After the official start of operation, it is the beginning of the loss.

At the beginning, Wen Lu and others knew that the initial development of express delivery was very difficult, but they didn't expect such difficulties.

Even if tens of millions of dollars were spent on advertising, advertising in various media in major cities, there was very little business in the first few days.

The most is some tentative document delivery, and there are almost no pieces in the same city.

At the end of the first day, the total number of parcels in the country was only 3,200, and the average was less than 40 in each city.

There is no way, everyone can only grit their teeth, cry and smile in their hearts to receive and send the mail.

The captains of Fairy Airlines are almost crying, their flights have only flown in the capital, Dongfang, Yuezhou, Changsha, and Rongcheng recently, but in the huge cargo hold, there is only less than 1% of the capacity, which really makes them feel like they are sending a thousand miles away.

A group of middle-aged people in Japan, but there is no frustration at all, and they personally go into battle, urging them to use the fastest time and the most haode attitude to deliver the express mail to the hands of customers.

Nippon Kaisha's philosophy is to present our philosophy and determination to customers at any cost in the early days of the company's development.

To do business is to be human.

Once customers believe in themselves, they will become more and more dependent on our company, and then they will recommend it to their friends, and Zuihou will have a snowball effect.

Matsuzawa Transport Trading Company is not an assembly company, but their workers have been nurtured by this philosophy for decades, so no matter how difficult the situation is, these old men still serve as if they were groveling, and deliver the parcels to the customers.

Driven by them, there are 65 Wenlu and 10,000 backbones. First of all, I cheered up, squeezed out a smiling face, and worked with a hundred times more energy.

It is precisely because of the scarcity of express shipments that the service speed can be described as a rocket.

A letter sent from Canton to the East, picked up in the afternoon of the same day, at nine o'clock the next day. The other company can receive it.

This speed is not much compared to SF Express and international giants.

Not to mention, at least those guests who send and receive the mail are full of praise for the service attitude and speed of Xiaoyao Express, and they will praise a few words when chatting with friends on weekdays.

However, this level of recommendation has a limited effect, and it is not fast for the growth of pickup volume.

Because you're a company. It's impossible to send letters every day, so a few new customers appeared over there, but here they stopped for the time being.

In the five days of official operation, on average, the daily pickup volume was only about 4,000, which was pitiful.

The outside world looked at the express company of Xiaoyao Express with the eyes of "the wolf is coming", and they all smiled when they saw this.

I've seen a sad urge for express delivery, but I've never seen such a sad urge!

What if you have money? What if it's a huge investment?

I don't know the rules of the industry, and I don't know how to start small. As soon as I came up, I thought about comparing the mid-to-high-end with SF, but now it's miserable, right?

The turning point came a week later.

Xiaoyao Express suddenly advertised in the newspapers and magazines of the same day in Beijing, Shanghai, Guangzhou and Shenzhen.

"Do you have a girlfriend out of town? When you think about her birthday. Did you receive a thoughtful gift? Whether it's cakes, Western food or other gifts, we promise you that you will receive the goods before 10 o'clock in the morning, and your girlfriend will receive a birthday gift in the afternoon! Note: The inter-provincial service area is limited to the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen, please consult the national unified customer service for specific prices. ”

Everyone held the newspaper and looked at the full page with these few words written on it. They were all a little stunned.

Most of the people laughed: this MEmu is an idiot, right? Where does anyone deliver a courier like this? Is it true that rich people are just as idiots as they are?

But, on this shijie, there are a lot of rich people, and there are also many people who want to try something new.

That evening, the most active Little Bird Network forum in China. There was a post called "I'll Try It".

The post is about a young man who goes to school in the capital, but his parents are in business in the East and it happens to be his mom the next day. 's birthday, and his mother's favorite food is xiaolongbao, so this rich child's child decided to get up early in the morning to make xiaolongbao, and then let him entrust Xiaoyao Express to send it to his mother to see when it will arrive.

The process of making xiaolongbao and the process of delivering the parcels on his side will be filmed with a DreamPad, and then at his home, his sister will also use a DreamPad to record it to see when he can receive a surprise.

The post written by this person called "Little Old Man" was quickly pushed up by many people, and Banzhu of the forum also specially pinned it to him, and everyone was waiting for him to give it a try tomorrow.

The next day, at half past eight in the morning, a video of a young man in his twenties making xiaolongbao in a rental house was posted on the Internet, and the time and place were right, in a place on the capital's East Fifth Ring Road.

The time showed 8:16, the young man put the xiaolongbao in the thermos box, handed over to the courier with obvious gold and silver patterns on the uniform, and waited until the courier scanned the tracking number and other data with the GPS system, and the "little old man" put his Xiaoyao express tracking number in the post.

It's going to be lively.

The big guy has been tracking the movement of this courier all the way.

On June 18th, at 8:17, the courier of No. 25 in the capital XXX service area received the mail successfully, sender: Mr. Long.

At 9:31, the same-day insulated package entered the airport express truck.

At 10:28, the package arrived at Capital International Airport and was sent to Fairy Cargo Airlines No. 3 plane.

At 11:00, the package left the capital.

At 13:40, the package arrived at Dongfang Pudong International Airport.

At 15:20, the package arrived at the general sorting station in Pudong District, Dongfang City.

At 15:40, the package arrived at the sorting station in the southern district of Dongfang Pudong District.

At 16:00, the parcel was delivered by the No. 1 courier in the southern district.

At 16:35, the package was successfully delivered to No. XX, Lane XX, XX Road, signed by: Ms. Wang.

"It's here!"

"Damn, it's only been 8 hours, it's too fast!"

"I'm going to fly by myself, I'm afraid that's so much time to give things to others, right?"

"Look...... There's another video update over there! It's really a courier to the East! ”

"Haha, I also saw that there is a mother who is eating xiao long bao, but the picture is a little unclear, and she is still crying while eating."

"I'm so impressed~~ Woo...... I also want to surprise my mother like this......"

"The little sister upstairs, 150 yuan on the same day! Although the insulated one is more expensive, the average 1 kilogram costs 100 yuan, right? ”

"There's no way to talk to a layman like you, it's money every day! Can money buy such a heartwarming picture? ”

"That's right! I want to be rich, and I do it, it's so cool! ”

“……”

With the delivery of xiaolongbao, the people who have accumulated their strength from last night to the present have suddenly made the little bird net explode.

There is the joy of participation, the touching of the affection between mother and child, and the shock of this novel express delivery method...... In the midst of all sorts of emotions, the number of discussion posts quickly exceeded 20,000, and the number of hits exceeded 200,000.

"Follow jihua, put this post in the first position on the homepage, remember to make it sensational." Looking at the post that quickly became popular, Shen Wuyan commanded lightly.

"Yes!" The female supervisor replied respectfully, but then asked in a low voice, "Mr. Shen, what should we do next?" Is it to continue to cooperate with the hype? ”

"Don't worry about it, the guy told us to do just that, just do what he says." The smart and delicate girl pursed her lips, "But according to what I know about him, I'm afraid the hype has just begun, and there must be even bigger hype to come...... Just wait to see the show! ”

"Yes!"

The female supervisor nodded and went down to get busy.

Shen Wuyan at the desk stood up and stretched, with a moving smile on his lips: Hmph, I want to see how you fought your way out of the encirclement in a desperate situation, Xiao Qi, Xiao Qi, don't let this girl down! (To be continued......)