Chapter 5 Investigation Operations
At eight o'clock in the morning the next day, Jingzi drove a Chevrolet sedan to pick up Zhao Hongbing and said, "The boss told me to drive you these days!" I forgot to tell you yesterday. ”
Zhao Hongbing said: "After that, I came at eight o'clock every day, and I waited for a long time today, right?" ”
Jing Zai said, "It's coming at eight o'clock." ”
Zhao Hongbing said: "Good brother, thank you for your hard work!" You can come later later. A sentence that made Jingzai's heart warm.
After getting into the car and driving to the company, Zhao Hongbing thought to himself that if he decided to develop in Shenzhen, then he would have to buy a car as soon as possible, first of all, let the big country learn to drive, and have time for him to practice.
Zhao Hongbing walked into the company, and the front desk lady immediately stood up and shouted, "Mr. Zhao is early!" ”
Entering Mr. Lin's office, Mr. Lin was looking at a report or something, saw Zhao Hongbing, put down the file, and said, "How did you sleep at night, you look very energetic." ”
Zhao Hongbing said: "It's okay, the community is very quiet, and the air is also very good." ”
Mr. Lin said: "How to arrange it today?" I wanted you to rest for two more days. ”
Zhao Hongbing said: "I'm an anxious person, and if I have something in my heart, I have to do it quickly, otherwise I won't be able to sleep well." If Mr. Lin finds it convenient, I would like to familiarize myself with the company's situation first. ”
Mr. Lin smiled: "It seems that you are really urgent, okay, I will arrange it, I hope Mr. Zhao is more familiar with and summarized, and put forward some golden ideas for our new company." ”
Zhao Hongbing also smiled: "My consistent style is to do one thing well, or simply not do it!" ”
Mr. Lin dialed the internal phone and said to the inside: "Come on." ”
After a while, a young man walked in, looking at his eyebrows, vaguely similar to Mr. Lin. They all spoke Teochew dialect, and Zhao Hongbing couldn't understand it. Looking at that demeanor and tone, there must be no doubt that they are relatives. Zhao Hongbing saw that he called Mr. Lin brother or something, but it was not the pronunciation of the brother, just like the customer's "Gu" pronunciation.
Seeing that Zhao Hongbing was left out in the cold, Mr. Lin also noticed that it was not very polite, and said apologetically to Zhao Hongbing: "This is my nephew Liu Pengfei, the manager of the company's business department." ”
Zhao Hongbing opened his mouth and almost couldn't close it, why do Chaozhou people call their uncle like a brother, fortunately they didn't ask, otherwise they would have looked foreign.
Mr. Lin said to his nephew in Mandarin: "This is Mr. Zhao, the new Mr. Zhao of the company, is the office that you vacated yesterday ready?" ”
Liu Pengfei said: "It's ready, I'll take Mr. Zhao over?" ”
Mr. Lin said: "Okay, then you ask Mr. Zhao what information he needs, and prepare it for him." ”
Zhao Hongbing said: "I want to see the company's monthly sales report, as well as the annual report summary, if it involves trade secrets, forget it." ”
Mr. Lin said: "What secrets, I don't have anything to keep secret from you here, Feizai, Mr. Zhao will give him whatever he needs." ”
Liu Pengfei agreed and took Mr. Zhao to the office next door.
Entering the room, Zhao Hongbing found that the room was not big, but it was very tidy, and the desktop, sofa, and coffee table had obviously been cleaned and cleaned up in an orderly manner.
Zhao Hongbing sat down, and there was a well-placed company address book on the office desktop, which listed the company's switchboard number, Mr. Lin's office phone, extension number, and big brother number, followed by the internal phone numbers of various departments and people, as well as the copy numbers of some people. A full table. At the top of the form, it is written with a pen: Mr. Zhao's office phone number 3232866, extension 202. It appears to be a newly installed phone, and it has not yet had time to be included in the table. Zhao Hongbing saw two telephones on the desktop, one independent outside line and one inside line, both of which were pasted with stickers, and the small labels were clearly written.
These details reflect the importance that Mr. Lin attaches to himself, and Zhao Hongbing is a little moved in his heart.
