Chapter 23: Tearing the Skin
"Our brand now has four or five clothing stores, which is basically on track." Zhao Hongbing said loudly: "Our company should also be very attractive to some clothing practitioners now. ”
In the past, there was only one * store of Ulis clothing, and the future was uncertain, so it was naturally not very attractive to clothing retail workers.
Now, there are five stores* and will be greatly expanded, which should be more attractive to many employees.
For an expanding brand, what it needs most is mature practitioners. Although there are only five * stores, Zhao Hongbing has already felt that in the big expansion in the next few months, there must be an extreme shortage of brand talent.
"If we can, we can poach some talent from Bolton's clothing." Zhao Hongbing touched his chin and said with a smile on the corner of his mouth.
Although there are many Chinese apparel retail brands, many brands have obvious regionality. Some brands are more well-known in northern China, but they don't have a single retail store and little fame in the south. Similarly, some brands may specialize in the East China market, while others are better known in the Southwest.
Although Bolton World clothing has sales stores all over the country, his base camp is still in South China. In Zhao Hongbing's eyes, Boton's clothing is a mobile talent pool.
"I have to discuss the matter of digging the corner with Tong Xiang......" Zhao Hongbing felt that this matter still needed to be discussed with him.
Tong Xiang ran away from Boton's clothing. He was familiar with the Bolton world, and there must have been a lot of old things within the Bolton world.
The next day.
In the central area of Tangfeng Town, in an ordinary fourth-floor commercial building on the side of the main road, in the huge office area, several staff members sat in their own office and worked, looking extremely hurried.
In an independent area separated by transparent glass, Tong Xiang's office is furnished with a strong scholarly atmosphere.
After opening five retail stores, Zhao Hongbing rented some properties near the base camp of the garment factory as a separate office area for Uuris.
At this time, Zhao Hongbing was sitting on the sofa opposite Tong Xiang.
"Boss, do you want to poach people from the Bolton World Clothing Company?"
"What's the problem? The main problem for our brand right now is that there are too few people in the retail side of operations. ”
Tong Xiang was slightly silent, and agreed with Zhao Hongbing's statement, they are indeed lacking talents now!
"Okay, boss, I know what to do." Tong Xiang groaned slightly, and soon made a decision in his heart.
Zhao Hongbing didn't ask too much about how Tong Xiang poached people, since Tong Xiang had agreed to this matter, then he must have his own way of doing things.
Now, Tong Xiang is mainly responsible for retail brand operations; Zhao Hongbing is more responsible for product supply, product supply, and product development.
Thinking of this question, Zhao Hongbing was also big for a while. There are not many problems with the production of goods, logistics and distribution, but if you want to develop more new products, you need more designers.
"It seems that we have to think about it again, and recruit design talents." Zhao Hongbing thought secretly.
Just a week after Zhao Hongbing and Tong Xiang had a secret conversation, the number of employees at the Youris clothing operation center in Tangfeng Town more than doubled.
During this week, Uuris Clothing went everywhere, and found stores in the center of Tianfeng Town and a business district in Yangcheng to open new stores.
Among them, the store in the administrative center of Tianfeng Town was bought by Ueris Clothing from a shoe retail brand at a relatively large price. The store had a saleable area of more than 330 square meters, and it cost 600,000 yuan in transfer fees for Uuris's clothing.
The store in the Yangcheng business district has a total of three floors with a usable area of 1,500 square meters. The monthly rent made Messi Liang even more unbearable.
Before taking down these two stores, Tong Xiang gave Zhao Hongbing a detailed feasibility report. After turning a few pages, Zhao Hongbing directly asked Tong Xiang about the final profitability of the two store projects. Tong Xiang replied that the probability of profit is more than ninety percent.
Zhao Hongbing approved these two projects on the spot. Such a crisp speed made Tong Xiang stammer.
After approving these two projects, Zhao Hongbing, who was more leisurely, checked the sales data of the Aidi store across the sea, and asked about the sales situation of the Aidi * store in the sea by the way.
