Chapter 144: Copywriting for Travel
After dinner, Li Shi and I took a taxi back to the hotel, she handed me a document and said: "This is some of the information I have sorted out in the past few days, the copywriting of tourism creative companies pays attention to personality, you are familiar with it, it will be helpful for your negotiation, the time is urgent, you only have two days." ”
"Such an abrupt preparation of a capital project will not have a good impact on you, in case Party A is not interested in the plan......"
"Then you accept your fate by yourself, it doesn't matter to me, it's a big deal that I'll go back and find someone to make a new one, but it's definitely not you."
I nodded, naturally I didn't dare to slack off, and then I looked at it, Li Shi's integration ability once again refreshed my understanding, and the detailed preliminary preparation has already won a great bargaining chip for the project negotiation.
At this time, Li Shi said to me with a serious face: "Yu Hang, I want to remind you that this project is still difficult, even if this is only our first negotiation, but in terms of copywriting, good is good, bad is bad, no one can help you, you have to work hard yourself, and when you talk about the project, you directly name "Youtu", which is considered to keep your position and a kind of compensation for you." ”
"Compensation?"
"The gossip of others makes your position insecure, I don't like to owe favors, so I should redeem you before you leave!"
I looked at Li Shi and felt that there was some contradiction in her expression, on the one hand, reminding me that it was to let me get out of the house with the money, and on the other hand, she said that it was for me to keep my position and compensate me.
Even so, I didn't think much about it, and seeing that the time was not early, I asked her again, "When will I talk to the other party?" ”
"It is estimated that in the afternoon of the day after tomorrow, you can use these few days to do some business idea design, after all, ideas are very important."
In this unexpected negotiation, Li Shi left me only two days, and I closed the text and said: "I will do my best." ”
Li Shi nodded and said, "I hope you can bring out the energy from last time." ”
I don't dare to make more oath words, but I already know the difficulty of winning this project, but I have not completely lost confidence, as long as I can work hard in the early stage, thoroughly analyze, find out the needs of customers and cater to them perfectly, then the chance of success will become very large.
……
Time advanced two days, in these two days, we from Xiamen to Fuzhou Pingtan temporarily bid farewell to the previous unpleasantness, devoted ourselves to the upcoming villa project negotiations, made full preparations, and strive to control the negotiation situation.
As for Li Shi, it seems that she really came on vacation, she is very good at using time, and went to the beach to play for a day when she went out early and returned late.
This evening, Li Shi and I made an appointment to meet at the hotel, and then we were ready to meet the client together.
While waiting, Li Shi, who had been playing at the beach, finally returned, and after packing up, she walked out of the room with sunglasses and a handbag.
"I put the suit in the paper bag in Xiamen and asked you to help me take it to the front desk for cleaning, did you send it?"
Li Shi looked embarrassed: "I sent it, but I forgot to do it, and I didn't bring it with me before leaving, but fortunately, we will go to Xiamen when we go back, and we can pick it up when the time comes." ”
"Didn't I specifically tell you to take it in the morning, dress yourself up like a goblin, how can I meet customers with the smell of sweat?"
Li Shi took off her sunglasses, for fear that I wouldn't know that she was glaring at me: "Is this reprimanding me as a life secretary?" Forget it, forget it, there are so many stores nearby, why can't you buy a set! ”
I was silent, she didn't know, the suit I prepared was given to me by Jing Qi on my birthday, more than 10,000 Versace, it is perfect to wear on such an occasion, buy a decent set again, I don't have so much spare money in my hands.
"If you have a little conscience, you can't do such a thing!"
"What does it mean to have a conscience, and I will give you a set?"
Looking at her scheming appearance, I compromised in desperation: "It's okay if I'm wrong, I'll find a way to find someone to rent a set." ”
"As for it, how can I have so much time for you to toss and buy a set."
……
There was still more than an hour before the appointment with the client, Li Shi and I were wandering around the mall without thinking, passing by Givenchy, she stopped and pointed, signaling me to enter.
Oh my God, this was going to kill my rhythm, I pretended to be deaf and dumb and was about to walk over, but unexpectedly she grabbed me and dragged me directly to the store.
I struggled and whispered, "Let go, you're going to play with the dead!" ”
"What are you afraid of, there are so many people in the store, and I haven't seen anyone die after buying it."
"Life is worse than death."
During the pull, everyone looked at me, and in embarrassment, Li Shi took the opportunity to drag me into the store.
Li Shi in the store, like a queen who points out the country, she gives full play to her usual strengths, and constantly selects and matches for me to try out.
Not to mention, after her hand, the customers and clerks in the store praised her gaze, and I was also angry, and several sets of clothes were worn with due temperament.
