Zhao Yu didn't go to lunch with everyone at lunchtime, of course, not to steal something good for himself, but because the guys in the training camp had been suppressed under strict military discipline for too long, so they should be allowed to relax, and made an exception to open a drinking ban for them, so that they could all have a few drinks. Pen? Interesting? Pavilion wWw. ｂiquge。 info If you are in them, you will definitely not be able to let go, it is better to have two pennies, and it is just to be excused by urgency. Naturally, everyone didn't dare to treat His Majesty badly, so they specially picked up the good ones and sent them to him.

"It's good to be an emperor, whatever he wants to do in his own little world, as long as he wants to, he can do it!" Zhao Yu ate a belly circle and put his legs on the desk, rubbed his stomach with one hand, and said with a smile while holding the tabloid he picked up in the other.

As a modern person, Zhao Yu is very clear about the role of propaganda, it has a variety of functions such as encouragement, encouragement, persuasion, guidance, and criticism, and its basic function is persuasion. That is, through a variety of contents and forms, a certain point of view is articulated, so that people believe and follow along. In ancient times, the current means were limited, and there were few other means except the cramming brainwashing of schools at all levels, and the tabloids happened to appear.

The tabloid method of disseminating information has long been popular with the Song people, and it has penetrated into all strata, and the person who set up the first tabloid in Qiongzhou must have had experience in this area, and on the other hand, he is also very business-minded. However, Zhao Yu knew that such a good way to make a fortune would soon be imitated, and soon all kinds of tabloids would spring up like mushrooms after a rain and become another means of information dissemination in Qiongzhou.

The rise of a kind of self-media will accelerate the flow of information, enrich the way of public expression, and at the same time fragmented information with emotions will also appear, once it resonates, it will spread instantly, with a fast speed and wide impact, which is much greater than the effect of other means. If you can't sort it out in time, the result is that it is difficult to distinguish the authenticity of the flowers in the fog; If the noisy expression is not rationally precipitated, it may become a cloud of people, or even a tiger for three people, affecting a stable and harmonious situation.

Zhao Hao knows that public opinion is a double-edged sword, and if he does not firmly occupy the propaganda position of newspapers, he will not be able to grasp the dominance, management, and discourse power of public opinion work, and he may make a 'historic' mistake. So he knew he couldn't let go of this position, but news control could not solve all the problems, which not only tied his hands and feet, but also led to the covert spread of gossip. If you can't find it in time, you will need more strength to calm it down when it becomes a big thing.

Therefore, public opinion itself is not lethal, and what is really lethal is the truth under the cover of public opinion. At that time, the Japanese devils were wantonly burning, killing and looting, and at the same time swaggering and deceiving under the guise of the Greater East Asia Co-Prosperity Sphere. They bewitch the Chinese people, saying that it is for the good of the Chinese people, saying that they kill all the bad elements who hinder everyone from running to the road of happiness, as long as everyone obediently obeys, they are great good people, and those who are disobedient are greatly bad consciences and die.

And this phenomenon also appears in modern China, Zhao Yuji has been circulating on the Internet for a period of time, but he doesn't know whether it is true or not. It mentions that it is because of the corruption of the warlords that makes the local people miserable. Naturally, the foolish people don't have their own thoughts, as long as they live a stable life. But how did they know that they drove away the tiger and ushered in the jackal. However, the people have their own capable people and are not bewitched by the devils, and resolutely raise the banner of resistance against Japan, which can be said to be a kind of ideological invasion.

This strange phenomenon also prevailed during the change of the Song and Yuan dynasties, and the Mongols had already used this trick compared to the Japanese. Kublai Khan reused Hanchen and carried out deceptive propaganda under the banner of eliminating unreasonableness, and at that time, the Great Song Dynasty also tossed the common people enough, causing public resentment to boil. In addition, many Han bureaucrats at the beginning really thought that Mengyuan had hundreds of thousands or even millions of elite iron horsemen, so they asked for the city at every turn.

It wasn't until the Yuan army went deep into the south of the Yangtze River that they found that the Mongols were not so many at all, and they were not so strong, but since they had surrendered, they also helped the Mongols to do bad things at this time, and let the surrendered troops and generals be stained with the blood of the Han people. As for the hardcore traitors such as Lu Wenhuan and Liu Quan, it's another matter, they are cheap in their bones!

