Listening to Zheng Huchen's narration, of course, Zhao Yu would not just use it as an anecdote for pastime, he found that the tabloids in this period not only had the characteristics of disseminating news, but also the content published had the role of public opinion supervision. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 Most of the things that made Cai Jing and Zhu Xi deflated and embarrassed them were not just a prank, but most likely used as a tool for factional struggle, publishing some unfavorable news for those in power in order to guide public opinion to achieve their goals, which is very close to modern newspapers.

This phenomenon has attracted the attention of people of insight in the imperial court, and in the year of Yingzong, there was a supervisor of the imperial history Zhang Jian's speech, saying: "Recently, there have been treacherous villains, wanton destruction of current affairs, shaking public feelings, spreading confusion to the world, and even writing edicts and printing and selling the city. "The tabloids took the lead in publishing government affairs and frieze news that had not yet been released by the imperial court or were not suitable for publication, which obviously reflected the efforts to break through the restrictions of the authorities to a greater or lesser extent.

In the last years of the Northern Song Dynasty, especially during the Southern Song Dynasty, the imperial court's ability to control tabloids was further reduced, and this period was a time when national contradictions were very acute.

The tabloids also published an undecided edict reprimanding Cai Jing is only one of them; Shaoxing also published an undecided edict summoning Zhang Jun, which was just when the Jin invaded and the two sides confronted fiercely, some officers and soldiers and the people of the north rose up to resist, and because the surrender faction in the imperial court had the upper hand, the official newspaper did not mention anything about it, but the tabloids reported it in detail. And at the moment when the struggle between the main battle and the main and the two factions was heating up, Yushi Hu Quan wrote a note requesting "beheading Qin Hui to thank the world", but the official newspaper ignored this, and the tabloid newspaper published the full text.

On the other hand, Zhao Hao has to admit that the courage of ancient and modern paparazzi is not small, and modern paparazzi can use illegal means such as tracking, candid photography, eavesdropping, and chasing wind and shadows in order to win the latest news, and even do not hesitate to fake news. The paparazzi of the Song Dynasty did not have a high moral integrity, and from time to time they would report some fake news, and they also relied on eye-catching gossip news to attract a large number of loyal readers, and the content can be called a modern playboy.

The bureaucracy is notoriously inefficient, and the news of the appointment and dismissal of officials, such as "someone has been called," "someone has been dismissed," and "someone has been removed," as well as the ministers' decrees, have not yet been published, and many of them involve the secrets of the rulers, most of which are court affairs that have not yet been made public. This ability to predict the unknown made the emperor lose face. As a result, the tabloids' readership was mostly middle- and lower-level officials and local intellectuals, and the tabloids were banned by the imperial court, but they were never banned.

Relying on this kind of national nature, which is popular and curious, from high-ranking government officials to ordinary people, and relying on the characteristics of being well-informed and up-to-date, tabloids quickly occupied the information market and quickly became popular in society. As a result, there was a sound of newsboys selling tabloids around the streets in the city of Bianjing, because the influence of the tabloids was too great, which seriously affected the effect of the newspapers, and the officials were willing to spend some money to buy them in order to save trouble, and there was no need to copy them. In the Southern Song Dynasty, tabloids became more popular, and the reading needs of the public prompted the circulation of tabloids to increase day by day, and profit-making merchants who specialized in copying Di newspapers for sale appeared.

When Zhao Yu heard this, he already realized that the tabloid had replaced the imperial court's Di Bao, showing the hint of socialization, professionalism, and commercialization, and compared with the Di Bao in the past, the "tabloid" in the Song Dynasty not only spread more widely, but most importantly, it had news characteristics in content. Therefore, both the content of communication and the audience group have initially taken on the characteristics of modern newspapers, which can be called the earliest private newspaper in Chinese history......

"Your Majesty, do you want to ban these tabloids?" Zheng Huchen saw that the little emperor smiled for a while, frowned for a while, but nodded again, shook his head again, and asked tentatively.

"The seizure can only be made for a while, and as long as there is money to be made, the tabloid thing will not be cut off!" Zhao Yu tapped the case a few times.

"As Your Majesty said, as long as there is money to be made, those newspaper merchants will not stop. But if left unchecked, it is likely to spread rapidly and then get out of control, and leaks and rumors like today's will still recur! Zheng Huchen said with some concern.

