Chapter 061: Widely Informed
The atmosphere on the wine table is very harmonious and warm, the more the two of them drink, the more excited they are, the more they drink, the more they drink, the more they drink, not long a bottle of Songjiang special brew saw the bottom, Zuo Jiang picked up the wine bottle and couldn't pour out the wine only to find it, he shook the wine bottle and said with a big tongue: "Sister, I said today that I will accompany you to the end, how about it, a bottle of wine will go down!" ”
Tao Fei was also a little excited when he went down half a catty of wine, and when he saw Zuo Jiang shaking the wine bottle and thinking that he wanted to drink it, he giggled and said: "Little brother, isn't it wine, my sister's hotel has it, and I drank it and then served a bottle." As he spoke, he stood up and was about to go to the living room to call for a drink, but when he stood up, his head flickered, and he hurriedly grabbed the chair so that he didn't fall.
Zuo Jiang hurriedly said, "Sister, you drank too much, don't ask for wine, it's good for the two of us to sit here and talk for a while." ”
Tao Fei was anxious when she heard Zuo Jiang say that she drank too much, how embarrassing it was that she had never drunk a middle school student with such a good amount of alcohol, she waved her hand and said: "Who said that I drink too much, what is this wine, little brother, how much I drink and how much you drink, but you said it, so if I drink it, you have to drink with me!" So saying, he went to the living room.
It didn't take long for the waiter to bring the wine, Tao Fei took Zuo Jiang's cup and said, "Little brother, you can't do it, my sister won't pour it for you." ”
Men are the most taboo to say no, not to mention that Zuo Jiang was once a lost man who was said no-by his ex-wife, although he felt a little dizzy, but he still said very arrogantly: "Sister, don't worry, what I said counts, as long as my sister drinks, I will accompany me." ”
Half a catty of wine is nothing to Zuo Jiang, but he is worried about whether this body can withstand it, seeing Tao Fei's excited appearance, he knows that she is almost up, and it is not good for the two to get drunk, so he wants to find a topic to talk to her more and distract her attention, so that she can drink less alcohol.
After thinking for a while and not finding a suitable topic, Tao Fei raised his glass and said: "Little brother, my sister is really happy today, in the future, my sister will treat you as your own brother, and you will come to the hotel to play if you have nothing to do. ”
As soon as he mentioned the hotel, Zuo Jiang suddenly found the topic, took a sip of the wine glass, and put it down, saying, "Sister, your Toyota is so beautiful, it has to cost a lot of money, right?" ”
Tao Fei saw that Zuo Jiang only drank a small sip, so she had to take a small sip, put down the cup and said, "It didn't cost much, it only cost 170,000 yuan in total!" “
"170,000 is less?" Zuo Jiang was very surprised and said: "170,000 can build a small building, and a car is a small building!" ”
Tao Fei smiled when he saw Zuo Jiang's surprised appearance and said: "Little brother, it depends on who you are talking to, for others, 170,000 may not be able to earn in a lifetime, but for my sister, it is nothing, do you know how much money my sister can earn in a year?" ”
"I don't know, how much can I earn?" Zuo Jiang asked.
Tao Fei looked at Zuo Jiang and said, "Little brother, let me tell you, I can earn this in a year!" She slapped her in the face.
"Ahh Fifty thousand, that's a lot! Zuo Jiang pretended to be surprised.
