It's no secret that Mr. Xu likes to socialize, but in recent years, there have been a lot fewer of them, probably because of his age...

It's also possible that large-scale PR is too expensive!

Bai Xiaofei is now barely a wrist in the whole circle, with his own resources, connections, and most importantly, the success of several works in a row, Bai Xiaofei's IP has begun to bear fruit, and in the future, he will face much greater temptation than Mr. Xu!

After all, he just has a girlfriend and is not married yet...

……

"The God of Medicine" is a work of realism, and such a work is particularly suitable for a seminar.

So, in addition to the theater roadshow, the publicity team added college publicity...

Xiaobai originally didn't understand, the National Day file, the students are on vacation, why are you running in college?

When it came time to play, well, he was wrong.

The auditorium was full of halls, in addition to students, leaders and many media.

The title is 'The Importance of Realism'

First of all, each expresses his own opinions, several people say very well, an excellent director must be able to speak, that is, nonsense...

Li Wen, a professor of Shangju literature, started from the beginning of the birth of Chinese films, counted the excellent realist works at each stage, and finally mentioned "The God of Medicine", concluding, "Realist works closely follow the pulse of the times, and it is easier to arouse the audience's thinking and resonance." ”

It's worthy of engaging in literature...

"Actually, when I was making this film, I didn't think about realism or telling the audience any big truth, if you just wanted to convey a meaning, the audience wouldn't listen. You have to polish the story very well, so that the audience will open their hearts to hear you tell this truth. I don't really think much about social value at all. Because at the time of the choice of this theme, the social significance is already there! ”

"Brother Ning Hao told me about the prototype of this character, and I felt that this story could move closer to the direction of genre, so the script was written quickly, of course, the first version of the script was killed, because it was too bland, I thought the audience might not like it after reading it myself..."

"Can you tell us about the first version of the script?"

"There's an American movie called 'Spotlight.'

"Yes!"

The audience, including several teachers, nodded.

"The protagonist of the first version is not Cheng Yong, but Cao Bin, he is the first perspective of the whole story, and my plot arrangement is also borrowed from "Focus", but in this way, the censorship system is put aside first, and the key is that there is no conflict point, and it is not commercialized enough!"

"Hehe..."

Hearing that, there was a professor next to him, Xiaobai paid attention to it, and his name was Lu Jun.

After a pause, "... What is Professor Lu laughing at? ”

"Why does such an excellent theme have to be made into a commercial movie?"

“… Because you want to return to your roots, with an investment of more than 100 million, can you make it a work that can only be understood by a group of people who are high-minded and who claim to know movies? ”

Xiaobai scolded him mercilessly.

What age is this?

Still have to argue about commercial films and literary films?

"I think with your influence, even if it is made into an obscure literary film, it will not be difficult to return to the original, right?"

“… But in this way, we will lose the trust of the audience, and no director will dare to take such a risk! ”

"Jiang Wen..."

"Jiang Wen has only one, I don't want to, and I don't want to waste the investor's money, especially if this investor is still me!"

"Director, continue to talk about "God of Medicine"!"

The host hurriedly took control of the scene.

"I've never thought about isms, and the so-called 'isms' are always labels that others put on the movie after it comes out. As a director, no matter what technique I use, I just want to shoot a real, good-looking, and touching story, so I set Zeng Yong as the protagonist in the second version of the script, and the main plot is similar to the movie we see now, but the original design is that the movie has no villain. ”

"No villains?"

"If you insist on talking about villains, it must be that the medical system is not sound, then... The movie won't be released! ”

"And without a villain, the movie will lose a lot of conflict points, and the twist of the story is not easy to arrange, Director Ning suggested that I set up a gangster, but this is not true, if it is a gangster, what is the real interest group behind it? In the end, the villain becomes the medical representative of the Swiss pharmaceutical factory, and to be precise, the medical representative becomes the opposite of the protagonist. ”

Ning Hao interjected: "There is no way to do this, China has always said that people's lives are at stake, and anything can be taken lightly in the face of life and death." We respect intellectual property rights. But I believe that if I had to choose between intellectual property and human life, I could give it up. Only by hitting this point does the whole story have a kind of power, and it's not just for the dramatic conflict on a concrete level. ”

"There are no villains in the story now, policemen, judges, medical representatives... Everyone has a conscience. ”

Xu Zheng also added.

Yesterday, the large-scale supply of "God of Medicine" sparked protests from the medical community...

"Director Ning, you were planning to direct this work by yourself at the beginning, why did you give up halfway? If you were to direct "The God of Medicine", would it end up with a story like this? ”

"No, the movies I make are all relatively cold, they all put the audience aside, looking at these two people from a distance, these two people, this bunch of people, just say the scene of the 'long street send-off' at the end of the movie, I definitely can't shoot it, Bai Xiaofei is the biggest difference between me and me, he is a person with classical romantic feelings, I met him for the first time, and we talked about this topic, and I knew that "God of Medicine" was suitable for him when he said a word!"

Ning Hao learned Bai Xiaofei's tone: "When the creator is narrating, he must be slightly biased towards a certain position, it is impossible to be completely neutral, and there will be no emotional substitution if he is completely neutral, you are too calm." ”

"It is Xiaobai's kind of writing that is close to the characters and full of emotion that makes this story more powerful."

……

At the end of the question session, a boy suddenly stood up and said: "Director Bai, many people say that the ending of "The God of Medicine" is arranged to pass the trial, is that true?" ”

"Which paragraph?"

"It's a genuine drug that has entered the medical insurance, and the generic drug that was regarded as a treasure in the first 110 minutes of the movie has become something that no one buys in an instant."

“… No, that's the reality, and no one really buys that thing anymore! ”

After a pause, Xiaobai asked rhetorically: "No, what misunderstanding do you have about censorship?" I searched for comments on the Internet before I went to bed last night, and many people were sighing, 'Can such a subject pass the review?' On what basis do you think you can't pass the trial? ”

"There is a very bad atmosphere in the film and television industry, that is, "the film schedule is not good for distribution, the box office is not good for publicity, and the director is not good for word-of-mouth, the director complains about being kidnapped by capital, and then everyone complains about the censorship." ”

"This is not right, for filmmakers, the shackles of censorship naturally exist, filmmakers need to control not only the balance between performance reality and censorship, but more importantly, the balance between art and commerce, popular narrative mode, typological routines, to create a "sense of reality" rather than "real reality", on the premise of ensuring the quality and profound connotation of the film itself, and fully demonstrate the commercial value and communication value of the film, this is the way out for films like "God of Medicine", the script creation is completed, I already knew I was going to pass the trial! ”

"Also, why don't you believe that our country will get better? Why can't it be better? In 2002, the survival rate of chronic myelogenous leukemia in China was 30%, and when the subtitles were written, it was 85%, and now it is 95%, isn't this a social progress? ”

"By the way, I think you should ask Director Ning Hao about this question, after all, he has experience!"