, such as those plumbers, these people seem to be unimportant, but in fact they have a great say in procurement, and can give them a certain commission. ”
Mr. Lin patted the table and said happily: "Mr. Zhao's suggestion is good, Mr. Liu is responsible for contacting those engineering and construction companies from a large level, and the stores below will start from these workers. ”
During the meeting, the heads of various departments made speeches and some constructive proposals, and the atmosphere was relatively warm and many good ideas were summarized.
Finally, Zhao Hongbing concluded: "We increase the commission amount, on the one hand, for Huili employees, and on the other hand, to encourage everyone to use their brains and think of more ways. Doing business is a creative job, you need to put a lot of thought into it, and sometimes a good way can appear to be better than others. ”
After getting off work, Mr. Lin took Zhao Hongbing to a friend who knew him to see the car, the driver's license of the big country had been obtained, Zhao Hongbing wanted to buy a car, Pengcheng Company just bought two Jetta, but it was basically used in foreign business, Zhao Hongbing also did not like Jetta cars, so he wanted to buy another car of his own.
After hearing this, Mr. Lin recommended his friend's car dealership, saying that he could get a big discount, and he made an appointment to see the car today.
This car shop is in Nanshan District, covering a wide area, the boss is called Shark Guy, and Lin is always the same villager, both are Chaozhou people.
Mr. Lin called the shark guy in the car, and when they arrived, the shark guy came out to greet him in person, Zhao Hongbing looked at the car dealer owner carefully, and felt that he didn't look like a businessman, but like a butcher selling meat on the street.
The shark guy has a fat physique, a large bald head, a fleshy face, and three large gold rings on his hands.
However, he was very enthusiastic about Mr. Lin and Zhao Hongbing, first greeted Mr. Lin in Chaozhou dialect, and then said to Zhao Hongbing: "Mr. Zhao, I have heard of the name for a long time, Mr. Lin mentioned you when he played cards several times, and he didn't expect that Mr. Zhao was still a handsome guy." ”
Zhao Hongbing said politely: "Boss Sha is a dignified person, and this momentum is like a big boss at a glance." ”
The shark guy was very useful, and laughed: "Mr. Zhao is very good at talking, I am happy to hear this, you can pick any car today, and I will give you a twenty percent discount." ”
Zhao Hongbing was a little surprised when he heard this, although the profits of the car industry were not cheap in this era, but they were not so big, and as soon as he opened his mouth, he made a profit of 20%, according to the total price of the car, which was tens of thousands of yuan.
Zhao Hongbing asked: "What kind of car does Mr. Sha have here, I think the car dealership is quite big, and there must be many brands." ”
Shark guy laughed and said: "You're right, I dare to say that none of the dozens of car dealers in the entire Shenzhen market have more cars than I have here, you can choose whatever brand you want, there is everything here." ”
A few people said while walking into the car dealership, as soon as they entered the door Zhao Hongbing saw a familiar brand - Hongqi car, the classic shape and bright logo, instantly caught his eye, Zhao Hongbing was a little moved, but think about it, as the leader of the best choice to review the car, he is a businessman to drive this kind of car, a little inappropriate.
