Don't look at Guo Dan's words are light, it seems that in a snap of his fingers, the strong enemy is wiped out, in fact, it is not, there is nothing in this world that is not earned for nothing, he has also put a lot of effort, but the way he works is different from others, he likes to analyze data, some time ago, he often stayed with Chen Fangyuan, specializing in analyzing the collected data.

He found that there are many kinds of liquor today, there are more than 50 kinds of liquor in the capital alone, but most of them are named after raw materials, for example, barley wine, wine, and some are named after wine-making technology, such as soju, and named after places, such as Shaoxing rice wine.

But these are some very general brands that are difficult to distinguish.

For example, the Shaoxing rice wine transported from Shaoxing to the capital, everyone goes to the restaurant, they just say that they want Shaoxing rice wine, but these Shaoxing rice wine is not the production of a workshop, it is produced by many people, because the small peasant economy is decentralized production, and the capital economy is to concentrate production, not a workshop production, this taste must be different, but these brands do not distinguish these tastes.

Only some big wineries have a special name, but that is to say, the wine of the Xu family and the wine of the Li family are at most written on the cloth tied at the mouth of the altar with the word "Xu".

And Guo Dan's marketing strategy is branding.

Once branded, Liu Zongcheng's strategy will definitely fail, I used to want barley wine, and most people don't care if it's the Xu family, or the Li family, but now I want to "Zhuangyuan Red", although this Zhuangyuan Red also belongs to rice wine, but I want to get it is not rice wine, but Zhuangyuan Hong, your restaurant has not to be sold, then I will go to other places to buy, I am afraid that there is no place to spend if I have money.

After coming out of the Earl's Palace, Guo Dan went to Chen's house again.

"Virtuous nephew! Your method of doing business is really amazing, I watched you play, and I didn't learn a little bit from it. ”

Chen Fangyuan helped Guo Dan pour tea, and said convincingly.

What he admires the most is that it is clear that Guo Dan is going for wine, but most people don't feel it, they naturally discovered Zhuangyuanhong, this method is too clever, and people will fall into the trap unconsciously.

"I said Uncle Chen, if you don't pat me a few words every day, you won't be able to live." Guo Dan rolled his eyes, and said, "I have settled with the Xu family, and they will send a hundred taels over then." ”

Chen Fangyuan immediately laughed so much that his eyes were gone, and said, "It's only been a few days, and we've made so much money, but it's more profitable than a dry restaurant." ”

A single order earns a hundred taels is a lot, the key is that there is no cost to this transaction, and the only cost may be Cao Xiaodong's wages.

Guo smiled lightly: "If I am not wrong, soon, we will earn a second money." ”

Chen Fangyuan was pleasantly surprised: "Is there another business coming to the door?" ”

Guo Dan rolled his eyes and said: "Can you say a good word, if there is another business coming to the door, then I don't have to work again, do you want to exhaust me, this information is not bought out by the Xu family, we can also sell this information to others, and it will not make money if you put it at home." ”

"Sell to someone else?"

Chen Fangyuan's small eyes were about to become the size of a copper bell, which gave him the feeling that this jar of wine could be sold twice.

"Of course."

Guo Dan nodded and said, "When the time comes, I will let you go to the Liu family, and you will tell Liu Zongcheng that the Xu family spent one hundred taels to buy this information, and you ask him if you want it." ”

"The Liu family?" Chen Fangyuan said with a confused expression: "Isn't the Liu family our opponent?" ”

Guo Dan said: "The Liu family is the opponent of the Kou family, we are selling materials, and now there is no peer, where is this opponent, everyone is a customer." ”

"But isn't the Kou family your ----。?"

"This is a cooperation between us, not a cooperation between the Kou family and you, hey, if you don't sell it, forget it, I'm not bad for money anyway."

"Sell, sell, sell."

Chen Fangyuan nodded hurriedly, but he was very puzzled in his heart, is this okay?

