Chapter 302: The Test

"This may disappoint you, if you recruit Zhang Qiang for this purpose, I don't agree, because even if you recruit him, you will still blame me at that time."

"What do you mean?" Pei Guanren frowned and looked at Gu Yunzhi, is she refusing?

"Because you found the wrong person, Zhang Qiang is the manager of the advertising company, but he is not the one who creates the advertisement." Gu Yunzhi looked at Pei Guanren with a smile.

"It's not him, who is that?"

"Far away, close at hand!"

"You? Miss Gu, don't joke with me. Pei Guanren laughed, thinking that Gu Yunzhi was telling a joke, but after a long time, he didn't see Gu Yunzhi's laughing expression, but still drank tea calmly.

"Really?"

Gu Yunzhi shrugged her shoulders. Say love or not.

It is already God's love for a person to have the same talent, but there are so many talents, he is a little depressed, is it really Gu Yunzhi? If it was really her, she wouldn't be so easy to recruit, after all, she was still studying, and there was such a behemoth as Tang Zhenting by her side.

"If you're interested in advertising, I don't mind working with it." Gu Yunzhi spoke.

"Cooperation? What about a cooperative law? Pei Guanren raised his eyebrows. Although he has a lot of money-making projects, where do rich people dislike having more money?

"In mergers and acquisitions, you can buy my small company with shares, right? Then let me be the majority shareholder of your advertising industry in Beijing. ”

"I can also take the order and let your company do it."

"Are you really sure that a small company like ours does it? I'm afraid I won't be able to get into your eyes. "Is it possible to want to send her away at such a price, and to want her creativity?

"So what the hell are you going to do? I can give you shares, but I can't be a major shareholder. ”

"Advertising creativity and real estate are completely two different industries, in real estate, my interior design is not necessary, the most important link is to get land and build a house. As for the rest, it doesn't matter, in Beijing, as far as real estate is concerned in the next few years, even sales are not important, people ask for houses, not houses.

Advertising design is different, an advertising agency, its soul is the creativity of advertising, a good idea can save a company. ”

This is not uncommon in the future advertising cases in China, in the current network has not yet developed, 80% of people's perception of advertising is media, and the remaining 20% is word-of-mouth.

And a good product, word of mouth is the most important, which is also the reason why some foreign brands can be popular for a century, and Huaxia's brand may disappear after decades, if a brand can persist for thirty or fifty years and still stand, it must be a combination of good reputation and advertising.

It is no longer the era when the fragrance of wine is not afraid of deep alleys in the past, even if your wine is fragrant, it can only float out of an alley, not a city, a province, but advertising can make your products float to all parts of the country, which is the charm of advertising media.

"It's a big deal for me to dig talents, why should I believe you as a little girl who hasn't even gone to college?" Pei Guanren frowned, he was asking Gu Yunzhi and himself.

"You can choose not to believe it, you can also find a product and let our company test the water." Gu Yunzhi shrugged, she didn't care, the choice was in Pei Guanren's hands.

"Your solution is good, there is indeed a company that is about to fail, you can help me find a way."

Gu Yunzhi didn't expect that what Pei Guanren took would be a well-known domestic skin care brand with a history of more than 100 years, but now this brand has almost disappeared.

There are many reasons for the failure of a skin care product, the rise of foreign markets, and the other is that a single product can not meet the needs of consumers. Only in the middle-aged and elderly market, there may be a little room for survival, but you say that the product is single, and many popular products in foreign countries can only drive the sales of the whole company, it depends on how it works.

"I want to ask if there are any new products for this brand in the near future?" In the sixties and seventies, even before the founding of the People's Republic of China, this skin care product was a household name, that is, during the bill period, it was a product that needed a ticket to be able to buy.

How much time has this been? It's actually no longer in business. Gu Yunzhi playfully played with the bottle that Pei Guanren asked people to take. Very beautiful porcelain, that is, without cosmetics are a fine work of art, in those years, only large families can afford to buy, after the founding of the People's Republic of China, the packaging was replaced, from the ancients Xiao Xiang, was replaced with a porcelain vase of red plum and peony. But it's still beautiful, and it's not expensive. Made from pearls and Chinese herbs.

According to the trajectory of the previous life, although the company did not go bankrupt, it was almost close to bankruptcy, and sales have gradually declined.

In the mid-to-late eighties, foreign brands began to pour into the domestic market and became the sought after objects of high-end consumers, while some emerging domestic brands that relied on the rapid rise of foreign brands from packaging to raw materials to marketing imitation also began to occupy the low-end cosmetics brand market. This further compresses the cosmetics market of some of the original old brands.

That is, after a few decades, the Internet has developed, and it seems that domestic products and the like have rejuvenated this product. A group of young people looking for domestic products appeared on the Internet, and then inadvertently Amway this brand, the retro packaging, plus the effect is really good, this old product actually came to life in the Internet era, who would have thought?

"I'll send the information later, but it's really a good thing, Cixi's old thing used this brand back then. It can be said to be the royal tribute of the year. ”

"As for this product, I'll make it for you for free, but how about I use your connections?" Gu Yunzhi already had a general direction in her heart, but she couldn't tell Pei Guanren now, otherwise it would be too easy.

"In case you don't do well."

Networking? Suddenly, Pei Guanren felt that Gu Yunzhi was a bit of a lion, and opened his mouth. Where can the Pei family's connections be used casually. "If you want to use connections, your big brother Tang shouldn't be stingy."

"I think it's more certain to add the Pei family." Gu Yunzhi thought of the person behind her, if she didn't find out this person, she felt that she would have trouble sleeping.

"What's the matter, even the Tang family can't handle it?" At this moment, Pei Guanren was a little surprised, and aroused his curiosity.

"You ask me about this, I don't know, in short, it's hard to say, if you're willing to help, you'll naturally understand." Gu Yunzhi felt that if the Pei family was unwilling to help, then it would be useless to know about this matter. It's just a play.