Liu Pengfei said: "Because of the hurry, the office is not too well cleaned, Mr. Zhao sees that there is still a shortage, and I will arrange someone to buy it." ”
Zhao Hongbing said: "Don't bother, I'm just working here temporarily, and it's a waste to add it." If it is convenient for Manager Liu, can you show me the business report and related information, I want to get familiar with the work as soon as possible. ”
Liu Pengfei said: "I'll send it over in a moment." ”
Zhao Hongbing said: "Then trouble you!" ”
Liu Pengfei said: "Mr. Zhao is too polite. ”
After a while, he took a large stack of materials and told Zhao Hongbing: "This is a hardware store, this is a contracted project, and this is a transaction with various construction sites." ”
Zhao Hongbing said: "Thank you! I'll see for myself. Liu Pengfei nodded and went out.
Zhao Hongbing took the information and looked at it for a while, and soon found that the problem was that Mr. Lin's company now has three hardware batch stores, through the analysis of the report, the turnover of the three stores is very unbalanced, not only between the stores, but also the same store, and there is a big gap in the turnover of different months, which can not be explained by location.
Looking at the inventory again, there are also problems. The unit price of inventory is calculated according to the retail price, and the inventory of each store is more or less, with a total inventory of more than 5 million. The inventory is not a little large, but particularly large, to know the strength of the company, the annual turnover of hardware trade is 15 million, the profit is about 3 million, the inventory is much larger than the profit, the cash is all set on the backlog of inventory, if you catch up with the market mutation or the capital chain is broken, the problem is big.
Zhao Hongbing is the kind of person who is very experienced in business, and looking at the inventory table and monthly statements, he can basically feel the company's financial strength, turnover efficiency, business scale and operating conditions. What made him quite dissatisfied was that the inventory goods in each store were not classified, and there were many varieties with the same item number with more than two data, which was about to see the inventory. The mistake of missing the inventory is avoided, but it is impossible to see that the structure of commodity stock and varieties is reasonable and unreasonable, and there is no way to know the sluggish sales.
What puzzled him the most was that some varieties were obviously perennial best-selling goods, some stores had a large stock, and some stores did not have this variety. It's not one or two, it's a universal situation. It shows that there are big problems in management, the allocation of goods is not in place, and the sales link is somewhat decoupled.
After reading the reports of each store, and then looking at the reports of each contracted project, it is the contract amount of the construction site to install cables and lamps, or paint and coatings, and the shipment details and cost status of a certain store, which are not in order. Zhao Hongbing understands why the sales of various stores are very unbalanced, and the profits of the contracted projects are very amazing. In this way, the business opportunities are limitless! Zhao Hongbing sighed a lot, and had some understanding of the company's operation in his heart. I also looked at the details of the transactions with various construction sites, and there were still receivables from more than 10 projects, totaling more than 3 million yuan.
Zhao Hongbing closed the report information, sorted out these seemingly chaotic operations, and had some ideas in his heart. As the saying goes: laymen look at the lively, insiders look at the doorway, Zhao Hongbing started from scratch in the last life, and wore many hats when he started his business in the early days, management, statistics, finance, sales, etc.
Zhao Hongbing looked at his watch, and it was half past ten. After casually reading these materials, two hours have passed. Zhao Hongbing stood up and looked out the window, the vehicles on the revitalization road were shuttling endlessly, and the people on the sidewalk were in a hurry, and there was no one wandering. The trees on the side of the road have grown many new branches, green and verdant, full of vitality, and full of spring.
Walking into Mr. Lin's office, Mr. Lin hurriedly got up to greet him. Zhao Hongbing sat down in a chair in front of his desk. Mr. Lin asked, "Have you finished reading?" Zhao Hongbing said: "I've seen it all." ”
In order to confirm some of his ideas, Zhao Hongbing asked Mr. Lin about the inventory table, sales, and the relationship between the contracted project and the store shipment, and Mr. Lin answered. There are a few questions that Mr. Lin didn't figure out himself, and he didn't know what was going on. He watched in amazement as Zhao Hongbing told the specific amount and quantity of each store, and even the details of many varieties and item numbers. It was incredible, how he could remember these boring numbers so clearly and without any mistakes. These numbers often made his head spin.