However, the happiest thing now is not Chen Fangyuan, but Xu Mengxi.

Since the "Jinshi Interview" came out, Xu Mengxi has often woken up from dreams and laughing.

Now that he has gone to work in the imperial city, his colleagues have praised Xu Jirong, and even said that they would use their actions to support Xu Jirong's Three Musketeers.

Most of those ministers are from Jinshi, many of them are children of poor families, they can best understand the inconvenience of going to Beijing to catch the exam, and now Xu Jirong is so put himself in the shoes of the candidates, which really makes them very moved, but also very ashamed, they didn't think of this, they must be supported.

This is what Xu Mengxi dreams of wanting to hear praise, what winery, he forgets about it, even if a drop of wine can't be sold, he is happy, he deigned to go to Guo Dan, just for Xu Jirong, not for the winery, and now this return makes him feel that all this is worth it.

However, what he didn't expect was that this incident would even alarm the current saints.

In the Wenhua Palace, I saw a young man who was no more than twenty-three or four years old sitting on the couch, full of heaven, with a ruddy complexion, a slight beard under his chin, and a fat body.

This person is the current saint, Zhu Yijun, and the notorious Wanli Emperor in history.

"About Ling Sun's "Jinshi Interview", I read it all night yesterday, I can't put it down, this interview looks both novel and interesting, as if immersive, and it is very beneficial, hehe, it is really a dog!" Wanli held a copy of "Jinshi Interview", which was full of praise.

The saint praises Rong'er? Xu Mengxuan was overjoyed when he heard this, only to feel that this was glorifying his ancestors, but he said modestly: "How can a dog be so virtuous, can be so praised by His Majesty, the old minister is really scared." ”

"Hey, Xing'anbo is too harsh, this matter should be praised, after you go back, you should also reward Ling Sun, his original intention is also to worry about me."

Speaking of this, Wanli suddenly sighed, "Those candidates are also protégés of the Son of Heaven, and it stands to reason that I am the one who should support them the most, but it's a pity... It's a pity that I am shy now, and I can't even take out enough money to canonize the imperial concubine, and I am still the Son of Heaven, if people know, I have to laugh off my big teeth, alas, ....... ”

There was a faint sadness on that chubby face, which made people feel pity.

It turned out that His Majesty had come to borrow money again. After Xu Mengxuan heard this, he was really scared.

This Wanli loves money and loves money like life, which is well known to the world, and even the keyboard warriors hundreds of years later can't be washed away.

It's just that in the past, Wanli mainly paid money from the Guanglu Temple under the Ministry of Rites, which was originally responsible for the food of the palace, but it was also a rule, and it was impossible to spend casually. However, since Zhang Juzheng's death, Wanli has been overspending every year, and it is not more than a little and a half, often more than doubled, such a branch, Guanglu Temple can't stand it, then Guanglu Temple Shaoqing went to Wanli to complain, you can't always stare at me, in the financial system, I am the most moneyless.

Wanli is not stupid, especially in terms of money, this is not a good thing to fish, and it has to be shared by other financial departments.

The boss of the financial department, of course, is the household department, but if you take money from the household department, not to mention the many procedures, the key is to go to the cabinet to play, which is too laborious, so since last year, Wanli has aimed at the fat of the Taifu Temple.

The Taifu Temple in charge of Xu Menghui was originally only in charge of the world's horse politics, focusing on management, and not involving much money and food. It was in the middle of the Ming Dynasty, with the enslavement of the silver system, and the currency of silver, the income of the Taifu Temple almost became silver, and immediately became the oil and water department, after these years of development, the silver storage of this warehouse, has exceeded the silver treasury of the household department, and became a very important part of the financial system of the Ming Dynasty.

And because the Taifu Temple did not involve money and food before, the procedure was not so perfect, there are many loopholes that can be drilled, and it is much more convenient to take money from the Taifu Temple, and at most it is to say hello to the Ministry of War, because the Taifu Temple is subordinate to the Ministry of War.

