Tong Xiang sighed slightly and said: "The biggest feature of light fashion is that it is fast, requiring the store to keep up with the trend, which seems to be easy to achieve, but in fact it is the most difficult to achieve." ”

Zhao Hongbing nodded approvingly. With the word "fast", I don't know how many brands are stumped.

According to Zhao Hongbing's knowledge, the general "light fashion" collects fashion information through the latest international brand press conference and other channels for integrated design, and then produces and sells, and the fastest time is 13 days. And their price is only one-tenth of the original.

Light fashion designers, many of whom are trapeze, watch fashion shows in Milan, Paris, London and other cities, and make changes in the last way, which is difficult for some small and medium-sized brands to do.

"Tong Xiang, with our strength, we can't be as ...... as them for the time being" Zhao Hongbing said with a smile: "Since we haven't followed the trend in the shortest possible time, let's lead the trend or follow the second wave of the trend." ”

"This ...... Boss, what do you mean? ”

"It's very simple, we design some products originally. As for other products, we will investigate and follow up as quickly as possible after the trend comes out. Zhao Hongbing said.

This is the case for other garment factories in the African market. Africa is one of those places where the trend is relatively slow, so it is very easy to use this method.

Although Zhao Hongbing can't remember the details of the trends of other clothing categories in recent years, he still remembers the general trend trend. He is even better than some light fashion brands in terms of originality, which is why he dares to do light fashion.

Other brands' light fashion is mainly imitation, but Zhao Hongbing's light fashion is original and improved.

His imitation speed can't keep up with the real light fashion brand, so he can only follow the second wave of trends, but he can make up for this shortcoming with the original part.

"Tong Xiang, you also have research on light fashion, don't you want to practice it yourself?" Zhao Hongbing laughed and said.

Tong Xiang smiled dumbly, someone paid him to practice his own theory, why did he want to do so much?

"Boss, if you really want to be light fashion, the current situation of our store across the sea is still not enough." Tong Xiang said bluntly.

"I know that." Zhao Hongbing said with a smile: "All the goods in our store are purchased from the wholesale market, and only a small part is produced by ourselves. The main problem now is that the number of stores we have is too small. ”

It is precisely because the number of stores is too small that Zhao Hongbing has not been able to achieve large-scale production. In addition to jeans, Zhao Hongbing's design ideas for other products have no room to play at all.

Tong Xiang nodded slightly, another feature of light fashion is to always follow the latest fashion. As a result, the number of individual products in stock in a single store is small. There aren't a few shops, so you can't play at all.

"What we have to do now is to open the store as soon as possible, and make our own movement bigger as soon as possible." At this time, Zhao Hongbing already had a feeling that time was running out.

Globally, there are four representative brands of light fashion. Intentionally cool comes first. And now, these four major brands are eyeing the Chinese market.

Yiyi Ku entered Huaxia as early as a few years, but because of inaccurate positioning and unsuitable water and soil, the performance has not improved much in the past two or three years, but from today, Yiyi Ku is like suddenly opening up the second pulse of Ren Du and began to exert force.

The other two brands will also slowly enter the Chinese market.

"Tong Xiang, according to the information I received, "Zaruo" will open its first * store in the magic capital in Yuewei. Zhao Hongbing said loudly.

"Zaruo?" Tong Xiang showed a hint of surprise on his face: "Zaruo has always had the idea of entering Huaxia...... It seems that they are quite fast. ”

This speed is far faster than Tong Xiang imagined, and there is not much time left for them to wear Ulis costumes!

"Boss, we still have to open the shop first." Tong Xiang said loudly: "Where should the boss's * store be opened first?" ”

"I want to enter the second-tier cities first." Zhao Hongbing said loudly: "The Shenzhen market of the first-tier city, I have already arranged people over there, you can think about how to lay it out first." ”

Zhao Hongbing still concealed his business achievements in the Shenzhen Market, but only summarized it with someone over there.

In my memory, the first stores of the four major brands in China were all set up in first-tier cities, and after gaining a firm foothold, they slowly laid out in second-, third- and fourth-tier cities.

Now, Zhao Hongbing decided to enter the second- and third-tier cities in Fuzhou Province, Hulan Province, Guangxin Province and other places, and finally enter the two cities in the north.

"For now, let's focus on Dazhou first." Zhao Hongbing laughed and said.

"Dazhou is indeed a good choice, but there is no urban center, and the consumer population is too scattered." Tong Xiang said.

In 2006, Dazhou's economic strength ranked among the top ten cities in the country.

Unlike other cities, the city has no "county" or "district" administrative units, more than 30 towns, each with a population of more than 100,000, and some super towns, with a population of 560,000, comparable to third-tier cities.

Moreover, unlike other third-tier cities, Dazhou has a developed economy, high per capita consumption capacity, and a naturally larger consumer market.

"I have already opened a store in Lanshan Town, and now, I am preparing to open a store in Tianfeng Town, and in early April, we will open another store in other surrounding cities. Tong Xiang, what do you think? ”

Tong Xiang nodded at first, but soon raised his eyebrows, "Boss, I don't have any opinion on the location later, but ...... Tianfeng Town, it doesn't seem to be a good fit, right? Tong Xiang said.

When opening a clothing store, the standard procedure is to conduct an assessment first. A more established company like Bolton typically sends a three-person assessment team to gather information about the population, average income, and competitors in the area.

When it's time to find a store, I will inspect the flow of people in the store and even the taste of the locals.

However, Tong Xiang has been working in the Dazhou region of Botonshi Company for more than two years, and he knows Dazhou well.

The four surrounding towns are all large towns with a permanent population of more than 400,000 people, but for example, Dazhou, with a permanent population of only 200,000 people, and the economic situation is also average, how could the boss think of opening a store in Dazhou first?

"Dazhou, I think it's more suitable......" Zhao Hongbing smiled lightly and said.

"Boss, Bolton World Clothing once sent an evaluation team to the state for evaluation, and the result of the assessment is that the consumption power of this town is relatively poor, and there are already many clothing stores, and the competition is fierce." Tong Xiang said.

Dazhou can be called the "sphere of influence" of Bolton World Clothing. The two major brands of Boton World have opened more than 20 * stores here, but they don't look at Dazhou, doesn't this explain the problem?

Zhao Hongbing groaned slightly, and said, "A few nights ago, when I returned to Tangfeng Town from Gehai Town, I drove through Tianfeng Town. In Tianfeng Town, I passed three traffic lights along the way and collected ten cards. ”

"Cards?" Tong Xiang said: "What does this have to do with us opening a * store?" ”

Dazhou is a city that never sleeps, and in some towns, in the dead of night, there will be intermediaries at the intersection of some highways to hand out cards to car owners waiting for red lights. These cards are all about recommending local services.

"Tong Xiang, for some people, it is too easy to come by money, but they will not know how to cherish it." The corners of Zhao Hongbing's mouth moved and said.

"Boss, I don't understand what you mean." Tong Xiang was even more confused.

"We at the Ulries* store, most of the styles are still women's clothes now. For us, Tianfeng Town is a gold mine no less than the other four major towns. Zhao Hongbing continued: "When you Boton World Clothing assessed the market potential of Tianfeng Town, you definitely did not conduct a field inspection at night. ”

Tong Xiang was stunned, and he looked at Zhao Hongbing's face becoming strange.

What Boss Zhao said is really reasonable!