As a modern person, Zhao Yu naturally understands the newspaper very well, which is an important channel for modern information dissemination. www.biquge.info In the current textbooks on foreign journalism, the world's first printed newspaper is generally marked by the newspapers of European countries that appeared in the early seventeenth century, and it is generally believed that the world's first newspaper was born in 1609. However, the Chinese were not convinced, and the history of Chinese journalism generally says that Di Bao, which began in the Han and Tang Dynasties, was the earliest newspaper.

The Great Song Dynasty also had a Di Bao, Zhao Yu is naturally no stranger, Di Bao is also known as Di Bao, Chao Bao, is a document and political information specially used by the imperial court to transmit the government and political information. It is reported that the county of the Han Dynasty and the feudal town of the Tang Dynasty had set up offices in Chang'an, the capital city, which was called "Di" at that time, and was responsible for collecting all kinds of information from the imperial court and transmitting it to local officials, and the information was written on bamboo slips and cloths, called "Di Bao". By the Tang Dynasty, due to the use of engraving printing and the improvement of post road transportation, the distribution of Di Bao was more standardized and professional.

The Song Dynasty also continued this practice, and at the beginning, each state set up a concert academy, and the office was located in the capital Kaifeng, which is equivalent to today's Beijing office. In more than 250 prefectures across the country, there are as many as 200 concert halls set up in Kaifeng. The court political affairs, orders, rewards and punishments, edicts and tables, resignations and thanks, and other annotated news are classified and drafted into entries, uniformly distributed, and broadcast to the Quartet.

The central government of the Taizong Dynasty began to set up the Metropolitan Concert Academy, which was directly under the Menxia Province, and carried out special management of the Concert Theater and the Concert Officials of each state. Responsible for the collection, editing, and distribution of newspapers, in a broad sense, it should be the earliest news management and newspaper distribution organization in history. However, most of the official newspapers are hand-copied and are called "Di Bao", and the purpose of compiling and distributing official newspapers is, first, to quickly convey the central policies, regulations, and documents so that they can be implemented in various localities; Second, it is hoped that the news of promotions and dethronements in the Di Bao will be used to standardize, restrain and encourage officials in various places.

The circulation cycle of the official newspaper is relatively stable, with five daily reports, ten reports, and monthly reports. Generally, the Metropolitan Academy will summarize and select all kinds of information from the central and local governments, and submit it to the Privy Council for review, and it can only be issued after it has been approved. However, important news about military aircraft, border situations, disasters, mutinies, and other important news is usually not allowed to be published in newspapers. Moreover, the newspaper is not publicly issued, and the readership is relatively narrow, and only officials of a certain level have the right to read it.

From Zhao Hao's modern point of view, Di Bao is more like a modern bulletin and internal reference, if you look at it purely from the perspective of the news of the content and the social nature of the audience, Di Bao really can't be regarded as a newspaper. However, the so-called 'tabloid' he got in the room today is different, not only the whereabouts of officials, the rise and fall of officials, but also interesting things that happened in the market, and even lace news on it.

For this type of thing, Zhao Yu from his previous life has long been surprised, nothing more than publishing some advertorials to advertise, or using exposed pictures to attract people's attention. What attracted his attention was that there was an article saying that the Northern Army was defeated, and the imperial court urgently mobilized the naval army to go to sea to reinforce and respond to the besieged armies, and he knew that this trip to sea was actually to receive immigrants and transport captured materials, and the information he received from the Military Newspaper and the Secretariat of the Northern Army said that the troops were withdrawn in an orderly manner, so this 'tabloid' was clearly spreading rumors.

Monitoring public opinion is one of the tasks of the bureau, and the report he received did not mention this matter, of course Zhao Yu wanted to ask Zheng Huchen for the crime and find out the ins and outs of this matter. Therefore, he knew that the gossip spread quickly, and the tabloid article not only explained the time, port, and type of warship of the warship, but also made it easy for people to take rumors as facts, and if they were not handled properly, they would lead to social unrest. More importantly, it has already involved the leakage of military secrets, so it must be found out and severely punished.

"Meet Your Majesty!" Zheng Huchen received the holy decree and rushed immediately, and the sweat didn't have time to wipe it before he saluted.

"Excuse me, look at this!" Zhao Yu raised his hand and said, but he didn't give the seat so before, just pushed the tabloid on the bookcase over.

"News?! Where did Your Majesty get it from? Zheng Huchen hurriedly took two steps forward and took it, flipped it over and said in surprise.

"News?" Zhao Yu was also stunned when he heard it, he thought that the word 'news' was used in modern times, but he didn't expect that it existed in China 800 years ago.

