Chapter 113: Cooperation and Negotiation
Xu Hongliang, director of Du Motorcycle Co., Ltd., has a major car in the past two years, especially Chen Zhaojun from time to time to raise some questions about standardization and technological reform, and with the appearance design of some new motorcycles, Hongdu Motorcycle Co., Ltd. has gradually become the leader in the field of motorcycles in the country. Xu Hongliang paid more and more attention to Chen Zhaojun's suggestions, and later almost obeyed his words, thanks to Hongdu Motorcycle Co., Ltd. is the first batch of reform pilot enterprises in the country. Xu Hongliang's rights as the director of the factory are much greater, and some of the projects of standardization, regularization and high-quality services proposed by Chen Zhaojun were enforced by Xu Hongliang by means of administrative orders, and almost everyone did not understand them at first (including Xu Hongliang), but considering that Chen Zhaojun has paid so much for Hongdu, especially after the introduction of the patent law, everyone understands Chen Zhaojun's contribution to Hongdu. For this reason, when these administrative orders proposed by Xu Hongliang were named Chen Gong's words, everyone silently implemented them with a reciprocal mentality. But what they didn't expect was that these things quickly showed results. The high degree of standardization (relatively) has reduced the labor intensity of workers, and the quality and efficiency of products have quickly improved. The emergence of after-sales service has allowed Hongdu's local sales to catch up with and surpass imported motorcycles, and then the wallets of Hongdu Motorcycle Co., Ltd. workers have been bulging and their benefits have improved. Correspondingly, everyone began to understand and actively cooperate with the enterprise to carry out the formalization construction, and a large number of relevant enterprise standards and service standards have been formulated.
Something valuable is easy to get other people's attention. Hongdu's rapid development experience quickly attracted the attention of the relevant leaders of the First Machinery Department, and they found that. Although Hong has a good technical advantage, this is not the fundamental reason why they can develop rapidly. The real key is the management philosophy and service concept of Hongdu Motorcycle Co., Ltd. It is these that have allowed them to develop rapidly, in order to better learn the advanced management experience of Hongdu Motorcycle Co., Ltd. (can it not be advanced, a leading world management concept for 20 years), a machine department began to a large number; For a time, the Hongdu model and Shenzhen speed became the most powerful slogans of that era. They don't know that Director Xu Hongliang has had a headache recently. The endless stream of people who came to visit and study all day made Xu Hongliang unable to work normally, but the people who came couldn't afford to offend. The first one is bigger than the other, and the factory has also increased a lot of entertainment expenses for this. Xu Hongliang was a little tired of parrying, and he had no choice but to ask Chen Zhaojun for advice. Chen Zhaojun gave him a trick almost without thinking.
From this day on, Hongdu Motorcycle Co., Ltd. has become a reception office. The professional commentator will explain the problems of Hongdu's enterprise, service concept, quality standard system, and standardized operation for all the people who come to visit and study. When it's time to eat, a small restaurant separated from the staff canteen with glass and dedicated to receiving guests will be busy, and the food is very rich. The wine and food are the best. But after a few times, the restaurant was barely used again. Because all the people don't want to eat in a small restaurant in front of so many workers, they would rather mingle with the workers of Hongdu Motorcycle Co., Ltd. and eat in the big canteen. However, there is one thing they have to admire, Hongdu's staff canteen is very good, and the food is very rich. But soon, these people found another problem, and in order to make the visiting guests more satisfied, Hongdu opened a special guest window. This way, the guests don't have to queue up with the workers. However, this matter completely changed after a leader of the central government came to Hongdu for inspection, when Xu Hongliang, the director of the factory, invited the chief to eat in the small canteen. Through the glass, the chief looked at the small canteen full of wine and food, ignored Xu Hongliang at all, and directly took a bowl. Stood at the back of the workers' meal queue. Xu Hongliang hurriedly greeted the leader and wanted to invite the leader to eat at the guest window, but the chief refused. He said: "I can only eat the food that is in line here." After the media publicized this matter, the special passage of the staff canteen of Hongdu Motorcycle Co., Ltd. was completely closed.
