Chapter 188: Marketing Methods
"I'm sorry Wu Hua." Zhou Min still said a few words with difficulty.
"It's okay, let's go. Let's go to the front park and sit down. With that, Wu Hua took Zhou Min's hand.
Zhou Min was a little repulsed at first, but gradually relaxed and let Wu Hua pull her away.
May the years be quiet and the present world be stable.
Unconsciously, it came to the end of the period, and the second commercial performance also came to a successful end, although the platform at this time is very small, there is a shortage of resources, and there are certain limitations to development, but watching everyone work so hard towards the same goal, Wu Hua only feels that this stage has his small strength, small has his small value, making money or not is another matter, at least you can watch the people around you grow.
The long-awaited holiday finally arrived, and on the second day of the holiday, Wu Hua made an appointment with everyone to gather in the gold store, and according to the knowledge and product prices of some "fixed price" jewelry that they had popularized before, Wu Hua sent a stack of leaflets to Tie Zhu and others, and asked them to sell products by different routes.
In order to make their zoning promotion more publicized and recognizable, Wu Hua specially formulated the same style of work clothes for several of them.
Shirts and suits, leather shoes and briefcases, just like a magnificent business person.
Marketing trick first: Say hello when you meet.
The first place Tie Zhu went to was the tea and tobacco hotel, the owner was a young woman in her thirties, and she strictly followed the rules of Wu Hua's first marketing trick and first style of sweet mouth and good words, and Tie Zhu shouted when he entered the store: "Beautiful boss!"
The shopkeeper looked up and saw a neatly dressed young man appear in the store, listening to the fluent and beautiful Mandarin, the proprietress suddenly felt happy in her heart, and before the iron pillar approached, the proprietress stood up, looked at the iron pillar politely, and asked, "Handsome guy, what should you buy?"
Tie Zhu looked at the proprietress and was not in a hurry to recommend products, but chatted with the proprietress and said, "Beauty, how long have you been open in this store?" Looks like there's a lot of stuff. ”
"It's been five years since it opened, and this street has the most complete number of goods in our family." The proprietress said sincerely.
"That must be the boss lady, you are too good at business." The iron pillar continued to chatter.
"It's all the neighbors." Although the proprietress was praised for her happiness, she was not ambiguous at all, and hurriedly asked, "Handsome guy, what are you going to do?"
Tie Zhu secretly said that this customer is not good, while thinking about how to solve this matter, Wu Hua once said that as a qualified marketer, in a few words, you have to make customers interested in your topic, take a sense of proportion, in-depth communication, and let the customer's thinking follow your topic.
"Sister, I just had a vacation from college, and I applied for a marketer for fixed-price jewelry, and there is a content introduction here, you can take a look." Tie Zhu took out the leaflet and handed it to the shopkeeper.
The second trick of marketing: set almost.
Regardless of relatives and friends, superiors and subordinates, regular customers, when you take the initiative to get close to others, they may not know what your intentions are, but you must have a clear idea of how to better integrate the next content to be promoted into your conversation.
The shopkeeper was slightly stunned by this sister's shout, feeling like his younger brother was shouting about himself, she was the eldest child in the family who was hurt by her brothers and sisters since she was a child, and once fantasized that she had a younger brother and sister.
The proprietress took the leaflet, and was immediately attracted by the jewelry style on it, and looked at the jewelry in the picture fixedly, without blinking her eyes.
"Do you like it, sister?" Tie Zhu saw that the proprietress was attracted by the leaflet, and decided to prepare to hit the iron while it was hot.
The proprietress nodded and said with sincere appreciation: "I like it, it's beautiful."
"How much is that?" The proprietress asked, pointing to a necklace.
"It's the price on it, 2888." Tie Zhu was a little happy in his heart, although he didn't know how to make this jewelry a good way, but the price would definitely not be too bad, and the most important thing was that he had a commission of five percent.
"Can you get a little discount?" The hostess loved the necklace but it felt a little expensive.
"Sister, we all make fixed-price jewelry, and we don't negotiate the price." Tie Zhu looked at the proprietress and continued: "We specially invited designers from abroad to design patterns, so they are produced at a fixed price, and all of them are high-quality products."
"It really can't be less? Gold weighed outside doesn't have to be that expensive. "The hostess still wants to fight the price.
"I really can't, sister, we also receive other people's salaries, if this store is opened by my younger brother, it doesn't matter if I send a necklace to my sister, but I don't have that ability, I can only work for others." Tie Zhu remembered Wu Hua's third move: see the move.
"Besides, the things made of gold on the market are all a few styles of Tubula, how can they be worthy of my sister." Tie Zhu felt that he was becoming more and more able to pull, "The one-price jewelry is novel in shape, unique in style, high-end atmosphere, fashionable and exquisite, and I can't find two jewelry stores with such strength outside." ”
"It's beautiful, but I can't leave to look at the jewelry in your store, and no one will look at the store." The proprietress also looked distressed, 2888 was a small amount for her, but it would require her to go to the store to pick up jewelry, and she really couldn't go.
