It was already past one o'clock in the morning after the three of them finished talking, and Mr. Lin said: "Mr. Zhao, don't go back today, I'll take you to play cards, and by the way, I know a few big bosses in Chaozhou." ”

Zhao Hongbing knew that Mr. Lin was very addicted to cards, but he was not very interested in this, and after a busy day, he did feel a little tired, so he said: "Mr. Lin, let's do it another day, I'll go back and refine my ideas, and I will meet Mr. Liu tomorrow." ”

Mr. Lin smiled: "Okay, let's send you home first, and Mr. Zhao will go back and have a good rest." ”

When he got home, Zhao Hongbing found that the light was still on in Daguo's room, and when he opened his door, Daguo was lying on the bed in his clothes, with his eyes open and not knowing what he was thinking.

Zhao Hongbing said with a smile: "If you don't sleep at night, are you thinking about spring?" ”

The big country got up with a grunt and said, "Brother Bing, you're back, I'm waiting for you." ”

Zhao Hongbing asked, "What's the matter?" ”

The big country was silent for a long time before he said: "Brother, you sent me to learn to practice driving, do you want me to follow you when I practice?" ”

When Zhao Hongbing heard this, he wondered: "Who did you listen to, I let you practice driving because of business needs, how could I send you away?" ”

Big Country said: "I practiced trucks at the driving school, and they all said that they would deliver goods after the practice, Brother Bing, do you think I'm stupid and don't want me to follow you?" ”

Zhao Hongbing punched him and said: "Nonsense, what is it called to practice the truck and have to go to the delivery, I sent you to practice the big car has a deep meaning." On the one hand, it is strict to practice a big car, and you can practice it, on the other hand, when you will inevitably need to drive a large car after following me, take advantage of the time now, learn the whole set, and save trouble in the future. ”

The big country said happily: "Brother Bing, are you serious? ”

Zhao Hongbing scolded: "If you think about it again, I'll really let you go." ”

The big country hurriedly said: "Don't dare, I don't dare anymore." ”

Zhao Hongbing said: "Great country, you are my iron brother and my most trusted person." We are about to partner with Mr. Lin and Mr. Liu to open a company, you as my person, pay more attention to the future, use more brains, I have to rely on you for many important things. ”

The big country was very happy to hear it, and said with a smile: "Brother Bing, whatever you say is whatever you say, I will listen to you." ”

Zhao Hongbing patted him on the shoulder and teased: "I was startled when you came back just now, I thought you were missing that young lady named Ali again." ”

Ali is the girl who played in the small room with the big country, and when the big country heard it, his face turned red, and he said, "Brother, you are joking with me again." ”

Zhao Hongbing laughed and said: "I still said that I didn't want to, and I blushed when I said it." Good brother, those are all women who play on the spot, just have fun, follow me well, and when the company is on track in the future, my brother is responsible for finding you a good girl who is both beautiful and reads a lot. ”

The big country was both happy and excited, and asked, "Can I marry a college student?" ”

Zhao Hongbing waved his hand and said heroically: "You can choose a beautiful college student." ”

The more the two brothers talked, the more excited they became, and they chatted in the big country's room, tossing and turning until three or four o'clock before they went to sleep.

The next day, Zhao Hongbing came to the company, Mr. Lin invited him to the office for tea, the two chatted for a while, and Mr. Liu drove over.

As soon as Mr. Liu saw Zhao Hongbing, he said: "Mr. Zhao, Mr. Lin told me your suggestion, I think it is very good, although I have not done hardware business before, but the principles of doing business are the same, I very much agree with you about strengthening store management and establishing a dedicated sales team." In addition, I want to say hello to you in advance, this sales team will be handed over to me, I used to do electrical equipment, and many construction companies are familiar with the construction site, and the construction site is often run, it can be said that the professional counterpart. ”

Mr. Lin said: "Lao Liu, you said that I was anxious, it seems that you are more anxious than me." ”

Zhao Hongbing said with a smile: "Mr. Liu is right, many things in the business are the same, such as Mr. Liu's old customers, they can't do engineering as only mechanical and electrical equipment, hardware and electrical materials are also indispensable, they can be listed as potential customers, further research depends on our products and services and Mr. Liu's research." ”

"Come, come, have some tea, sit down and talk." Mr. Lin brought the boiling electric kettle, put on the tea set, and poured tea for them personally.

Mr. Liu took a sip of tea and said anxiously: "Mr. Zhao, tell me what you think, but unfortunately I couldn't come over yesterday because of something, but Mr. Lin praised you to the sky." ”

Zhao Hongbing said modestly: "It's Mr. Lin who has won the award." After I went back in the evening, I sorted out my thoughts again, and now I will talk about it roughly, hoping that it is not the class to make an axe. ”

After speaking, he took a sip of tea and continued: "My ideas are mainly based on three points: standardization, brand strategy, and refined management. ”

"Yesterday, I made several suggestions to Lin Corporation, such as large inventory, unreasonable allocation of goods, dirty mess, etc., in fact, they can be found in the ideas I mentioned next."

