Chapter VI Some Suggestions
For several days, Zhao Hongbing was hardly seen in the company.
As soon as he got to work every morning, he got into Liu Pengfei's car, walked around the city along the highway, and got off when he saw a larger hardware and electrical material store, and went into the store to see the goods and talk, bargaining like a big buyer.
So they were welcomed by almost every hardware store, even though the last deal didn't go through.
At the beginning, Liu Pengfei was full of interest, but later, all the stores he saw were similar, many stores were far inferior to their own companies regardless of the number and price of the varieties they operated, or the scale of the store, and the marketing methods, so they gradually became interested, and sometimes they didn't even bother to get off the car, but because of Mr. Zhao's face, they had to accompany him to inspect the market.
He didn't understand why Mr. Zhao was so happy about it, so interested in this almost similar storefront, and the questions he asked were the same set over and over again, and the more he got later, the more excited he became, as if he had obtained some important trade secrets. I thought to myself, why bother so much work, you Zhao is familiar with so many big stations, don't go to the relationship with others, contact the source of goods, and be busy with this big and small broken store.
Liu Pengfei has been in business with Mr. Lin for several years, and he is very proficient in business, in his opinion, the price looks like it is going to rise again, and Mr. Zhao should quickly give full play to his advantages and go to old customers to get some bargains is the biggest contribution to the company. What are you worried about with good goods, can you turn flowers around these retail stores? felt that Mr. Zhao was not doing his job, and he delayed his time to do business, so he secretly felt some dissatisfaction in his heart.
After a week of wandering around like this, even Mr. Lin was a little anxious, and asked Liu Pengfei privately what the situation was, Liu Pengfei told his uncle what he had seen and heard in the past few days, and said: "That Mr. Zhao seems to be shrewd, and he does stupid things every day, I don't understand what he wants to do." ”
Mr. Lin listened and reprimanded his nephew: "Let you follow Mr. Zhao, just follow well, watch more, ask more questions, learn more, don't look impatient, Mr. Zhao is not simple." ”
Liu Pengfei was aggrieved, and he didn't dare to disobey Mr. Lin's intentions, so he had to reluctantly continue to follow Zhao Hongbing.
After another three days, Mr. Zhao finally stopped running out, but stayed in the office to write and draw, and he didn't know what the hell he was doing. Liu Pengfei deliberately went to his office twice and looked at the messy words such as standardization, brand strategy, management team, warehousing and transportation written on the paper, he knew all those words, but he didn't understand what they meant when they were put together.
Zhao Hongbing stayed in the office and worked for more than ten hours, lunch was ordered for takeaway, and Mr. Lin also went to visit him in person to let him rest properly.
It's a deadly workaholic!
Liu Pengfei didn't dare to underestimate Mr. Zhao now, although this person has not shown any special talents, but the attitude and abundant energy of this job make him sincerely admire, not a person who has great enthusiasm for his career, he can't do this kind of thing.
Mr. Zhao didn't get off work, Mr. Lin also accompanied, watched TV in his office, Mr. Lin didn't leave, Liu Pengfei didn't dare to go, and waited boredly in the business department.
It wasn't until late at night that Zhao Hongbing finished revising the work report that had been condensed these days, and after reading it, he felt very satisfied.
Walking out of the office, the lobby was already dark, and only Mr. Lin's office and business department were still lit.
Zhao Hongbing came to the office of the business department first, pushed the door in, and there was a miasma of black smoke inside, a pungent smell of smoke, and I saw Liu Pengfei and Jingzi smoking cigarettes, speaking Chaozhou dialect, in full swing. Seeing Mr. Zhao come in, Jingzai hurriedly snuffed out the cigarette butt and went outside the office.
Liu Pengfei handed Zhao Hongbing a cigarette, Zhao Hongbing took it, and Liu Pengfei lit it for him. Zhao Hongbing took a puff, felt a little choked, and asked, "What kind of smoke is this?" So spicy! ”
Liu Pengfei said: "This is three fives, foreign cigarettes, and now those who do business smoke this." ”
Zhao Hongbing frowned and said, "It's too spicy, I can't smoke it." ”
Liu Pengfei said: "It's good if you smoke more." This smoke is a bit bigger, and I don't usually smoke it. A customer gave me one and said that smoking this cigarette can also suppress cough and asked me to try it. ”
Zhao Hongbing extinguished the cigarette butt in the ashtray and said: "I wrote a work report, I have some ideas about the hardware business, Mr. Lin is still in the office, let's go over and sum it together." ”
Liu Pengfei said: "Mr. Zhao's idea is naturally very good! You talk to Mr. Lin and arrange for us to do it. ”
Zhao Hongbing knew in his heart that he had some opinions about always inspecting the market. He mentioned several times that the price seemed to be going up again, and the most important thing was to go out and get some goods. Zhao Hongbing smiled and said: "Manager Liu is an old businessman, and he is more familiar with the situation in Shenzhen than me, my ideas may not be realistic, if there is anything wrong, you can say it and we will discuss it together." We are all doing our best for the development of the company. I'm younger than you, you're the eldest brother, what is wrong with me, you have to bear with me! ”
Liu Pengfei saw Mr. Zhao talking like this, he was very upset, thinking that this person was too smart to hide anything from him, he felt a little guilty for his careful thinking, and said: "Mr. Lin is in the office, let's go over and report to him together." ”
When he came to Mr. Lin's office, Mr. Lin had fallen asleep in the boss's chair behind the desk, and after being woken up by Liu Pengfei, Mr. Lin looked at his watch, which showed a quarter past twelve o'clock.
