Chapter 9 When the first basin of snow water is cold!
With such a situation, Li Fei was relieved to go back.
I didn't sleep all night, I was tense, and my heart was a little lower at the moment, and the tiredness couldn't help but come up, so he simply went home and went to sleep.
When he got up, he found that the sun was already setting in the west, and he immediately got up.
Forgot to wake himself up!
But I'm afraid that even if I told Du Shi, she wouldn't wake herself up on time, after all, it was ironclad to be a mother's son.
Hurriedly went out, found Niu Zhu, and went to Chen's house.
Coming out of Chen's house, Li Fei's face was a little gloomy.
He hurried to the other five.
The result was poured directly on his head like a basin of snow water!
In the morning, I saw that the conversion rate of the 20 or so leaflets yesterday was good, and I thought that now that half a day has passed, the more than 100 leaflets in the morning should be better.
After all, there are more of them!
However, what disappointed him was that from the morning to now, although the number of customers in the six stores has increased a lot, the conversion rate is less than half of that in the morning!
There's a problem with that!
Li Fei thought about it for a long time and patted his head!
I made a mistake!
When I went to Chen's house to eat dumplings in the morning, in fact, the leaflets had already been distributed in the morning, and many of the more than 100 leaflets began to be converted at that time.
I counted some of it to yesterday's, and I was too happy!
If it goes on like this, according to the share calculated yesterday, tonight it will be full, and you can get half a tael of silver, how can this be?
This is far from his goal!
We have to come up with something new!
But what's the problem?
According to Li Fei's original idea, if these more than 100 leaflets are sent out, there will be more than 100 potential customers - remember, more than 100 households!
Now the literate people are about the middle class or close to the middle class, and the family is at least five or six masters, plus the next people, a family of almost ten people.
Although it is only for a day or two, these people also have relatives and friends, and even if one in ten people spread the word of mouth, there are almost thousands of people who know the content of the leaflet and feel the freshness, right?
But what about now?
The conversion rate is not even three percent!
Li Fei knew that if he couldn't figure out the joints, even if he wrote more leaflets tonight, even if he sent them all out tomorrow, the situation would not change much.
So, what's the problem?
Li Fei forced himself to calm down and began to start from scratch.
Judging from the 20 or so leaflets yesterday, the publicity effect of this trick is still very good.
At least now, when there are not many means of advertising, flyers are very helpful for expanding the audience of your products.
However, this help is not as big as I imagined......
Thinking about it, Li Fei had a clue in his mind!
The leaflets are sent out for people who can read!
But!
In this world, more than ninety percent of people are illiterate, and less than half of the people who can read and write!
The food on the leaflets written by myself is eaten by ordinary toiling people, and most of the literate people are middle-class, and they will try it at most, but they will definitely not regard it as a staple food, let alone pay attention to it.
On the contrary, it is the ordinary people who will choose which one is more tasteful, which is more cost-effective, and which one is more cost-effective in front of the same price, that is, the pursuit of the cost performance of those children!
I completely got the audience of propaganda wrong!
After finding the problem, Li Fei immediately began to think about countermeasures!
You have to come up with a countermeasure before it gets dark!
……
When Li Fei was busy, Pan Yidao did not wait for the deed to be collected two days later.
Although Pan Yidao is brave and ruthless, he is not a brainless person, he can gain a foothold in Yongningfang, and he has been rampant for the past few years, he naturally has brains.
When he returned from Li's house, Pan immediately called his men and ordered:
"Ma Er, you go and keep an eye on the Li family kid, record his every move, and then come over and report to me!"
"Zhao Si, you go and warn the shops who are familiar with the Li family, and tell them that they must not borrow money from the Li family! In addition, go to a few pawnshops nearby and tell their courtiers that if the Li family goes to charge something, I will be charged to death! Definitely not more than three taels of silver! ”
One by one, the instructions were issued, and Pan Yidao sat down.
The maid of the house hurriedly came forward to pour water for him, pinch his arm, and feed him fruit.
This kind of faction Pan Yidao was naturally not going to be, but once he went to his backer, and when he saw the other party's trick, he was envious, and he immediately learned it.
In the past, he would close his eyes and enjoy it, but today, as soon as he closed his eyes, Li Fei's calm expression when facing him would appear, which made Pan Yidao very uncomfortable!
In Yongning Fang, although the name of his Pan Yidao does not stop crying, it definitely has a strong deterrent effect.
Those who disobeyed him, or dared to confront him, were either cleaned up by him, either dead or disabled, or completely subdued by him.
No half-sized boy has dared to look at himself like this, and even called himself "Pan Shorty"!
You must know that even if you are your own backer, you will take care of your emotions very well, and you will not call yourself this nickname that has not been called for many years!
This revenge must be avenged!
The next day, when his subordinates reported the matter one by one, Pan Yidao listened attentively to Li Fei's whereabouts yesterday and today.
"What? Sending out a piece of paper where you wrote it? Food rankings? What is this? Is it sold? Hair? Is he crazy? Partnering with a restaurant? How much can you earn? ”
After summarizing the situation reported by his subordinates, Pan Yidao was a little confused.
However, this also made him even more uneasy!
The Li family, a half-grown son, definitely didn't do anything good!
Maybe if he does this, it will really be done!
"You mean, this kid went to He's fish belly shop and said that there were worms in other people's fish chests?"
Pan Yidao plucked his ears and asked, "Then is the He family willing to give up?" ”
"That kid ran fast, and the people of the He family didn't catch up." The subordinate answered honestly.
"In that case, when you go to He's house, just say what I said ......"
After Pan Yidao gave an order, he took the leaflet that his subordinates found someone to grab, although he was illiterate, he already knew that the first place on it was the Chen family's dumplings.
"Well-Zhao Si, I remember that your relative's house seems to have opened a dumpling restaurant, you go, call your relative, I have something good to find him!"
One by one, the men left.
When everything was ordered, Pan Yidao felt his heart relaxed.
At this time, his subordinate Bai San bent down and said with a smile:
"Boss, it's actually just a small courtyard, we don't need to put so much effort into it, right? That yard isn't worth a lot of money...... If you really want it, our brother will sneak over a few nights and beat that kid, and he will naturally hand over the yard! ”
This is not the first time Bai San has done this, and he is familiar with it.
"You know what?" Pan Yidao didn't mean to Bai San this time, and glared at him: "This time, that kid from the Li family fell in my face in front of so many neighbors, and I want to win the yard with dignity!" Let the poor ghosts of Yongning Fang know that I'm not easy to mess with! This thing has not yet been accomplished to fight the black stick, so doesn't everyone know that I did it? ”
Bai San was reprimanded, but he was not dissatisfied at all, he said with a smile: "That boss, I understand, when you take back the yard tomorrow, I will go and beat him again, and no one will dare to say it at that time!" ”
"You're smart!"