[Description of the incident]: I am a small boss in the clothing business, and my business was sluggish before, and I happened to see an advertisement on TV that was broadcasting "Eddie" clothing and recruiting franchisees.

The franchise fee is 30,000 yuan, so I called to consult, and it feels good. On the third day, I bought a ticket and went to their physical store to see it, and it did look good.

Then we discussed the specifics, and they asked me to order first, and I had to pay for it all upfront. At first, I didn't want to agree, but they talked about advertising and their own brand.

I couldn't order the goods for 30,000 yuan, and I paid for it in full. When I got home, it took almost a week for them to deliver the goods, and when I saw it, it was all defective goods.

The goods are not right at all, and they can't even be sold as a fire sale. I tried to contact their company, but at first I spoke well, and as soon as I heard that it was going to be returned, they ignored me.

There's no other way to solve it, so it's just dragged on. 30,000 yuan may not be the same thing for other bosses, but I am just a small boss, selling some goods to make a living, but I was cheated by Eddie Clothing. ”

"[Hope Result]: I hope Eddie Clothing can face up to its own problems, don't joke about our hard-earned money, and pay back my hard-earned money."

After reading this search result, Na Weilin's face turned green all of a sudden. Underneath this piece of legal advice, there are even five lawyers' answers!

Casually closed this result, and Na Weilin immediately opened the second search result!

"Sweet sect leader Zhu Yuying endorses unscrupulous businessman Eddie Clothing, and cheats me for 30,000 yuan in endorsement fees!"

It was a local forum in Yangcheng, and this hot post probably meant that he himself saw Guo Yiyan and Zhu Yuying's endorsement advertisements on the Internet, and knew that there was a brand of Aidi clothing and was very interested in joining this brand.

He came to Yangcheng to negotiate with Eddie Clothing, and after paying 30,000 yuan for endorsement fees, Eddie Clothing actually provided him with a large number of clothing processing goods. Now, because of the poor quality of the goods, he can't even buy a single piece of clothing every day.

The second and third floors of this post are sympathetic to the owner's experience, but in the following post, there is a so-called clothing industry insider, revealing the secret of the clothing franchise scam, bluntly saying that Eddie clothing is too black-hearted!

Na Weilin closed the webpage, "Boss, the situation is similar in terms of Gogu search. The manager sighed and said, "The first few results of their search page are all slander of our Eddie brand!" ”

Na Weilin stood up, silent.

Clothing franchise is the most prone to fraud in the clothing industry, a colleague that Weilin knows, has tried to set up a fake clothing brand, ask a well-known domestic actor to endorse, specifically to defraud the franchisee's payment.

This is a good deal, in addition to endorsement fees for well-known actors, salary rental expenses, promotion expenses and public relations expenses for relevant parties, this model works well and can even earn millions and tens of millions of dollars a year.

But Eddie clothing is different, Eddie clothing is not the kind of liar who wants to cheat, but a brand that sincerely wants to work hard in the clothing industry.

"It's our competitor's doing, right?"

Manager Qi nodded and said, "I just asked the people in the promotion department, and they said that the search results on our website on the bear paw search must have been ranked by someone who has bid for our brand name "Eddie" or "Eddie Clothing".

Even if it's the search results on Gegu, some people have optimized the search results...... Obviously, the whole thing is done by our competitors. ”

Na Weilin said: "Wait a minute, after you go out, immediately fire the director in charge of network promotion." ”

It is a very serious dereliction of duty for the supervisor to be unaware of such a major incident.

And, just a few days ago, he had spoken to the supervisor about taking care of negative posts on the internet, but apparently, he hadn't done that.

"Manager Qi, I hope you can solve this matter as soon as possible, but before that, I want you to give me a plan immediately, and I want to know its feasibility." Na Weilin said coldly.

"I think we should contact the person in charge of the bear paws, and we will also do a bidding ranking to try to get some results that are not good for us to be ranked at the bottom of the list."

The manager thought for a moment and said: "As for Gegu, it is more troublesome, although we can do some search result optimization, but the optimization results done by competitors will still be ranked in the first place." ”

The manager looked at Na Weilin's expression and said cautiously: "Na Dong, it is still not good for us to continue like this, just take the bear claw search as an example, even if nine of the first ten search results are in our favor."

However, as long as there is a piece of information that says bad things about our brand, then nine times out of ten, prospective franchisees who want to join our brand will give up on joining us. The price we have to pay for the auction ranking is several times or even ten times more than that of our competitors. ”

The manager's face became slightly solemn: "Chairman, judging from the way the other party acted, it is very likely that the person in charge of this matter is also a network operation master." ”

The manager naturally knows all about the recent moves of the network promotion department.

"Many of the people who want to open franchise stores now are young people in their twenties and thirties, and they will definitely go online to check the evaluation of the brand by other netizens before deciding to join. As a franchise brand, we have some disadvantages that we can't make up for compared to some direct selling* brands! ”

"Chairman, we should devote more resources to the development of our own brand, and there is no need to pay attention to some other miscellaneous brands."

There is no need for Eddie to have a battle of will with a brand like Ulris Clothing!

Na Weilin's face turned cold, and he said, "I know about this matter, you can go down." ”

The manager lowered his head slightly, without any expression on his face, and quickly left Naweilin's office. After the manager left, Na Weilin quickly sat back in his office.

The manager's intention is already very obvious, Bolton World Clothing should not continue to engage in such a lose-lose struggle, especially now that the other party has the advantage.

He glanced at the phone on the table and gritted his teeth slightly.

In the Uuris operation center, Zhao Hongbing, who was at work, received a strange phone call.

"Hello, who is it?" After Zhao Hongbing picked up his mobile phone, he asked casually.

"May I ask if you are Boss Zhao of Yuris Clothing?" On the other side of the phone, a polite middle-aged man's voice came: "I am the person in charge of Eddie Clothing, there are some things I want to discuss with Boss Zhao, I don't know when Boss Zhao will be convenient?" ”

A smile appeared on the corner of Zhao Hongbing's mouth, is Boton finally going to make peace in terms of clothing?

The most ordinary street restaurant in Liwan District.

It's four o'clock in the afternoon, and the autumn sun is shining on the glass of the restaurant, bringing warmth to the interior.

It wasn't time to eat, so there were a few customers sitting in twos and twos throughout the restaurant, and a waiter was leaning against the wall of the cash register and napping.

As soon as Zhao Hongbing entered the restaurant, he saw a middle-aged man who was dressed very inappropriately, and he was also looking at him.

"Let me introduce myself, my name is Qi Cheyuan, and I am now in charge of the operation of the Eddie brand within the Boton World Apparel Company." When Zhao Hongbing arrived, the middle-aged man took the initiative to stand up and stretched out his fat hand to Zhao Hongbing: "Boss Zhao, hello, I've heard of the name for a long time." ”

"Manager Qi, hello." Zhao Hongbing shook the other party's hand and beckoned.

Zhao Hongbing sat on the seat opposite Manager Qi, and the two of them looked at each other, and they also had their own thoughts in each other's hearts.