"Your Majesty, this is the news, I didn't expect Qiongzhou to have it!" The little emperor did not give him a seat, and Zheng Huchen also realized that he might have made a mistake, but he was relieved to find that His Majesty was just because of this matter.

"Oh, is this stuff available anywhere else?" Zhao Hao looked at his expression as if he was making a fuss, and asked with his neck crooked.

"Your Majesty, this news has long been all over the government and the opposition in the Jingkang Dynasty, and it only disappeared after the fall of Lin'an, and the poor and remote land of Qiongzhou couldn't even receive the Di newspaper before, I don't know who brought the tabloid here!" Zheng Huchen replied with a frown.

"Looks like I'm too nervous." Zhao Yu thought about it and was still lonely, and motioned for him to sit down, "But the bureau has no feedback on this; In addition, it involves the transfer of the navy, in addition to the purpose, the time and place of the voyage are good, and whether anyone leaks secrets must be strictly investigated; Moreover, the content of it is suspected of spreading rumors to confuse the public, and we must find out what their purpose is for writing this! ”

"Yes, my subordinates obey!" Zheng Huchen sat down and said, "Your Majesty lives in the palace, and I don't know much about the details, and it was still a trivial matter to spread rumors in Lin'an, and the matter of false transmission of holy decrees appeared from time to time......

Listening to Zheng Huchen's story, Zhao Hao realized that the entertainment spirit of the journalists of the Great Song Dynasty did not seem to be inferior to that of modern people, no, it should be said that they were more creative, and modern people were suspected of picking up their teeth. At the end of the Northern Song Dynasty, folk tabloids began to be published, and in the Southern Song Dynasty, they bloomed everywhere, in addition to hand-copied, there were also printed editions, called "tabloids", and occasionally called "news".

The tabloids were varied and covered a wide range of topics, but because they were privately run, there were no government subsidies or friendship sponsorships, and advertising was not popular at the time, so the only way to make money was to expand their circulation. In order to increase sales, the only way is to attract the attention of readers, of course, vicious competition will inevitably appear, as in the case of today, things will inevitably appear, writers carry forward the spirit of exaggerating the news, and making up news if there is no news, and digging out something if there is nothing.

Today's entertainment industry is infinitely prosperous, and the gossip and anecdotes of celebrities and celebrities are like the best talk after dinner, but as everyone knows, the entertainment life of the people of the two Song Dynasty is not inferior. At that time, there were often two newspapers in the middle-class homes of the capitals of the Two Song Dynasty: one was the "court newspaper" of the government, which was equivalent to the current party and government publications, with a serious face; One is a privately run "tabloid", which is equivalent to today's entertainment weekly, which often reveals the secret history of the palace and celebrity gossip that the "court newspaper" is unwilling to report or dare not report, which can especially attract people's attention.

After the southern crossing, the tabloids had developed into the most rapid source of information, and the tabloids published who had been summoned to the palace and who had been dismissed. Before the official document of the DPRK and China was issued, the tabloid newspaper was already published first. Of course, there are also some news that lack accuracy, often based on fiction as truth and nothing, and fake news, false decrees, and fake proclamations also appear from time to time.

"I see, then who broke out some of these things that have not yet been announced by the imperial court and the privacy of individuals?" Zhao Yu understands that these tabloids are hooligans, and for the sake of sales, whether you are true or not, they will be released first, but even if you chase the wind and catch the shadows, someone has to catch them!

"Your Majesty, of course it's those tabloid hired detectives!" Zheng Huchen said.

"Oh, who are they, and how do they get the secrets of the court?" Zhao Yu still has doubts in his heart, even those paparazzi in modern times are difficult to obtain secrets within the government, unless there are internal ghosts.

"Your Majesty, those who can run tabloids often have some background, and they take advantage of their positions, geographical relations, and kinship to use abnormal means to listen to internal information at all levels, among which there are many officials, officials, envoys, middle- and lower-level officials, booksellers, and private practitioners who secretly print in bookstores. The detectives they hired were also different from internal agents, provincial agents, and government agents. Zheng Huchen replied.

"That's right!" Sure enough, there is an inner ghost as the boss and a whistleblower, Zhao Yu nodded and said, "You immediately send an order down to find out who in the court is cooperating with those newspaper merchants, and then I order the people of the Criminal Department to arrest and execute them for collaborating with the enemy." ”

From the names of the ancient paparazzi at the moment, it is not difficult for Zhao Yu to analyze the content of their compilation and compilation, and specifically ask the eunuch and palace maid to inquire about the emotional entanglement between the emperor and his seventy-two concubines, that is, the so-called "internal exploration"; Go to the ministries of the DPRK and the Central Committee to inquire about the appointment and dismissal of officials, whether they have accepted bribes, and whether they have raised a young wife, that is, the so-called "provincial investigation"; Those who go to various yamen, especially prisons, to inquire about the progress of homicide cases are the so-called "government detectives." From the point of view of harm, of course, those who approach the military aircraft are the most dangerous.