After the Mongols took control of the north, they did not even come up with a plan to quickly control the whole country, and soon indulged in pleasures, and the final success of the Mongol Yuan in the south, from plan to action, almost entirely relied on these criminal traitors, first by what to eradicate the deception of tyranny, and the propaganda of preferential treatment of the surrenderers won the hearts and minds of the people. After the people saw the ferocity of the Mongols, they implemented a policy of massacre, and you can see the number of traitors who participated in several large massacres.

In this way, these traitors have not looked back, only by going to the end to destroy the Southern Song Dynasty, so that history can be rewritten, because history has always been written by the victors, but sadly they did not expect that in the end they still could not escape the title of Erchen. It's really ridiculous to look at the people who talk about resourcefulness all day long. To put it bluntly, those shameless royal literati rewrote history with public opinion, in fact, they relied on a hooligan leader and a few dog-headed military advisors, plus a few butchers who killed people without blinking, to solve the problem of the Southern Song Dynasty.

In fact, the real history is like this, what wins the hearts of the people wins the world, and what is eloquent and strategic, all bullshit. And the role of those conquered common people is, firstly, to deceive, secondly, to slaughter, and thirdly, to feed themselves. The role of the dog-headed military advisor is, firstly, to help himself deceive, slaughter and oppress the people, and secondly, to praise himself as "those who win the hearts of the people win the world", so that Meng Yuan has solved almost all problems. It's a pity that some of the Jiangnan people who became slaves of the country are still grateful for Meng Yuan's 'grace', and they are still blinded by hypocritical appeasement.

In real life, there are actually two public opinion fields: one is the oral public opinion field of the common people; The other is the public opinion field that the news media has focused on creating. In the current media landscape, the imperial court originally occupied the mainstream, and the imperial court promoted its ideas and ideas to the common people through the newspapers, grassroots officials and gentry, which actually formed a blockade of information dissemination. However, the emergence of this tabloid is like a dark horse, re-establishing a channel for obtaining information, and breaking the 'blockade' of the official media.

The original pattern of public opinion dominated by the traditional mainstream media has been broken, and tabloids have become an important context of current social life due to their characteristics of diverse discussion topics, convenient interactive exchanges, free and equal dialogue, rapid gathering of public opinion, and great influence in communication. As a result, the dissemination and influence of the people's "oral public opinion field" were rapidly amplified, and a "public opinion field" with fragmentation and profit-seeking as the main characteristics was formed.

At present, the Xing Dynasty is still in crisis under the internal and external attacks, and is in a period of adjustment and change, which will inevitably involve the interests of some people, and the closed operation of the official media will inevitably lead to the public being more willing to believe in the tabloid newspaper to express their own views and opinions, and turn to the field of public opinion dominated by the tabloids. In the real public opinion ecology, due to the differences in generation mechanisms, interpretation concepts and discourse methods, the "official public opinion field" created by the traditional official media and the "civil public opinion field" spontaneously formed by grassroots public opinion on the new media platform often have differences of opinion, which will inevitably lead to collision and friction between the two public opinion fields in the interaction. In the process of fermentation and spread of public opinion, confrontation and separation will even be formed.

Especially in the special period of change and development, many factors may become the driving force for the outbreak of public opinion hotspots, especially in the current time period when major emergencies are frequent, which is most likely to cause the disconnection between the two public opinion fields. However, Zhao Hao, as an activist on the Internet, knows a law, in theory, as the main body of communication, new media users have the same opportunity to express their opinions and suggestions, but considering the differences in knowledge and ability between individuals, new media users, like the public in real life, are the vast majority of "silent majority", and the right to speak is in the hands of a few "opinion leaders".

Therefore, Zhao Yu realized that running a newspaper not only expresses the position and views of the imperial court, but also wins the right to speak, so as to achieve the purpose of news control and maintaining the image of the government. On the other hand, it can effectively guide public opinion, consume the dissatisfaction of the people, and have the purpose of maintaining social stability. And it is responsible for enlightening the wisdom of the people, exposing the enemy's conspiracy, clarifying the truth, reducing the negative image of the imperial court, and mobilizing the people's sense of resistance to the enemy.

