Compared with "Iron Fist", "God of Medicine" has a disadvantage in terms of subject matter.

Comedy itself is a popular movie genre for the public, and in terms of marketing, the publicity and marketing of "Iron Fist" are responsible for Eyesight!

Compared with traditional propaganda methods, the Internet has greater advantages in publicity, and they have big data to support it!

In the publicity and release battle of "Iron Fist of Shame", the eye-piercing platform fully mobilized independent apps such as Eye-Piercing Movies and Guevara to promote the film, and also gave a lot of exposure to the film on the Meituan entrance, Dianping entrance, and WeChat entrance;

In addition, the Eyesight publicity team has also cooperated with many "Fuji Xun" resources, especially on the resource entrances on high-traffic platforms, such as daily P map, QQ space, expressions and other 5 major traffic platforms, including today's headline screen, have cooperated, so that the film has gained hundreds of millions of exposure before the screening.

Aiming also made full use of Meituan-Dianping's ground service channel resources, online and offline linkage, and cooperated with nearly 100,000 merchants in more than 130 cities across the country to hold localized cross-industry cross-border marketing activities!

The exposure alone is several times more than that of "God of Medicine"!

Of course, people did throw money at it!

In comparison, "Iron Fist" has invested as much as 80 million yuan in publicity, and "God of Medicine" adopts the most traditional way of combining screenings, variety shows, and roadshows, and of course there is a lot of investment in publicity, 30 million - compared to "Iron Fist", it is not enough to watch at all!

However, comparing "Iron Fist", "God of Medicine" has a huge advantage: word of mouth!

After the 25th, "The God of Medicine" was screened on a large scale nationwide, and the box office alone has reached 80 million, and the word of mouth is overwhelming!

From the very beginning, the publicity team has already set the routine of word-of-mouth marketing!

Behind the 80 million box office, there are at least millions of viewers, and the word-of-mouth of these audiences will form a tap water - also a marketing method, or the highest level of marketing - word-of-mouth marketing.

Of course, tap water alone is not enough, and you have to help the big V stand in line, and it is best to be the big V that the public likes!

At this time, it is time to test the connections of the main creator.

It just so happens that Xu Zheng, Bai Xiaofei, and Ning Hao have relatively wide connections...

The key point of word-of-mouth marketing is that the product strength is excellent, and with the endorsement of the big V, a fission reaction will be formed. When people around you are discussing "I Am Not the God of Medicine", even if you are not interested in this movie, you will go to the cinema to watch it and think: why is this movie so popular?

One more important point, casting!

The audience now has a certain degree of resistance to traffic stars, and some even boycott movies when they see the names of traffic stars.

The actors selected in "The God of Medicine" are either low-known newcomers or powerful actors.

The audience's favorability of the movie increases, which will also lead to purchase behavior.

The most important thing is that "God of Medicine" will be released on September 29, which is one city ahead of "Iron Fist"!

Once the phenomenon is formed, "Iron Fist" has no power to fight back at all!

……

After the release of "The God of Medicine", it quickly detonated the public topic.

The Douban score directly reached 9 points!

"Best Booking of the Year!"

"At the end, I saw the same redemption as Schindler's List. Popular and touching, the whole screening hall cried, and the social significance of the adaptation based on real events is a plus, maybe "I Am Not the God of Medicine" is to China, just like "Wrestling Dad" is to India... It's nice to be able to see it. "Actually, there is only one disease: the disease of poverty"

"The movie can do it well, and the movie does it all. All that remains is that this era does not make it better. In the torrent of the great changes of the times that we have just experienced, there are countless such little people who are struggling to survive in the torrent of the times, and at the same time trying not to lose their souls. Finally, there is such a movie that allows us to see the times, see goodwill, and see hope. I hope this movie can also be treated well by this era. ”

"Such a domestic movie, ten full marks!"

"This is a film that you have been trapped in the dark for a long time, hoping to see the glimmer of hope, you must praise Bai Xiaofei, I heard that he revised the script three times so that such a movie can meet us, I admire him for the private goods he brought when he danced in shackles, on the surface, it is actually very kitsch to cater to the censorship, but at the same time, all the "can't say" is hidden in all corners of the film, only a little bit is exposed so that the audience who has a heart and resonance can understand it! ”

Of course, there are also those who give a point.

It's all a few film critics who claim to be independent professionals!

It's all about cinematic language, commercial kitsch and the like.

Sometimes I really don't understand the meaning of the existence of such film critics, yes, if you shoot this subject like Hou Xiaoxian and Cai Mingliang, the film critics will have a climax, but you actually like the feeling of two or three of you sitting in the theater, right?

The movie is first and foremost for the public, not you self-proclaimed film critics!

……

Xiaobai didn't care about reading movie reviews, so they flew to the magic capital that afternoon.

Two meet-and-greets were scheduled in the afternoon.

Several people's minds are a little complicated, although everyone has no objection to the reputation of the movie, but will the audience recognize it, after all, such a heavy subject...

Of course, at the meeting, everyone was talking and laughing.

In the hotel, Ning Hao, Xu Zheng, and Bai Xiaofei gathered in a house, chatting and swiping their mobile phones to watch the real-time box office.

Wang Chuanjun and Zhou Yiwei were still filming, so they didn't come along.

Zhang Shan, Tang Xiaoyu, and Yang Lan each have business activities, and they can't return to the hotel until at least eleven o'clock...

Three movies were released today, "I Am Not the God of Medicine", "Sewing Machine Band", and "Sky Hunting", Xiaobai They didn't consider the latter two at all.

The theater chain also thinks the same, the film schedule of "The God of Medicine" is as high as 40%, whether it is the number of films scheduled or the attendance rate is much higher than that of the last two...

At almost half past nine, the real-time box office showed that the box office of "God of Medicine" exceeded 100 million on the first day!

The three of them cheered a little.

“… It looks like a weekday, right? ”

"Yes, weekdays."

"It's going to depend on tomorrow's performance!"

"The cinema film schedule mainly depends on the theme and expectations, and I estimate that our film schedule will drop a few notches tomorrow!"

"Don't worry, we just received a notice that we will still have 30% of the film schedule tomorrow! Our movie has set a scoring record in recent years, and the Douban score is as high as nine points! ”

After Li Yundi answered the phone, he happened to hear the discussion of several people, and answered casually.

"Wow! So powerful? ”

I'm a little surprised...

"The audience really has a vision," Xu Guangtou smiled happily: "I just said I believe the audience!" ”

“… That's not what you just said! ”

Xiaobai rolled his eyes.

Xu Zheng ignored him at all, got up and prepared to leave the room: "I have to go to the theater tomorrow to promote, I will go to bed early to ensure that I will be in full state tomorrow!" ”

“… Is it home? ”

"No, it's also my alma mater, of course, you have to pay attention to it..."

"Well, let's see if there is a suitable little sister to bring..."

Ning Hao sang and harmonized with Xiaobai, and Xu Zheng wanted to beat people angrily.

"Don't talk nonsense, I'm not that kind of person!"

"What are you afraid of, it's all your own people, and Sister Taohong is not here!"