On the other hand, on some occasions where Xu Hongliang must be accompanied in person, when he eats out, Xu Hongliang will lack hundreds of quick money every time he checks out. So he would make an IOU to the accountant of the factory very formally, borrow the money from the finance first, and then explain that there is no way, the system of the factory. I've been overpaid for hospitality this month. After a long time, this has also become a piece of news, reflecting the advanced nature of the management of Hongdu Motorcycle Co., Ltd. from another side. In the past few months, Xu Hongliang has calculated with several leaders in the factory that Hongdu Motorcycle Co., Ltd. can save more than 400,000 yuan per month just for the entertainment expenses. This data surprised everyone. Xu Hongliang had to admire Chen Zhaojun's methods. Secretly, he told several leaders in the factory about what happened. There is no impermeable wall, and soon, some large enterprises learned the advanced management methods of Hongdu Motorcycle Co., Ltd. at the same time, this method of opening up and reducing expenditure was also spread. Chen Zhaojun did not expect that his near-trivial method would cause such a big reaction across the country. At the very least, it has played a role in curbing the unhealthy trend of eating and drinking. Moreover. The first hands-on learning of the Hongdu model is to start from the mouth.
Xu Hongliang and many people who know the inside story of Hongdu know that Hongdu has today, and Chen Zhaojun is definitely the first
γ Today's Hongdu motorcycles are beautiful due to their advanced technology and many patents. Not only has it fully occupied the high-end motorcycle market in China, so that the Japanese motorcycles that were originally rampant in the country have lost all their advantages, but also successfully entered the high-end motorcycle market of the United States and Japan, which were originally motorcycle exporters. Known as the Rolls-Royce, Hongdu handmade motorcycles have become the world's top motorcycles. Xu Hongliang is obedient to Chen Zhaojun, he has been under pressure, resolutely unwilling to expand production, and resolutely not to reduce prices. The model of sales and production has become the supply method of the most high-end handmade motorcycles in Hongdu. Gradually, everyone began to notice that there was a large extension of the handmade car on this fuel tank, and the hand-built Hongdu motorcycle became the favorite of all motorcycle enthusiasts. While pulling Hongdu motorcycles to take off in an all-round way, the workers of Hongdu factory are proud to be able to print their handprints on Hongdu handmade cars. There is also an internal joke in the Hongdu factory. There is a master, his technique is not the best, but he has a different hand, a finger, as a result, because of this obvious feature, he has become the person who receives the most specified orders in the entire Hongdu Motorcycle Co., Ltd. Since the implementation of sales-based production, his orders have been scheduled for a few years.
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Some time ago. Xu Hongliang received another phone call from Chen Zhaojun, in addition to caring about production problems, Chen Zhaojun also put forward an idea that made Xu Hongliang's heart flutter. He asked Xu Hongliang if he wanted to produce cars if he was given a full set of technology?
When Xu Hongliang heard this, he was so excited that he almost fainted. After more contact, he also knew Chen Zhaojun's temper and generally unsure things. Chen Zhaojun will not talk nonsense, which means that Chen Zhaojun has a way to get a channel for automobile production. Xu Hongliang was so excited that he didn't sleep well all night, and the next morning. He reported the news to his superiors. Hongdu Motorcycle Co., Ltd. is aware of the strength of the superiors. At this time, our country is vigorously developing the domestic automobile industry. In addition to BAIC's Cherokee, SAIC's Santana and Guangzhou Peugeot, our country's automobile industry is still in a low-level stage of development, but in this way, the development of the automobile industry is also necessary. Although Hongdu Motorcycle Co., Ltd. has no experience in producing automobiles, they have very advanced management experience and strong technical force as support. If it is said to take a path of introduction, digestion and absorption to independent research and development. Undoubtedly, the conditions in Hongdu are very good. As a result, Xu Hongliang's application to go abroad was quickly approved as a special case. But what made Xu Hongliang very uncomfortable was that the list of several relevant technical personnel on the original list was topped. replaced with a few people who didn't even know what Xu Hongliang was doing. But Xu Hongliang has no way at all, he knows that this is the way things are.
