Chapter 260: The New Standard King
Harry Potter Pharmaceutical Co., Ltd. was placed in the back row, and those companies that only participated in the wait-and-see heart were arranged together, although their company's advertisements were still broadcast in prime time, it can be seen that the bigwigs of the advertising department were not optimistic about them at all, after all, it was a new company whose products had not yet appeared in the market, and its financial resources must be limited.
And this time, the popular candidates for the bid king, Panda Electronics, Genoa refrigerator and Piaofei shampoo manufacturers were all arranged at the front, not only reporters surrounded them for interviews, but even Wu Shilong, the director of the advertising department, was also standing in Piaofei shampoo boss Li Shiqi chatting. Yang Guangzhi pointed out the CEOs of the three manufacturers to Zuo Jiang one by one, and looked at the attitudes of the three CEOs, all of whom were full of confidence.
Although Zuo Jiang and his entourage did not attract the attention of reporters, they attracted the attention of those manufacturers on the left and right, Tao Fei, Bai Xiaoyi and Li Biyu are all stunning beauties, which attracted everyone's frequent side eyes, and they didn't dare to come up and talk to them.
Finally, a man in his 30s wearing a suit and tie came over, found Yang Guangzhi, the oldest among them, and asked, "Brother, what kind of medicine does your pharmaceutical produce, and if you come to this troubled water, how much sales can you achieve in a year?" ”
Yang Guangzhi said: "Our company produces new drugs, which have not yet been marketed, and are ready to be marketed with the help of prime-time advertising!" ”
The man glanced at Yang Guangzhi and thought, a company whose products have not yet been listed is ashamed to want to grab prime-time advertising, and listening to the tone of prime-time advertising is as if it must be in his hands, this person is either sick or too good at blowing, strange things happen every year, why is it more this year?
The man is very urban, thinking so in his heart, but he said with a smile on his face: "Your idea is very good, with the prime-time advertisement, I think your company's new drug will be very popular, may I ask what is the name of your new drug, which aspect?" ”
Yang Guangzhi also chatted with the man without a match, he said: "Our company's new product is the health care product gold brain awakening liquid, which is the development of brain intelligence, especially effective for children and teenagers, you see how good the name of our product is, gold brain awakening liquid!" Perfect match for prime-time advertising! ”
No one knows about Harry Potter Pharmaceutical Co., Ltd., and it is no stranger to the golden sobering man, during this period of time, its advertising from the central to the local, radio, television and newspaper advertisements are all-round three-dimensional bombardment, and it is difficult to know. This time, the man's eyes brightened up a little when he saw Yang Guangzhi, he smiled and said: "It turned out to be a golden awakening liquid, I know, I know, the radio and television are full of your advertisements for a while, and you are really willing to spend money in this regard!" ”、
Zuo Jiang glanced at the sign in front of the man, Wangling Liquor Group! couldn't help but be stunned, and then laughed in my heart, how did you get this name? Wangling liquor, isn't that wine for the burial of the dead, no matter how good it is, it's unlucky!
At this time, a beautiful woman wearing a red cheongsam walked up to the stage in front of her, she held a microphone and said, "Everyone, please be quiet, everyone, when the time comes, we will start the meeting immediately." ”
A row of tables was set up on the stage, Wu Shilong, director of the advertising department of CCTV, sat in the middle with a smile on his face, and there were 4 or 5 people sitting on his left and right, basically the main leaders of the advertising department.
Seeing that everyone was quiet, the beautiful woman said: "Hello everyone, I am An Hong, the host of CCTV Literature and Art Channel, this year's advertising investment conference is presided over by me, and I announce that CCTV's 1988 prime-time advertising and advertising investment conference is now officially started!" ”
After everyone's applause stopped, An Hong said: "Next, the first item of the conference, Mr. Wang Shiming, deputy director of the advertising department of CCTV, will read out the bidding methods and rules for prime-time advertising!" ”
The bidding methods and rules are mainly: 88 prime-time advertising as a whole packaged and sold at one time; In the form of a hidden bid, the lowest price is 3.7 million yuan, the highest is not limited, and the highest bidder will get the 88-year prime time advertisement; Among them, there are also some preferential policies and payment methods for prime-time advertising, and Wang Shiming read them all for nearly 20 minutes.
