Chapter Ninety-Six: Marketing Guru

Han Chen's definition of glass products is luxury.

At this time, in the workshop of Xiaowangzhuang, the perfect utensils have been burned, which proves that the craftsmen's skills are not bad.

Technically speaking, there is no difficulty in the popularization of glass products.

However, even if this thing is not distributed in ordinary people's homes, it does not affect the living standard of the entire society.

Therefore, there is no need to promote it, and there is no need to turn glass into a daily product.

The market for luxury marketing is narrow, but the methods are abundant.

At this time, in the land south of the Yangtze River, the homes of the super-rich are everywhere, and there are rumors in the market, and a meal costs a lot of money.

He also has a hobby of fighting for wealth, which is simply the best battlefield for harvesting wealth for glass products.

Most of these wealthy families are maritime merchants and salt merchants, and compared with the big businessmen and families that have accumulated over the years, they have a poor background and do not have mature business channels all over the country or a province.

There is a lack of means of investment, huge wealth is in hand, and I don't know how to operate and how to spend it.

This is the real fire cooking oil, and the flowers are in full bloom.

According to Han Chen's plan, he first launched a simple glassware, paying attention to one that can be used.

Like this teapot, with six small teacups to sell, a complete set of tea sets to entertain guests, display, will inevitably become an elegant thing.

Or a complete set of tableware, crystal clear glass tableware is used to feast guests at this time, and the food is not a dish, it is luxury.

After selling a few more times, the glass products are expected to become a status symbol, and at this time, new products are launched.

Glass ornaments, or large glass ornaments, can be introduced.

This thing, placed in the study, or banquet venue, is not far more than a set of unpretentious tea sets?

When you meet others, you can't all drink tea, right? You can't eat them all, can you? However, there can always be ornaments around.

The number of large ornaments must be limited, before selling, it should be explained that the waves on the sea are high and the wind is urgent, and the transportation is difficult.

In this way, there will be more urgency in the atmosphere of hunger marketing.

Those who bought glass tea sets and tableware earlier definitely want to maintain their leading position in the world.

And those rich people who lost the opportunity to pretend to be forced and were shown off by others must seize this opportunity!

There is competition to make profits.

At the same time, glass ornaments can be developed.

Men's good words, directly replace the jade pendant on the waist, the bigger the better, anyway, it is a fragile product, buy it back and figure it out yourself.

Women need to be cautious.

An important customer of luxury goods is the female group.

Design a few more sets of glass jewelry, each set of components must be more, and to give some nice names, what begonia suits, spring boudoir dream series, all give it a whole!

Be sure to do it, the reputation is loud, the lady and the celebrity can think of it at a glance, what is the name of this set of jewelry, there are several pieces of jewelry, which is the part......

After experiencing the ups and downs of the business sea in the previous life, Han Chen knows very well that the suit has a bonus!

Each set is exactly the same, you might as well have a few more copies, you want to be familiar.

Again, glass is fragile, as a noblewoman and a celebrity, your dream of eighteen pieces of jade accidentally broke one...... Are you too embarrassed to wear it out of the house?

Gotta buy a new one!

The quantity of this kind of product can be controlled, but it must be updated from time to time.

In the end, it was also Aunt Han's most ruthless move.

Glass ornaments, also made in sets.

At this time, scripts can be seen everywhere, and all kinds of gods and monsters are not uncommon.

You can let the craftsman make the beautiful ornaments, and the immortals are mostly in groups.

For example, the eight immortals in the eight immortals crossing the sea, you can choose five of them and make five of the same ones respectively, and then only three of the ornaments of the two immortals are made, and only one of the ornaments of the last immortal is made......

Sell more first, then sell less, after so many times, I believe everyone knows that there are many ways to do this.

But the clearer it is, the more fierce the competition will be in the end.

If you can't fight for the last one, won't the money for the first two pieces be wasted?

Han Chen couldn't help but think of his previous life, and he heard those middle-aged and old men mention one word more than once: Water Margin Card.

That thing was sandwiched in crispy noodles and sold, in order to collect one hundred and eight generals, how many old men spent money that shouldn't have been spent, ate crispy noodles that shouldn't have been eaten, and were beaten up that shouldn't have been......

Han Chen has never met any of them!

The sales strategy formulated by Han Chen, at most five people, one person can have the opportunity to put together a set, which is very conscientious!

All kinds of others, to name a few, Han Chen can make the talented Miss Li family dumbfounded!

It can only be said that compared with the previous life, the merchants of the Wu Dynasty, where information transmission was difficult, were still very simple.

In the last life, the information exploded, the business prospered, and the routines of merchants were ever-changing, Rao is Han Chen fought to the position of gold medal sales manager in North China with his ability, and he didn't dare to say that he could understand all business methods.

Let Han Chen do business in the Wu Dynasty is the real dimensionality reduction blow!

You need to know that compared to composing poems and lyrics, inventing and creating, and training scholars...... Doing marketing and promoting goods is what Aunt Han does!

Once it started, Aunt Han gushed endlessly, and she couldn't help it!

Miss Li Caiwei and Miss Li, from the initial suspicion, to shock, to admiration, and finally to worship...... The mental journey during this period is really hard to describe.

Unexpectedly, Brother-in-law Han even knows the way of business!

Not only do you understand, but you're also proficient!

These business methods and marketing methods alone are full of brilliance in Li Caiwei's eyes!

Is there anything you don't understand or can't understand?

originally thought that together with businessmen, he could always suppress Brother-in-law Han, but who would have thought that he would be crushed!

Dong'er was on the side, listening to the excitement, and I only felt that anything could be solved in front of my aunt.

And Miss Li's personal maid is good-looking, but like Li Caiwei, she was completely impressed by Aunt Han!

followed Miss Li from side to side, and under the influence of her ears and eyes, Yourong knew some business methods very well.

Not to mention, the set of jewelry that Aunt Han came up with alone made Yourong excited.

Just by imagining, you can guess how much storm the glass jewelry will set off in the small circle of ladies and celebrities once it is launched!

And the demand for this commodity is endless and tireless!

"These means, like the glass products, cannot be thrown out in one go."

Brother-in-law Han said with a dry mouth, and Miss Li's eyes were full of stars when she heard it, "The goods must be sold one by one, and the means must be used in the same way to maximize profits."

Maintaining the strong demand of the customer population is the king! ”

"After listening to her brother-in-law's words, Cai Weifang knew that she had been in business for many years, but she was just a frog at the bottom of the well, ashamed and taught."

As she spoke, Li Caiwei's eyes were fluttering, and Brother-in-law Han was dumbfounded again.