Chapter 46: Intentional Participation
After some bargaining, Zhao Hongbing and Mr. He determined the final offer. Before these offers were confirmed, the two of them also reached some other agreements: Zhao Hongbing's side could not interfere with the operation of Weili Clothing, and Mr. He's side had the right of first refusal to repurchase shares, etc.
After reaching this agreement, Zhao Hongbing couldn't help but breathe a sigh of relief. Now, he's half the battle.
After convincing Xi Yao, this equity transfer will take effect soon!
Two hours later, Zhao Hongbing came to Xi Yao's current office.
In the office, Xi Yao was discussing the details of the clothes design with a subordinate, and it was not until an hour later, almost at the end of the day, that Xi Yao met with Zhao Hongbing.
When he heard that Zhao Hongbing persuaded Mr. He to transfer 20% of the shares, a trace of surprise flashed on Xi Yao's face.
"Boss Zhao, does Mr. He really intend to let you join the shares?"
"That's right." Zhao Hongbing smiled slightly and said, "Miss Xi, someone intends to end this dispute as soon as possible. ”
Xi Yao's eyebrows raised slightly, and her eyes looked directly at Zhao Hongbing, "Boss Zhao, Mr. He has a lot of friends in the industry, right?" As far as I know, Boss Zhao and Mr. He met for the first time last night, right? ”
The corners of Zhao Hongbing's mouth twitched, it is said that Xi Yao herself is a little introverted and has never been interviewed by the news media, but in fact she is a person with a good heart.
"It's very simple, Miss Xi, I'm the first to see the breakdown of your relationship." Zhao Hongbing said: "Last night, you told me that you have resigned from Weili Clothing. ”
Xi Yao glanced at Zhao Hongbing, his face was still calm, and after a long time: "Okay, Boss Zhao, find a chance to ask Mr. He to come out, let's solve this matter." Xi Yao said loudly.
Zhao Hongbing laughed: "A word is a certainty." ”
When he walked out of Xi Yao's office, a smile appeared on the corner of Zhao Hongbing's mouth.
In Zhao Hongbing's view, the acquisition of 20% of Weili's shares at a price of 9 million can only be regarded as a small advantage. However, this move can be regarded as laying the tone for Zhao Hongbing to enter the high-end clothing market.
In fact, if it weren't for the conflict between Xi Yao and Mr. He over the equity issue, there would be no possibility of Zhao Hongbing intervening.
Because of the departure of Xi Yao, the chief designer, which led to turmoil and uncertainty in the future of Wiley clothing, Zhao Hongbing was able to use this price to obtain 20% of Wiley's shares.
As far as Zhao Hongbing knows, after the brief turmoil of Weili Clothing, Mr. He will get a larger part of the equity of Weili Clothing.
Later, after Xi Yao established a brand studio, he would also serve as the design director of Willy clothing for a period of time. At that time, Willy clothing will continue to walk on the track of development.
Two days later, when Zhao Hongbing, Mr. He, and Xi Yao got together again, Weili Company transferred 20% of the shares to Zhao Hongbing, and then, after the introduction of Zhao Hongbing, a third party, Mr. He and Xi Yao's equity competition for Weili clothing was also terminated.
What makes Zhao Hongbing feel more special is that it seems that unlike in his previous life, Mr. He only owns 49% of the shares of Weili Company, while Zhao Hongbing and Xi Yao together account for 51% of the shares.
And the 20 million paid by Zhao Hongbing, Mr. He handed it over to Xi Yao on the spot as the cost of Xi Yao's second venture. After Zhao Hongbing and Xi Yao promised to give up, the company's management rights also fell into the hands of Mr. He.
In this way, Zhao Hongbing, as a balancer, invested in Willy Clothing!
In the Yuris Operation Center, Tong Xiang's jaw almost fell in shock when he heard that Zhao Hongbing had invested in Willy Clothing.
In the previous life, most Chinese people had never heard of the company Willy, but Tong Xiang, as the helmsman of the Ullis brand, knew the details of this company very clearly.
"Boss, how did you convince the two of them?" Tong Xiang asked curiously.
Zhao Hongbing smiled at the corner of his mouth, but he didn't say anything. For the unspeakable secrets of the partners, Zhao Hongbing naturally will not easily leak them.
He thought of the rumors in the industry in his previous life, it is said that after Mr. He and Xi Yao divorced, the two almost staged an eight-o'clock soap show plot over equity issues, and in the end, Mr. He used cash to buy a larger part of Xi Yao's shares. Although Xi Yao still holds the equity of the Weili brand, her shareholding is relatively small.
Now, with Zhao Hongbing, a hidden master, everything has changed.