Mr. Lin did not hide his surprise, he asked: "Mr. Zhao, have you memorized all this?" ”
Zhao Hongbing nodded with a smile and said, "Yes." ”
Mr. Lin said with admiration: "Tell me quickly, how do you remember, I usually can't figure out these numbers." ”
Zhao Hongbing said: "It's very simple! As long as it is categorized, it is easy to remember. The first is classified according to the business sector, and the second is classified according to the commodity category. For example, all these commodities seem to be a lot, but in fact, it can be divided into four categories: hardware, electrical materials, lamps and lanterns, and paints and coatings. Hardware can be divided into three subcategories: large hardware, small hardware and hardware tools; Electrical materials are divided into four categories: cables, switches, auxiliary materials, and electrical tools; Paints and coatings are also classified in this way. There are not too many varieties for each sub-category, generally more than ten or twenty varieties, and the best-selling ones are the three or five varieties that are the most widely used, which is very easy to remember! Of course, there are many rules in between, and long-term exposure to these products can familiarize you with their materials and uses, and it is not too difficult to remember their quantities. Sometimes just one look at their quantity and amount can tell if the sales are good or bad. ”
Mr. Lin was dumbfounded and listened to him talk about the classification of commodities in detail, how could he have known that there was such a law to follow, and it was so simple and clear. I thought: This Mr. Zhao is really a god!
Zhao Hongbing said to Mr. Lin: "Let's go to the store below to have a look." ”
Mr. Lin said: "I also have this intention, and the situation is more specific when I go to the store." You're helping me with ideas, too. ”
Called Jingzi to drive a Mercedes-Benz, and the three drove out of the Knorr Building.
The car was driving on the road, Zhao Hongbing looked out the window, and only felt that the Shenzhen market was not as beautiful as he imagined, and it had not yet formed the scale of a big city. Some place names are also full of local flavor, either called what gang or what village.
The car slowed down at an intersection in Xiangxi Village, where there are small building materials stores dealing in wood, floor tiles, hardware, electrical materials, and paint. The car stopped in front of a store with no name, and the big signboard was very eye-catching with the words "Hardware, Electricity, Lamps and Lanterns Paint".
Mr. Lin said: "This is the second store. ”
Zhao Hongbing saw that there were three doors in this store, which were dark and rumbling, and the light was very dim, only a few fluorescent lamps illuminated, which was not at all the bright and clean store appearance he imagined. The store area is more than 100 square meters, and the shelves are all four-layer lattice frames welded with angle iron. On one side of the wall is a low glass counter, with various faucets, switches, locks, gadgets, etc., and on the wall cabinet inside are many kinds of light bulbs and energy-saving lamps. There are three slides on the middle angle iron shelf, one slip is a roll of various wires and cables, and the top is a line pipe; One is all kinds of bolts, nuts, iron nails, screws, iron wires, etc.; There is also a shelf with various kegs of paint. At the other end are large vats of various colors of paint, piled five or six stories high.
Two salesmen, a man and a woman, the female salesman sat in the glass counter, and the young man sat on a high stool next to the paint shelf.
Mr. Lin pointed to the female saleswoman and said, "She is Manager Cao of the second store." This is Mr. Zhao, Mr. Zhao wants to know about the situation in the store, and you can introduce Mr. Zhao. ”
Zhao Hongbing asked Manager Cao: "How many years has this store been open?" ”
Manager Cao said: "It has been opened in 83 years, almost five years. When we built the Jianguo Building, people sometimes picked up goods from us. Almost all of the construction sites on Renmin South Road, Chunfeng Road, and Youyi Road in the vicinity have been picked up by us. Our hardware, tools, lamps, wires, switches and paints are the most complete in the neighborhood at the best prices. Our store is an old store, and most of them are repeat customers......" Manager Cao can really speak, and he talks endlessly as soon as he opens his mouth.
Zhao Hongbing knows that this kind of person who has been in a store for five years must be very familiar with the variety, price, and use, and she has the ability to introduce it all the time, like a few treasures. Zhao Hongbing said: "Business is okay? ”
Manager Cao said: "Business is not bad! When it's bad, you can do four or five thousand a day, and when it's good, you can do one or two thousand. It can generally do more than 300,000 yuan a month. ”
Zhao Hongbing asked: "Why is there such a big difference in business in one day?" ”
Manager Cao replied: "If someone comes to buy goods on the construction site, the business will be good, and when there are fewer people on the construction site to get the goods, the business will be average!" ”
Zhao Hongbing asked again: "Who are the people who usually come to buy things?" ”
Manager Cao said: "Everyone has it!" Nearby villagers build houses, decorate shops, renovate factories, buy faucets and change light bulbs at home, and do all kinds of businesses. Sometimes the company takes over the business and also brings the customer over. ”
Manager Cao answered all questions, and Zhao Hongbing could see that she was very proficient in business, so he deliberately asked: "There are usually a lot of customers for construction sites and decoration!" ”
Manager Cao said bluntly: "How can there be so many!" The construction site and decoration came to buy goods, as little as three or five hundred, and as many as tens of thousands. It's good to have four or five a day, and it's worth it if you're a customer like that all day long.
