Chapter Ninety-Eight: Make Money!
1. The reason for the failure of the Kyushu series
The Kyushu series was doomed. The creation failed more than ten years ago, and the IP adaptation more than ten years later is also doomed to failure. "Kyushu Huaxu Yin" and "Kyushu Sea Shepherd Clouds" have basically been pounced. The Kyushu series in the future is not much better. I'll talk about the reason.
The reason is not that Jiangnan is quarreling with Jinhe. The literati have been like this since ancient times. It's a miracle that writers have a good relationship with each other.
The real reason for Kyushu's failure lies in its violation, as well as the most basic laws of any plot creation.
This rule is that the background setting must serve the idea and the purpose.
It's not a question of chicken or egg, it's a question of having bones and meat to cling to. A work must first determine the idea, determine the core plot according to the idea, and then enrich the core plot through the world view setting, so as to serve the intention.
For example, in "The Lord of the Rings", an important idea is the corrosion of human nature by power; So in terms of world view setting, I set up such a "ring" that can corrupt human nature as a symbol of power, so that the protagonist can withstand the test of power. Another important idea of "The Lord of the Rings" is the battle between good and evil, a metaphor for people of different nationalities uniting to fight fascism (created in World War II, which can basically be regarded as a metaphor for World War II); So I borrowed the settings of different races, such as dwarves, elves, hobbits, and wizards, to reflect the power of transcending ethnicities.
Tolkien's "Middle Earth" has since opened up a precedent for fantasy alternate continents. It stands to reason that Tolkien's setting of "Middle-earth" is already very full, and he even specially created a new language to interpret the history of Zhongzhou - such a perfect worldview setting, why is there no successor Middle-earth fandom to shine?
Because "Middle-earth" exists to serve the purpose of "The Lord of the Rings", it is unique to Tolkien, and it exists for the vivid characters of Vlado, Gandalf, and Aragon. It's not shareable, it's not reproducible, it's not portable.
From the very beginning, the Kyushu series violated the basic principles of artistic creation, first establishing a world like "Kyushu", and then leaving a group of authors to play on their own and weave its geography and history โ which is fundamentally impossible to execute. An author must set a history for his ideas and characters, and this history is necessarily unique and incompatible with other histories. When a group of art creators with different demands are forced to compromise with each other on a predetermined continent, what is sacrificed is the uniqueness of art.
And the artist is the most unsocial of creatures. Because uniqueness is the soul of art. Once art loses its uniqueness, it is reduced to cultural production in the industrial age. One must build on a firm foundation?
2. The second reason for the failure of the Kyushu series
The reason for the initiation of the Kyushu series is that the promoter felt the development of the Western fantasy system, and there is no corresponding work in China to compete with. From the very beginning, the Kyushu series was born with a sense of mission and responsibility that was exaggerated and passed on to culture.
This sense of mission is actually a great constraint on literary and artistic creation.
Because, the truly valuable literary and artistic creation must be the observation and criticism of the times, and the insight and compassion of human nature.
In the history of contemporary Chinese literature since the founding of the People's Republic of China, looking at a large number of works praising the main theme of the revolution, the masses, and the times, how many of them have been spared from the oblivion of the times?
Because singing the praises of virtue is always limited by the times. The leader said that he sang the praises of the revolution, and boasted of a bunch of works that praised the revolution; Tomorrow, the wind direction will change, and the leaders will say that they will not be revolutionary, and they will sing the praises of reform and opening up, and praise a bunch of people who praise reform and opening up; The day after tomorrow, the leader changed again, saying that he wanted to engage in cultural rejuvenation, and boasted and praised a bunch of three from four virtues to cultural rejuvenation.
The Kyushu series' idea of "promoting Chinese culture and creating Chinese fantasy works" is no different from a leader who comes up and says to writers, "Everyone should cooperate well with the construction of the socialist spirit." To participate in the creation of Kyushu, the invisible requirement for an author is to keep up with Western fantasy works and promote Chinese culture.
