"If there's nothing wrong, I'll hang up first." Instead of fighting on the phone, it is better to confront each other in reality, try to see who wins and who loses, and Zhao Hongbing hung up the phone.

Sitting in the office, Zhao Hongbing naturally thought of the threat of Boton's clothing. These days, Zhao Hongbing and Tong Xiang have discussed many times about the future development of the Ulis brand. During the discussion, Tong Xiang mentioned that the Ulis brand is in the early stage of development and has the potential to enter the men's wear category.

Even if the Ulris brand focuses on women's clothing, then they should also design men's clothing brands for light fashion operations.

After this period of operation, Zhao Hongbing also intends to extend the Ulis brand to men's wear.

Even, Zhao Hongbing once considered abandoning the brand name of Yuris, which is biased towards women, and renaming the brand.

In short, Ulis clothing will sooner or later enter the men's clothing category, and it will more or less conflict with the main business of Bourton's clothing.

And Boton World Clothing, Zhao Hongbing silently recited the name. For a long time to come, this brand will be a target for their Ulris apparel to catch up.

It is necessary to speed up the expansion of Uuris clothing, and at this stage, it is necessary to reserve talents, build logistics, information flow and other systems for the future expansion of Uuris clothing. The most important thing is to increase the ability to develop products.

"A buyer group should also be formed." Zhao Hongbing thought in his heart, and immediately dialed a phone call to Master Liu.

"Master Liu, come to my office if you have time."

Twenty minutes later, Master Liu, dressed in their brand clothes, pushed open the door of the factory director's office.

"Boss, are you looking for me?" Master Liu greeted Zhao Hongbing with a smile.

"Sit, master, please sit casually!" Zhao Hongbing motioned for Master Liu to sit down and said, "Master, I would like to invite you to go abroad to investigate the popular market." ”

"Going abroad?" Master Liu's eyes lit up slightly, and he said with a smile: "No problem, boss, then when will I leave?" ”

"When I get you a Korean translator." Zhao Hongbing groaned slightly, and asked directly: "Master, I have a job on hand, and I need someone to stay in Kimchi Country for a long time, I don't know if you are willing to accept this job." ”

"Staying in Kimchi Country for a long time?" Master Liu was startled at first, but his expression quickly calmed down: "Boss, I thought we were going abroad to inspect the market." ”

As a fashion designer, of course, you should always pay attention to the latest changes in trends. However, most of the garment factory clothing designers can only go to the domestic big cities and Yangcheng and other wholesale markets to investigate the trend trend.

Only some clothing designers with better conditions have the opportunity to visit the country of kimchi or the country where the sun never sets; Only some powerful design studios or brand designers have the conditions to go to Paris, Milan and other fashion capitals to observe the trend of trends.

Zhao Hongbing said with a smile: "The ticket from Yangcheng to Seoul is not very expensive, and it is actually very convenient for you to return to China." ”

"No problem, I'm ready to go." Master Liu almost didn't think about it, so he agreed.

Zhao Hongbing smiled, and he knew that the master would agree to work in the Kimchi Country.

A long time ago, when Master Liu was still working in the Guchi Garment Factory, he rented a single room for more than 200 yuan outside, and there was a large-screen TV in the room. At that time, Master Liu paid close attention to the fashion show on the TV schedule.

On a few occasions, Master Liu also took his apprentices to watch it together, and from time to time models commented on new styles. Later, when the online video materials were abundant, according to Zhao Hongbing, Master Liu's computer downloaded a large number of fashion show resources.

However, compared to the European fashion show seen on TV or on the computer, the farthest place that his master has reached to investigate the fashion trend is Yunhe, not far from Yangcheng, and only after 2010 did he have arrived in the country where the sun never sets to inspect the fashion trend.

Inside the TV with the occasional flash of snowflakes and on the T-catwalk, blonde female models walk by with solemn faces in the latest clothing categories. In the flickering soft light of the TV, Master Liu's eyes staring behind the frames of his glasses looked attentive and serious.