Xu Mengxi asked cautiously, "Your Majesty wants to set up an imperial concubine?" ”

Wanli smiled happily: "Concubine Zheng gave birth to a dragon son for me, and I have decided to canonize her as the imperial concubine." ”

In January this year, Concubine Zheng gave birth to a son, named Zhu Changxun, and also the third son of Wanli.

Xu Menghui asked cautiously, "Has Your Majesty discussed this matter with the cabinet?" ”

Wanli immediately said unhappily: "I set up the imperial concubine, what does it have to do with the cabinet?" It's just that now the treasury is empty, and I can't come up with enough money, so I bother Aiqing to borrow 20,000 taels from the Taifu Temple to give me this canonization, and when the treasury is full, I will pay you back. ”

Twenty thousand taels?

How many candidates can this support.

It's a shame that what you just said about the protégé of the Son of Heaven, it turns out that it's all an excuse.

Xu Mengxi only felt a headache.

As an official of the financial department, it is impossible not to have a headache when encountering such a shameless emperor who asks for money.

Wanli borrows money, he can borrow for any reason, whether it is a happy event or a funeral, it is impossible to prevent it.

The key is that this is all meat buns beating dogs, and there is no return.

Xu Mengxuan plucked up his courage and said: "Your Majesty, you have borrowed 80,000 taels from the Taifu Temple for more than a year, and the account books of the Taifu Temple are all recorded. ”

The implication is that don't be sloppy, I can remember everything, and when the time comes, I will have evidence.

This is indeed threatening.

But Xu Mengxuan has no choice, you are always so borrowed and not repaid, it's not a thing, the money is not his, and he will have to raise horses and buy horses for the army to fight in the future, he doesn't dare to carry this pot.

Wanli was not only not annoyed, but praised and said: "Aiqing is really iron-faced and selfless, Taifu Temple is in the hands of Aiqing, I am very relieved, and now I add 20,000 taels, a total of 100,000 taels, and I will return it when I arrive." ”

Master!

From this sentence, it can be seen that Wanli is a master of borrowing money, and he borrows really quietly, and he is so heroic in his chic.

Your Majesty, the minister hasn't agreed to borrow you yet! Xu Menghui was full of helplessness, he was not afraid that the emperor was educated, but he was afraid that the emperor would play hooligan.

But then again, if you don't have to do anything, Xu Mengxi may also agree, what can be done, people are emperors, borrow 20,000 taels, it sounds pitiful, but this matter, he really doesn't dare to borrow, because the opposition in the court is very loud, and those ministers all ask to canonize the emperor's eldest son's biological mother Wang Gongfei as the imperial concubine, because this ancient time is very particular about the order of the young and the old, your emperor does this, do you want to abolish the young and the young? Any dynasty, as long as it is related to Lichu, it will become very sensitive.

The treacherous and cunning Xu Mengxuan didn't dare to agree easily, but he didn't dare to refuse, so he only said: "Your Majesty, the amount of 20,000 taels is huge, and the minister has to go back to check the accounts before he can give His Majesty an answer." ”

Wanli was very reasonable, and agreed to come down in one bite, he was still not angry at this time, after all, Xu Mengxi did not refuse, but do you want to borrow it and try it.

Don't look at Wanli looks harmless to humans and animals, and he is not very old, but he is very yin, after all, he has been facing Zhang Juzheng, the well-deserved first minister of the Ming Dynasty, since he was a child, he wanted to soak a girl, skip a class or something, then he had to rack his brains, how not to be discovered by Zhang Juzheng, do you say that his means can be less.

PS: In the future, Wanli will be called Wanli, for no other reason, that is, the author feels that Wanli is more cordial. Who is Zhu Yijun? I really don't know.

Monday for recommendations, collections, and rewards。。。。。