Stir-frying vegetables with rapeseed oil and tea seed oil is Yang Yun's ultimate goal, but for the time being, he has to keep the secret recipe for extracting vegetable oil, and in his opinion, Chengdu is just a testing ground for his foray into the catering industry, which is not worth paying too much attention to.

"In the future, it is a long-term plan to open wine shops in Luoyang and Chang'an...... In this era, you must have a social status in business, otherwise innovation will only be plagiarized by others, and others will use public power to make you bankrupt...... I don't want to make wedding clothes for others......"

Yang Yun is well aware of the drawbacks of this era, and he can't be too prominent in anything, unless he has a deep background, he will either be used by the powerful or jealous of the powerful, and everything he does will be related to power and money in the end.

Early the next morning, Yang Yun brought the two firecrackers made by the craftsman overnight to the shop, and at this time Yang Yun's customized signboard has been delivered, which reads "Immortal Building" with three gilded characters, which means that eating here is happy like a fairy.

"The owner, there are few signboards for trading around here...... This shop is basically a small business, and it is too luxurious for others to dare to come to eat. ”

Song Qi disagreed with Yang Yun's way of doing business, and felt that it was too extravagant and wasteful, so he instructed Yang Yun as a person who had come over.

Yang Yun didn't give Song Qi a good look, and said, "So you can't do big things...... I am in charge of my business, you are my buddy, I won't do your business if I lose, go, and hang up the signboard with the boss. ”

"Hey!"

Song Qi hurriedly called his son and his sixth son to hang a plaque at the door.

Yang Yun didn't go out, so he heard the voice of the rice shopkeeper on the other side: "Old Song Tou, you are quite capable, you can make a small shop into a big deal so quickly?" What does this plaque say...... Hey, where did you learn to make gold signboards thanklessly? ”

Song Qi said: "Lao Mi, we open the door to do business and do things according to our own hearts, is it in the way of you...... Do you want to be so sarcastic? ”

The shopkeeper said disdainfully: "I can't get used to you like that, you opened a small shop in Quxiang, and you think you can make a big deal?" Say, where did you borrow the money to open a shop? You're not going to sell your own daughter, are you? ”

"We are doing things for the owner, and Daddy was invited by the owner to take care of the shop."

Song Guishan argued with a red face and a thick neck.

The shopkeeper continued to sarcastic: "What kind of owner, I don't have any eyesight, and no one can invite you to such a waste...... This shop has bad feng shui, and people have died, so you just wait to die! I really treat myself as a dish, and I actually opened such a large-scale wine shop in Leyanfang, and dignitaries usually go to Fuchunfang to drink and have fun, who will book the banquet here? ”

Yang Yun walked out of the store door and said with a smile: "Wine is not afraid of deep alleys, and this is still the most eye-catching place in Leyanfang, how do you know that this business must be at a loss?" ”

When the shopkeeper saw Yang Yun, his eyes lit up: "Ouch, isn't this a little boy?" How are you ......? Didn't go to the contemptible people to cheer up, but actually came here? ”

Yang Yun said with a smile: "Shop around, I just have this appetite, don't you hear that this shop is open today, and I came to see if it suits the taste?" ”

Yang Yun said first, and Song Qi was not allowed to say that he was the owner of the wine store, and the father and son of the Song family came down from the wooden ladder and entered the store after installing the plaque, leaving only Yang Yun to greet him at the door.

The shopkeeper came over and whispered, "Little boy, don't eat here...... You don't know, do you? Old Song and his sons used to do business with unclean hands and feet, and they ate dead pork for people...... The kind of pig that died of plague can eat the dead, so the previous shop was closed by the government, and I went in to live in the class room for a few days, not wanting to run to the main street to harm people soon after I was released from prison. ”

"Really?"

Yang Yun said with a smile, "It just so happens that I'm a person who is invincible to all kinds of poisons, and it's so novel, but I'm going to try this dead pork today, and other families haven't eaten it yet...... When the new store opens, you have to cheer up, please go back to the shopkeeper. ”

Seeing that it was useless to slander the malice, the shopkeeper returned to his shop in a huff, turning back after three steps on the road, all kinds of envy, jealousy and hatred.

