Chapter 47: Precise Delivery

When did the service attitude of sweet potato network become so good?

A hint of doubt appeared on Zhao Hongbing's face, and instead, Zhao Hongbing quickly thought of something.

In fact, sweet potato network and Youke network have been established for less than two years, and these two companies are just starting, because there is no stable income, these two companies are simply hungry and full, and the income is very small.

500,000 yuan is already a lot of money for the current sweet potato network.

"Mr. Wang Wei, I look forward to meeting you." Zhao Hongbing said loudly.

It just so happened that now he has some ideas and wants to have a good discussion with the founder of Sweet Potato Network face-to-face.

Liwan Town, inside an ordinary café. Through the floor-to-ceiling glass, you can see the outside clearly, and the people outside the store are bustling, but the inside of the store makes people slow down and relax.

Wang Wei and Zhao Hongbing agreed to meet here.

After the two sat down and ordered, they got to the point. Wang Wei's eyes couldn't help but fall on Zhao Hongbing opposite, and he made his own calculations in his heart.

"Mr. Zhao is really like a person, this meeting really makes me ashamed of myself." Wang Wei said that he was holding Zhao Hongbing, but in fact, he did feel that he was a little inferior to Zhao Hongbing.

The two are about the same age, but the other party said that he can invest in himself, which is not a small amount, and he Wang Wei is just starting.

"Mr. Wang said with a smile, what I am doing is just some speculative business, and it can't be compared with your career as creating a precedent for online video." Zhao Hongbing humbly complimented the other party and observed the other party without a trace.

Wang Wei is a man of the same age as Zhao Hongbing, not very well dressed, but he is also neat. It didn't make people uncomfortable when he spoke, and Zhao Hongbing was quite satisfied with the first image.

In the memory of Zhao Hongbing's later generations, Wang Wei will have a net worth of billions in the future, and he is the leader of Huaxia online video.

The two drank coffee and chatted about business.

"Boss Zhao, how did you come up with the idea of advertising in this way?" Wang Wei took the first step and said.

"I think it's more effective to advertise in this way." Zhao Hongbing asked: "What's the matter, isn't there a way for your website to solve the technical problems in this regard?" ”

"The technical side of the problem isn't very big." Wang Wei sighed: "However, among the users of our website, the number of users who are actually registered is not very large. ”

Although not reporting the reality of the website is more conducive to attracting investment, Wang Wei still doesn't want to hide it like this.

The request of Boss Zhao in front of him is a little strange, and the customer base he faces is an adult woman, who is forty years old.

The main areas are Yangcheng, Shenzhen, Fu Province, Zhejiang Province, and Hot Province, and Zhao Hongbing also proposed that if he can advertise in the first-tier cities in China, he is willing to give higher advertising costs.

Precision marketing, when Wang Wei saw Zhao Hongbing's series of requirements, he understood Zhao Hongbing's purpose in his heart.

Now on the domestic network, I have begun to be eager to try. Every video site is trying, and they are all trying to be like customer recommendations.

However, most customers have a lukewarm response to these advertising packages. As an offline manufacturer, it is definitely not simple for Boss Zhao to take the initiative to propose this kind of plan.

"Boss Zhao, you asked us to play your ad on the fixed video, can you tell me which kind of video you requested?" Wang Wei asked out loud.

"Happy Girl, and some costume-related videos." Zhao Hongbing said.

"Happy Girl, why is it Happy Girl?" Wang Wei was puzzled.

"Our brand spokesperson is Tan Meimei, the champion of "Happy Girl". Zhao Hongbing glanced at Wang Wei and listened to his question, could it be that Wang Wei didn't do his homework on Yuris women's clothing.

"Is there such a thing?" Wang Wei laughed and said, "Then you should indeed leave this advertising space for your Yuris costumes." ”

Tan Meimei is the champion of Happy Girl, and Ulis Clothing can indeed reap the greatest effect by playing advertisements in front of videos related to "Happy Girl".

"However, Boss Zhao, you asked to jointly shoot a documentary with our sweet potato network, and also asked us to promote it, which is probably more difficult for our sweet potato network to do."

As a media person who focuses on the Internet career, Wang Wei naturally has his own understanding of the media, and he persuaded Zhao Hongbing: "Boss Zhao, if you shoot a documentary and put it on the website now, the effect should be very slow." ”

Zhao Hongbing nodded, slightly agreeing with the other party's words. Zhao Hongbing, who comes from the future, naturally knows that on video websites, the audience has more choices.

As a result, the most important purpose of this is that the most important purpose of the video site is to entertain the average viewer clicking on the video site. As a result, on video sites, the most popular videos are always entertainment programs, TV movies. Like some documentaries, only a very small number of enthusiasts click to watch them.

"Mr. Wang." Zhao Hongbing asked out loud: "I don't know how you position your video website now?" ”

"Our website is a platform for netizens to share and exchange videos." Wang Wei couldn't help but smile on his face, hiding his pride.

The corners of Zhao Hongbing's mouth skimmed without a trace, this description is really impossible to find fault.

It is a good way to avoid risks and responsibilities, but it also maximizes the video content.

However, who uploaded the video will know at a glance by a discerning person.

"Mr. Wang, I think the copyright issues of your website and the copyright owner will have to be resolved sooner or later." Zhao Hongbing spoke directly.

The current scale of the sweet potato network is not large enough, and it has not grown to the extent that it has attracted the attention of relevant stakeholders. However, when it has grown to a certain extent, it is naturally impossible for the relevant parties to continue to allow their own rights and interests to be harmed.

Wang Wei was slightly silent, and after a few seconds, he nodded heavily.

"When the time comes, you will have to pay the royalties to the relevant copyright holders." Zhao Hongbing said: "Then follow, the amount of money you need to pay for video content will also increase, and in order to reduce the average share of each user, you need to find a lot of partners."

to produce your own video content, you should be able to understand what I mean. ”

The reason why Zhao Hongbing chose to advertise on the sweet potato network instead of traditional TV stations like Malantai is actually the most important reason that the sweet potato network is more cost-effective.

The reason why website video advertising is cheap is not only that it is not as professional as the team of big TV stations, but also that most of their video content is handled, and the other part is made by themselves, which reduces the cost.

And in just over a year, that is, after 2003, video websites must pay copyright fees and buy them back to play, otherwise they will wait to be taken off the shelves.

Subsequently, the exclusive broadcasting rights of video websites will rise. The more popular the show, the more popular the movie and TV series, the higher the price.

Even a single episode will cost millions, and of course, the advertising part at the beginning will get longer and longer, and the price of investment will be higher and higher.

Wang Wei was slightly silent, he looked at Zhao Hongbing's gaze, slightly surprised.

Zhao Hongbing, who has memories of the future, naturally knows what will happen in the future. As an industry person, Wang Wei also guessed what might happen in the future based on his own experience.

But in Wang Wei's opinion, this Boss Zhao is a far-sighted person!