Tong Xiang said in a flat tone, "Boss, their clothing store is now a tiger and not an anti-dog." ”
Hearing this, Zhao Hongbing knew that the sales of Eddie's store across the sea had not improved much during this period of time.
On this day, Zhao Hongbing unexpectedly received a strange phone call when he was in his own garment factory. It was the phone number in the Tianfeng Town area, and after Zhao Hongbing connected it, he directly said hello.
"Hey, hello. Which one is it? ”
"Boss Zhao!" On the other side of the phone, there was a burst of angry female voices.
Zhao Hongbing was slightly stunned, and secretly asked in her heart how she knew my phone, but her voice sank slightly, "Manager Xin, do you have anything to do with me?" ”
On the other side of the phone was Xin Meiyun, and at this time, her voice had the taste of gnashing her teeth, "Boss Zhao, I'm afraid it's not good for you Ulis Clothing to poach our company's employees like this, right?" ”
Zhao Hongbing laughed, but shook his head gently. Not so good? In fact, he only does what the rules do.
Over the years of rebirth, has Zhao Hongbing seen less ups and downs in the mall?
"Manager Xin, it's too unkind for you to imitate the sales method of our brand in the * store across the sea, right?" Zhao Hongbing asked with a smile.
In Zhao Hongbing's view, digging into the corners of competitors is a very gentle way of competition. Like the Eddie brand's plagiarism of Yuris's clothing operation mode, the nature is even worse.
"You!" Xin Meiyun was so angry that she couldn't say a word.
"Manager Xin, we are all adults, adults should not do such childish things." Zhao Hongbing said loudly.
How can anyone call and accuse competitors directly like this? Originally, although the two brands of Ulris and Eddie were in private, they could still be polite on the surface.
Now, the phone call made by Xin Meiyun can be regarded as tearing the bottom of the face.
On the other end of the phone, Xin Meiyun's face turned red.
During this time, Tong Xiang kept in touch with his former colleagues, and fooled his old colleagues into jumping to Ueris Clothing with higher salaries and development prospects. Its severity has even affected the normal operation of the Eddie brand.
From trainers to data analysts, from retail store managers to warehouse supervisors. Tong Xiang didn't let anyone go. As far as Xin Meiyun knows, at least half of the store managers of Eddie's clothing store have been in contact with Uuris.
The Eddie brand is an independent brand of Bourton's clothing, which has only been operating independently since last fall; She is one of the main persons in charge of this project, and Tong Xiang, as a participant in the project, has more or less some intersection with more or less half of the staff of this project.
"Boss Zhao, you can't be our competitors." Xin Meiyun's anger subsided slightly, and she was sure of it.
Once, in her mind, Yuris was just a retail store; And she didn't look at the Yuris costume squarely, didn't think of it as a competitor.
Now, the intelligence gathered from some information channels has made Xin Meiyun regard the Ulris store as the biggest imaginary enemy of their Eddie brand.
The brand, which sells its products in a different way, may be their company's biggest competitor in the Tianfeng area and even in southern China.
"Boss Zhao, with your current strength, it is impossible for us to be our company's opponent." Xin Meiyun repeated, and said firmly: "We Boton World Clothing want to enter the women's clothing brand, and no one can stop us." ”
The corners of Zhao Hongbing's mouth twitched, and he heard the meaning of Xin Meiyun's words.
The Eddie brand is a sub-brand of the Bourdon company, and with the strong strength of the Bouris company, it is not afraid of small brands like Uuris.
However, he is not an idle person.
Zhao Hongbing is not afraid even the international giants who have just entered or will enter the domestic market, not to mention the second-tier and at most first-tier competitors of Bolton.
"Manager Xin." Zhao Hongbing was calm, but he also said firmly: "As long as we are in Tianfeng Town for a day, you Aidi brand will not be able to compete with us." ”
Sooner or later, the brand of Bolton World will also be surpassed by Yuris Clothing.