Old man Song's family used to live a humble life, and now they actually have the ability to open a restaurant in the most prosperous place in Leyanfang, as for the owner, the rice shopkeeper doesn't believe it at all: "There is no place to burn if you have money?" actually went to Le Yan Fang to open a wine shop? Hmph, I won't pay you to death! ”

……

……

It's noon, and the restaurant is about to open.

The whole building is surrounded by red lanterns and all kinds of flags and sails are flying...... Yang Yun did a lot of publicity, decorated the inside and outside of the wine shop, and specially asked Liuzi to find a few people to distribute "leaflets".

At noon, a large number of people have gathered at the entrance of the fairy building, and those who don't know think that it is a happy event, and the whole block is full of festive atmosphere.

"Let's light firecrackers."

Yang Yun took out the fire fold and explained to Liuzi and Song Guishan.

He had taught the two of them how to light the firecracker fuse before, and specially told them to run away as soon as the fuse sparked.

The two walked up to the two strings of firecrackers that were hanging, each in charge of one string, and almost simultaneously brought the fire fold close to the lead, and soon "snorted" and sparked.

When the two ran away, they found that there was nothing special, and they didn't make any violent noise as Yang Yun said, so they couldn't help but glance at each other.

"It doesn't look like this lead." Yang Yun upstairs shook his head when he saw this situation, and thought, "What a mistake, don't pull your crotch as soon as you come!" ”

At this moment, there was a sudden loud "bang", which frightened the onlookers, and they thought it was an earthquake or a house collapse, and hurriedly took refuge in the distance.

Then another string of firecrackers began to burst sporadically.

"Bang!"

"Bang! Bang! ”

"Bang ......"

Although the sound was intermittent, some almost muffled, people of this era had never seen such a thing as firecrackers, and at first the onlookers were so frightened that they hid far away, and then they all moved forward, tilting their heads, wondering what this red thing was that was emitting thick white smoke and continuously exploding loudly.

Yang Yun stood at the window on the second floor, saw the crowd coming from all directions, and thought: "The people of this era are seriously lacking in entertainment, and their curiosity is very heavy...... But that's exactly what I want. ”

After the two strings of firecrackers were fired, the scene was filled with gunsmoke and confetti was spread all over the ground. The whole explosion added up to no more than two hundred, which made Yang Yun very dissatisfied, you must know that the two strings of firecrackers add up to more than six hundred, and the success rate of this explosion is not even one-third.

Although the firecrackers did not work as expected, the enthusiasm of the onlookers was far beyond imagination, and several nearby streets were filled with people, and people asked the surrounding people to find out what was going on with the loud noise that had been emitted continuously.

"When the new shop opens, all the meal money is 50% off, and there are good gifts for the party."

Song Qi followed Yang Yun's previous confession, stood at the door, and loudly promoted.

Someone in the crowd came out and asked, "I don't know what kind of courtesy it is?" ”

Song Qi said: "You can only tell you when you come in and eat, and you can participate in the lottery after eating...... Prize, which means to draw lots, whoever catches the lot for free meal money, this meal does not cost money. ”

"What, and such a good thing?"

Someone in the crowd suddenly stood up and walked towards the liquor store.

The people who eat melons saw that someone was the first, and they followed into the wine shop in a daze, which soon caused the phenomenon of being crowded.

Of course, all this was arranged by Yang Yun in advance, including the "trust" he found, in order to make the opening more festive, Yang Yun did not care about the cost, and always played the signboard first before talking about the rest.

He thought very clearly: "Since I have an advanced mind than you, I can't do the same thing as you, steaming wine and stir-frying vegetables is hard work, used to keep repeat customers, as for new guests, you have to rely on this way to fool." When the word of mouth comes back, everything is easy to say. ”

……

……

The new shop was full as soon as it opened.

In the end, Chengdu, which has been peaceful for a hundred years, is a prosperous and wealthy place, and there are many people who have spare money to eat, and there are more places with large crowds such as official posts nearby, which are not bad diners, but the bigger reason is people's herd mentality.