Mr. Lin stood up, held Zhao Hongbing's hand, and sighed: "Mr. Zhao works too hard, some things can be done slowly." ”
Zhao Hongbing said: "Mr. Lin treats him so warmly, Zhao dares to disobey the work of dogs and horses!" ”
Mr. Lin said: "With Mr. Zhao's fighting spirit, our new project will definitely be successful." ”
Zhao Hongbing patted the information in his hand and said: "These days, I have followed Manager Liu everywhere in the market, and I have also become familiar with the business operation of Mr. Lin's company. ”
Mr. Lin said: "Mr. Zhao, please say, I will listen to you." ”
Zhao Hongbing said: "Let's talk about some of the company's current problems. The first is the issue of inventory. The company's sales last month were 1.03 million, but I checked the inventory, there are nearly 5.3 million, according to the normal sales and engineering shipments, more than five months to turn around, obviously the turnover is too slow, the inventory is too large. ”
Mr. Lin nodded, sympathetic, and said to Liu Pengfei on the side: "You take a notebook and write it down." ”
Zhao Hongbing continued: "The second problem is the imbalance in the variety structure of the store. I learned about the operation of the company's stores and the company's business with Manager Liu, and found that the variety structure of each store is more or less unreasonable. This shows that the goods we sell well are not replenished and deployed in time, and the managers below do not have the habit of asking for replenishment, and they all rely on the company's distribution of goods, and they do not understand the company's overall inventory structure at all, and they think that there is no goods when they are sold out. ”
Mr. Lin frowned, and said to Liu Pengfei first: "This must be written down." He asked Zhao Hongbing again: "What suggestions does Mr. Zhao have?" ”
Zhao Hongbing said: "In fact, this can't be completely blamed on the following stores, but also related to the overall scheduling management of the company." Now there is no warehousing system, there is no unified cost-effective, unified allocation, can only use the stupid method, let the following managers worry more, require the following stores to make a replenishment table once a week, can be adjusted from within the company, on the internal allocation, the gap in goods is larger, the deployment can not be made, it is necessary to purchase supplements. In addition, the stores should also communicate with each other and exchange information, at least to maintain timely communication between the best-selling varieties and models. ”
Mr. Lin smiled bitterly: "They are all poor relatives I brought out from the countryside, and it is no problem to be diligent in doing things, but there is really no knowledge of management, so talent is the most important, Feizai, remember." ”
Liu Pengfei nodded, Mr. Zhao only said two things, but every point was to the point, and he was gradually a little convinced from being unconvinced.
Zhao Hongbing said: "According to the report provided by Manager Liu, I made an allocation and allocation on the inventory table, and straightened out some imbalances in goods. Later, Mr. Lin, you and Manager Liu will take a look again, not all of them are right, you can make a reference. ”
This saved a lot of things, and Mr. Lin thanked: "Mr. Zhao has worked hard, Mr. Zhao, you alone can withstand more than ten employees of my company." ”
Zhao Hongbing smiled, neither proud nor humble, and continued: "The third problem is that from the company's supervisor to the store clerk, he lacks initiative, initiative, and laziness. I inspected our stores and other peers, and basically waited for customers to come to the door. Usually, there are many customers on the construction site and decoration, and the business is obviously good, and if there are few customers in this category, the business is average. In fact, what construction site does not need hardware, plumbing, wires and lamps? In an increasingly competitive place like Shenzhen, it is absolutely not feasible to wait for the rabbit, and even if it can maintain a certain advantage now, it will be eliminated by the market sooner or later. ”
Mr. Lin glared at Liu Huapeng and said: "Listen to what Mr. Zhao said, although he did not name him, but your business department has an unshirkable responsibility for this issue, do you have to tell you to do everything as my boss?" When you don't have an order, you don't know how to use your brain to think more, and you don't know how to run errands? In the end, there is still no sense of worry, and one day the company closes down and cannot pay wages, you will know that you are crying. ”
Zhao Hongbing said: "Manager Liu, I spoke a little heavier, don't be surprised." ”
Liu Huapeng said: "Mr. Zhao, I'm not angry, I know you're not targeting me, what you said is very reasonable, we seem to be busy every day, very diligent, in fact, it's not really diligent, at least the brain didn't move, and I didn't think about some simple things that could be thought of." ”
Zhao Hongbing said: "Manager Liu is serious, in fact, our company's salesman is still very good, otherwise he will not maintain an advantage in his peers." When I say this question, I just want to keep improving and taking the company's business to the next level. ”
Mr. Lin hurriedly said: "What advice does Mr. Zhao have?" ”
