Chapter 262: Sensational Effect
The host An Hong selected seven or eight reporters to ask questions, Tao Fei, Li Biyu and Yang Guangzhi answered their questions respectively, An Hong announced the end of the press conference when she saw that the time was almost up, CCTV will not serve other media for free, this is because it is the golden time advertising investment reform, so more than 20 minutes of interview time was arranged.
After the press conference, the participating companies have withdrawn, they have to hurry up to have lunch, there are other periods of advertising bidding in the afternoon, although there are several periods of advertising than the prime time, but it is also very attractive to businesses!
Zuo Jiang and his entourage went out from the side door with Director Wu of the Advertising Department, and went to the Advertising Department to sign the advertising contract for tomorrow's prime time, and there were some preferential conditions to negotiate. Although the reporters who were not given the opportunity to interview were reluctant to leave, the staff had already begun to clear the venue, and several media outlets that had received the news came to the door of the advertising department to wait, hoping to find an opportunity to interview them when they came out.
When filling in the bottom of the bid, Yang Guangzhi saw Zuo Jiang write 8.88 million yuan at the moment, his heart was trembling, he always thought that 6 million yuan would be able to win the bid king, although through the on-site interview he was also shaken, but felt that the highest was only 7 million yuan can also be won, Zuo Jiang wrote down the number 888 He felt too high, this is simply a waste, but Zuo Jiang is the highest decision-maker in this bidding, he can only obey unconditionally. When Piaofei's 6.66 million yuan was reported, he didn't feel anything, as soon as Genoya's 7.1 million yuan was reported, his heart was shocked, and when Panda Electronics' 8.18 million yuan was reported, he was almost stunned.
Although he is not very familiar with the advertising industry, he still knows the preferential conditions of several standard kings in his previous life, even if CCTV just implements this policy next year, but the preferential methods are similar. The preferential conditions include the last news every quarter, the main content is to introduce the quarterly sales of Harry Potter Pharmaceutical Company, shoot and broadcast two feature films for the pharmaceutical company within a year to introduce the company's development, and there is a 5-second commercial insertion after the midnight news, and the advertising fee can be paid in installments and batches. What should be there and what was not originally there, Zuo Jiang dug it up.
There is a reporter at the gate Zuo Jiang, of course they will not be stupid enough to go to the gate, after going out from the back door of the advertising department, Zuo Jiang asked Tao Fei and them to wait here, he went to the door of the guest house to pick up the car, Yang Guangzhi and their car is the driver of the Great Wall Hotel, and they also followed Zuo Jiang to this side, and the group went back and forth to the Great Wall Hotel.
CCTV's action was very fast, and the noon news broadcast a news report on the prime-time advertising of the king, at this time Zuo Jiang and they were eating French Western food in a Western restaurant, and they didn't know what had been reported in the news. But this news for Songjiang Province, for Tongjiang City, is a very important thing, Tongjiang City Songjiang Province is only a second-tier city, in the country is unknown, next year's bid king settled in Tongjiang, instantly it has become a nationally renowned city! This will undoubtedly play a great role in promoting the development of the city.
Mayor Zhu Jianguo was very excited after seeing the CCTV report, it can be said that this is an unexpected surprise, Tongjiang not only showed his face in Songjiang Province, but also in the whole country. He wanted to find Zuo Jiang to understand the situation as soon as possible, but he didn't know Zuo Jiang's phone number in Beijing, so he called Harry Potter Pharmaceutical Co., Ltd. to learn the phone number of Zuo Jiang's room, and called Zuo Jiang's room.
Since they don't have to participate in the advertising bidding in other periods in the afternoon, Zuo Jiang asked everyone to take a break in the afternoon, he mainly considered that Yang Guangzhi and the four of them would be busy as soon as they arrived in Beijing, and they had no time to do anything else, so they could go to the mall in the afternoon and buy something for relatives and friends. Then there will be a small celebration in the evening, and tomorrow morning we will fly back to Songjiang.
