I simply cleaned up, changed a pair of shoes, found the hospital and went through the discharge procedures, after leaving the hospital, we first found an authentic Chinese restaurant, and ordered a few dishes that I like to eat.

To say that this dish is very general, it is still not authentic enough, generally speaking, the restaurants seen abroad are like this, it is difficult to be late for the authentic, I haven't eaten well for several days now, I first gobbled up a bunch of food, and after eating and drinking, I accompanied Dong Qiushui to start shopping.

The more famous thing in France is perfume, there are many brands here, all of them are luxury goods, I was not very interested in these things before, but since I started my own company, I have begun to pay attention to the design concept of these products and the concept of best-selling.

If you want to make a thing into a brand, it still takes a certain amount of time and brains, not every brand can become a brand, not to mention the fierce competition, technology transparency is also a more serious fact, in this era of network technology, there is no secret.

When Dong Qiushui buys a perfume brand, she will introduce me to the origin of this perfume, as well as the performance effect, so on the whole, the quality is still the first, and the positioning is very clear, suitable for what occasions, I think these things can also be used to make milk powder.

Dong Qiushui knows luxury jewelry best, she never feels distressed when she spends money, she told me a truth, when you have a clear positioning of a brand, there is no shortage of customers, people who buy will try a variety of different brands, women like cosmetics, just like men like women, they all want to try various types of styles, especially try some that have not been used.

That is to say, after entering the ranks of the brand, there is no need to worry about sales, so sales are not the key, the key is to enter the brand, whether it is the design concept or the performance, there must be a clear performance, it is best to be very prominent, but also to be able to make users accept.

After seeing a few brand-name perfumes, Dong Qiushui took me to see a few more ordinary perfumes, whether it is workmanship or trademark design, they are very LO, and it is obvious that you can judge the good or bad from the intuitive feeling.

I nodded and said, it is indeed different, no wonder when the trademark was designed, you and Zhang Xuanxuan were so attentive, this thing is too important, a trademark, can represent the grade of a product, not too LO, or just go with the flow.

Dong Qiushui hummed and said, that's right, that's why I'm going to bring you here, French perfumes are particularly famous, that is, because the design concept is very cashy, people will be confused by their own eyes, when you see a beautiful appearance, you will subjectively give this thing a good evaluation, as if you see a beautiful woman greeting you, and seeing an ugly monster greet you is different.

I smiled and nodded and said, you continue, Dong Qiushui uses women to describe the product, which makes me have more views and opinions on this matter.

Dong Qiushui continued, in fact, it is very simple, a woman with an average appearance, even if she has a good personality, she can't get on the stage, especially the table of high-end luxury jewelry, you see that the mainstream media is now almost all handsome guys and beauties promoted, because your supervisor will accept these people, this is the same as making a product, when a good appearance is displayed in front of users, after you do a good job of the product, let the media fuel the fire, which is equivalent to creating a superstar.

I nodded and said, I almost understand, a beautiful woman, if she has a good personality and is proficient in piano, chess, calligraphy and painting, she will definitely be loved and sought after by many people.

Dong Qiushui said with a smile, that's right, so before the end of this year, we must design a new style, and the trademark can also make some changes, these things must be tried, according to my observation, the overall sales of our milk powder are good, but they are all middle-level people in use, or rarely can be recognized by the upper class, mainly the problem of designers, those product designers design concepts are not good.

I nodded and said, it looks like we really need to pay for a group of designers.

Dong Qiushui said with a smile, I suggest that you can invite some young designers and some experienced designers to create together, the old designers have previous experience, and the new designers can bring the elements of the heart into it, so as to be able to create a better product appearance.

Dong Qiushui told me a complete concept little by little, she made me understand very three-dimensionally, the direction of the brand, I always felt that the product was done well, then it could be recognized, now my idea has changed, I can't be like before, I don't care about the design concept of the product, I feel that those people are wasting money, my concept is wrong.

I understand why Dong Qiushui brought me to France, the purpose of her coming here is not just tourism, she wants me to feel the taste of those women in these luxury stores, and what is the concept of the product.

I am a poor common man, I have never been in contact with the aristocracy, and I don't understand the concept of luxury goods and brands, so I don't understand why a dress as long as it is marked with a certain trademark, why there will be a qualitative increase in value, and there will be such an increase in sales, in fact, making products is also a brainwashing strategy, it seems that the world is really so interesting.

I took the perfume in Dong Qiushui's bag and said, it seems that the plan is still necessary, why don't you tell me these directly, you tell me directly, I can accept it.

Dong Qiushui said with a smile, that's different, some things need to be seen with your own eyes to be able to understand, if I directly say that you shouldn't deny that plan, you will think that I am asking you for trouble, and you may not be able to accept my words, you will think I am superficial.

I frowned and said, no, am I so superficial? I will listen carefully to what you say, and I will also make an analysis and judgment.

Dong Qiushui giggled and said, I'm kidding you, don't take it seriously, in fact, I still want to go out with you for a spin, see every part of the world, and by the way, I can tell you some ideas from here, so that you can use your imagination, this is the best, if you are told from the plan, you will only have a vague concept.

I took Dong Qiushui's hand, we chatted while walking, she not only took me to buy perfume, but also took me to buy some taller brands, when I saw those prices, I was instantly in awe, the same clothes, the same no, just can't have the same treatment, not to mention the equality of knowledge, even if the clothes and food are not equal.

When a thing is marked with the word noble, the value increases, which reminds me of a concept, the concept of worship, which is similar to the emperor's gift in ancient times, which is why antiques will be particularly valuable, such as the work of a famous artist, the painting may be average, but after the brand of that person, the price is different.

For example, a small chicken bowl cup, which can be hyped up to hundreds of millions, is not just an ordinary broken cup, but it is different, it is a cup used by the emperor from childhood to large, then it is valuable, then it is valuable, that is the brand.

I smiled and said, Qiushui, do you say that we need to invite some superstars to advertise, so that it will be a lot of help for the promotion of the brand.

Dong Qiushui put down the clothes in his hand and said, this needs funds, because if the star you invite is very ordinary, it will affect your brand, and this star also needs to be observed, such as it's okay now, if something goes wrong, it will also have an impact on your brand, my suggestion is to start with the design concept first, and then let those stars help with publicity, it is best not to let anyone endorse it, to prevent this person from being hacked, the brand will plummet.