"First of all, let's talk about the first point, standardization. If we want to establish a company, then I suggest that from the beginning of the implementation of unified, standardized management, the standardization here is from the price, clothing, decoration, store design, staff training, goods arrangement, etc., to implement a unified standard. This work may require a larger investment and more energy in the early stage, but it will benefit immensely, and the more the company develops, the more profitable it will be, and it can form a snowball effect in the brand strategy that I will talk about below. ”

Mr. Lin and Mr. Liu listened very carefully, and the tea in the teacup was cold and they couldn't drink it.

Zhao Hongbing continued: "The second point is brand strategy. In the second point, not that it is not important, but particularly important, perhaps in the company's initial period seems to be less important, once the company forms a scale, the product to establish a reputation, the brand will be a very important wealth, is an intangible asset. The brand is first of all the name, including the company name and the store name, and maybe the product name in the future, I think Mr. Lin and Mr. Liu should have a deep understanding that a good name is very important. However, nowadays, many people only one-sidedly pursue whether the company name is auspicious or whether it has financial luck, and few people realize the brand effect of the name. Suffice it to say that thinking of a catchy and graphic name is halfway to success for your company. And once the company grows to a certain size, a creative name can multiply the company's value several times. ”

"Of course, a brand isn't just a name, it's also about business. To form a brand strategy, chain management is a very powerful way. For example, several stores of Lin Zong Company, several stores have various signs, some have store names, some do not even have store names, and the colors are also different. We are going to set up a new company and will open more stores in the future. If we unify the signboards, we will form a chain scale effect. When customers see our store here and see our store there, they will remember our store name and come to our store if they want to buy something. Make our signboard famous, that is an intangible asset, and people can't compete with us if they want to. The name, signage, decoration design, these have to ask the best design company to help us design the graphic logo, and all our stores will use this unified standard in the future. ”

Mr. Lin and Mr. Liu were dumbfounded, Zhao Hongbing's thinking was very clear, and the explanation was easy to understand, but for small businessmen in this era, it can't be said to be a fantasy, but it's not far behind, I didn't expect that there can be so many ways to do business, but if I think about it carefully, I think it makes a lot of sense, if I really do it according to his ideas, they will change the position of the buyer, and they are willing to deal with such a businessman.

Mr. Lin picked up the teacup, drank the cold tea in one gulp, his mind was not on the tea, and said: "Listening to Mr. Zhao's words is better than reading a book for ten years." Mr. Zhao's idea is very good, although I am in the hardware business, but to be honest, I really didn't think of so much, but I am very familiar with this industry, if it is really operated according to Mr. Zhao's ideas, the company will be able to get greater development. ”

Mr. Liu smiled: "It seems that we invited a Zhuge Liang back, Mr. Zhao's idea is very powerful, I admire it." ”

Zhao Hongbing said modestly: "I am a soldier on paper, not as good as the two brothers who are veterans of shopping malls." ”

Mr. Lin said: "Mr. Zhao, don't be too modest, let's listen to the third article." ”

Zhao Hongbing said: "Regarding the second point, I still have thoughts that I haven't finished finishing. ”

Mr. Lin laughed and said, "What you said are all good things, say it quickly!" ”

Zhao Hongbing said: "You know, I came out of a state-owned unit, and I also have some private friendships with the leaders of some major commercial stations. Regarding the name of the company, everyone thinks about the specific name, and I suggest that the words Wujiaohua Company should be brought at the end, that is, to apply for a Wujiaohua Company. As long as it is called Wujiaohua Company, I can match with each station, and I can guarantee that every purchase in the future will be lower than the market price. ”

Mr. Lin looked at Zhao Hongbing in surprise, and Mr. Liu stood up excitedly and said, "Oops! My Mr. Zhao, you are really handsome! God sent us to help us, why didn't we say such a good idea earlier! This idea is good, it must be added, Mr. Lin, when it is time to register a company, remember this. ”

Mr. Lin nodded again and again: "Of course, Mr. Zhao's words are likely to save the company hundreds of thousands of millions of funds, Mr. Zhao, thank you so much." ”

Zhao Hongbing deliberately lowered his face and joked: "Thank you for what, is Mr. Lin ready to expel me from the company and don't want me as a partner?" ”

Mr. Lin hurriedly said: "How come, I can't keep a talent like Mr. Zhao." ”

Zhao Hongbing smiled and said: "Then don't say any thanks, this is also my company, do you have to thank yourself?" ”

All three laughed.

