Chapter 12: Heightened vigilance
At nine o'clock in the morning, when Zhao Hongbing and others came to the store, they saw twenty or thirty people at the door of the Eddie brand store, and there was a big red carpet at the door of their store. On the carpet, two dancing lions are swimming.
"Good, good!" "Not bad!" Outside the Eddie franchise store, some clerks wearing work uniforms were very happy to participate in the opening ceremony.
Eddie's shop follows the southern tradition and finds a team of lion dance performers, which can be regarded as lively.
Guan Min'er was wearing a dress and stood beside Zhao Hongbing: "Their opening ceremony is quite interesting, hehe." Guan Min'er couldn't help but sigh, their purpose for doing this was too obvious.
The opening of the Ulries* store two days ago didn't make such a big fuss, and Eddie is doing it now just to show them.
At the * place, the hydrangeas held in the mouths of the two lions floated a red ribbon each.
"Business is booming!" "It's good to open!"
The onlookers were very excited and shouted hello!
"Let's go, let's go back to the store first!" Zhao Hongbing said.
The bass and woofer were sounding, and there were bursts of congratulatory voices from the Eddie franchise.
"Good news, good news, the Eddie brand store has opened in Gehai Town!" "Eddie Women's Wear, a real brand store focusing on women's clothing!" ……
All kinds of slogans kept drifting from Eddie*'s shop, Zhao Hongbing's face showed a few black lines, and Guan Min'er covered her mouth and smiled softly.
"Boss, you should have used this kind of trick when you were in a small business before."
Zhao Hongbing smiled helplessly and said, "Hehe, a hundred secrets, I didn't expect this to be used by them first." ”
Guan Min'er chuckled and nodded, although this method looks like a "stall", but the effect is indeed very good.
"When the Eddie brand store opens, we as neighbors should always congratulate it." Zhao Hongbing said.
Guan Min'er said: "Boss, go early and return early." ”
Eddie specializes in the store.
When Zhao Hongbing came to congratulate, Xin Meiyun could still entertain him more happily. Zhao Hongbing stayed for about half a minute before returning to his shop.
Although it was only half a minute, after the comparison, Zhao Hongbing quickly found some subtle loopholes in his store.
For example, one of the most prominent drawbacks is that the posters are not numerous and conspicuous enough.
In the Yuris specialty store, the posters are all real pictures, and there is not a single model of the character that shows the effect of wearing the product.
"What, did you find anything?" Guan Min'er grinned and asked curiously.
"There are also posters in front of our store that are not eye-catching." Zhao Hongbing said.
"I've found out about that, too." Guan Min'er said: "Boss, you'd better see if you can find the mold posters of these clothes." ”
Zhao Hongbing's eyes fell on Guan Min'er. Compared with a slightly thin figure for a year, Guan Min'er's current body shape is neither fat nor thin, showing a chic curvaceous beauty.
With beautiful eyebrows and bright eyes and bright teeth, Guan Min'er has a temperament called "aura".
Well, with his pretty good photography skills, Guan Miner is still more suitable for modeling.
Guan Min'er's face was slightly red, and after lowering her head, she raised her head and glared at Zhao Hongbing again: "Why are you looking at me?" ”
"Store Manager Guan, wouldn't you mind contributing your portrait rights?" Zhao Hongbing continued to look at Guan Min'er and said.
"Boss, what do you mean?"
"It's hard to find pictures of model clothes online...... We still take pictures of our own products! Zhao Hongbing was shocked: "I think you are very suitable for modeling." ”
Guan Min'er was speechless and said, "Ah Bing, you won't be joking, right?" ”
Zhao Hongbing smiled and asked, "Where do I mean to joke?" ”
In Zhao Hongbing's view, it is better to ask a professional model to take product pictures than to endorse yourself. Save money and worry better!
"We went to the neighborhood to take pictures of a few clothes, and it didn't take long." The corners of Zhao Hongbing's mouth raised, and he said slowly.
Two or three days passed quickly, and Xin Meiyun is now sitting in the Aidi franchise store across the sea.