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After the manager of the "Subaru" automobile department of Fuji Heavy Industries faxed the appearance of the car drawn by Chen Zhaojun back to Japan based on his impression, it attracted great attention from Fuji Heavy Industries. Automobile is a major branch of Fuji Heavy Industries, and many of the company's leaders are engaged in automobiles. Everyone knows that in addition to being technologically advanced, cars must be technologically advanced. It is also necessary to ensure that the appearance is smooth, so that people will like this car at a glance. Every year, major car manufacturers spend a lot of effort on the exterior design of their cars. Chen Zhaojun's hand-drawn sketches immediately attracted the attention of Fuji Heavy Industries, and these people had already seen business opportunities after listening to the report of the manager of the "Subaru" automobile department. Capitalist society or capitalists have a very keen sense of money, and when they heard that this was just drawn by Chen Zhaojun, everyone didn't count it in their hearts, and everyone understood the business opportunities in it. But no one knows why Chen Zhaojun is not in a hurry these days? In addition, what kind of team will be the team he is talking about coming from abroad?
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However, there is one thing that the entire Fuji Heavy Industries management agrees on, that is, it is necessary to send a weighty person to negotiate with Chen Zhaojun and his team to see what can be gained through negotiations.
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Xu Hongliang and the people from Hongdu Motorcycle Co., Ltd. (in fact, there are few left) flew from China to the United States, and Yamamoto Hayao, vice president of Fuji Heavy Industries, also took his attachΓ© on the plane to the United States. Both sides were anxious, and no one knew what Chen Zhaojun wanted to do. However, everyone vaguely understands that it is estimated that Chen Zhaojun wants to engage in a cooperation, and the details have to be met and discussed.
Chen Zhaojun is very comfortable, with Santana, Cherokee and Peugeot in front, and countless joint venture automobile factories in the future, if he can't grasp the rhythm of this negotiation, he will really live in vain.
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As soon as Xu Hongliang saw Chen Zhaojun, he hurriedly inquired why he was in such a hurry to call him. Although he talked to Chen Zhaojun about this on the phone a few days ago, after all, he had no bottom in his heart, besides, he was a company that produced motorcycles, and suddenly he was going to produce cars. Can you keep him worried?
"Director Xu, don't worry. According to my estimates, it is very likely that this time it will happen! Chen Zhaojun said a little unscrupulously. This is in the United States, and Chen Weixiong is not there, so Chen Zhaojun certainly has nothing to fear.
"But our factory used to produce motorcycles, so we have to change it now. I'm afraid the action is a little too big. Besides, if we engage in joint ventures, we do not have the support of our superiors, and the money aspect is also a problem.
We have very little accumulation now. Xu Hongliang was a little worried
"It's okay, no, I'll lend it then! Is it good or bad, am I still a part of Hongdu Motorcycle Co., Ltd.! Chen Zhaojun said very happily. Chen Zhaojun has feelings for Hongdu Motorcycle Co., Ltd., after all, he has a sense of achievement: "Besides, I have a contract with Hongdu." A load of Hong is engaged in the joint-stock system, and I have 2 lands! β
Xu Hongliang obviously didn't take the matter of the shares that Chen Zhaojun said seriously. In his opinion, this is an excuse for Chen Zhaojun to be embarrassed to ask for compensation.
"Oh, little comrade, can you tell me what's going on with your 2 stake in Hongdu?" An old comrade who was quite old was talking on the side. Since there was no big car, Xu Hongliang and his group came back in several small cars. Seeing that this old comrade was old, Chen Zhaojun let him get on his own Cadillac. After all, it's more comfortable.
"Oh, I forgot to introduce, this is the γγγγγγ of the State Planning Commission" Xu Hongliang was stuck, this one was inserted before they got on the plane. No one knew who he really was.
"Sun Mingli, a staff member of the State Planning Commission, I am quite interested in the shares you mentioned." Sun Mingli obviously knew that Xu Hongliang didn't remember his name, so he introduced himself.