As soon as Zuo Jiang and Tao Fei returned to the room, the phone rang non-stop. Zuo Jiang casually picked up the phone and said, "Hey, hello! Who are you looking for? ”
Zhang Wenbo, who had been on the phone for more than an hour, was in a trance for a moment before he came to his senses when he heard the sound of the phone, and hurriedly said: "Hey, you are Zuojiang, I am Mayor Zhu's secretary Zhang Wenbo!" ”
Zuo Jiang said: "Secretary Zhang, I'm Zuo Jiang, is there anything wrong?" ”
Before Zhang Wenbo could speak again, Zhu Jianguo, who heard the phone connected, took the phone from his hand and said: "Hey, Xiaojiang, I'm Zhu Jianguo, I saw on the CCTV noon news that you got the news of next year's bid, and I want to call to ask about the specific situation." ”
As soon as Zuo Jiang heard that it was Zhu Jianguo, he smiled and said, "It's Uncle Zhu, I didn't expect CCTV to be really fast, I don't know about the news report on this matter." ”
Zhu Jianguo said: "Xiao Jiang, you went to Beijing to bid for such a big incident and hid it from Uncle Zhu!" ”
Zuo Jiang didn't expect to get a bid king to make such a big splash, and it also attracted Zhu Jianguo's attention, so he explained: "Uncle Zhu, in fact, we came to bid just to have a good time, how can so many powerful manufacturers in the country not be our turn to be the bid king, who knows that we don't know what shit luck we have taken and we have been bumped into, I don't dare to tell you this kind of shadowless thing!" ”
Zhu Jianguo said: "Even so, I won't pursue your matter, tell me the details, and I will have to talk to Secretary Xiang in a while." "Actually, at this time, the provincial government has already called several times to inquire about this matter, and Secretary Xiang Nan also knew about it, and also called Zhu Jianguo, so now he is very anxious.
Zuo Jiang saw that Zhu Jianguo was in a hurry, so he told him in detail about the bidding, and finally said: "Uncle Zhu, the main thing is so much, there are some side things, I can't say it clearly on the phone for a while, if you want to know, when I return to Tongjiang, I will ask Yang Guangzhi to go to the city government to report to you in detail!" ”
Zhu Jianguo said: "Okay, Xiaojiang, that's it first, the provincial government is in a hurry, I'll report to the provincial government first." ”
When Zuo Jiang called, Tao Fei and the others were all on the side, and when they saw Zuo Jiang put down the phone, Tao Fei said: "Little brother, it's Mayor Zhu's phone, why did he ask you about the bidding?" ”
Zuo Jiang said: "Sister, when we were having dinner just now, the CCTV noon news had already reported that we had won the bid, and Uncle Zhu was anxious to ask me about the situation after seeing the report, and now the provincial government is alarmed!" Speaking of this, Zuo Jiang suddenly thought that since the provincial government was alarmed, Secretary Tao must have known about this matter, and he should report it to him, and after thinking about it, he said: "Sister, I think you should call Uncle Tao to talk about this matter, he must have seen you on TV!" ”
Secretary Tao finished the secretary's meeting this morning, just at noon, and there was no arrangement, so he received a call from his wife and went home to have lunch with her. After eating, it was noon news time, he watched the news while drinking tea, as soon as the news of the king of Biao was broadcast, he saw his daughter Tao Fei appear on the TV screen, calmly answering the reporter's questions, he hurriedly called his wife to watch the news together, after reading the news, he also knew what was going on, and after thinking about it carefully, he became excited. This year is the first time that CCTV prime-time advertising is in the form of bidding, the whole country so our provinces and cities of enterprises to participate, there are strong competitiveness in the southern coastal rich provinces, there are also international metropolises such as Beijing, Shanghai, Shenzhen, etc., and it is their own Songjiang Province enterprises to obtain this bid king, this is undoubtedly a very face-revealing thing, in front of colleagues in the country his face also has light! Zuo Jiang, this kid, is not an ordinary toss!
My wife only saw the second half of the news, and only heard about King Biao, so she asked: "Lao Tao, why did Fei'er get on the central stage, what's going on?" ”
Secretary Tao said: "Xiaofei participated in CCTV's prime-time advertising bidding, alas, this girl didn't say hello to her family when she went to Beijing!" ”
At this time, the phone on the table rang, and Secretary Tao picked up the phone and said, "Hey! Who is it? I'm Tao Yong! ”
As soon as Tao Fei heard that it was his father, he giggled and said, "Dad, you must have seen me on the noon news just now, and you must have thought in your heart why I didn't say hello to you when I went to Beijing!" ”
Secretary Tao was guessed by his daughter and smiled knowingly and said: "You are really a roundworm in Dad's stomach, you know everything Dad is thinking, tell me, what is going on?" ”
Tao Fei saw that his father was also anxious to know about this matter, so he told this matter in detail, and then said: "My younger brother is preparing to hold a national dealer bidding conference in Songjiang on December 5, and on that day dealers from all over the country will gather in Songjiang, and the eyes of the major media will also be staring at Songjiang. ”
Secretary Tao said with a smile: "You have a standard king for this toss, and my father is now famous!" ”