Tao Fei shook his head with a smile and said, "Little brother, you guessed too little, you should add another zero to the back, it's 500,000!" ”
"Ahh Zuo Jiang looked shocked and said very exaggeratedly: "So many! Sister, don't scare me. ”
Tao Fei looked at Zuo Jiang with a smile and said: "Little brother, there are some things you don't understand, sister, this is just a small fight, at first I wanted to contract this hotel my father didn't agree to it, I promised not to violate the rules and operate properly in the case of he reluctantly agreed, I didn't pay a penny less than a penny in the original 600,000 a year contract fee, if I go to engage in real estate development, it is very easy to earn a few million a year!" ”
Zuo Jiang saw that under his own guidance, Tao Fei finally got to the "point", so he exclaimed and said: "The contract fee is so much a year, sister, you might as well buy this hotel, and give them 600,000 yuan a year to be blind!" ”
Tao Fei smiled and said: "Little brother, you are really whimsical, you have to buy this hotel for at least 5 million yuan, on the one hand, my sister can't afford it at all, and on the other hand, this Donghu Hotel is a state-owned asset, and the provincial government will not sell it." ”
Zuo Jiang scratched his head and said a little embarrassedly: "So that's the case, then sister, you can work the business, and you can make more money." ”
Tao Fei said: "It is my sister who has worked hard to make a fuss about the operation of the hotel to have today's situation, when there was no contract before, it was not enough to make money in a year, but also to add a lot of money, the provincial government decided to contract the hotel to the outside world." ”
Zuo Jiangzhi 86 years when the hotel and hotels are the traditional way of operation, the main function is accommodation and dining, at the beginning of the government hotel is not open to the outside at all, only to receive the government internal personnel and undertake a variety of meetings of the accommodation, after the contract management to put down the posture of the external business, but because of the concept of the problem, the people are not used to the government hotel accommodation and dining for a while, Taufei's East Lake Hotel is in this embarrassing situation, relying on her strong government network resources to achieve profits, if you can seize the social resourcesThere is a lot of potential to be tapped.
"Sister, how is the occupancy rate of the hotel?" Zuo Jiang was almost drunk and couldn't control himself when he spoke, so he casually asked such a professional question, he meant to ask how the reception capacity of the East Lake Hotel was.
Tao Fei's wine has also reached a certain amount, and he didn't think about why Zuo Jiang could ask such a professional question, and followed Zuo Jiang's words: "The occupancy rate of the hotel has not been ideal, the occupancy rate is less than 30% when there is no conference, and it can reach 70% when there is a large-scale conference. ”
Zuo Jiang made sure that his judgment was correct, so he said: "Sister, haven't you thought about advertising to attract customers, otherwise wouldn't it be a waste to idle so many rooms?" ”
Tao Fei said: "I never thought about it, I have done advertisements on TV and in newspapers, but the money is spent but it has no effect. ”
In the mid-eighties, the form of advertising was extremely limited, except for television broadcasting and newspapers, there was almost no other form, due to the problem of the audience, Tao Fei's advertising effect was not good, Zuo Jiang decided to reveal the advertising form of later generations to Tao Fei, so he said: "Sister, provincial hotels like Donghu have no effect at all when advertising on TV and newspapers, you think, newspapers are subscribed by government agencies and some enterprises and institutions, and the people usually can't get in touch at all, and the popularity of TV is extremely low. Television stations in the province have limited coverage, so you should try other forms of advertising. ”
When Tao Fei heard the reasonableness of Zuo Jiang's analysis, he couldn't help asking: "Other forms of advertising?" I can't think of any other form of advertising than TV and newspapers. ”
Zuo Jiang smiled and said: "For example, setting up billboards at railway stations and airports, do you think, what is the first thing that people who come to our Songjiang should do when they get off the train and plane?" Of course, they should first find a place to rest and rest, when they see that the East Lake Hotel is so good that the accommodation conditions are safe and comfortable, is there any other choice? ”
"Ahh When Tao Fei heard it, he exclaimed in surprise, it turns out that advertising can still do this, why didn't I think of it.
Without waiting for Tao Fei to speak, Zuo Jiang said: "Sister, you can also do train radio advertising on the train, now the railway is also engaged in the tertiary industry, as long as it is not a problem to give them money to advertise, the train radio faces people who are in a hurry to find a hotel as soon as they get off the train, and the effect will be very good!" ”
"There are many forms of advertising, we can do poster advertising on the bus, and now there are not many taxis in Songjiang, but a valuable resource, willing to spend money to do taxi are basically rich people, if the taxi seat cover is printed on the hotel advertisement, the taxi driver every time you send a guest to the hotel, you give him the corresponding commission, why don't they do it!"
Hearing this, Tao Fei's heart was very shocked, and he looked at Zuo Jiang a little stupidly, what is Zuo Jiang's head made of, how can he have so many wonderful ideas!