Shark pointed to the red flag lane: "This car is beautiful, but the technology is too average, the performance and fuel consumption are average, the design is a little old-fashioned, and it is not suitable for a handsome guy like you to drive." ”
Mr. Lin said: "You are an expert, you can help recommend a few." ”
Shark pointed to the two lanes in front of him: "Do you want to drive Lao Maozi's car?" Volgagas, Lada, Polonaise are all good, with a lot of horsepower, but the disadvantage is that the workmanship is rough, the interior is coarse, and it is not very comfortable to sit. Or that one, Beijing Jeep 212, a man would be too sorry not to drive such a car. ”
Zhao Hongbing said: "Generally, it is driven in the city, and there is no need for such a wild car." ”
Shark nodded, walked a few more steps, and pointed to a lane in front of him: "Here are cheaper cars, Xiali, Alto, Jetta, Fukang and the like, I don't think Mr. Zhao can afford to look at such cars." ”
Zhao Hongbing really had the heart to buy a cheaper car, because his money was all on the goods, and his hand was really tight, but when the shark guy said this, the man's competitiveness became and he smiled: "What other good cars are there here?" ”
Shark Man smiled, and took them to another yard, where five cars were parked, and at first glance, the workmanship was exquisite, very high-grade, Shark said: "These are imported famous cars, Jiamei, Crown, Duke, etc., if you believe me, I will recommend one to you." ”
As he spoke, Shark walked to a black sedan on the far right, patted the roof, and said: "This is a rich car, the name is the most prosperous, and the car is the best, I used to recommend it to Lao Lin, he learned what Mercedes-Benz car to buy, and now he knows that he regrets it." ”
Mr. Lin smiled bitterly: "When did I regret it, I sat very comfortably in the Mercedes-Benz." ”
Zhao Hongbing looked at the logo of the rich car, this is the VOLVO of later generations, more people are familiar with its transliteration - Volvo, this era it is called the rich, once known as the world's safest car, as soon as it was introduced into the country was sought after, in the last life when he was doing business in Guangzhou, he heard a local boss say that the rich car was the most popular imported car in the south, and the limelight overshadowed Mercedes-Benz and BMW.
The shark guy saw his intention and laughed: "I sell this car for 700,000 yuan, Zhao is always Lao Lin's friend, and I sell you 500,000 yuan, and I will come to support it more in the future." ”
A car of 700,000 yuan, or 700,000 yuan in this era, can already be called a luxury car, but Zhao Hongbing knows that the shark man did not falsely report the price, the Volvo car is worth this price, and the car in this era is originally a luxury product, the price is sky-high, he was surprised that the shark guy gave 200,000 yuan to the person he met for the first time, which made Zhao Hongbing both shocked and a little suspicious.
At the moment, Zhao Hongbing said quietly: "Mr. Sha is really strong, and even such a luxury car is stocked, but how can the younger brother afford such a top-notch car, it's just a pleasure." What is the price of this Toyota Camry? ”
Shark guy glanced at Jiamei's car and said, "If you like this car, then I'll give you a discount, about 220,000 yuan." ”
Zhao Hongbing roughly thought about it and said: "Mr. Sha, we are all businessmen, I can't let you suffer because of your friendship, you can give me a small discount, this is very grateful." ”
The shark guy laughed, as if he had heard something extremely funny, Mr. Lin said: "Mr. Zhao, he still has to make money, you don't have to worry, I think this car is good, so order this one?" ”
Zhao Hongbing hesitated: "I'll go back and think about it first, and if I decide, let the big country pick up the car tomorrow." ”
The shark guy was not reluctant, invited Mr. Lin to play cards at night, and sent them away.
On the way back, Zhao Hongbing asked about the doubts in his heart, and Mr. Lin whispered: "The shark guy has a group of local snake friends, and it is said that they can get the goods cheaply from there." ”
Mr. Lin said, pointing to Hong Kong Island, Zhao Hongbing suddenly realized in his heart that these sharks were engaged in smuggling business. In this era, many legal systems are not perfect, and many businessmen in Shenzhen have taken back cheap cars to drive through various channels, and no one has been checking them, but Zhao Hongbing doesn't want to get involved in these things, so as to save trouble. In this life, he has a broad future, and his net worth should remain innocent from the beginning.
Zhao Hongbing asked: "Since their car is not coming from the right way, how dare they openly drive and sell it?" ”
Mr. Lin said: "Their cars are different, the shark's group of friends are very promising, although these cars are brought in through special channels, but they have made up the procedures after that, and anyone who comes to check is a regular vehicle, so I asked you to come and buy it, otherwise I will recommend you to go elsewhere if you are in trouble." ”
Zhao Hongbing understood that there must be people in the system among the local friends of the shark guys, in this era when the government office still uses paper and the computer Internet has not been established, as long as they do a little tricks, they can disguise it as a regular procedure, and they have insiders to take care of it, and they are not afraid of investigation at all.
Zhao Hongbing thought about it, and still said: "Mr. Lin, do you have any other friends who sell cars, I'm afraid of trouble, so I should buy a car from a regular channel and rest assured." ”
Mr. Lin nodded and said, "That's fine, I wanted to save you money at first, but it's better to be safe." Let's go, I'll take you to Futian District, where a friend sells cars. ”