The meetings went on one by one, and finally it was time for the last item, which was the time for bidding. An Hong said: "Now for the fifth item of the conference, which is the most important item of today's conference, bidding!" Next, the bidding activity is presided over by Mr. Wu Shilong, director of the advertising department, please applaud and welcome! ”
Wu Shilong stood up and raised his hand to applaud with everyone, and after the applause stopped, he said: "The bidding activity is the most important part of our investment conference today, and it is also the moment that everyone is looking forward to, and after a while, our CCTV 88 prime-time advertising of the bid king is about to come out, and the staff will issue special cards and envelopes for each manufacturer, everyone only needs to write their own business name and bid amount on the card and put it in the envelope, and the staff will recycle it for a while, but, Now you don't have to worry, I interviewed a few manufacturers on the spot to see what they think of prime-time advertising for your reference! ”
Zuo Jiang didn't expect this episode, he couldn't think of what trick Wu Shilong was going to play, look left and right, and seeing that everyone was also inexplicable, Zuo Jiang knew that the merchants in this link didn't know in advance, so he looked at Wu Shilong on the stage intently and listened to what he had to say.
Wu Shilong looked left and right for a long time before asking Li Shiqi, the general manager of Piaofei Shampoo: "Mr. Li, may I ask what is the psychological price of Piaofei for prime-time advertising?" ”
Li Shiqi didn't expect Wu Shilong to ask him first, and he asked this kind of question, the price at the bidding site is an absolute trade secret, he asked and said: "I think if you want to get next year's prime-time advertising, don't even think about it if it's less than 5 million yuan!" ”
Wu Shilong asked Zou Beibei, general manager of Genoa Refrigerator Group, and said: "Mr. Zou, what is your company's psychological acceptance price for prime-time advertising?" ”
Because of the example of Piaofei, Zou Beifang came back very calmly, he smiled and said: "Although my Genoa Group has made some money in the past few years, I don't dare to spend money lavishly, but we can still afford 6 million yuan!" ”
Wu Shilong asked Sun Xiangqian, the general manager of Panda Electronics, and said: "Mr. Sun, what is your company's psychological acceptance price for prime-time advertising?" ”
Sun Xiangqian had already thought of a strategy when Wu Shilong asked Li Shiqi and Zou Beibei, and he said unhurriedly: "Although our Panda Group doesn't have much money, it won't be as stingy as Mr. Zou, and we can still afford 7 million yuan!" ”
When Zou Beifang shouted 6 million yuan just now, everyone was already surprised, and Sun Xiangqian shouted 7 million yuan on the field, and suddenly remembered an exclamation. Wu Shilong looked at the three CEOs with a smile, he knew that none of them were telling the truth, but what he wanted was this effect, as long as these three popular people shouted a price, all the manufacturers would invisibly increase the pressure, and then achieve the purpose of raising the price.
Wu Minlong saw that his goal was achieved, stretched out his hand to signal everyone to be quiet, and then said: "My interview is over, the bidding activity will begin, please don't leave after you finish voting, we will sing the bid in front of everyone, and finally the highest bidder will get the prime-time advertising for the whole year of 88!" ”
Soon the bidding cards and envelopes were sent to everyone, and the eyes of Yang Guangzhi, Tao Fei and Li Biyu all looked at Zuo Jiang, looking forward to making a final decision. Zuo Jiang also knows that none of the three CEOs of Piaofei, Ginoya and Panda are true, although they are false, they also have a lot of reference value, and the subconscious thoughts in people's hearts will be subconsciously reflected in their words, whether he is telling the truth or not, they all reflect a certain idea in his heart, and there are still traces to be found. Since Sun Xiangqian of Panda Electronics dared to shout out a high price of 7 million yuan, he must have considered this price in his heart, and Zuo Jiang was bound to win the prime-time advertisement, and after careful consideration, Zuo Jiang wrote the number of 8.88 million yuan on the card, filled in the company's name and put it in an envelope.
Of the 75 companies present, 43 of the final bidders were selected, and the rest were scared off by the high prices shouted by the three companies just now. Some bidding companies bid about 5 million yuan, the first high price is 6.66 million yuan of Piaofei, and after a while, Ginoya's 7.1 million yuan will cover Piaofei in the past, not for long, Panda Electronics 8.18 million yuan became the highest price in the audience, with the reduction of the envelope of the record one by one, Sun Xiangqian, the boss of Panda Electronics, showed a victory smile on his face.
The host An Hong picked up the last envelope on the table, and at this time, no one would doubt that Panda Electronics would win the bid of this year. An Hong opened the envelope and took out the card, and couldn't help but be stunned when she saw it, but she still sang loudly: Harry Potter Pharmaceutical Co., Ltd., 8.88 million yuan!
Yes! Sun Xiangqian's smile froze on his face all of a sudden!