Chapter 261: Press Conference
When it was finally confirmed that Harry Potter Pharmaceutical Co., Ltd. won the bid of 8.88 million yuan, the reporters in the conference room couldn't find where they were sitting in a hurry, and the popular companies in their eyes were eliminated, but the little-known Harry Potter Pharmaceutical Company won the first place, and the results were shocking.
The main answer to the reporter's question is Li Biyu, Yang Guangzhi occasionally adds or explains on the side, Li Biyu itself is very familiar with several new products, plus Yang Guangzhi provides an outline of answering basic questions, the answer is very calm and targeted, and it is also more advertising, Yang Guangzhi prepared an outline for Li Biyu mainly for news interviews to advertise the product, and use the news to promote the product.
This is the first time that CCTV has adopted the form of bidding to attract investment in prime time, which is a new attempt to reform advertising investment, and in order to do a good job in this advertising investment, a lot of preparatory work has been done in the early stage, and today the station has specially sent reporters to vigorously carry out publicity.
The man from Wangling Liquor next to him thought he was bragging when he was chatting with Yang Guangzhi, but he didn't expect that they would win the bid in the end. 8.88 million yuan! This is not a small number, this year's Wangling Liquor net profit of 3 million yuan has become a star enterprise in the city, his goal is aimed at next year's standard king, with 3 million in hand, and 2 million loans from the bank, he is ready to spend 5 million yuan to fight, see a little-known enterprise is 8.88 million yuan, he does not have that money, nor that courage, only envy.
Today's biggest winner is undoubtedly CCTV, sitting on the rostrum of the advertising director Wu Shilong at this time has been happy in his heart, this year's form of investment is he made, after he patted his chest to ensure that today's prime-time advertising can reach 5 million yuan, finally passed the approval of the high-level. His expectation is 5.5 million yuan, in order to be able to pull the price higher, he did this on-site interview in a new way, when he heard the panda boss shout 7 million yuan, his heart was full of expectations, for this plan he signed a guarantee with Taili, although he took a certain risk, but there are also interests to follow, the guarantee stipulates that more than 5 million yuan, Taiwan will give the advertising department 20% of the commission award, specific to him is 5% of the reward, if it reaches 7 million yuan, He can earn 200,000 yuan personally!
When An Hong sang the flying 6.66 million yuan, Wu Shilong's heart was slammed and then relaxed, this price has gone through his expected value of more than 1 million, which is a good phenomenon, and his heart is looking forward to the quotation of Panda Electronics. As soon as Ginoya's 7.1 million yuan was reported, he almost screamed in surprise, this is not only a question of how much money he can get, but also a major achievement in his work and a big weight for his future promotion. After Panda Electronics' 8.18 million was sung, his heart contracted violently, almost stopped beating, and a stream of hot blood surged up to his head after a breath, and his face turned purple red, if there is a heart attack, it is easy to go directly to it.
As the votes continued, Wu Shilong's mood gradually stabilized, 8.18 million was already sky-high, he didn't believe that there would be a higher company than Panda Electronics, looking at the envelope on An Hong's desk was decreasing, he began to think about how to speak when he spoke for a while, and he felt that the speech prepared in advance was already a little inappropriate. He saw An Hong pick up the last envelope, and thought, it's finally time for the event, when An Hong sang 8.88 million yuan, he couldn't believe his ears, An Hong repeated the matter before he confirmed it, he felt that his whole body suddenly became hot, and he suddenly broke out in a hot sweat.
Seeing that the reporter's interview was almost over, Wu Shilong knocked on the microphone a few times and said: "Next, please invite the representative of Harry Potter Pharmaceutical Co., Ltd., which won the bid today, to sit on the rostrum, and a press conference will be held in a while." ”
It was Tao Fei, Li Biyu and Yang Guangzhi who came to the stage, Yang Guangzhi tried his best to let Zuo Jiang go, but Zuo Jiang would not show up at all on this kind of appearance, he and Bai Xiaoyi looked at the glamorous Tao Fei and Li Biyu in the audience and walked onto the rostrum, Wu Shilong and the three of them shook hands and congratulated them, and invited them to sit on the representative seat of the enterprise.
Wu Shilong said: "Next, please invite the reporters outside the venue to enter!" The staff must maintain good order! ”
As soon as the door opened, the reporters gathered outside flocked in, and if the large conference room was filled with reporters from all walks of life after a while, the venue was very noisy.