"Obey the order, and the subordinates immediately send an order to quickly investigate the case!" When Zheng Huchen heard this, he immediately went outside the door and whispered a few words to his relatives.

"Your Majesty, if you only deal with those reports and let go of the newspaper dealers, I'm afraid that you still won't be able to eradicate this matter!" Later, Zheng Huchen turned back and said again.

"This kind of thing is forbidden, I think the previous dynasty will try to stop it!" Zhao Hao smiled. He has figured out the profit model of the tabloids, and naturally knows that this is the same as the modern Internet, which relies on clicks and traffic to make money, so he will also raise a group of so-called paparazzi with modern websites to do editorial work, squatting regularly every day, collecting all kinds of news, but the name is different. And the government has also introduced laws to crack down, but it is still banned, and otaku always have a way to find what they want.

"Your Majesty's words are right, after the Nandu crossing, the imperial court decided to completely ban the publication of tabloids, stipulating that anyone who reads tabloids in private will be exiled for 500 li, and those who denounce tabloid readers will be rewarded with 200 yuan. However, because the tabloids were indeed loved by philistines and fools, and even many court officials took pleasure in reading tabloids, although they were explicitly banned, they still sold well. Zheng Huchen sneered.

"Is this it?" Zhao Hao smiled and said, "So we only need to severely punish those who leak the secrets of the imperial court and strengthen internal management to cut off their sources of information, as for those things that make up sensational or entertaining, why should we care!" ”

"Your Majesty, this matter is not so simple, in the previous dynasty, because the tabloids made up stories indiscriminately, it caused a huge storm in the court!" Zheng Huchen saw that His Majesty didn't pay attention to those lace news, so he reminded.

"Tell me about it!" Of course, Zhao Yu knew that newspapers could not only make people popular, but also trample people into shit, but he didn't expect that it could also affect public opinion in ancient times, so he immediately became interested and stepped forward.

"Your Majesty has caused a sensation in the government and the opposition twice, during the reign of Huizong, the tabloid newspaper once falsely spread the holy edict of Emperor Huizong, and almost forced Cai Jing, the prime minister of the dynasty, to death; Another time was to arrange Zhu Xi, let him sweep the floor, and had to resign and return to his hometown......" Zheng Huchen saw that the little emperor was interested, so he talked about the old past.

Of course, what Zheng Huchen said is not found in the official history, it should come from notes or wild history, but Zhao Yu saw that what he said was very exciting, as if he had seen it in person, and he remembered that there must be a commotion of gossip hidden under the rude appearance, but this matter is indeed heard, and it also makes people admire the eye-catching kung fu of these news people, they can not only satisfy the curiosity of the listener, but also arouse the rich association of the listener.

In order to meet the needs of public opinion, the tabloids issued an edict criticizing Cai Jing in the tone of Huizong, saying that "Cai Jing is unclear and strong-sighted, deaf but strong in hearing, cunning in public conduct, flattering in deeds, unkind inside and outside, and uninspected." It was also reported that Cai Jing and his accomplices had been wiped out by the emperor.

Cai Jing was also very helpless when he found out, that is, he couldn't trace the source of the news, and it was difficult to clarify, he couldn't let the emperor come out to testify against him! And the government and the opposition are still boiling, which seriously affects its prestige, and it is difficult to carry out the work, and the cronies are in a wait-and-see state, which triggers his ****. In the end, I had to hold several press conferences to explain the situation to various tabloids before clarifying the facts.

Another unlucky guy who was shot was Zhu Xi, a moral pacesetter in the Southern Song Dynasty. At that time, he developed Confucianism, founded the science of science, and was officially respected, requiring the whole country to learn from its great idea of "preserving heavenly principles and destroying human desires". However, as soon as Zhu Fuzi published several academic papers on strengthening the building of spiritual civilization in the newspaper, the headline of the tabloid newspaper broke the news that he was cheating with his daughter-in-law, and soon said that he was jealous and almost killed the famous public relations lady Yan Rui. Things are written in a good way, so much so that Zhu Xi has been on the Southern Song Dynasty Entertainment Figures List for several consecutive years.

A series of revelations made Zhu Xi's doctrine arouse people's questions, how can a person with moral deficiencies be an example and a model. But he can't argue with this kind of thing, and it may be that the more he smears it, the more he can't explain it to the people of the Great Song Dynasty, who are very entertaining. Anyway, this incident hit Mr. Zhu a lot, and his reputation was also stinky, and he would be attacked by political enemies in a short time, in short, he was finally forced to resign and return to his hometown......