A female store manager with clear eyebrows and light makeup stood in front of her to report on the sales of the store in the past two or three days.
"We had the best sales on the first day of opening...... But from the next day, sales began to decline......"
Xin Meiyun nodded, she is the regional manager in charge of Boton's clothing business in Dazhou, where they have a total of 24 stores.
However, because the two stores in Gehai Town are newly opened, she spends most of her time on these two stores.
"By the way, you guys next door to the Ulries, how are they doing?"
All along, Xin Meiyun has regarded the Ullis store as a whetstone and a competitor.
"Their shop seems to be similar to usual, and nothing has changed." The female store manager was a little timid when she said this, but she really didn't see anything else.
"Manager Xin, the advantage of their store's location has always been there. So you don't need to make any special moves to maintain a good sales. ”
Behind Xin Meiyun, Tong Xiang frowned and asked, "Has their store had any new moves recently?" ”
The female store manager thought about it for a moment and replied, "I don't think so." ”
Tong Xiang lowered his voice slightly, and said to Xin Meiyun: "Manager, why don't we go to the Ulis franchise store to have a look?" ”
Xin Meiyun nodded slightly: "It's okay, let's also take a look at some nearby brand stores." ”
The two said goodbye to the store manager and left the store.
When they just came out of the store, Xin Meiyun and Tong Xiang saw that at the entrance of Yuris's store, two clerks put up a huge poster at the entrance of the store.
"Hey, this is ......" Looking at the poster that was posted, Xin Meiyun raised her eyebrows.
A woman with a more delicate face, wearing a floral dress gently twisting the corners of the skirt, the woman's eyes were slightly squinted, and there was a comfortable expression on her face.
"Isn't this the manager of the Yuris store?" Xin Meiyun muttered to herself. Looking at the poster, Tong Xiang's eyes jumped slightly.
This poster is so good!
"It's really their store manager. Manager, there may be a breakthrough in the sales volume of the Yuris store. Tong Xiang said loudly.
Xin Meiyun looked at the poster and felt that her head was big for a while. Who came up with this?
Although she didn't know who came up with the idea, she had to say that it was really clever!
As soon as customers enter the Ulris store and see the familiar person on the poster, they will naturally feel close, and if the store manager can speak well, it will definitely increase the sales volume!
"Let's go, let's take a look at other brand stores."
After walking about 60 meters, the flow of people became more and more dense, and the two began to observe the situation of the brand stores on both sides.
"Manager Xin, look!"
Tong Xiang suddenly stopped Xin Meiyun and pointed to a nearby advertising space. Looking at the advertising position, Xin Meiyun's eyebrows were almost twisted.
Just across the road, on a three-storey shop, on a conspicuous advertising position, there was an enlarged version of the poster in front of Uuris's store!
"This time, Yuris Clothing has really invested a lot of money!"
Although she hasn't inquired, Xin Meiyun can be sure that this advertising space must not be cheap!
Xin Meiyun looked at the advertising space and said loudly: "Wait a minute, we are also renting an advertising space to advertise." ”
Tong Xiang nodded in agreement, renting advertising space is definitely not cheap, but in order to promote Eddie's clothing as soon as possible in Gehai Town, he can only do this.
At this moment, a light rain fell in the sky, flying like catkins. Pedestrians on the sidewalk rushed to nearby shops.
Tong Xiang looked at the sky and couldn't help sighing in his heart. Is the rainy season finally here?
Yuris specializes in in-store.
In front of the cash register, Zhao Hongbing, who was at work, happened to see the sky outside.
Three days ago, when their shop opened, there was a light rain. For two or three days, the sky was gloomy and gloomy, like a black cauldron.
He looked at the underwear and pants he had stockpiled again, and secretly wondered in his heart, can these goods finally come in handy? It's just great!
After the rain fell one after another, Dazhou began to cool down, and the temperature was even a little cold, and people picked up their previous thick coats and wore them.
All stores are also preparing for the work and are always vigilant.