Wu Shilong said a few times before the venue gradually quieted down, although he was a little dissatisfied with CCTV's approach, but after all, these were here to cover the news, not to be angry, so everyone looked at Wu Shilong on the rostrum, waiting for the result of the propaganda bid.
The reporters also saw Tao Fei sitting in the representative seat of the enterprise, and knew in their hearts that they were the representatives of the company that won the bid today, but no one knew Tao Fei and them, let alone which company they were.
Wu Shilong stood up with a microphone in his hand and said: "Next, I announce that the winning bidder for CCTV's prime-time advertising in 1988 is, Harry Potter Pharmaceutical Co., Ltd." Their bid price was $8.88 million! ”
"Ahh The reporters who entered the scene only had surprise on their faces when they heard the name of Harry Potter Pharmaceutical Co., Ltd., because they didn't know the name of this company at all, and when it was announced that the winning bid price was 8.88 million yuan, they immediately burst into exclamation!
Wu Shilong said: "Maybe everyone is not familiar with the name Harry Potter Pharmaceutical Co., Ltd., but I believe that everyone must be familiar with this company's products, that is, the golden sobering liquid that has been very hot in the prime time of our CCTV recently!" ”
"Ahh There was another exclamation from the audience. Due to the large-density three-dimensional advertising, the people present are also industry insiders, they are really familiar with the name of gold awakening liquid, and some of them in order to improve children's academic performance, ran all over the major pharmacies and did not buy gold awakening liquid. Many reporters were eager to try it when they saw the opportunity to ask where to sell this nutrient solution today.
Wu Shilong said: "Harry Potter Pharmaceutical Co., Ltd. is the introduction of exclusive foreign-funded companies in Tongjiang City, Songjiang Province, with strong strength in terms of capital, research and development, production equipment, etc., the Golden Brain Awakening Liquid series of nutritional health products is the latest scientific research achievements of foreign experts hired by the company with high salaries, and has passed the approval of the Ministry of Health. Wu Shilong was not familiar with Harry Potter Pharmaceutical Company at all, and what he said just now was also played after looking at the information on the spot, he was afraid that he would lose too many words, so after saying a few words, he hurriedly pushed it to Tao Fei and them.
The host, An Hong, took the microphone and walked to the representative seat of Tao Fei and stood down and said: "Next, please allow me to introduce to you, the representatives of Harry Potter Pharmaceutical Co., Ltd. who attended today's investment promotion!" Her hand gestured to Taufi and said, "This is the president of Harry Potter in China, Ms. Taufi!" Taufei stood up and smiled and nodded to everyone. This is the deputy general manager of Harry Potter Pharmaceuticals Co., Ltd., Ms. Li Biyu! This is the sales manager, Mr. Yang Guangzhi! ”
After introducing to everyone, An Hong said to everyone: "The following is the interview time for reporters, if you have any questions, please raise your hand first, and I will ask questions and speak when I click on him!" ”
As soon as the words fell, the reporters in the audience raised their hands to ask questions and speak first!
The first to get the right to ask questions was a reporter from Jinghua Health News, who stood up excitedly and asked: "Excuse me, just now Director Wu said that your company hired foreign experts with high salaries, can you tell me which expert it is?" Can you tell us how much they are paid? ”
Taufei said: "Our company hired Dr. George, the chief scientist of the former Jersey Biopharmaceutical Company in the United States, and his scientific research team, Mr. George is a double doctor of nutrition and biochemistry, and enjoys a high reputation in the world. As for their salaries, this is a trade secret, and I am inconvenient to disclose. ”
The second reporter who was given the right to ask questions asked anxiously: "After I watched the advertisement of Golden Brain Awakening Liquid, I really wanted to replenish my child's brain, but I ran all over the major pharmacies in Beijing and couldn't buy it, may I ask, where can I buy it!" ”
Tao Fei said: "The gold awakening liquid is not available in the market for the time being, our company will hold a national investment conference in Songjiang City on December 5 to determine the sales of all provinces and cities across the country, and the products will be fully listed, you have to wait patiently!" We will then announce the specific measures of the investment conference in the major media across the country, and you will be clear when you refer to the notice of Harry Potter! ”