The shop of the Lin family's black tea shop is not very large, although it is newly opened, but it has not caused much turmoil in the West Market.

In recent years, due to the best-selling tea, there have been many more shops selling tea in the east and west cities than in previous years.

For example, a tea shop of the scale of the Lin family's black tea shop, not to mention that there are a bunch of openings every day, and several open every month, which is not an exaggeration at all.

"Shopkeeper Lu, you're back."

Towards noon, the sun shone high on the earth.

Lu Qiang returned to the shop from outside with a sweaty face.

Zhou Jian, the guy who had been with him to help buy tea, hurriedly greeted him.

This morning, the Lin family's black tea shop did not sell a single or two teas, not to mention how much pressure Zhou Jian felt in his heart.

"Well, today is still the same as yesterday, and no one buys it?"

Although Lu Qiang was anxious, he did not show it in front of Zhou Jian.

"There are quite a few customers who come in to see it, after all, our shop is newly opened, and many people think that we will have any discounts. But when they saw the appearance of our black tea, they were willing to say a few more words and left. ”

Zhou Jian replied a little depressed.

This Lin family black tea, he also tried it.

Although he felt that the black tea was not as fragrant as the West Lake Longjing, it was also unique, so why didn't he buy any of them?

This doesn't make sense.

"You didn't let them taste the black tea we brewed?"

Selling new things is not easy to sell at first, and Lu Qiang is mentally prepared.

But it is a bit exaggerated to say that it is so deserted like now, and even now it has not sold a pound of black tea.

Counting up, in the past two days, I will send out dozens of catties of tea, plus the funds invested in the early stage, this business has been posted a lot of money so far.

Could it be that he is too greedy?

"The shopkeeper, it's not that I don't let them try it, but they saw that the black tea was black and a little yellow, so they left directly, and they didn't give me a chance at all."

Zhou Jian felt so aggrieved.

The conscience of heaven and earth, he can be said to be dedicated to the shop.

Although not a single pound of tea was sold, he was very attentive to every guest who entered the store.

However, the black tea in my own shop is too special.

"It's not okay to go on like this, in the West Market, when new shops open, it's often the most lively and business time. Once the start is unfavorable, it will give everyone an image, the things in this shop are not good, otherwise why would no one buy it? ”

Lu Qiang said half to himself.

As a veteran businessman who has been in business for more than 20 years, he still has a relatively accurate grasp of the customer's thoughts.

If there is no suitable opportunity, the Lin family's black tea in the shop may be cold.

"Shopkeeper, I see that many businesses in the West Market are advertising in newspapers, especially when I heard that the Jintai iron pot became popular by relying on the advertisements on the "Datang Daily", do you say we should also advertise? Let everyone know that our Lin family black tea is a different tea from the tea sold in other shops? ”

Zhou Jian is not the kind of guy who is stupid and only knows how to work, if it were for Lu Qiang, he would not be cultivated as a cronie.

Since the beginning of Jintai Iron Pot, many businesses in Chang'an City have begun to advertise in newspapers.

Even some discerning merchants have already put their minds on the increasing number of horse-drawn carriages and rickshaws on the streets.

Spending a sum of money to advertise and let everyone know about their own shops and products has been successful in many cases.

"Advertising? Have you ever seen the Longjing fragrant tea advertisement? Besides, didn't you say it, there are actually a lot of people who entered the shop today, but basically they turned around and left. If we spend money on advertising, nine times out of ten, it will make more customers enter the store, but if no one buys it, it will be meaningless. ”

It's not that Lu Qiang hasn't thought about advertising.

Although he is not a big family, it is no problem to advertise for a few days.

But when he thought of the fact that there were many merchants in the West Market who had spent huge amounts of advertising money, they had not received any effect, which led to the closure of the shops.

This made him feel uneasy about advertising.

"That's different, if we clearly explain the benefits and characteristics of black tea in advertisers, and also explain its appearance clearly in advance, the guests who come here should still be able to understand us, right?"

Zhou Jian is not the kind of person who is so easy to die.

Obviously, as long as the Lin family black tea is known to some more people, there will be a chance to bring more orders.

"Difficult! If it was that easy, why didn't the guests who came into our shop today listen to you? Why wouldn't they want to take a sip of free black tea? ”

"Shopkeeper, or we just make a few more pots of black tea, put it at the door of the shop, and pour it out for passers-by to taste for free. On this hot day, there must be a lot of people with dry tongues, but they don't have the time or don't want to spend money to buy something to quench their thirst. Once they find out that our black tea tastes good, maybe someone will come and buy it. If we are lucky and directly meet someone who knows the goods, our passive situation will be completely changed. ”

The more Zhou Jian spoke, the more excited he became.

He felt that he was still too conservative today.

"You can give it a try, but it doesn't work as well as you think. Generally, the passers-by who will covet this cup of tea will not be the object of our black tea, even if they think our black tea is delicious, they will not spend money to buy it. And our potential customers, they are not the kind of people who are willing to casually taste free tea from an unknown source on the side of the road. ”

Lu Qiang's mind is very clear.

According to the current price of black tea, it is directly against Longjing fragrant tea.

Although it is only the same as the entry-level price of Longjing fragrant tea, I did not dare to directly benchmark the top Longjing fragrant tea.

However, this price is no longer available to ordinary people.

At least in the absence of an explosive increase in the production of black tea, and the production method of black tea has not been spread on a large scale, the price will not drop significantly.

Therefore, Zhou Jian's method is destined to be a chicken rib approach.

If the shop buys tea for ordinary people, then the effect of this may be very good.

In later generations, when I arrived at the door of the supermarket, there would often be a bunch of part-time girls carrying various small cups of yogurt for passers-by to taste, and the effect of promotion was often very good.

This is because the positioning of the product coincides with the customer being promoted.

Nowadays, this black tea, in Lu Qiang's opinion, the main customer is the daughter of a wealthy family, and he is not the kind of person who is willing to taste free tea from the front of the shop.

"By the way, shopkeeper, today you went to loosen a batch of black tea for others to try, when do you think it will be effective?"

Zhou Jian looked at Lu Qiang expectantly.

"Hey! Who knows if it will work! If it weren't for the fact that this black tea was free, many shops wouldn't even be willing to accept it. In their opinion, the black tea we delivered to the door is considered to be something of unknown origin, how can it be casually eaten by guests? Especially that day Xiangge, after I said my thoughts, they didn't even look at the tea directly, and they directly blasted me out. ”

In front of Zhou Jian, Lu Qiang had nothing to hide.

"All the green houses in Pingkangfang use Longjing fragrant tea to entertain guests, and it is normal to be not interested in our black tea. But are there no other liquor inns that are also interested? ”

"I don't see anyone interested." Lu Qiang couldn't help but sigh, "Hey, it seems that I am still too optimistic, I originally thought that this was a turning point in my Lu Qiang's life, with black tea, I can become the top group of merchants in Chang'an City from now on." ”

After Lu Qiang finished speaking, he walked to the backyard.

At this moment, he wanted to be quiet.

However, less than a quarter of an hour after he returned to the backyard, Zhou Jian ran over excitedly.

"Shopkeeper, quick! Fast! A distinguished guest is coming! ”