They just saw the firecrackers that made a huge explosion, and heard that eating can save money or even not give money, and they don't know what the probability of free order is, so they all have the mentality that it is a fool to take advantage of it, and follow the crowd into the wine shop.

"The host, there are too many guests, and I'm afraid there are not enough seats."

Song Qi saw that the situation was not right, and hurriedly went upstairs to find Yang Yun.

Yang Yun said: "Isn't there a private room on the second floor?" Today it is uniformly open and facing ordinary guests. Wait for the situation to open up later, and then open to the public for booking, only for high-end guests...... I asked you to help the cook, did anyone find it? ”

"We're all here, picking vegetables, washing vegetables, and cutting vegetables in the backyard, even if that's not enough, we'll have two pots." Song Qi had a bitter face, this was the trouble of happiness, and everything exceeded expectations as soon as it opened.

Yang Yun said with a smile: "How much can you make, at this time, the marinade you made in advance will come in handy, and each table will give a boiled edamame...... If the second floor is full, let people line up outside, oh yes, be sure to recommend our wines and new dishes to the guests, and don't always try to pass them away with the old ones from the past. ”

Song Qi hurriedly nodded: "Little Lao'er, I'll arrange it." ”

……

……

At noon, there were 30 tables of customers in the restaurant, which seemed like a lot, but in fact, it didn't make much...... Because five of the seats were invited by him, and six seats were free of charge, plus the discount of the price of wine and food......

"The proprietors all said that the food we cook is different from others, some like to eat, some don't, and there is a lot of debate...... In addition, five tables were booked for dinner. ”

Song Qi finished settling the accounts and came up to Yang Yundao.

Yang Yun asked, "How is the wine selling?" ”

Song Qi showed a smile on his face: "The five tables that were set were all for our wine, saying that other families did not have this kind of wine, and it was very strong, although the price was much more expensive than ordinary wine, but it was worth it, and let them prepare a few jars for them and bring them home for the banquet." ”

Yang Yun shook his head: "Make it clear to them that this wine can only be drunk in the store, and no one can take the wine out, this rule is valid for a long time." ”

Song Qi asked puzzledly: "Owner, this is a serious business, and you don't do business when you come to the door?" ”

Yang Yun said: "My business is different from other companies, didn't the people in the yamen like to drink this kind of wine before?" Go back and talk to them, tell them that there is good wine and good food here, and let them promote it a little. ”

"The proprietor, you want to do yamen business...... Isn't that right? They don't pay for food, and they are quite unreasonable. Song Qi said worriedly.

Yang Yun said with a straight face: "The more you are afraid of them, the more they will bully you...... Now we're doing the opposite, taking the initiative to lure them to the door and let them know that there is good food and wine...... The people in the yamen have a wide range of roads, and with their help in publicity, are you afraid that this wine shop will not be able to open? ”

"Oh."

Song Qi seemed to understand whether he understood or not, and kept nodding, "Little Lao'er will definitely do what the owner tells him." ”

……

……

The wine shop opened, and Yang Yun's busy days came to an end for the time being.

There are not enough guys, so Yang Yun can only temporarily hire two people, one to help the kitchen in the back kitchen, and the other to help the six sons greet guests in the front hall, all in accordance with the service standards of the high-end restaurants in the later generations.

The first day didn't make much money, and the second day made a small profit, and there were more and more diners.

Before, the county government officials all came, they were very smart, and asked clearly that the proprietor behind the fairy building was Yang Yun, who didn't dare to provoke, but couldn't resist the seduction of wine insects, and finally came together, all of them were honest, ordered a lot of wine, and then tasted fresh stir-fried dishes, and returned happy, and then more people from the government came to eat.

The government originally planned to order wine, but when I heard that the wine could not be taken out of the wine store, no one had any opinion.

At first, some customers were not angry, thinking that this wine shop was too unkind, and sent cruel words to stop patronizing, but after a day or two, they couldn't help but have a greedy attack and came to dine again.

The wine and food in the fairy building make people linger.