Zhao Hongbing said: "Don't dare to advise." My idea is this, set up a sales department under the business department, and recruit a group of capable business personnel in the form of bonuses and dividends, basic salary and performance salary. This group of personnel does not do other work, but specializes in running projects and construction sites, no matter what means are used, they will be rewarded if they can win the project and win the contract. In addition, I want two or three people to be in charge of a store and engage in sales commissions, as long as the business is negotiated through the customers they introduce, they will have a commission. They are also motivated, and the company's sales will also rise. For large quantities, the price can be a little more flexible. I think they will send the company's varieties, specifications, and price information directly to the construction site, and those projects that need goods will first think of us, and will contact us or visit our store. I often go to other people's stores to talk, our varieties are better than theirs, the price is also better than theirs, the key is lack of publicity, good goods are afraid of deep alleys, so to take the initiative, the construction site is a breakthrough point. Over time, a large part of the benefits of doing so will be apparent. ”
Mr. Lin retreated, applauded loudly, and said, "This is really a good idea!" I'll just say, Zhao is always a scheming person, and he won't run in vain where he is interested. You also complained that Mr. Zhao ran other people's stores all day long, and he didn't know what to do. He pays attention to other people's stores, to see how others are running, to see how much other people's prices can be discounted, and to see the advantages and disadvantages of others. You see, after a few days of running, such a good idea was run! ”
Dare to love Liu Pengfei has already told Mr. Lin about his complaints and dissatisfaction. Liu Pengfei apologized to Zhao Hongbing: "I'm sorry, Mr. Zhao!" How did I know that you think so much, it's that I'm too short-sighted. ”
Zhao Hongbing said: "It's nothing, it's all for the company's business, I won't take it to heart!" The fourth problem is dirty. Again, this is not just a problem for us, where we open a store, there are many similar stores of others, operating similar varieties, but all the shops are dirty and messy, and it is rare to clean them once a month. I would like to strengthen management in this area.
"First, how much does it cost to add a few fluorescent lamps to increase lighting? I calculated the electricity bill for a month, at most more than 200 yuan, but don't underestimate this, from the customer's psychology, the business of the same row of stores, which store is bright, the customer will go to which store, which will increase a lot of opportunities to do business, as long as you make one or two more orders a month, the electricity bill will come back. ”
"Second, the staff in the store are strictly required to not only sweep the floor, but also clean the shelves, glass counters, and goods every day. Our stores are all on the side of the road, and a week after a week when new items are on the shelves, they are covered with dust, and in less than a month they become old goods. But some people clean regularly every day, the new delivery period of the sample is at least three months or more, in the case of similar prices, the customer will definitely choose clean new goods, he will think that this is just incoming goods, the quality is guaranteed. In addition to brooms, each store should also be equipped with some mops, feather dusters and rags, clean the goods once a day, sweep the floor twice, mop the floor once, form a system, and even have a special cleaner if necessary. ”
"Third, the display of goods in each of our stores is not professional, how the hardware should be placed, how the lamps should be placed, and how the wires and cables should be placed are all very arbitrary, obviously not trained in this area. I plan to go to the largest three stores to display a sample according to my requirements, tell them the way to display, the trick of product classification, so that customers look comfortable and easy to count. To do each store according to a unified display method, not only neat and beautiful, but also to show that we are very professional in the management of this kind of goods. ”
Mr. Lin said: "Look at Mr. Zhao, who has only been here for a few days, and how specific and detailed the questions he said. It is reasonable, there are quantities, and it is convincing to listen to. You have been with me for so many years, when have you ever said such an expert thing, when have you ever this heart, and if there is a little problem, you will know how to yell and curse at the people below! ”
Liu Pengfei said: "Zhao is always a master, he can naturally say such things, where do we know." ”
Mr. Lin said: "You are still hard-mouthed, how can you not be convinced!" ”
Liu Pengfei said: "Who said that he was not convinced, I really obeyed him today!" He was all on point. ”
Mr. Lin said: "Not only are you convinced, but I am also convinced." After listening to Mr. Zhao's words tonight, I finally dared to make up my mind. Mr. Zhao, I'm not afraid of your jokes, in fact, for the establishment of a new company, although I have a great confidence of success, but I still have some hesitation in my heart, I don't know if this step is right, but today I can see your awesomeness, with people like Mr. Zhao joining, I believe that our new company will be able to have great development. ”
Zhao Hongbing said: "Mr. Lin, after these days of investigation, I am very optimistic about the prospects of the hardware business, and through the study of the market, I also have some ideas for the construction of the new company. ”
Mr. Lin said: "Okay, call Lao Liu over tomorrow, listen to your opinion, and then discuss how to invest in the new company and how to operate." After listening to your words, I am now enthusiastic and can't wait to show my skills. ”
Zhao Hongbing said: "My funds are limited, and it is estimated that I can only take out a maximum of one million for the time being." ”
Mr. Lin said magnificently: "With Mr. Zhao joining, you are better than a few million, money is a trivial matter, let's sum it up when Mr. Liu comes." ”