"Sister, don't worry, I'll register you first, you have time to go to the store to see if you have time in the past two days, the store is still holding activities recently, customers who buy 888-8888 yuan can receive a mystery gift for free, but the number is limited, you can go over early if you have time." Tie Zhu saw that the matter was almost done, and remembered that Wu Hua said that the bait plan could promote the eagerness of consumers to buy, so he threw out a mysterious gift.
"Why don't you keep me a mystery gift, I decided to buy it because I praised you." The proprietress asked with a smile.
"Okay, since my sister has spoken, then I have to get you a share." Tie Zhu took out a form from his briefcase, began to register the information of the proprietress, and left a business card of his own before leaving, and asked her to go to the store and say that he recommended it.
After nearly half an hour, Tiezhu finally completed the first marketing, and the results were quite satisfactory.
The first place Song Zimo went to was a women's clothing store.
Because of his hosting experience in the previous few sessions and Wu Hua's courses at the bottom, Song Zimo confidently stepped into the clothing store.
He walked in a different way with Tiezhu, and did not have a close friendship with people like Tiezhu, but a professional look, communicating with customers is like explaining to customers, serious and professional appearance, and it is even more fascinating for the beautiful proprietress of the clothing store to listen.
At the end of next month, the store will marry her boyfriend who has been in love for three years, and Song Zimo recommended a five-piece jewelry 5201314 style, which is also an auspicious jewelry that will be grandly launched in October.
The owner of the clothing store looked at the jewelry on the promotional paper, and already fantasized that he had already worn these jewelry that day, Song Zimo saw that he was interested in buying, so he explained a lot of love stories about this jewelry, although I don't know where Wu Hua got the storyline, but Song Zimo took it out as a model explanation, it was simply stress-free.
The proprietress of the clothing store has been yearning for a sweet love story, and at this moment, listening to the introduction and origin of this jewelry, I have to admire the designer of this jewelry, and at the same time, I have a necessary determination for this jewelry for the wedding.
The first stationery* store Lin Rui went to, the store manager was a friend he knew, because the student union needed to buy some student supplies before, and they were all bought in this store, and over time, he made friends.
"I don't need it myself, and my daughter-in-law hasn't brought it back yet." Meng Jin looked at the jewelry leaflet, and was obviously attracted by the jewelry on the flyer, but he didn't even have a girlfriend yet, what did he buy jewelry for?
"If you buy it, you don't have to wear it yourself, you can send it to relatives and friends, now is the preferential period, not only all the jewelry is at a fixed price, but also related gifts are distributed."
"I really don't need to." Meng Jin raised his head, also very helpless.
"Then hurry up and get a daughter-in-law back and buy jewelry with me." The words are all here, and Lin Rui doesn't force it.
"Then there will be a wait, I guess my daughter-in-law is still in my mother-in-law's belly and has not come out." Meng Jin poured Lin Rui a cup of tea, and then said, "Speaking of this gift, I almost forgot, is there anything suitable for the elderly?"
"What do you want?" Lin Rui suddenly became interested.
"For commemoration, in a few days, on the wedding anniversary of my parents, I am going to send them a pair of jewelry." Meng Jin said.
"How about this, the eternity of love." Lin Rui pointed to a piece of jewelry on the flyer.
Not only is the name apt for the wedding anniversary, but it also has an interesting intention, saying that a woman eloped with a man despite the opposition of her family, and returned home with a pair of children decades after leaving her hometown, only to face the death of both parents. Later, the woman knelt in front of her parents' grave for three days and three nights, and she didn't know how many tears she shed, and finally moved the heavens, who collected all the tears she shed in the past few days and nights, and finally condensed them into two small gems, implying that the woman's filial piety and longing for her parents have been passed down since then.
Although I don't know how Wu Hua made up this story, Wu Hua said that in front of customers, you must confidently turn anything that you think seems true or false into lines that are beneficial to you, so that you can convince the customer service more convincing you.
Of course, marketing is not about deceiving people, but just selling what you have in your hands through some tricks.
"Okay, that's it." After listening to Lin Rui's story of filial piety, Meng Jin also suddenly realized, his parents are old, I don't know how much time there is, what a child can do is to take advantage of the time to accompany his parents, don't really wait until the moment when "the son wants to raise but does not wait", only then do he remember the beginning.
Lin Rui didn't expect Meng Jin to agree so quickly, and he was wondering if he would be a cheater, but he saw that Meng Jin had already picked up his customer registration form and filled in the information by himself.
Happiness came too fast, so fast that I didn't have time to prepare.