"Master, in the country of kimchi, you will see newer and trendy styles than in China." Zhao Hongbing said loudly.

In fact, since the beginning of this century, there has been a wave of Korean waves on the mainland, starting from some Korean dramas.

This trend even blew before Zhao Hongbing's rebirth, because of the influence of Korean dramas, many fans, especially female fans, began to pursue the dress of the protagonist in the play.

Of course, putting aside the influence of group conformity, from the perspective of Zhao Hongbing as a design professional, although Europe and the United States have the latest fashion trends, their styles are more or less incompatible with the East.

And in Kimchi Country, a place that is sensitive to trends, it can transform the latest fashion in Europe and the United States even more. The body shape and appearance of Kimchi people are more similar to those of Chinese people, and many clothes are more soft and delicate after design, and they are more temperamental, so it is natural that Hallyu clothing is popular in China.

"Boss, what is my main job in Kimchi Country?" Master Liu asked out loud.

"Master, have you ever heard of buyers?" Zhao Hongbing asked rhetorically.

"Buyer?" Master Liu's eyes widened slightly, and he said, "Boss, do you want to set up a buyer in Kimchi Country?" ”

Zhao Hongbing nodded and said, "That's right." ”

Most consumers in China often mistakenly think that those big-name products are original. In fact, according to statistics, only about 20% of the original products of those big brands are made every season, and the remaining 80% rely on integration.

Then it is remodeled and incorporates some elements unique to its own brand, which is the more popular buying model in the industry now.

"Shortening the development period" is the core essence of the buyer model - the leading period includes development, design, and proofing. Half a year in advance or even longer, no one can accurately predict what styles, colors, and fabrics will be popular, which is the unique charm of the fashion industry.

After entering the new century, the life cycle of clothing products is getting shorter and shorter, and the popularity is wave after wave, and catching up with the most appropriate beat can obtain excess profits.

However, if you see other brands popular and then follow up, because the speed cannot keep up, resulting in a long production or delivery time, it may appear that when the imitator's product is on the market, people are already discounting and promoting the product at the end of the season, and the production is basically in stock.

Buyer refers to the group that conducts market research, product sample collection, bulk purchase of goods, collection of new technology and new culture and fashion information in the same industry, and market maintenance in the wholesale market and retail market.

This model has even developed in the online retail market and is used by some e-commerce brands.

"Boss, it seems that no one in our country has used this model, right?" Master Liu thought about it and said loudly.

"Not yet, but I think someone will use it soon." Zhao Hongbing said loudly.

Now, like the work done by Master Liu and Zhao Hongbing, there is also a bit of Zou shape as a buyer.

When Zhao Hongbing was running the Ullis store across the sea, his role was actually more like a buyer: determining fashion trends and finding corresponding sources; Pre-set the brand's main colors and popular colors, etc.

Even, determine the price range of the product, as well as the sales cycle and promotion, etc.

Later, under the impact of some "light fashion" brands, many domestic leisure brands began to pay attention to this model.

"I'm going to set up a few buyer groups in Kimchi Country and the Sun Never Sets Country." Zhao Hongbing said loudly.

Now, Zhao Hongbing will set up one or two buyer groups in Kimchi Country. This buyer group in Kimchi Country will be composed of our designers and several assistants who can speak Kimchi Chinese, as well as clerks.

"I'm going to give you a grant to be the designer of the first group of buyers. You go to the kimchi country first, and buy the local clothes that you think are better in the kimchi country.

As for what kind of style your buyer group produces, the color of the style, and how much it is produced, when it will start to be distributed, and what is the shelf cycle of the product, you can operate after discussing with you. ”

Zhao Hongbing said loudly: "Of course, in practice, you also have to discuss with the owners of some of our retail stores, after all, they are the ones who are the retail terminals." ”

"When you are in Kimchi Country, we will send you the sales data of our store at any time to support you."