Chapter 97 Development of the whole industrial chain

After recording "Super Winner", several actors in the crew, Tang Xiaoyu and Sun Xiaoxiao, returned to Hengdian.

These two are all in the play!

deliberately asked for leave, which delayed a lot of scenes.

But it's okay, if "Wulin Gaiden" can be broadcast, and the actors will become famous, it can be regarded as helping to promote the drama being filmed in advance!

Xiaobai, of course, went home.

Li Bing warmly invited Xiaobai to have dinner together, but he refused, there are still a few interviews tomorrow, and I still have to prepare.

"Wulin Gaiden" will officially start broadcasting next Wednesday, and this issue of "The Big Winner" will be broadcast on the third day of the official start of the TV series...

……

It's December, and the competition for the Chinese New Year stalls is becoming more and more fierce.

Ten imported films were released in December, the largest number in the past, especially in the first half of the month, the proportion of imported films in the box office increased significantly, boosting the market in the first two weeks of the Lunar New Year to rise by 30% compared with last year.

Surprisingly, the first to become a hit was the Japanese comic movie "Your Name"!

Makoto Shinkai is completely popular, the original "Five Centimeters per Second" only made people remember this director at most, and "Your Name" won the box office championship in many countries and regions in Asia one after another!

The mainland market has also formed a hot trend, with a box office of 287 million yuan in the first three days to win the top of the weekly box office, and 206 million yuan in the second week to win the Lunar New Year stalls...

In such a fierce period as the Chinese New Year, it is not easy to win consecutive championships, not to mention that it is still a one-step Japanese movie!

The Hollywood fantasy film "Miss Pei's Fantasy Castle" directed by Tim Burton was released on the same day, uh, the word of mouth is a mess...

"Fantastic Beasts and Where to Find Them" and "Moana" continue to continue at the box office in the Chinese New Year...

Director Feng's masterpiece "I Am Not Pan Jinlian" has a guaranteed box office of 500 million, two days before its release, it received 70 million in a single report, and it fell to 30 million on the third day...

After all, it is Feng Xiaogang and Fan Ye, and the reputation is there!

However, will the box office fall so badly on the third day of Mao?

It's a cliff down.

Eye-catching data gives a prediction: the final box office is likely to stop at 400 million!

What do you think of the box office decline of "I Am Not Pan Jinlian"?

It can only explain one problem, that is, this movie is not good-looking!

Director Feng's marketing, 80% of the film schedule in Sparkle Roll Cinema, and the excitement created his brilliance in the first two days, and the rest were disappointments.

The box office in the first week was close to 200 million, but after that, there will be three movies "Donkey Gets Water", "Doctor Strange", and "Billy Lynn's Halftime War" will be released one after another.

Many netizens commented on this movie and directly scolded, 'If it weren't for the "Feng Xiaogang Protection Week" that delayed the release of "Fantastic Beasts and Where to Find Them" for a week, it wouldn't even have a chance to fall off a cliff...'

can only say that the audience has really grown a lot, if it is left in the past, "I Am Not Pan Jinlian" has made so many incidents, such as tearing, being dismissed from the school, and even directly using the method of bad review marketing, the audience's reaction is: "So lively? Let's go, go and see how bad it is, it's just a little money anyway."

And now, the audience's direct reaction is: "Damn, this film is unreliable, forget it!" ”

Well, some netizens came up with the idea that if the movie is renamed and called "I Am Not Ma Rong", the effect may be better...

……

In Xihong City, Xiaobai sat on his balcony and was interviewed by "TV Series".

Next to him sat the broker Pingping.

"TV Series" is a domestic TV drama magazine sponsored by the TV Drama Magazine Agency, and its influence is not small.

"First of all, congratulations to Director Bai, another work is about to meet you."

The reporter's surname is Jia, a young man in his thirties, wearing black-framed glasses...

"Thank you..."

"Let's talk to readers and friends about the recent situation, right?"

“… I just finished a movie, and now I am preparing a new movie, which should start in March next year..."

Xiaobai glanced at Pingping, who lowered his head.

From these two questions, it can be seen that the forced standard of this "TV series" will not be too high!

"We know that "Wulin Gaiden", written and directed by you, is about to meet the audience, can you summarize "Wulin Gaiden" in two sentences?"

“… It's not just a river and a comedy! ”

"It is said that it is rivers and lakes, in fact, it can be seen from the names of several protagonists, Tong Xiangyu, Guo Furong, and Bai Zhantang are all taken from several famous martial arts characters, and in terms of plot structure, "Wulin Gaiden" is also a traditional inn open-door operation, with customers like clouds, mixed with all kinds of rivers and lakes stories."

"Of course, "Wulin Gaiden" is a comedy, and from the beginning, I used the best sitcom "Six" in my mind when setting the characters!"

"Sixsome? You mean Friends? ”

Reporter Jia finally interjected.

"Yes, it's Friends, first of all, in terms of the storyline, it all starts from Miss Qianjin's running away from home and integrating into society, from the love between Miss Qianjin and the scholar, to the relationship between another group of mature men and women, and finally the finale of such a story."

"This kind of story structure is very flexible, two couples with very different contrasts, and it is easy to create comedic effect. It ensures that the main plot line can be long or short, and it can be contradicted at any time when there is a problem with feelings. A pair of teammates who are easy to get out of trouble and can arrange jokes on the spot at any time, and a little bit of family feeling! ”

"In fact, many sitcoms nowadays are worse than this, jokes are written by every screenwriter, and they may write more than me, but the human touch between each other, or the "sense of family", is less. ”

"My ultimate goal in doing comedy is to make us laugh properly."

After saying a long paragraph in one breath, Ping Ping hurriedly took a glass of water and handed it to him.

“… Now pay attention to IP dramas, why don't you just make a work with the influence of the original work? Do you find IP dramas unchallenging? ”

Reporter Jia, who was interviewing, flipped through the manuscript and asked.

"No, the main thing is that I don't have much time to study what market trends, I am a part-time worker in our studio, I propose a project, they review it, and invest if they think it is feasible, as for what IP or something, you ask her!"

Ping Ping finally has a chance to speak: "In fact, the IP in the market is hot now, mainly because of the layout of the whole industry chain, the popularity of TV series can drive the original work, adapted animation and even games of the same name, etc., our advantage is that "Wulin Gaiden" does not need to be driven by the original IP, and can create its own IP, so far, the film and television cultural brand built by "Wulin Gaiden" includes 24 cultural products, covering film and television, stage performance, publishing and distribution, games and animation, derivative products and even authorized theme parks under construction! ”

"And how much do you expect the total value to be?"

"At least 30 billion!"