While Li Shi personally turned over the collar of my shirt, I begged: "Try it, I'm already satisfied, you can let me go!" ”
Li Shi smiled, ignored me, and carefully helped me put on a tie, then looked at me in the fitting mirror, nodded with satisfaction, and said, "I want to see your demeanor in the negotiation in this suit." ”
I immediately refused, and I reasoned: "No, it's not to show off your wealth, wearing this will only give customers the impression that I am not confident and extravagant." ”
"I don't think so, the way you dress formally will show the importance we attach to this project, and it can also show your extraordinary status...... Oh, don't grind, it's much more expensive than you, I'll put the money on you first. ”
In front of so many people, I couldn't be bored with myself, so I finally nodded and said, "Then please help me pay for it first." ”
Li Shi smiled very confidently, then put on sunglasses, and walked towards the cash register accompanied by the clerk.
……
Putting on an ironed suit, Li Shi pulled her to the store and blew her hair, which was almost like a girlfriend shopping with her boyfriend. Looking at myself in the mirror, I changed my face and looked like a different person, and the saying that people rely on clothes is really true.
In the car, Li Shi handed me the receipt and said: "These few purchases are a total of 131,000, remove the fraction, just pay me back 130,000, if there is no problem, I will collect the ticket first." ”
"Oh my God, you've been blackmailed, is it so expensive for a set of clothes?"
"When you just got your hair done, I picked out a watch for you, put it in your handbag, you take it."
"You're a fool!"
Li Shi suddenly said unhappily: "The thing was bought for you, and I didn't make a penny." ”
"When are you going to let me pay it off?"
"When you're in a bad mood."
"Then if you are in a bad mood when you come to your aunt every month, then I will not suffer once a month?"
Li Shi ignored my nonsense and led the topic: "Then you haven't thought that if you win the project in one fell swoop, maybe you can pay off all your debts?" ”
Her inexplicable trust made me a little nervous, but I hope that this time she really helped me without routines, and I am more and more concerned about the success or failure of this project negotiation.
I closed my eyes and lay on my back in my seat, needing to calm myself down for this challenge.
……
Rushed to the meeting place, it was a very charming teahouse, first the customer's secretary received us, and after a while, we met with the customer of this villa plan.
Sure enough, the middle-aged male customer was very familiar with Li Shi, and shook hands politely after meeting.
Li Shi smiled and said to me: "This is Manager Li of the Tianhe Real Estate Project Department. ”
I got up and stretched out my hand to greet him, but Manager Li was very accommodating and signaled that I didn't have to be formal.
Li Shi also introduced my identity to Manager Li and said that I would be solely responsible for the upcoming plan negotiation.
After some politeness, I calmed down a little, quickly relaxed, and said to Manager Li with a smile in the workplace: "Hello, Manager Li, first of all, I am very much looking forward to your upcoming cooperation, and I also hope that through a design plan, you can see our full sincerity in a short time." ”
Manager Li smiled and asked, "We are still very new to this industry, you said that tourism companies can really attract tourists through a few words?" ”
I have already done enough homework in this regard, and I have not hurried to name a few suitable publicity methods, as well as the current status of the company's operation and successful cases.
Manager Li nodded to me and said, "Then tell me what are the better promotional copywriters in your company in the industry?" ”
I quickly recalled in my brain what I had learned about the copywriting before I came, and expressed some of my thoughts to Manager Li very calmly.
After listening to my description, Manager Li nodded, but his face suddenly became serious at me, and said, "I think your thoughts are very same!" ”
In just one sentence, I was keenly aware that Manager Li had definitely done his homework, and he was even an expert.
Li Shi frowned slightly, got up and poured a cup of tea for Manager Li, naturally, Manager Li had to go back and forth with her to greet a few polite words, I knew that Li Shi was creating time for me.
In this way, only by re-working on copywriting can we win trust, I quickly recalled the copywriting I had been exposed to before, and planned to start with the most familiar and successful cases, and persuade Manager Li in a borrowed way, after all, this Manager Li is in contact with real estate, although he has understood the tourism industry, but the core things are still unheard.
Manager Li chatted with Li Shi unhurriedly, as if he was deliberately giving time to me, as if he was testing my adaptability.
I was so stressed that I even ignored the fact that if I could talk about this business, I would be paid 250,000 yuan.
Ten minutes later, I quickly wrote the copy on the paper, and after politely interrupting the chat, I got straight to the point: "My favorite copywriting about travel is this, when I was in college, I asked for leave to go to Yunnan after reading it: when you wrote the PPT, the cod in Alaska was jumping out of the water; When you look at the report, the golden snub-nosed monkey of Meili Snow Mountain just climbed the top of the tree; As you squeeze into the subway, the Tibetan mountain eagle keeps hovering in the clouds; When you argue in a meeting, Nepalese backpackers sit by the fire with their glasses in hand; There are always some roads that you can't walk in high heels, there are always some air that you can't smell with perfume, and there are always people you never meet in an office building. ”