Six thousand taels. Pen "Fun" Pavilion www.biquge.info

Even for the Shao family, which has abundant family resources, this is a lot of money. After coming to the Darui Dynasty, Xiao Jing calculated the purchasing power of silver in this era based on the price of rice, and concluded that one tael of silver here was roughly equivalent to more than 600 yuan.

In other words, Xiao Jing, who was looking for advertisers, asked for nearly four million as soon as he opened his mouth.

More importantly, the future of newspapers is uncertain. The first four phases are indeed full of flowers and thriving, but this does not mean that they will be able to continue in the future. Despite the example of the fourth issue, Xiao Jing's commitment to advertising is nothing more than an ethereal castle in the air for Shao Yuanwai, who has no concept of advertising; Even if people say that he is a white wolf with empty gloves, he has no strong arguments to justify.

It is an effective way to invest a few more issues to let the other party see better results. It's just that he can't wait that long when he is in urgent need of funds.

"It turns out that the son is entertaining the old man." Shao Yuanwai frowned and said coldly: "In this case, son, please go back, you and I have nothing to talk about." ”

Xiao Jing was not in a hurry or annoyed, but said calmly: "Of the six thousand taels, three thousand taels are for Shao Ning." It's time to end that agreement between you and him. Could it be that father and son should live in two separate places like this? Aren't you afraid that the villagers will poke him in the backbone and scold? Even if he doesn't scrape together enough money at the end of the year, do you think he'll go home as promised? Even if he returns, do you think the relationship between father and son will still be as harmonious as before? ”

Shao Yuanwai's tightly knit brows relaxed slightly.

Xiao Jing continued: "Since Shao Ning ran away, I have been to the Longevity Nunnery with him several times. Although Miss Su is from a bad background, she is knowledgeable, dignified and elegant, and she is a quiet person, which is really a rare good woman. I'm sure you've heard of her as well. If there is such a girl in charge, I believe that Shao Ning can also put away those impetuous thoughts and do something well. For the Shao family, it is also a rare good thing. ”

After that, Xiao Jing got up and shook it to the ground, and said earnestly: "Please fulfill him and Miss Su." ”

The other party never spoke, and Xiao Jing also maintained a salute posture. After a long time, Shao Yuanwai said slowly: "Son, please sit down, let the old man think about this matter." ”

Xiao Jing quietly sat back in his chair. Su Yuxian has lived in Changshou Nunnery for so long, and the Shao family must be observing her every move; What the hell is like this girl, Shao Yuanwai should know very well. This move is based on emotion and reason, and it can be seen that his position has been greatly relaxed, as long as he is given some more time.

The guests and hosts, each with their own thoughts, were silent for a moment. Seeing that Shao Yuanwai, who was bowing his head and contemplating, raised his head, Xiao Jing said again: "The courtyard where I live is estimated to be worth nearly a thousand taels. If the deed tax is included, it is exactly a thousand taels of silver. Therefore, one thousand taels of the remaining three thousand taels are to let the staff give it to Xiao. ”

Whether there is a place to base or not is extremely important to Xiao Jing. With the development of the newspaper, the future work will only get busier and busier, and he does not want to repeat the mistakes of old Wei Tou one day in the future and be kicked out of the borrowed place.

The newsroom is always expanding. When Shao Ning and his old man get the beauty back, they won't still live in the Xiao family with a dead face, right? At that time, Xiao Jing planned to turn the three main rooms into offices, with the editor's office on the left, the reporter's office on the right, and the hall in the middle as a conference room. The ear rooms on both sides are used to pile up some office sundries, such as paper and pencils, engravings, manuscripts, past newspapers, etc.

In this way, it looks like an editorial department.

"It's simple, and the old man agrees." Shao Yuanwai's face was a little better than just now: "Thanks to Gongzi's blessing, Ning'er not only washed away his past notoriety, but also saved some good names in the township and even in the capital. Just the "Recruitment Page" he made and the articles he wrote in the Mirror Newspaper, the old man has heard people mention it several times. Even if the son doesn't talk about the courtyard, the Shao family should give it to each other and express their gratitude. In the coming day, the old man sent someone to complete the matter. The clansmen and their neighbors, the prince doesn't need to worry too much. ”

Xiao Jing's spirits perked. I thought this thing would be difficult to do, but I didn't expect that people had already intended to give him a personal favor, but he thought too much.

"Thank you." Xiao Jing said gratefully: "The remaining two thousand taels will need cash." ”

As he spoke, he took out a sample of the newspaper and spread it out in front of him, and said, "Please look at it, this is a revised version of the mirror newspaper." This place in the upper right corner is called the newspaper eye. The chunk below is called the column. This whole page is an advertisement, which is a full-page advertisement. These positions are the best positions in the newspaper right now. ”

Speaking of this, Xiao Jing paused, and said: "You gave six thousand taels of silver, and in the next year, these three positions will only be advertised by the Shao family." These advertisements will be handled by Xiao himself; All the shops of the Shao family can take turns to go to these positions, and the publicity effect is guaranteed. ”

Shao Yuanwai's expression was much more serious. In the final analysis, it is the interests that can impress businessmen the most.

"You said that there was an overcharge of three or four percent on the account of the Huibin Building that day." Xiao Jing smiled and said, "So, what if each of your stores could generate more revenue through advertising?" Not to mention three or four percent, it is one or two percent, and over time, how much money is it? At that time, it will not only be the extent that the advertising cost can be recovered, right? ”

Speaking of this, Xiao Jing got up and looked out the door and said with a smile: "Your family's business is booming, and the opponent will naturally not be happy, such as the restaurant opposite the Huibin Building." If you have more guests, you will have fewer of them; Your reputation is broken, and his reputation is weakened. What are the benefits of this out, in, and out? ”

His mouth was brisk, but his heart was dripping blood. Of the six thousand taels of silver, three thousand taels were just a turn in the hands of Shao Ning and Shao Yuanwai, and for them, it was like nothing. The remaining three thousand taels of silver will not be as painful as six thousand taels for the Shao family.

According to Xiao Jing's estimate, if it is operated properly, it is not a problem for these three key advertising spaces to earn six or seven thousand taels a year, and it is not impossible to earn ten thousand taels; The Shao family only spent 3,000 taels to contract the right to use these three advertising spaces for one year, which has to be said to be an extremely cost-effective business, and conservatively estimated that it is equivalent to him giving others a discount.

The remaining slots are not as good as these three. Besides, in the early days of the magazine, content was king, and Xiao Jing couldn't make the whole page full of "psoriasis", which made readers feel uncomfortable, and the gains outweighed the losses.

It is impossible for other advertisers to know the bottom line about him like Shao Yuanwai. Why do people believe in you, and why do they invest a lot of money in you? Even if there are pioneers who are willing to test the waters, at most they will try it in a small way. For at least the first two months, the Mirror struggled to make any money from other placements.

Thinking of this, Xiao Jing was also aggrieved.

But, then again, he's a man who knows how to repay his kindness.

can have such a relatively stable life now, thanks to Shao Yuanwai; In life, the little money from selling sugar gourds is at most subsidized for the family, so most of the money spent from the beginning of running the newspaper to the present is from Shao Ning.

The Shao family treats him well, so he naturally wants to reciprocate. So, everything fell into place.

Xiao Jing's introduction has been completed, and Shao Yuanwai's eyes are still on the sample of the newspaper. His expression was uncertain, and his hand on the table was sometimes clenched and sometimes loosened; It was clear that he was making a decision that was not so easy.

Finally, Shao Yuanwai took a deep breath and said word by word: "What the son said, the old man should go!" ”