Mr. Lin also felt that Mr. Zhao was a bit of a layman, thinking that he was dealing with some big customers, how did he know the hard work of doing retail, the daily turnover was accumulated of three or five yuan, and there were very few bulk purchases after all.
Zhao Hongbing then asked: "Is the price of the big customer the same as the average customer?" ”
Manager Cao said with a smile: "Older customers will bargain, generally the store can be discounted by about ten points, and more you have to ask the boss." ”
Zhao Hongbing thought to himself that the price was so flexible, it could really only be done by a trustworthy family member, and the price of tens of thousands of dollars a day fluctuated by thousands of yuan, which was not a small amount. But this is also because there is no unified standard and lack of effective supervision, there is no effective way, and you can only use your own people to try to eliminate management loopholes.
Zhao Hongbing asked again: "How do you pay the industrial and commercial taxes every month?" ”
Manager Cao said: "I don't know about this!" ”
Next to Mr. Lin said: "Industry and commerce, national tax, and local tax are all fixed, and you have to pay so much for doing more or less business, and the company's finance department will handle it." ”
While talking, two customers came in, Manager Cao and others hurriedly went to the reception, and bought three catties and one inch of iron nails, two specifications of screws, and four or five boxes of nails.
Zhao Hongbing walked around the store, carefully looked at the product structure of the store, and felt that the volume of goods did not seem to be as much as on the inventory list. When Manager Cao was done, he asked her, "Is that all there is in stock?" ”
Manager Cao said: "There are still in the attic. She led Zhao Hongbing to the innermost corner, where there was a staircase made of narrow and steep iron pipes, and there were no handrails. The attic was littered with goods, and there was a bunk.
Zhao Hongbing asked, "You all live in the store?" ”
Manager Cao said: "Yes, I slept in the attic with Bao, and Wang Tsai set up a bunk below at night." "I think Po is a female saleswoman, and there may be something wrong.
Zhao Hongbing asked, "What time does it open in the morning?" ”
Manager Cao said: "The door opens at nine o'clock in the morning and closes at half past ten in the evening. ”
Zhao Hongbing said: "You guys are very hard! ”
Manager Cao said: "I'm used to it, it's nothing, I sit all day long, I'm not tired!" ”
"You have to be careful when you go up and down the stairs, don't fall."
"Thank you Mr. Zhao for your concern! We've been climbing for a few years and can't wrestle. ”
Zhao Hongbing has long heard that Chaozhou people are hard-working and can do business. Seeing that they are open from morning to night, except for sleeping, they are open for business, and the conditions are so difficult, I also feel that it doesn't matter. It's not easy to make money!
Coming down from the attic, there is another customer in the store, and Po is receiving it. Zhao Hongbing said to Manager Cao: "I'll come and see it today, get familiar with it, and don't delay your business!" ”
Manager Cao said: "Welcome Mr. Zhao to come often and guide our work. ”
Zhao Hongbing said: "I will come often." ”
After leaving the store, it was already time to eat, Mr. Lin said: "Don't go back to the company, there is a crab noodle shop nearby that is very authentic, let's eat some casually, and then run to the other two stores." ”
Zhao Hongbing said that there was no problem, the three of them simply ate some, and then went to a store, three stores, Zhao Hongbing saw that each store has its own problems, but also has common problems, such as dirty mess, lack of goods management, etc., he marked it in his heart, did not say it face to face, and asked about the sales of some major varieties, so he ran the third store, it was more than six o'clock in the afternoon.
Mr. Lin invited Zhao Hongbing to play cards at night, Zhao Hongbing refused, he was a little tired after running for a day, mainly because he wanted to go back and summarize the harvest of the day, when Zhao Hongbing said that he was going to run around in the next few days, inspect the market, Mr. Lin was very supportive, saying that let his nephew Feizai accompany him around, Feizai is more familiar with the business.