Shao Fu. Pen & Fun & Pavilion www.biquge.info

Today, Xiao Jing is "three into the palace".

Every time he came, his mood was different. The first time was apprehensive, the second time was mixed, and the third time ...... It should be considered confident.

For the sake of safety, he came alone, and Shao Ning was sent by him to find material with Pan Feiyu. If Shao Ning, this kid, quarrels with his father again, the original good things will turn into bad things, and the scene will inevitably be out of control.

Xiao Jing picked up the cup of tea in front of him and took a sip gently. He's been sitting here for a long time, so it's almost time for Shao Yuanwai to show up, right?

Just thinking about it, Shao Yuanwai walked into the living room quickly, and said loudly: "I'm tired of Xiao Gongzi waiting for a long time." The old man felt a little cold the night before, and he took medicine and fell asleep before noon, and just woke up. ”

Xiao Jing hurriedly greeted him and saluted, "It's okay." If you have a small illness, you should get plenty of rest. If you don't have something important to discuss with you, you will go back before the next day. ”

Shao Yuanwai waved his hand and said, "Childe doesn't have to be restrained. Thanks to your help, Ning'er is finally a little human now. Now, you and he are like brothers, and you are like the old man's nephew in his later life. When you come to the Shao family, you should be at home, just feel free. ”

The two sat down separately, and Xiao Jing, who bowed his head slightly, quietly looked at each other's faces.

If Shao Yuanwai is old and mentally weak, it is somewhat or not; If it was said that he was sick with a cold, Xiao Jing really didn't see it at all.

For a while after sitting down, the two sides talked about very unnutritious topics. For example, can you still live in Puhua Town?

Going around and around, just don't get to the point. The two sat in the hall and chatted until the sun was set in the west, Shao Yuanwai smiled and patted his forehead, and said, "Today is a great conversation, the old man has forgotten the time." By the way, I don't know why Childe is here? ”

Can you finally get to the point?

Xiao Jing smiled slightly and said, "The staff should have seen the newspaper I ran." ”

Shao Yuanwai nodded slightly. Although he didn't say it, he was very concerned about Shao Ning's every move in his heart, and he already knew everything about the newspaper.

Xiao Jing said with a smile: "There is good news for members today." In the fourth issue of the Mirror, a few free advertisements were put on trial basis in several reserved advertising spaces, and according to the following observations, the effect was quite good. ”

Shao Yuanwai frowned and said, "Advertisement? What's that? What does it have to do with the old man? ”

Xiao Jing said slowly: "Advertisers, advertise widely." The signboards and banners you see are all simple advertisements. However, newspaper advertisements are not the same as signboards. For example, here. ”

As he spoke, he pulled out a newspaper and pointed to the spot of the newspaper eye.

In a small square, dozens of small characters are densely written. Because the characters are too small to engrave, this block in all newspapers is handwritten by hard-pressed editors and reporters:

"The dishes in the guest building are exquisite, the price is affordable, the dishes are well-known, the appetite is coveted, the shopkeeper is kind, the little two are enthusiastic, the windows are bright, the cups are clean, the scenery is good, and it is the best choice for dining and friends."

If a modern person with dense phobia sees these words that he can't even read, he will definitely spray a sentence: Is this also called an advertisement?

But in this era when the concept of modern media advertising has just been introduced by the Mirror, this is the most typical form of advertising, and there is no one!

"Declaration" is a very representative newspaper in the development of China's newspaper industry.

If anyone can go to the National Library to check the microfiche version of the "Declaration", they will find that most of the advertisements on it are like this!

Of course, many of these ads will be accompanied by illustrations to enhance the visual effect; It's a pity that Xiao Jing's team doesn't have such a capable person, and the use of engraving color overprinting will greatly increase the time cost, so he can only give up temporarily.

Even if this kind of simple advertisement is so simple that it can be used for ten or eight years in this era, there will never be any problems.

Shao Yuanwai didn't speak, just nodded. Xiao Jing continued: "Did the staff know about the Huibin Building the day before yesterday? ”

"The old man has heard about it." Shao Yuanwai showed a hint of a playful smile: "I heard that there were many guests that day, and there was a long queue of people waiting for dinner, but no one cared about the restaurant opposite. On the books, it should be three or four percent more than in the past. ”

Xiao Jing said "um", and said, "Then, what about Ruixiang Silk Village?" ”

A strange color flashed in Shao Yuanwai's eyes. After a while, he brushed his beard and said, "It's not good." No one came to the door all day, but the shop opposite was doing a brisk business, and I don't know why. ”

Cause? Isn't that obvious!

Xiao Jing said apologetically: "I can't hide it, I tried to put up an advertisement and made a name for the shop opposite." ”

He pointed to a newspaper advertisement at the bottom of the front page, bowed and said, "I'm sorry for the trouble." ”

"It's nothing." Shao Yuanwai looked very open: "Doing business has losses and gains." Childe has done a lot for my restaurant, and it's too late for the old man to thank you, so how can I blame you for this little thing? ”

Xiao Jing chuckled and said, "Xiao is really grateful that he can think like this." Now that you've seen the usefulness of advertising, I have one thing to ask: Are you interested in advertising in the Mirror for a long time? ”

Shao Yuanwai still has no waves on his face. However, at some point, the corners of his mouth moved slightly, and his gaze shifted slightly to the side.

"As far as I know, the Shao family has many industries. In addition to restaurants and silk villages, there are also gouache shops, teahouses, grain and rice shops, etc. Xiao Jing said confidently: "If you can cooperate with the Mirror News, it will be of great help." I believe that all businessmen want business to be prosperous, and you are no exception. ”

Shao Yuanwai pondered for a moment before he said: "The advertisement you said, people will naturally feel novel when they see it for the first time. However, if you see too much, will anyone still be like the day before yesterday? ”

Xiao Jing said with a radiant expression: "You can rest assured. There are many different types of advertising, and there are countless tricks to using words and sayings. Nowadays, when you see how good the restaurant is, it is just the most common statement. In the future, if you use other means, are you afraid that there will not be more people patronizing your store? ”

After thinking about it, he added: "The Mirror is only now published, and the readership is not so large. In the future, when the printing problem is solved, more people will see our advertising, and the effect will only be better at that time. ”

Shao Yuanwai replied noncommittally, and said: "Xiao Gongzi is so confident that even the old man is moved." It's just that this advertisement costs money, right? ”

After talking about it for a long time, I finally got to the point!

Xiao Jing smiled and stretched out his hand to make a gesture of six.

"Sixty taels?"

Xiao Jing shook his head.

"Six hundred taels?"

Xiao Jing shook his head again.

Shao Yuanwai gasped: "Shouldn't it, it's six thousand taels!" ”