State Planning Commission? Chen Zhaojun knows this department, and it should be said that it is one of the most important departments in the period of China's reform and opening up.
"Hello, Mr. Sun, my name is Chen Zhaojun, and the matter of Hongdu shares is quite complicated." Chen Zhaojun didn't know how to talk about it.
Not only Chen Zhaojun knew about the State Planning Commission, but Xu Hongliang also knew about it. However, he did not take Chen Zhaojun's shares. As a big deal, he talked about Chen Zhaojun helping Hongdu to engage in technological innovation: "Later, our factory wanted to give him some compensation, but he didn't want it, but if there was no Chen Zhaojun, we Hongdu didn't know what it was like now, and then we didn't know how to thank him." Later, Chen Zhaojun proposed. If our company has a joint-stock system, we will give him 2 percent of the shares. So our factory signed this contract with him, promising that if we engage in a joint-stock system, we will give Chen Zhaojun 2 percent of the shares. In fact, when I think about it, even if we really engage in the joint-stock system, the two percent given to Chen Zhaojun is too little. Later, we evaluated the patents given to us by Chen Zhaojun, and these alone have hundreds of millions, which are still for our local production capacity. Xu Hongliang was quite emotional when he said this.
"Oh, I see!" Sun Mingli didn't say anything more after hearing this.
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The next day, Chen Zhaojun came forward. Fuji Heavy Industries and Hongdu Motorcycle Co., Ltd. sat together. I began to listen to Chen Zhaojun sketch out a plan for cooperation between the two sides. No one expected that the meeting was very pleasant, and Fuji Heavy Industries even put aside the land matter of the "Zhaojun Real Estate Company" and shifted its strategic focus to the negotiations with Hongdu Motorcycle Co., Ltd. Everyone knows that China's automobile market is unusually large. Toyota's business is also very popular, and if there is an opportunity to enter Japan, of course, Fuji Heavy Industries will be desperate for it. Moreover, although Hongdu Motorcycle Co., Ltd. is not a professional in automobiles, their reputation in the world motorcycle market is indeed not small. If you join forces with Hongdu Motorcycle Co., Ltd., it can be regarded as a strong alliance.
In this negotiation, in addition to a few people from Hongdu Motorcycle Co., Ltd., Sun Mingli has always insisted on accompaniing. The other few who came out of the class didn't know where to go to play for a long time.
After a few days of discussion, everyone expressed confidence in this cooperation. However, everyone knows that if this thing is to be done, it is impossible without the support of the state (state). But both sides have a common opinion, which is to integrate Chen Zhaojun's "Zhaojun Real Estate Company" into the portfolio as a third party. This was an accident for Chen Zhaojun. He originally came to poke this matter with the mentality of becoming a * human beauty, but who would have thought that a big pie fell from the sky and hit him on the head, Chen Zhaojun was a little dizzy.
Fuji Heavy Industries knows that having Chen Zhaojun means having stronger market competitiveness, and it can easily solve the land problem. Moreover, Chen Zhaojun's "Zhaojun Real Estate Company" is still a Japanese-funded company, so for Fuji Heavy Industries, many things will be much easier to say in terms of the government.
For Hongdu Motorcycle Co., Ltd., not to mention that Chen Zhaojun himself owns the shares of Hongdu. Besides, he is still a countryman. The most important thing is that Chen Zhaojun can solve the problem of funding. In this way, if Chen Zhaojun joins this group, the strength of the entire group will not only be greatly enhanced, but the key thing is that it will be easier for the relevant departments to pass.
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Such negotiations cannot be resolved in a day. So, after reaching a basic agreement, everyone agreed to go to China to continue the talks. Finally, on behalf of the State Planning Commission, Son Mingli welcomed such sincere negotiations between the two sides, and asked Fuji Heavy Industries to start their trip to China as soon as possible.
Of course, the Japanese don't understand what this is all about, but a few people on the country's side understand that Sun Mingli, who has never spoken much, really has a background.