What is the concept of 210 million endorsement fees a year?

Han Lan didn't know that the annual operating income of the bean seller was an internal secret, but according to the data given by the professional data analysis team of Tomahawk Entertainment, there was about 40 billion revenue a year, and 1~3% would normally be allocated for advertising and promotion.

In other words, the annual funding of the propaganda department related to the bean seller was almost 1.2 billion when it was at its richest. The biggest expense is the advertising of various channel platforms, and the rest of the money is scrambling to use.

Of course, the advertising in stores around the country has nothing to do with the headquarters, and the headquarters at most sends the posters over and prints them themselves. Otherwise, the 1.2 billion killed them would not be enough.

And celebrity endorsements, according to previous years, the funds spent on celebrity endorsements should not exceed 50 million at the most.

But this year, are they crazy?

Are the days gone?

"Manager Liang, I can personally feel your sincerity at the price you quoted, but as I said before, I still have to respect the company's decision. So, I'm not going to promise you anything here. Han Lan finally held back, isn't it more than 200 million? It's not like I haven't seen it.

Liang Jiaxing frowned secretly.

He knew what Han Lan was planning, he was going to wait for the offer from the gnawing chicken!

The annual revenue of gnawing field chickens is higher than theirs, and the publicity funds are more than theirs, and there may be more exaggerated quotations.

scolded in his heart, but Liang Jiaxing still smiled and continued: "Han Shuai, the price that our two families finally give will not be too different. But you have to take into account the product features of both of our products. Although Nibble Field Chicken has been saying that it hopes to use you and your new song to promote their new breakfast package, the contract is signed as a brand image endorsement. In other words, in addition to breakfast, other products also need your help to promote. Think about what is the most classic product of their company? Crispy field chicken! ”

Liang Jiaxing also showed a meaningful smile when he said this: "Han Shuai, do you want to walk on the streets and alleys and look up and see a poster of yourself holding a field chicken gnawing?"

"Poof...... I'm sorry, I'm sorry, I made up the picture in my head, and I couldn't help it......" An Keke held back a smile, took out a piece of paper, wiped his mouth, and continued to bury his head in breakfast.

Han Lan was also a little speechless, and he also made up that picture in his own mind.

In fact, there is no need to make up for it, there are precedents to follow. Because Zhou Wen, the last image spokesperson of gnawing field chicken, was once made into an emoji.

Holding a tomahawk steak and nibbling on it, at most, it is an exaggerated taste, and maybe it looks quite cute for some people. But if it is replaced by a field chicken, the picture is inexplicably a little weird.

Han Lan doesn't look down on field chickens, in fact, he also likes to eat field chickens, not to mention field chickens when he was in the wild before, in order to replenish energy, he ate anything that didn't die.

But he is no longer a mercenary, but a serious and excellent little fresh meat who eats with his face, and he really needs to think about his image.

If the quotations of the two are not too much different, drinking soy milk is indeed more acceptable than the appearance of gnawing chicken.

At this time, Liang Jiaxing said again: "And Han Shuai, it is also a soy milk fritters, we sell beans is an ancestral secret recipe, and soy milk fritters are our signature package, and the quality and popularity are not comparable to the package that sells field chicken!" Think about it, if you endorse the gnawing chicken, and your fans go there to eat it, and find that it is not as delicious as our soy milk fritters, wouldn't it ruin your reputation? ”

"Han Shuai, no matter which one you endorse, the first thing you will definitely do is to promote your breakfast set with your new song. A good song has to be accompanied by delicious food! ”

Han Lan also nodded approvingly, it's okay to have a good meal, but it can't be a bad meal.

The soybean milk fritters set of gnawing field chicken has not yet been launched, so he hasn't eaten it for the time being, but he has eaten it from the bean guy's house, and the taste is really not said, just a "like" word. Especially soy milk, people's ancestors made a fortune selling soy milk, a time-honored brand.

"Han Shuai, then ...... you look"

"I think it's good."

"Ouch, I knew Han Shuai, you had a vision......

"Stop, I haven't agreed yet, and it's useless if I promise, I've told you a long time ago, I'll listen to the company about this."

"......" Liang Jiaxing.

"So, tell me how much money you plan to pay for the authorization of "Soy Milk Fritters"?"

Liang Jiaxing smiled and compared three: "Han Shuai, what do you think of this number?" ”

"Three hundred million?"

"Ahem......" Liang Jiaxing almost choked on his words.

A song authorization costs 300 million? How dare you really think about it!

"Hehehe, Han Shuai, you are really humorous. Han Shuai, we are willing to spend 30 million to buy the exclusive authorization of your 20 years of advertising for this song. ”

“em…… Manager Liang, I have a suggestion, would you like to listen to it? ”

"Speak, please."

"It just so happens that I have a song on my new album this time, which is also very suitable for you! "Sweet", don't worry, the shooting effect will not be worse than "Soy Milk Fritters"! ”

Liang Jiaxing was stunned: "Isn't that writing desserts?" ”

"Won't you sell some desserts? Anyway, there is no technical difficulty in milk tea cakes. Now that the chicken is coming to grab your breakfast market, won't you open up another afternoon tea battlefield?" Han Dajun began to make plans.

Liang Jiaxing really thought about it seriously.

At present, the afternoon tea market is also very hot, but most of them are covered by those bubble tea shops, coffee shops, and dessert shops. If the bean seller can take a bite of the cake on this, he may really be able to overtake in a corner.

And the cost is not high, it's nothing more than adding a few packages, you can test the water in the magic capital first, and if the sales are not good, just withdraw.

The song "Sweet" is currently also a phenomenal work, and many Internet celebrities use it as BGM, and the pink one is still very popular for girls and macho men.

Even if the afternoon tea can't be sold, the propaganda song used as soy milk and tofu brain can barely be ...... Right?

"Han Shuai, if you add another song......"

"Two songs, 50 million packages for you! I personally led the team to shoot a new MV for you, and the original team created it! ”

That's 260 million!

Liang Jiaxing's face was embarrassed: "Han Shuai, this matter is no longer up to me, I need to report it to the company." Let's talk about your endorsement first......"

"Hey, it's all said to be packaged and sold together. It's okay, you go back and talk to your boss first. Don't worry, you can go to this circle to inquire, I, Han Lan, am the most sincere, and I never cheat people! Han Lan waved her index finger and smiled.

The corners of Liang Jiaxing's mouth twitched slightly, but he still squeezed out a smile and nodded: "Okay, then I'll discuss with the company first, and I'll come back to you later." ”

"Well, but it's better to hurry, afternoon tea is not the only thing you can do, and you should be quite interested in nibbling chickens. As for their field chickens, it's a big deal to add an advertisement in the contract that I don't shoot field chickens. Han Lan hinted with a smile.

Liang Jiaxing nodded sadly, and he didn't have the heart to continue eating breakfast, so he hurried away with his assistant.