Mr. He is still the largest shareholder of Willy Clothing, but the shareholding ratio does not exceed 50%, and the soap opera has ended before it has even begun.
It's a happy outcome for everyone, right?
"Boss, in terms of the factory, there shouldn't be any other funds injected into our Ullis clothing this year, right?" Tong Xiang couldn't help but sigh and said.
As far as he knew, in order to acquire Villy, the amount of funds used by the boss was close to 20 million!
"That's right, it's time for you Ulis costumes to be self-reliant." Zhao Hongbing expressed his affirmation.
In fact, Zhao Hongbing has injected the dividends of two garment factories and Tianlun Real Estate and two other companies into Yulis Clothing.
According to Zhao Hongbing's estimate, before the end of this year, Ulis clothing will not only not be short of money, but will not stop expanding. Zhao Hongbing has already thought of the longer-term future of Yuris, and the pace of expansion of Yuris's clothing must not stop.
At the very least, before 2008, there must be no stopping.
"By the way, boss, I received a call from the Horse Railing Promotion Department yesterday." Tong Xiang said loudly.
"Horse railing? Did they call you for something? A playful expression appeared on Zhao Hongbing's face.
"Yes, they called and asked if our company had any intention of advertising on the TV station." Tong Xiang laughed and said, "The horse railing side already knows that Tan Meimei is the spokesperson of our company. ”
Hearing this, Zhao Hongbing's face couldn't help but flash a trace of interest.
There are some brands that enjoy advertising on TV stations. However, in Zhao Hongbing's view, to put advertisements on the horse fence is to burn money. A clothing store like Zhao Hongbing, which has less than a hundred retail stores offline, will not be much better if it burns money on the horse railing.
"Refuse it!" Zhao Hongbing said: "Now is not the time to cooperate with Malantai. ”
Zhao Hongbing thought in his heart that in a few years, the time would be ripe for the cooperation between Yuris Clothing and Horse Railing.
"Okay." Tong Xiang casually mentioned this incident. He himself also believes that it is not a good choice for Yuris to cooperate with the horse fence now.
"Tong Xiang, if you want to effectively promote our brand, I think online video is a good choice." Zhao Hongbing said loudly.
"Web video?" Tong Xiang frowned and said, "Boss, what do you mean ......?"
"Have you ever heard of sweet potato and Youke.com?"
"I've heard that the two of them seem to be video sites, right?"
"Yes, they're sites that have only emerged in the last year or two."
In fact, for the development of these two video websites, whether it is in the past life or in this life, Zhao Hongbing has paid attention to it.
I still remember that when the Internet was first popularized, he was still running between Hong Kong and Shenzhen, and at that time he didn't forget to check the situation of the two websites. It's just a pity that there has been no information.
It was in 2000 that I came to Yangcheng to develop Yuris, and I had the information of the two websites.
"Boss, do you want to advertise on these two sites?"
"Well, you heard it right."
"This ...... Does online advertising work? Tong Xiang's vocal cords were puzzled, after all, there are not many brands that advertise on video sites now.
"It will be effective, advertising on the Internet, sometimes the effect is greater than on the TV station." Zhao Hongbing spoke, with a determined expression.
"I'm now going to shoot a documentary and show it on the two major video sites." Zhao Hongbing smiled slightly and said.
It's really a documentary, it's just that in this so-called documentary, there are some dry goods about their Ulries' costumes.
"Boss, I believe in you." For his boss to like to use some new ways to promote, Tong Xiang is no longer surprised.
Two days later, in the Uurith Garment Factory, Zhao Hongbing was checking some data reports in the office, but received a strange phone call.
"Hello, who are you?" When Zhao Hongbing answered the phone, he asked casually.
"Hello, is this Mr. Zhao? I am Wang Wei, the person in charge of Sweet Potato Network. A young male voice came from the other side of the phone.
Wang Wei, isn't he the founder of Sweet Potato Network?
"It turned out to be Mr. Wang, who has been admired for a long time. I don't know what Mr. Wang is looking for me, what's the matter? ”
"Mr. Zhao, I heard that you are going to put 500,000 ads on our website?"
"yes, what's the problem?"
When proposing to invest 500,000 yuan in sweet potato online advertising, Tong Xiang was also frightened by Zhao Hongbing's big move.
500,000 yuan, even for the wealthy Ulis clothing, can't be so easily accepted. This number is enough for Ullis Clothing to open two small and medium-sized * stores.
"I heard that Boss Zhao has put forward some additional requirements for advertising?"
"Yes, what's the problem? Doesn't your website meet our requirements in terms of technology? ”
"Boss Zhao, can we have a face-to-face interview? I happened to be on a business trip in Yangcheng, I don't know where you are now, Boss Zhao? Wang Wei's voice was very polite.
Face-to-face discussions?