"Yes, the basis of tabloids' survival is to attract readers with interest and novelty. It is very easy for them to fabricate rumors and spread quickly, but it is very difficult for us to explain them clearly, and it takes a lot of manpower and material resources to calm public opinion in society! Zhao Yu nodded.

"That's true, back then, we spread the Tartars in the south of the Yangtze River to refine human oil and make gold juice cannons, which caused a widespread panic, and it is still spreading in some areas until now, and the result is that the first time the Tartars attacked Qiong was in vain!" Zheng Huchen smiled when he heard this, His Majesty played with this hand, choked the tartars enough, and triggered a wave of coastal soldiers and civilians fleeing to Qiongzhou, and tens of thousands of people were added to it.

Therefore, the role of this tabloid is not small, and this time only this time the news of the defeat of the Northern Army will cause panic, cause people's hearts to fluctuate, and market prices to fluctuate. And if the Tartars do it on purpose, it means that their spies have infiltrated our confidential department, which will be very dangerous. Zhao Yu said.

"Therefore, Your Majesty wants his subordinates to quickly find out the channels of information leakage, and severely punish the spies within the court, that is, to make an example of a hundred and warn those bad newspapers!" Zheng Huchen suddenly said that he knew that if they were convicted only in the name of reporting to the police, they would be exiled and fined at most, and arresting people for collaborating with the enemy would be punished with capital punishment. The difference between the two is to figure out which one has more deterrent power with your feet.

"It is precisely this intention that only by quickly arresting and sentencing can we curb the evil thoughts of unscrupulous newspaper dealers, make them dare not publish any more content involving state and military secrets, and even more make those officials in the DPRK and China who want to make a fortune by selling out their information to stop as soon as possible!" Zhao Yu nodded.

"Then Your Majesty, this is only a palliative and not a cure, if you strictly prohibit the appearance of tabloids, whoever dares to publish it will be arrested, and we will definitely be able to stop this wind, and then achieve it once and for all!" Zheng Huchen pondered for a moment and said.

"Hehe, the tabloid has been deeply rooted in the hearts of the people because of its convenience and fun of obtaining information, even if they are all closed, they will still be spread in a more subtle way in private, and we will be exhausted. And tabloids are not a flood beast, as long as they are used well, they will become a sharp weapon in our hands! Zhao Yu clenched his fists and said with a smile.

"For us?" Zheng Huchen didn't know much about the authenticity.

"Yes, the ancients thought that it was better to defend against people than to prevent Sichuan, because they were worried about the surging public opinion and criticized the current politics. But if you blindly block it, it will only make the small river become a big river, so it is better to give them a channel for catharsis and understanding, but all this must be led by us! Zhao Yu explained.

As a modern person, Zhao Yu clearly knows that although the power of public opinion is intangible, it is huge, it is not a coercive force, but its power will have an invisible impact on people's spirit and morality; It does not have any coercive effect, and it cannot command people to do this or not to do that, but it can express the backlash of people's hearts, provide certain values and norms of right and wrong, and play an advocate and restrain people's thoughts and actions.

The formation of public opinion has two opposite processes: one is from the spontaneous initiative of the masses, and the other is from the purposeful guidance that when a new problem arises in society, individuals in the social group, based on their own material interests and cultural accomplishments, spontaneously and disperse their attitudes toward this problem. When the number of people with similar attitudes gradually increases, and they spread to each other, influence each other, and condense into a conspicuous social opinion, they can influence the political leadership group or authoritative figures, put forward a certain proposition or call according to the people's wishes, and arouse widespread resonance.

In fact, these two types of public opinion formation processes are transformed into each other, or they first come from the masses, and then spread to the masses through authority; Or through the organization and mobilization of the authorities, it can also be transformed into public opinion, and then spread to the masses and serve different purposes. Of course, harmful public opinion is like a virus, if a pathogen spreads among people, the virus will explode geometrically, and any small thing can evolve into a major event to destroy the country.

What Zhao Yu is most familiar with is the Diaoyu Islands South China Sea arbitration incident, and in the end, the guidance of public opinion actually caused the Chinese people to take action against their own people, so that irrational violence such as smashing and looting occurred in the patriotic and anti-Japanese incident, which turned into a nationwide riot, and the government was also kidnapped by public opinion, but it also had to spend a lot of manpower and material resources to restore order, appease and explain, so that the government's image was seriously affected. Afterwards, Zhao Yu felt that both the individual and the collective involved should cause reflection. And what he needs to do now is how to guide public opinion to his own use.

