Higashi City!

Dongshi is the most prosperous area of Chang'an City, people come and go are either rich or expensive, the first store of Princess Changle is ready to open here.

In one of the shops in the center of the East Market, it was extremely hot outside, but it was extremely cool inside, and several huge ice cubes were constantly evaporating.

"It's nicely furnished!" Princess Changle said happily.

Li Chengqian couldn't help but smile indulgently, where does Changle know this, Li Chengqian has been helping.

Morton also nodded slightly, Li Chengqian is worthy of being a favorite sister prince, this store is indeed well arranged, and it is obviously very thoughtful.

Today, the two of them came to inspect the pre-opening, and Merton was forced to come and be in charge of the gatekeeping.

"But can it really be done?" Princess Changle suffers from gains and losses, she can't hold this kind of thing, and she is inevitably a little uneasy.

"Brother Mo, you are a master of business, and opening a store is also your idea, Changle has invested a lot of money in this store, and you can't lose it." Li Chengqian said with a smile.

"Your Highness, rest assured, this year's weather is extremely hot, coupled with the deliciousness of ice cream, I believe that no one will be able to resist, if you lose money, Wechen would rather pay out of his own pocket to compensate the princess." Merton affirmed.

Moreover, the ice shop is a unique business in Chang'an City, if it does not make money, then there is no reason.

"How can you make the Marquis of Mo lose money, this princess naturally believes in the vision of the Marquis." Changle was relieved when she heard Merton's assurance, and she couldn't help but feel excited, this was the first time she had done such a rebellious thing, and her heart was both excited and excited.

Li Chengqian also nodded slightly, in terms of the means of making money, Merton was recognized by Chang'an City.

"Please also ask Brother Mo to taste and give me some advice!" Li Chengqian clapped his hands, and a familiar figure walked out of the back hall.

"Imperial Chef Zhou!" Merton exclaimed, he didn't expect Li Chengqian to invite Imperial Chef Zhou out of the imperial dining room.

"Lord Mo, the villain has been in the palace for a long time, and it has already reached the time of retirement, and it just so happens that Her Royal Highness the princess beckons each other to give the villain a place to stay." Zhou Yuchu explained.

Merton suddenly understood, with the skills of Zhou Imperial Chef, it was natural that it would be fought for by major restaurants wherever it went, and the place to stay was just a kind word.

However, Princess Changle did not treat him badly, and it was inconvenient for Princess Changle to come forward, so it was natural to hang in the name of Zhou Yuchu, work under others, or control a store by herself, naturally it was not difficult to choose, not to mention that Zhou Yuchu was extremely optimistic about the delicacy of ice cream, and it was natural to stay.

"Please advise Lord Mo!" Chef Zhou brought two steaming plates and opened them gently, only to see that one was filled with cream ice cream, and the other was filled with fruit popsicles that resembled Merton.

Merton tasted them one by one, nodded again and again, after the cream was changed from deer milk to the milk proposed by Merton, the taste was even better, as for the fruit popsicle, the taste was slightly inferior, but under the secret recipe of Zhou Imperial Chef, it was still a rare delicacy.

"What is the yield of the two?" Merton asked.

"Back to the words of the Marquis of Mo, due to the insufficient supply of cream, three hundred servings a day is already the limit, and the villain is afraid that it will be sold out in a short time, so he made this fruity popsicle on his own initiative, and this thing can be made in large quantities."

Fruity popsicles are just made with fresh fruit and ice, which can be served openly.

"Time is limited, and there aren't many cows that can be found producing milk, but in time, they can be found." Li Chengqian said.

Merton nodded, although the cows that are sucking are not difficult to find around Chang'an City, it just takes time, but the cows here are not inferior to the professional cows of later generations, and the output is estimated to be too much.

"For the time being, these two varieties can be changed at will, and as for the pricing of the two, please let the princess decide." Zhou Yuchu is embarrassed, he has been in the palace for a long time, and the usual ingredients are all rare and delicious, just make it, and don't consider the price at all, let him set the price at the moment, but it is to stump him.

Princess Changle was also dumbfounded, she also didn't touch the spring water with her hands, not even Zhou Yuchu, not to mention Li Chengqian.

The three of them couldn't help but focus on Merton's body at the same time, and this kind of thing is only Merton's most suitable.

"Uh-uh!"

Merton was speechless for a while, but at such a point, he couldn't shirk it.

"Ice cream is a penny, and a fruity popsicle is ten cents a piece." Merton carefully inquired about the cost, and then thought for a moment.

Ice cream itself is a luxury in this era, focusing on the rich and noble, the rich in the East Market are countless, naturally they don't care about a penny of silver, and popsicles are the object of demand is ordinary citizens, for Chang'an citizens, ten dollars is not much difficulty, this pricing is quite appropriate.

"A penny? Ten parts is one tael of silver, that is, consistent money, and three hundred parts is thirty yuan, and a month is nine hundred yuan. "Princess Changle's eyes were suddenly full of 'Venus'. The monthly income of nine hundred taels is much higher than her regular money.

Merton smiled slightly, in his opinion, the income of fruit-flavored popsicles is the majority, and the open supply of fruit-flavored popsicles is a steady stream of wealth.

"Looking at the bottom, at least three ice shops can be launched at the same time. One each in the east and west cities, one in the south city, the finished glyph, radiating the entire Chang'an City. Merton said, ice-making is a blank area in Chang'an City, and it is natural to seize the market to the greatest extent.

"Three stores?" Li Chengqian's heart jumped, if this was the case, wouldn't it be that his wealth had doubled several times, and with such a huge amount of wealth, even he couldn't help but be moved.

"Three stores were launched at the same time, but the cream was not available at all! On average, only one store can serve 100 servings of ice cream, but what if customers come to their door and can't buy ice cream? Zhou Yuchu was puzzled.

"If you can't buy it, then wait for him to ask for it early the next day, the more you can't buy it, the more eager he is, this is hunger marketing!" A smile appeared on the corner of Merton's mouth, if Qin Huaiyu and the three of them were there, they would definitely be very familiar, this is exactly the action that Merton is most accustomed to every time he pits people.

"Hunger marketing?" Princess Changle and the others couldn't help but be stunned.

According to Mozi's secret writings, there was a rich man who tasted all the delicacies of the world and never knew what hunger was, so he became more and more unappetized and depressed.

When Mozi learned about it, he said, "I know that there is a kind of food that is most delicious in the world, but it is not easy to get, so you need to find it yourself. The rich man immediately decided to find this delicacy with Mozi, and the two of them trekked through mountains and rivers to search for it all day, and on a dark and windy night, they came to a wilderness with hunger and cold.

At this moment, Mozi wasted no time in presenting a dough cake hidden in the hollow of the tree in advance: "The hard work paid off, and I finally found this delicacy."

The rich man, who had starved to death, was immediately overjoyed, and without saying a word, he devoured the hard, cold bread, and said that it was the most delicious food he had ever eaten. ”

"That's hunger marketing! When people eat ice cream that they can buy with great difficulty, they will truly appreciate its deliciousness. Merton smiled wickedly, flying with confidence.

Princess Changle's heart suddenly jumped, her face turned red, and she hurriedly lowered her head to cover up the past, but Li Chengqian, who was thoughtful on the side, did not notice it in the slightest.