Chapter Ninety-Three: Scholar, Good Reputation

"Kerr, from today onwards, all customers who can match my couplets will be given a discount of 5 to 80 percent. Pen & Fun & Pavilion www.biquge.info" Looking at the figure of Ding Sanlin leaving, Shen Yan pondered for a moment, then walked to the counter and took out a pen, ink, paper and inkstone, and wrote more than a dozen pages of big characters, and then sighed softly, and when the ink was dry, put it on the side of the counter, and then Cheng Keer slowly walked over from the backyard and sat gently on the right side of Shen Yan.

"Brother Shen, what do you mean?" Cheng Keer quickly glanced in the direction of Shen Yan's finger, and saw that Shen Yan wrote a lot of couplets densely, some of which were easy to understand and some of which were profound, Cheng Ke'er had a trace of doubt in his eyes, and asked in a playful voice.

"Keer, if Wangjianglou wants to go further, it can't be limited to these losses in front of you, but also expand your horizons, you can't rely solely on exquisite dishes to attract customers, no matter how exquisite the food is, there will always be a time when you get tired of eating, and with the improvement of material life, people will become more picky, so we must seek change in development, and develop in change." There was a faint confidence in Shen Yan's eyes, and he didn't believe it, he had so much information about hotel marketing in his mind, so he couldn't go further with Wangjianglou.

"Well, I listen to Brother Shen for everything." A trusting smile appeared in Cheng Keer's eyes, and she glanced at Shen Yan sweetly.

"If you trust me so much, you're not afraid that I'll buy you one day." Shen Yan gently scratched Cheng Ke'er's pretty and straight nose, and a faint smile appeared in his eyes.

"If Brother Shen is really so ruthless, I can't help it." A playful smile appeared in Cheng Keer's eyes, which seemed to be sweet and teased.

"Is Shen Yan there?" Just when Shen Yan and Cheng Ke'er were sweet, an extremely arrogant voice came from outside the gate of Wangjiang Tower, destroying the sweet atmosphere.

"Who?" Hearing the voice, Shen Yan's brows couldn't help frowning slightly, listening to the voice was like seeing a person, which showed that this person was also extremely domineering in his daily life.

"Under is the entourage of Yuan Zhenkai, the second son of the servant of the Ministry of Officials, and today I am ordered by my son to inform you that you are waiting for you in Juxianglou at three o'clock tonight." After Yuan Zhenkai's entourage saw Shen Yan, he didn't look at Shen Yan with his eyes, and said with an arrogant expression, as if he was a big man facing an insignificant little person.

"Juxianglou? It's so fateful. Hearing that the venue for Yuan Zhenkai's meeting was actually chosen in Juxiang Building, Shen Yan's expression couldn't help but show a faint smile.

"What? I'm scared, if I'm afraid, as long as I kowtow to my son-in-law and admit defeat, I think my son-in-law will definitely have a lot of adults. Yuan Zhenkai's entourage heard Shen Yan's muttering voice, but he didn't hear it clearly, he thought that Shen Yan was scared, and a faint sneer appeared in his eyes, just because a person like you who has no identity dares to fight with my son-in-law, you are too fat, fortunately, you are a little self-aware.

"Haha, it's funny, it's really a useful slave with any kind of master." Hearing the shouting of his entourage, Shen Yan held back the anger that gradually ignited in his mentality, a trace of contempt appeared in his eyes, he smiled faintly, and then said sonorously, "Go back and tell your master, just say that I, Shen Yan, will definitely arrive on time." ”

"Hmph, I wanted to kindly remind you to take the initiative to admit defeat, but I didn't expect to be treated as a donkey's liver and lungs by you." Hearing Shen Yan's strong reply, a trace of annoyance appeared in the eyes of the attendant, and a hint of waiting for you to look good appeared in his eyes, and then he turned around and walked away.

"Brother Shen, what kind of cultural meeting do you want to attend?" Hearing the conversation between Shen Yan and his entourage, a trace of doubt appeared in Cheng Ke'er's eyes, and he asked lightly.

"It's okay, just to chant poetry and do it right, that's my forte." A hint of relief appeared in Shen Yan's eyes, and he glanced at Cheng Ke'er lightly.

"I know that bragging, there is no right thing at all." Cheng Keer knew that Shen Yan's couplets were very powerful, but she didn't know that Shen Yan could recite poetry, but she had almost blind trust in Shen Yan, Cheng Keer believed that Shen Yan's ability to recite poetry must not be bad, but when she heard Shen Yan's boastful expression, she still couldn't help but show a little daughter's expression.

"Okay, it's still early before the Wenhui, I'll tell you some of my thoughts on how to run the restaurant, as for how to operate, these specific things still need to be implemented by you and Uncle Seventh and others, and I'm lazy." Knowing that Cheng Ke'er was just joking with herself, Shen Yan's expression showed a faint and sweet smile.

"I won't repeat the location of Wangjiang Tower, this location is a prime location, which is why so many people want to encroach on Wangjiang Tower, what I want to say here is that if you want Wangjiang Tower to make money, you need to cultivate loyal and stable customers." Shen Yan pondered for a moment, and organized some of the theories about the experience restaurant in his mind in his own words, which also made Cheng Keer more understandable.

"Loyal and stable customers? Why should customers come to Wangjianglou just to eat, or to chant poetry, so why train them to be loyal customers? Shen Yan's first sentence made Cheng Keer feel a little incomprehensible, and the good-looking Dai frowned slightly.

"Let me ask you, why do these customers choose Wangjiang Tower to eat instead of going elsewhere?" Hearing Cheng Ke'er's question, Shen Yan did not rush to answer, but asked lightly.

"Of course, the location of our Wangjiang Building is good, the dishes are exquisite, the price is fair, and the price is good." Cheng Keer replied without thinking, and a faint doubt appeared in her eyes: Isn't this how customers come to eat in restaurants?

"What you said is common sense, and it is also the experience of ordinary restaurants, but if we want to change the status quo of Wangjiang Tower, we must change our thinking." Hearing Cheng Ke'er's answer, Shen Yan smiled noncommittally.

For many customers who often need to solve lunch and dinner outside, in addition to the location, the first choice is a small restaurant, one is relatively cheap, and the other is more intimate than our large and medium-sized restaurants such as Wangjiang Building, familiar location, familiar boss, and even familiar Xiaoer, can attract regular customers, therefore, we Wangjiang Building obviously does not meet their selection requirements, Keer, you must feel that it doesn't matter if you lose them, anyway, we are not their first choice, but, this is a large group of customers, If we lose these customer groups, it will be an invisible loss for us Wangjiang Tower.

Therefore, we Wangjianglou should also change some business concepts in a timely manner, for these customer groups, we can specialize in some delicious and cheap dishes, if we can stabilize these customer groups, I can tell you for sure, with these customer groups, we can create a stable value-added after removing various expenses.

Of course, our main customer group is those literati, and we can't put the cart before the horse, so for those literati who are high-minded, according to what I told you before, as long as you can match my couplets, you can enjoy a discount of five to eight percent, which can meet the needs of those Qingping scholars who are worried about their wallets in order to gain fame, and at the same time, it also satisfies the inflated psychological desires of those rich and powerful scholars.

Whoever has a bad reputation, scholar, this is human nature. After all, my sentence is definitely put there, and everyone wants to make the next couplet to show that they are only eight buckets high and superior.