"Your Majesty doesn't want to start a tabloid too, does he?" Zheng Huchen listened to what the little emperor said for a long time, and suddenly realized that he was going to make an extraordinary move again, and opened his mouth to say.

"Well, only by seizing this position can we control public opinion, prevent the spread of rumors, and supervise those mediocre and corrupt officials, so that they will no longer dare to act arbitrarily!" Zhao Yu said.

"Your Majesty, this is not a trivial matter, it is not easy to do, and if no one buys it, it will become a loss-making business!" Zheng Huchen saw that he was right, but he was worried. As a person who has experienced the glory of tabloids, of course he knows that both the Di newspaper and the court newspaper are distributed free of charge by the imperial court, but due to low efficiency and boring content, it is difficult for the tabloids to compete even if they are sold to the public.

"What's so hard about this, everything is ready-made." Zhao Yu didn't care about the authentic and said, "The spies of the Secretariat send back thousands of messages every day, especially the five departments, most of the information they send is related to people's livelihood and people's feelings, which is mixed with a lot of general information, and does not involve state and military secrets, which is much richer than the news that the spies heard, and it is also much faster!" ”

"In addition, our printing plant has been put into operation, and once the draft is finalized, it can be typeset and printed quickly, faster than tabloid engraving or copying, and cost-saving. As for compiling manuscripts, as long as you find a few editors with acceptable literary talents, the polishing color will be more attractive than those tabloids, and of course you can buy manuscripts from others for publication when necessary. There is no problem in the issuance, you must know that the post station is in the hands of the inner government, and we can use two days to send the newspaper to any township in Qiongzhou! ”

"What Your Majesty said is very true, and his subordinates are also willing to help His Majesty complete this wish, but it is really difficult for his subordinates to take on this great responsibility...... "Zheng Huchen thinks about it, and now His Majesty only needs to integrate the power of the Imperial City Division to complete the affairs of the newspaper, but everywhere needs money to operate, and the current Affairs Bureau is the department with the most oil and water in the entire Imperial City Division, and he is not distressed to give the money to the little emperor, but he is still reluctant to fight his own local tyrants.

"Haha, where are you a shallow learner, I'm really worried that everyone will get a piece of your pie, but you don't know that this newspaper is an extremely lucrative business, once people flock to send money, you don't regret it!" Zhao Hao smiled when he heard this, and nodded Zheng Huchen to expose his 'conspiracy'.

"Your Majesty said that if you can make money, you will definitely be able to make money, and your subordinates are convinced of this, but your subordinates are already busy with this big mess, and they are really powerless!" Zheng Huchen hesitated and said. He is actually convinced of the little emperor's ability to make money, and the few ways he pointed out to him to make a fortune are really rich, and now he can collect money while sitting in the house. The post house that has been in a state of loss in the first two years, with the relocation of the dynasty and the increase in the number of business travelers, has turned losses into profits, according to Wang Deyan, according to this trend, the cost can be recovered, so it is really a little vague to hear His Majesty say this, but it is difficult to collect the water, so that His Majesty thinks that he is very greedy.

"Well, that's right, you can't chew too much, it's great that you can run the bureau well." Zhao Yu nodded and said, "But the things assigned to you just now must be implemented as soon as possible, and there must be no problems at this time, which will affect this year's benefits!" ”

"Yes, my subordinates are personally responsible for this matter, and within three days, the lawbreakers who spread rumors and leaked military aircraft will definitely be sent to Your Majesty for disposal!" Zheng Huchen said. The trade season in January has arrived, and if you hear that the northern army has failed, you will not come to Qiongzhou to trade, which will affect tariffs and material exports; In addition, this month is also the time to sow early rice, if it causes panic among the people and has no intention of farming, it will also affect the production of a season's grain. Of course, only by arresting the perpetrator can the Ming canonical punishment quickly extinguish the rumors, otherwise it will be a big trouble to have a sequel.

"This is the best, I will inform the Qiongzhou Government and the Criminal Department to also issue a list of arrests, create some momentum, and also use this to stabilize people's hearts!" Zhao Yu nodded and said, only the best way is to kill the rumors at the source, but in order to finally solve the problem, it is necessary to grasp the guidance of public opinion and run the newspaper as soon as possible......