"It seems that the rest day is in the soup again, and the emperor's life is miserable!" Zhao Hao thought that this matter could not be delayed, and he had to do it quickly, otherwise when the tabloids became popular, once people formed a reading habit, it would not be so easy to recapture this position. As he spoke, he spread out the paper, picked up the pen and made a plan, and kept complaining, but forgot that he had just lamented the benefits of being an emperor.

Zhao Yu knows that content is always the foundation of media survival and the key to its survival and development. After all, Di Bao has existed for hundreds of years, although not many people read it except for the official yamen, but not just anyone can see it, and it needs to reach a certain level and status. Therefore, it still has a certain status in the hearts of the people, and it has a mysterious nature, and if it is open to the people, the initial sales will not be a problem.

However, after all, Di Bao is the mouthpiece of the imperial court, and it must not publish some entertaining and vulgar things, but must continue to maintain its authority and seriousness. But if you want to keep it for a long time, you have to change the content, otherwise it will still be abandoned. Relying only on the issuance of some policies, laws, policies, and officialdom is not very attractive to ordinary people, and even the government has little interest.

Therefore, Di Bao wants to change the internal reference to external distribution, and Zhao Yu thinks that it will make changes in terms of content. Its main function is still to publicize and explain the propositions and policies, policies and regulations of the dynasty; secondly, it reflects the situation, experience and problems that arise in the implementation of guidelines and policies; Introduce advanced people and commend good people and good deeds; elaborate and discuss major issues in policy theory; reporting on economic, cultural and military work experience and construction achievements, as well as new developments in the outside world; At the same time, it reflects the voices and demands of the general public, and disseminates various information that the people care about.

Zhao Yu targeted the audience of the newspaper to the official yamen, officials at all levels and scholars' groups, business circles, and village gentry, and gradually spread to the ordinary people. Of course, it is necessary to maintain its authority and play a decisive role in the event of controversy or major incidents in public opinion. As an official propaganda organization, it is natural that it cannot be expected to make a profit, and it must be prepared to lose money.

For the official newspaper, Zhao Yu plans to still use the personnel of the Jinyuan as the main body of the institution, and the Di newspaper will be revised on the basis. The name is "Imperial Dynasty Newspaper", and "Empire" indicates that the identity of the newspaper is the official newspaper, representing the voice of the imperial court. In addition to being down-to-earth, the word "Chaobao" can be interpreted as morning, which shows the timeliness and immediacy of the newspaper, and can also be interpreted as full of vigor and vitality.

Zhao Yu made a plan for the change of the official newspaper, and formulated a development policy, and put forward requirements in the content, and how to operate it is a matter for the people below, of course, it is necessary to discuss with the important ministers of the DPRK and the central government before they can come up with a specific plan. At the moment, he still wants to run another newspaper by himself, but this one has nothing to do with the official, so the degree of freedom is greater, and the audience is positioned from the important ministers of the imperial court to the pawns of peddlers, and even the little ladies who live in the boudoir can't put it down.

Paper media has gradually come to an end in modern society and has been reduced to the point where it is about to be eliminated, but it also makes Zhao Hao, who has experienced the glory and decline of paper media, know the routine.

Newspapers should be good-looking, attractive, not only popular and entertaining, but also should grasp social hot spots. But it should be vulgar but not lewd, revealing elegance, and not relying on vulgarity to attract people; We should not make arbitrary assumptions about social hotspots, and we must pursue professional authority in quality. Maximize the advantages of information collection and verification, analysis and interpretation, etc., and comprehensively grasp the incident, carefully and carefully report the incident, especially the false rumors generated in the occurrence of public events should be clarified and released in a timely manner, do not miss any news that may cause turmoil, and report and track the development trends uninterruptedly.

Second, we should pay attention to speed and streamlining in communication. Produce more accurate, short, fresh, fast, and attractive information, seize the opportunity in dissemination, strive to seize the first landing point, enrich the reporting methods, and present the content of the report intuitively and vividly. Thirdly, we should pay attention to focus and interaction in service. According to the different needs of readers, we will produce characteristic information products in a targeted manner, so as to achieve tailor-made and accurate dissemination, and improve the attention and participation of users.

At the same time, it is necessary to take the initiative to build an interactive communication platform, participate in the communication in the interaction, and give ordinary people the right to speak, so as to release depressed emotions, reduce the injustice in their hearts, and improve the effectiveness of guidance. And after all this is done, the popularity is opened, and the money will be automatically sent to the door......