None of the great writers who have achieved classics have created their starting point to "promote Chinese culture", and even if they do have a sense of mission for culture, their sense of mission is not achieved through praise. Criticism is the meaning of a writer's existence. The starting point of Lu Xun's creation is the introspection of Chinese cultureโhe is so dissatisfied with Chinese culture that he has such a strong passion for tearing up. If things are not even, they will sing. True writers who really have the desire to express themselves are painful, stimulated, and struggling, but they are still unwilling to compromise - "After a thousand serious sins, you will not die." โ
In this way, we can also understand the reason why "The Legend of Wukong" and "The Legend of the Sea Shepherd" are so high. When he wrote "The Legend of Wukong", he was a depressed young man, the pain of his youth, the struggle and the depression of seeking freedom but not being able to do it, and the self-abuse that was almost crazy for his ideals, which was completely expressed in "The Legend of Wukong". At that time, he didn't have any ambitions, and he didn't think about "promoting Chinese culture". His heart was filled with doubts, especially about authority, and he asked, "If God is not greedy, why can't he be disrespectful to him?" God is not evil, why should he hold the fate of tens of millions of living beings on the earth in his hands? โ
Therefore, the idea of "The Legend of Wukong" is a rebellion against authority. Therefore, every character, every detail, and every setting of "The Legend of Wukong" exists for the purpose of rebelling against authority and fate. So there will be this Monkey King who acts against the sky, this Monkey King who dares to shout "I want this day, I can't cover my eyes anymore, I want this land, and I can't bury my heart anymore".
- What is the idea of "The Legend of the Sea Shepherd"? Except for the Chinese culture that promotes the texture of MTV and the very standard Mandarin, I'm sorry I don't see anything else.
3. In addition to the above two reasons for failure, the third reason for failure of "The Legend of Sea Shepherds".
"The Legend of the Sea Shepherd" was withdrawn by the TV station, and the original director came out to cry miserably, saying how hard we worked, how well we produced, how deep our stream of consciousness was, how superficial the audience was, and how cruel the market was.
It's all.
The first episode opens at 1:40, with various long-range and close-up shots following a fortune teller until 3:57 seconds. The scenery is good, I admit, and the production is excellent, I admit - but what does it have to do with the plot? Spending tens of millions of aerial photography, what theme do you serve? What plot is being promoted? What characters do you set off? I want to watch the prairie, I watch "The Man Who Sets the Horse, You Are Mighty and Strong" MTV, it's good, why should I waste time chasing dramas??
Jin He described the crew as having a lot of intentions, and he was proud to give an example, "The queen came to see the emperor, but the emperor refused to pay attention to her", which became 50,000 words in the script; also said that "Mu Rujun and Chaobei Babu Battle" two crosses, the TV series spent 100 million to shoot five episodes.
- Ax snatched the rice to death?? When does the plot drag on already equal conscientious production??
I casually clicked on an episode of "Kangxi Dynasty". Suo Etu revealed the undercover identity of Chief Manager Cai and confronted him, and Chief Manager Cai told him that every time he went back to the Thirteen Yamen, he transmitted information by putting wax pills in a silver bottle; Suo Etu forgave him, gave him double the salary, and Xiaolan in the lady's room, as long as the mastermind behind the scenes can be found, Manager Cai nodded and agreed; As soon as the camera turned, Mr. Cai committed suicide and died, Suo Etu ordered a thick burial, and it was rumored that Mr. Cai died of a violent illness.
This plot is shelved by the crew of "The Legend of Shepherd Clouds at Sea", the script has to be written for one million words, and two hundred episodes have to be filmed on TV, right? ? Guess how many episodes of "Kangxi Dynasty" were filmed?
- 1 minute and 30 seconds.
Well, Kangxi didn't shoot five episodes for you when he hit Dzungar.
Any setting, any line of dialogue, any shot โ especially a long shot that costs money โ must be at the service of the character, and the character must serve the idea. Without ideas, there are no characters; Without characters, there is no plot; There is no idea, characters, plot, no matter how beautiful the picture is, no matter how huge the investment, no matter how awesome the cast, no matter how tear-jerking the music - if the skin does not exist, the hair will be attached?
Where do the ideas, characters, and plots come from? - It must be a unique creation of the artist. The famous film and television in history must be a work of art that has a strong personal color of the artist and can show the artist's deep insight.
However, this kind of collective creation in our contemporary industrial assembly line mode is squeezing the artist's space for expression as an individual to a great extent. The setting of the characters and plot no longer comes from the inspiration of the artist, but takes the market as a guide - Gong Dou Hong will add Gong Dou, win the red will come to win the heir, and make the base red will come to the base.
No need to cry. Pounced.