Mr. Lin poured tea for them, Zhao Hongbing took a sip, moistened his throat, and continued: "The third point is fine management, I have talked a lot with Mr. Lin yesterday, and there is also a work report written, Mr. Liu can take a look at it later." Here I will focus on the establishment of warehouse management and marketing teams. ”

"Through the inspection of several stores of the forest company these days, I found that many problems are related to inventory allocation. For example, some stores have very good varieties, some stores do not, and some stores have a large inventory. This shows that the company does not have a unified planning and scheduling. Since we want to set up a large-scale company, this problem will definitely be more prominent, so I suggest that it is necessary to set up a central warehousing to unify the supply, settlement, scheduling, and replenishment of the goods in each store, so no matter how many chain stores are opened in the future, this warehousing center will connect them as a whole, and many aspects of fine management can be copied and rigid, forming a snowball effect. ”

Mr. Liu said: "I also agree with the establishment of warehousing, but will the investment be large?" ”

Zhao Hongbing said: "The initial investment must be larger, but many are one-time expenditures, I have calculated, if there are more than eight stores, then the income from the establishment of warehousing will be greater than the loss caused by poor information and replenishment of goods between stores." Moreover, Mr. Lin should know that the company now has three stores, the inventory is more than five million, if the establishment of warehousing allocation, each store does not need to put so many goods, if a product is sold tightly, the warehouse will immediately receive the news, timely replenishment. From this point of view, the establishment of warehousing can make full use of funds and release unnecessary inventory pressure. According to my calculations, our new company has established ten stores of the same size as Mr. Lin, and the inventory is at most 3 million. ”

"How much?" Mr. Lin didn't seem to hear clearly.

Zhao Hongbing said with certainty: "Ten companies, no more than three million inventory." ”

This time it was Mr. Lin's turn to be stunned, and it took a long time to breathe and say, "Mr. Zhao, you are a genius!" You let go of your hands and feet, Mr. Liu and I support you unconditionally. ”

Mr. Liu also said: "Mr. Lin is right, I don't understand management, and I will be responsible for finding a project contract in the future." I will support Mr. Zhao's work 100%, with your strategy, why worry about the company can't make a lot of money. ”

Zhao Hongbing smiled and said: "You think too highly of me, this is our partnership company, and we can only do a good job by working together." Fine management of this, in fact, there are a lot, such as the purchase, sales, adjustment, storage of management, today can not be detailed, the purchase and sale of storage by hard work, flexible change, I will draw up some rules and regulations and management methods in the future to ensure that the business work is orderly and smoothly carried out. ”

Mr. Lin said: "Mr. Zhao, come, have a cup of tea!" Let's digest it first. ”

Zhao Hongbing said: "Okay! Today we are just discussing the general policy, I will not go into details, otherwise it will be a long speech, and if you approve it later, I will formulate some details of things, and I hope that the two CEOs will support more. ”

Mr. Liu said: "These things said today are related to the company's business plan, without further ado, Mr. Lin, I suggest that we discuss the company's articles of association again, as I said earlier, I can come up with a million funds, but with Mr. Zhao in charge, I am very confident, so I want to add another 500,000." ”

Mr. Lin thought for a while and said, "Then let's set the articles of association today." Lao Liu, I have already considered this share distribution, you still take one million, I take three million, it's not that I can't take more, but we have to consider the situation on Mr. Zhao's side, can't we say that we occupy all the company and leave some soup for Mr. Zhao to drink? This doesn't sound like that. ”

Mr. Liu said: "You think about it thoughtfully, how much money can Mr. Zhao get?" ”

Zhao Hongbing said: "I'll take one million too, Mr. Lin, how to divide the equity." ”

He had already heard what Mr. Lin meant, and it was impossible for the shares to be divided strictly in accordance with the proportion of capital contribution, otherwise he would not be able to account for much, and it would not make much sense.

Mr. Lin said: "I contributed 3 million, accounting for 50 percent of the shares, Mr. Zhao contributed 1 million, accounting for 30 percent, and Mr. Liu contributed 1 million, accounting for 20 percent. This plan may not be very fair to Mr. Liu, I am considering Mr. Zhao's network resources, Mr. Liu, what do you think? ”

When a new company is established, a stable supply of goods is naturally very important, so this is also Zhao Hongbing's intangible assets.

Mr. Liu said: "I don't have any opinions, so I'll do it." ”

Mr. Liu thought very openly, this distribution plan seems to be a loss for him, but in fact, Mr. Lin suffers even more, but Zhao Hongbing's supply is really important, plus he has shown excellent management skills, he can still accept it.

Mr. Lin asked Zhao Hongbing again: "What about Mr. Zhao?" ”

Zhao Hongbing nodded: "Yes, since the two elder brothers take care of it, the younger brother will admit it." ”

He said very much, very angry, and there was no embarrassed expression, because he could indeed bring great help to the company on the supply of goods, which is undeniable, if Zhao Hongbing did not have the help of Mr. Lin and Mr. Liu, he could do it alone.